Victory for Dunkirk | Viewers cool on Hell's Kitchen | Mistrusting Facebook video ads | Kids watching reality TV | Diversity in Aussie film | AvantCard rescued | Fairfax showcases journos

[View Newsletter Online]( [Mumbrella Newsletter]( Missed the Mumbrella Asia Awards deadline? You’re in luck Didn’t get your entry for the [Mumbrella Asia Awards]( submitted in time? We’ve got your back – late entries can be submitted until midnight this Friday, August 11. Eight categories are open to APAC agencies, but if you’ve done work that has run in Asia, or for an Asian client, ensure you review the [full list of categories]( to see if you are eligible. [Start your entry now.]( News [Viewers cool on Hell's Kitchen as The Block and Survivor win Monday prime time]( The second episode of Seven’s new cooking show Hell’s Kitchen failed to beat Nine or Ten’s rival reality shows when they went head to head at prime time last night. While the show premiered with 817,000 metro viewers on Sunday, last night’s audience averaged 615,000 metro viewers, behind Nine’s The Block and Ten’s Australian Survivor, which had metro audiences of 1.093m and 637,000 respectively. [READ MORE »]( News [Dunkirk regains top spot at weekend box office over War For The Planet Of the Apes]( Despite dominating on its opening weekend, War For The Planet Of The Apes fell to second place at the weekend box office, earning $2.082m. It was beaten by Dunkirk which returned to top spot after a week, achieving $2.697m across 340 screens on the weekend. [READ MORE »]( News [Cricket Australia signs Magellan Financial to fill Commonwealth Bank test match void]( Just days after ending a protracted dispute with players that threatened to derail the Ashes series, Cricket Australia has announced Magellan Financial Group as the sponsor of the summer test series, filling a gap created after the Commonwealth Bank scaled back its commitment to the sport earlier this year. Magellan, an Australian owned funds management business, has signed a three year deal with Cricket Australia and will use its test sponsorship to support a major brand awareness campaign. [READ MORE »]( News [Avant Card rescued and to be rebranded as 'Drawcard' by buyer Mr Moto]( Just over a month after it announced its closure following nearly 25 years of operation, postcard advertising company Avant Card has been purchased. Arts, events and entertainment distribution company, Mr Moto, has purchased Avant Card displays across Sydney, Melbourne and Brisbane, and will rename the brand, ‘Drawcard’. [READ MORE »]( News [Reality TV shows most popular with kids but childrens' television dominates time, ACMA finds]( Masterchef Australia, The Voice, I’m a Celebrity… Get Me Out of Here!, The Block, and My Kitchen Rules were the television shows most watched by children aged 0-14 years in 2016, a study commissioned by the Australian Communications and Media Authority (ACMA) has found. The study, which took place in March this year and surveyed 3500 homes across metropolitan Australia, revealed a steady increase in the time spent by children watching reality television shows. [READ MORE »]( News [Almost half of Screen Australia's successful productions are led by females, says CEO Fiona Cameron]( Screen Australia’s Fiona Cameron,  the organisation’s chief operating officer, said 47% of successful production funding applications from Screen Australia have come from female-led creative teams over the last two years. The comments come as Screen Australia unveils a 17 person Gender Matters Taskforce, and moves towards its key performance indicator requiring female-led projects to make up 50% of successful funding applications by the 2018-19 year. [READ MORE »]( Features [How Gen Z is blurring the boundaries of business | Mumbrella360 video]( In the closing session from June’s Mumbrella360 conference, PwC partner Megan Brownlow warns marketing to generation Z requires a major shift in the current way of thinking. Gen Z – those aged between eight and 22 – are safety conscious, privacy aware and hostile toward advertisers. They’re “the product of the airbag generation”, warns Megan Brownlow during her closing keynote speech at the Mumbrella360 conference. [READ MORE »]( News [Fairfax Media recruits senior journalists in email focused campaign]( Fairfax Media has launched an email focused campaign to celebrate its most renowned journalists at The Sydney Morning Herald and The Age. The ‘a line from the front line’ campaign, created by customer engagement specialist LIDA, sends subscribers personalised notes from editors and reporters detailing their experiences in breaking news stories. [READ MORE »]( News [RealestateVIEW.com.au undergoes a brand refresh]( Property website realeastateVIEW has refreshed its logo and changed its name to View. The Sphere Agency’s created brand refresh has been promoted through an out-of-home campaign using the tagline ‘the property insights site’. [READ MORE »]( Opinion [Why I wouldn't lead my video strategy with Facebook ads]( When Facebook recently announced it would be working with advertisers to develop six second ads, Xero’s Patrick MacFie couldn’t help but wonder where the ever-shortening rabbit hole would lead. Here, he details why he no longer wants to be a part of the “mad dash to the bottom”. Don’t get me wrong, I dig Facebook, and there’s no mistaking that it’s an absolutely critical part of any content engagement