OMA pays cyber-hackers | Crownbet appoints new creative | Robot marketers to 'save clients time' | CMOs unplugged | Domino's free pizza debacle | Nine wins Wednesday | 86 new jobs

[View Newsletter Online]( [Mumbrella Newsletter]( Are you doing award-worthy branded entertainment work? The [Mumbrella BEFEST Awards]( are open for entries. These are Australia’s only awards recognising branded entertainment and the way in which brands are using it to connect with consumers beyond traditional advertising. Last year the awards was a sold-out success with more than 150 entries judged by 40 leading industry expert judges. Mingle with 300 of the the industry’s best at the awards ceremony as you get recognised for the best branded entertainment work in the country. [Check out the categories]( and get your entries started now. News [Outdoor Media Association paid $5,000 to cyber hacker to retrieve lost data]( The Outdoor Media Association paid $5,000 in the form of bitcoin, to retrieve more than 60 weeks of data, after the company experienced a cyber attack last month. In a blog on the OMA website, chief executive of the association Charmaine Moldrich, has offered tips to avoid being cyber hacked, after the company was attacked at 10:25pm several weeks ago. [READ MORE »]( News [The Monkeys Melbourne land Crownbet as second client]( Accenture’s The Monkeys is set to open its doors in Melbourne with its second client Crownbet, Mumbrella understands. The news comes a day after the agency announced its appointment to the Holden SUV creative account, its first client win in Melbourne. [READ MORE »]( News [Robot marketer will save clients time, with humans only needed for last 20% of strategy, says machine-learning startup]( “Creating the next generation of marketer” and slashing the time spent on preparing client strategies is the promise of machine learning startup Robotic Marketer. Mellissah Smith, the company’s founder and managing director of consultancy Marketing Eye, told Mumbrella the technology idea came out of years of running workshops and developing strategic plans for clients. [READ MORE »]( Features [CMOs unplugged: A frank discussion on the state of the marketing industry | Mumbrella360 video]( Ever wondered what CMOs really think about their CFOs? How about their true feelings on remaining creative in a corporate environment? In this Mumbrella360 panel, three of Australia’s top marketers are joined by PwC’s Russel Howcroft to provide some serious straight talk. In this session from June’s Mumbrella360 conference, new PwC chief creative officer Russel Howcroft leads a panel of top marketers including News Corp CMO Tony Phillips, former ANZ Bank marketer Louise Eyres and IAG CMO Brent Smart to discuss the current state of the marketing industry. [READ MORE »]( News [Domino's free pizza giveaway crashes, sparking outrage]( Domino’s Australia’s 10,001 free pizza giveaway crashed last night resulting in social media backlash. Domino’s used Facebook competition platform Woobox, which crashed under the pressure of the amount of users on the site. [READ MORE »]( News [Nine wins Wednesday with help of The Block and news]( Nine’s The Block and its news offerings dominated OzTAM’s overnight preliminary metro ratings last night, giving the station an average audience share win with 21.3% The channel’s most-watched show was Nine News, pulling 1.022m metro viewers, while its 6:30pm offering captured  1.017m. [READ MORE »]( LinkedIn's Australian Agency Influencer of the Year [From Casual Fridays to Dressed Up For Meetings: What we wear matters]( In this posting from the LinkedIn agency influencer program PHD’s Simon Lawson asks whether the creeping trend of casual dress at work is having an impact on how people are perceived. I don’t know if you’ve noticed, but the idea of casual Fridays seems to have been steadily gobbling up the entire working week over the last decade. In many parts of the corporate world, it’s actually more accurate to describe the typical dress code as dressed up for special meetings rather than casual Fridays. [READ MORE »]( News [FX Australia's Mr Inbetween commences production]( Mr Inbetween, subscription television channel FX Australia’s first local series, is now in production. The show – which was announced in June – will run across six episodes and is written by Scott Ryan, based on his feature film The Magician. [READ MORE »]( News [Morry Schwartz launches foreign affairs journal, Jonathan Pearlman joins as editor]( Morry Schwartz, property developer and publisher of The Quarterly Essay, has launched a new publication – Australian Foreign Affairs – aiming to provide the public with information and discussion around foreign affairs and Australian foreign policy. For the publisher, whose company Schwartz Media also runs titles including The Saturday Newspaper and The Monthly, there couldn’t have been a more perfect time to launch, he said. [READ MORE »]( News [The Core Agency launches a customer experience offering with CMO hire]( Advertising agency The Core Agency has launched a customer experience service with the appointment of Rob Kain as CX director. Kain joins the agency from Trimfit Bodies Australia where he was the chief marketing officer for almost two years. [READ MORE »]( News [Ex-ABC producer Courtney Carthy launches Australian podcast network Nearly]( With more than a decade of experience in the audio and digital media industry, former ABC development producer, Courtney Carthy, has opened his own podcast network Nearly, to meet the demands of a “fast-growing audience for high-quality audio storytelling.” The business runs two fold, offering both podcast content services for brands and ad-supported shows for consumers, which include recently launched comedy show The Debrief with Dave O’Neil, and pop culture podcast, The Clappers. [READ MORE »]( News [Twitter to launch 'Every Character Matters' global relay from the Sydney Harbour Bridge]( Twitter will be launching its global Every Character Matters campaign from the top of the Sydney Harbour Bridge today as part of a ‘world tour’ featuring some of the social media platform’s prominent contributors. Australian musician Tom Jay Williams will kick off the event followed by Periscope presentations, performances and audience question sessions from various Sydney and Melbourne based artists and personalities. [READ MORE »]( News [Unibet takes on Game of Thrones in 'The Expert Edge' campaign]( Unibet Australia has positioned its app as the expert in a set of new television spots, comparing the app to an explorer, The Dragon Queen from Game of Thrones and a scientist. The Game of Thrones-inspired 15-second ad features a Daenerys Targaryen lookalike saying “The dragons will protect us, they will return us to the throne” as a man gets out his Unibet app saying “You think?” [READ MORE »]( News [Carsales revenue and profits climb in 'record performance' under new CEO]( Carsales.com’s new CEO and managing director, Cameron McIntyre, is off to a strong start, as the company reported yet another record year of growth. Carsales.com’s revenue was up 8% to $372.1m, and its net profit after tax was up 8%, from $110.5m last year to $119.1m in FY17. [READ MORE »]( News [Brisbane-based customer loyalty app Norbit secures $400,000 investment]( A Brisbane-based customer loyalty tech startup has secured a $400,000 investment to expand its operations around Australia. Norbit is a marketing app designed at encouraging authentic customer loyalty that founder Gerry Mezzina launched in 2015. [READ MORE »]( News [Sydney Symphony Orchestra asks Sydneysiders to follow them to the Opera House]( The Sydney Symphony Orchestra has kicked off its 2018 performance season with a campaign asking Sydneysiders to follow them to the Opera House. The one minute ad shows musicians on skateboards, motorbikes, ferries and in cars giving out tickets to the Orchestra while Ride of the Valkyries by Richard Wagner plays in the background. [READ MORE »]( News [M&C Saatchi Mobile appointed to launch new taxi app ihail]( M&C Saatchi Mobile has been appointed to handle the launch of Australian taxi app, ihail’s. The app connects Australians with taxi services including Silver Top Taxis, Black and White and Yellow Cabs across Australia. [READ MORE »]( News [Heide Museum of Modern Art uses social media to critique art in campaign]( Heide Museum of Modern Art is using social media to share people’s opinions on museum art around Melbourne city. ‘The People’s Panel’ campaign displays tweets and allows social media users to interact with other people’s comments by projecting the tweets onto digital panels. [READ MORE »]( Sponsored Post Find out how Lola Berry built her social media empire Lola Berry, a qualified nutritionist and yoga teacher, is now a regular on TV and radio, has written eight top selling books, is an ambassador for Grill’d and also has her own healthy café. She’ll be speaking at [Mumbrella’s Health & Wellness Marketing Summit]( on September 6 to share how she has navigated the world of wellness in Australia, attracting particularly women in their 20s and 30s, and how you can do the same. [Book your ticket today.]( FYI • [Nine to represent Viacom International Media Networks’ digital properties in New Zealand]( • [The Australian Women’s Weekly and Qantas announce 2017’s Women of the Future shortlist]( • [Q&A comes to Radio Alive 2017 conference]( • [OzPod 2017 announces all-star line-up]( Jobs [86 New Jobs]( MOST DISCUSSED [Prime7 launches 7Flix across regional NSW, ACT, Victoria and Gold Coast]( [Domino's to give away 10,001 premium pizzas on Facebook]( ["It helps them if they exaggerate things": Michelle Grattan on Alan Jones, Ray Hadley and Andrew Bolt]( [Digital agency Holler loses 23 staff and its largest account: 'We have every reason to be terrified']( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](