strategy. However, when it comes to rolling out a video content play whose sole purpose isn’t just to illicit shits and giggles, I personally wouldn’t lead any of my video amplification efforts with Facebook for a number of reasons. Here’s the most important one thats put a bee in my bonnet today. [READ MORE »]( News [Staples rebrands as Winc after private equity takes local control]( Just four months after being acquired by Los Angeles-based private equity firm Platinum Equity, the Australia and New Zealand operations of office supplier Staples has relaunched as Winc. The relaunch of the business, which services some of the largest financial institutions in the country as well as telcos and healthcare providers, has been engineered by Futurebrand working with MullenLowe Profero. [READ MORE »]( News [Nine tweaks 9Now logo ahead of marketing push]( Nine has refreshed the logo of its live streaming service 9Now, as it looks to drive consumer awareness of the platform. The campaign, which comes as 9Now reaches the 4m registrations mark, features a new logo with the number ‘9’ alongside the nine dots, to align more closely with the TV network’s traditional brand look. [READ MORE »]( Opinion [Marketers need to start giving millennials what they want: artificial intelligence]( Artificial intelligence is no longer a figment of the sci-fi writer’s imagination, nor is it something to be feared – Siri made sure of that. As a generation grows up with AI in their pockets, marketers need to stop shying away from it and embrace it, writes Mailee Creacy. Elon Musk and Mark Zuckerberg are the latest high-profile business leaders to butt heads over the use of artificial intelligence, with the two trading barbs over the regulation of AI. [READ MORE »]( News [Birds Eye shows customer the preparation process in Deli Chips ad]( ‘We Prep, You Cook’ is the message in Simplot’s Birds Eye campaign for its frozen Deli Chips range. Created by JWT Melbourne, the 30 second ad shows how the oven backed chips are made,  with different characters harvesting the potatoes, hand washing, inspecting, slicing, seasoning and freezing them before they are served. [READ MORE »]( Opinion [Consultancies acquiring agencies makes a lot more sense than you'd think]( The Monkeys and Accenture, The Works and RXP, PwC and Thinkerbell: consultancies are gobbling up agencies by the bucketload. It’s a trend that at first seemed unthinkable, but one that could actually make a lot of sense, explains James Sykes. ‘Where there’s muck there’s brass’ is how a blunt Yorkshireman says there’s money to be made in the tough jobs others would prefer to avoid. [READ MORE »]( News [Yoghurt company Chobani appoints Edelman to PR account]( Edelman has won the Australian public relations account for US greek yoghurt giant Chobani. The appointment will see Edelman handle the yoghurt company’s corporate affairs, government relations, earned media, influencer engagement, content production, digital design and integrated campaigns across brand communications. [READ MORE »]( News [ICON International Communications merges with chris+geoff to create new agency]( Public relations agency ICON International Communications has merged with advertising consultancy chris+geoff and rebranded as the DAYLIGHT Agency. The new agency will have five primary offerings including advertising, digital and social, marketing, public relations and reputation management. [READ MORE »]( Opinion [Conspicuous consumption could save the news business]( Advertisers are turning away in their droves, meaning the consumer is now the news industry’s last hope. Could the digital version of a radio car bumper sticker be exactly what the news industry needs to save itself from extinction? It’s a dire time for the news industry. Readers are flooding to social media for content, advertisers are moving with them and costs are being cut at a brutal rate in a desperate bid to meet falling revenue. [READ MORE »]( Sponsored Post MSIX Awards sets the gold standard for work in marketing sciences - enter today Gone is the old cover-all explanation of “just trust me” – marketers today have a wealth of insights at their fingertips, from data to science, psychology and behavioural economics. If you’re closing the gap between these marketing sciences and real world applications, apply today for the [Mumbrella MSIX Awards.]( See the [full list of categories]( and get started on your entry today. FYI • [Create NSW launches Emerging Producer Placement program]( • [Final Sound launches audio competition for its 10th birthday]( • [VidCon announces its Melbourne conference line up]( • [Kate & Co Publicity and Events secures Penfolds and five new food and beverage clients]( • [SBS Creative partners with Splintr for SBS Viceland series]( • [Bauer Media launches trialteam.com.au]( • [Initiative’s Heath Wooster named Bunnings lead as Shane Goninon leaves to run winery]( • [Hardie Grant Media appoints Sophie Bennett as digital business director]( Jobs [81 New Jobs]( MOST DISCUSSED ["It helps them if they exaggerate things": Michelle Grattan on Alan Jones, Ray Hadley and Andrew Bolt]( [PwC sizes up creative agency Thinkerbell for acquisition just two months after launch]( [Prime7 launches 7Flix across regional NSW, ACT, Victoria and Gold Coast]( [Spotify names former Pandora boss Jane Huxley as managing director]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](