Cricinfo says Ashes are fine | Amazon pitching | Do Aussies know cricket? | Picnic in America | Defending Mark Ritson | Seven covers e-sport | News management restructure

[View Newsletter Online]( [Mumbrella Newsletter]( Mobile is the biggest growth area in digital - have you defined your strategy? If you’re like a lot of agencies, publishers or marketers, mobile might not be at the top of your list of clearly defined marketing strategies. But as the biggest growth area in digital, mobile presents a huge opportunity for you to stay ahead of the curve. You won’t want to miss the [Mumbrella Mobile Marketing Masterclass]( next week – four hours with eight industry experts on July 26. [Book your team in today.]( News [Amazon pitches its Australian creative account]( E-commerce website Amazon is on the hunt for an Australian creative agency ahead of its arrival into the market, Mumbrella understands. Amazon is yet to announce when it will officially commence its Australian shopping service, however industry sources say the pitch is taking place in Sydney where the company’s local AWS operations are currently based. [READ MORE »]( News [Masterchef climbs but doesn't knock Nine from Thursday's ratings lead]( Ten’s average audience share climbed 3.2 percentage points from last Thursday night, as Masterchef revealed its final three contestants ahead of next week’s finale although Channel Nine still won the overall evening. According to OzTAM’s overnight preliminary ratings, Masterchef topped the key advertising demographics – 16-39s, 18-49s and 25-54s, attracting 980,000 metro viewers. [READ MORE »]( News [ESPN's Lance Peatey confident for Australian summer of cricket as cricinfo relaunches]( Lance Peatey, director of digital products and partnerships for ESPN Australia and New Zealand, is confident the dispute between the Australian Cricketers Association and Cricket Australia will be resolved. Commenting ahead of today’s global relaunch of the Cricinfo website and app, Peatey told Mumbrella the company was looking forward to a “massive summer of cricket” despite the dispute currently underway. [READ MORE »]( News [Press Council warns publishers to take ‘greater care’ with distressing videos]( The Australian Press Council has warned publishers to take greater care in warning viewers before showing distressing content in a ruling dismissing a complaint against news.com.au over a story describing an attack on a Brazilian transgender woman. While the embedded video did feature a warning prior to running, the Press Council warned publications should take greater steps to ensure viewers are properly informed about the nature of potentially distressing content before proceeding. [READ MORE »]( News [Australian production Picnic at Hanging Rock to run on Amazon Prime Video]( Picnic at Hanging Rock will run on Amazon Prime Video US, producers FremantleMedia International announced yesterday. Based on the novel by Joan Lindsay and the ground breaking 1970s Australian movie, Picnic at Hanging Rock tells the story of three schoolgirls and one teacher from Appleyard College who go missing on Valentine’s Day in 1900. [READ MORE »]( News [News Corp announces senior publishing and editorial changes]( News Corp has unveiled changes to senior roles across its national editorial network and in the NSW publishing operations as the company restructures its editorial and management reporting lines. Michael Wilkins, who has been general manager of The Daily Telegraph and The Sunday Telegraph for almost three years, will be promoted to the newly created role of managing director for NSW. [READ MORE »]( Sponsored Post We're hiring: Business Development Manager - Partnerships We are looking for a driven, results orientated sales professional to join our team. This is a unique opportunity to join a fast growing company in a dynamic and fast paced industry and work with market leading brands to drive commercial growth. This role is dynamic, challenging and rewarding and it is a fantastic role for someone looking to accelerate their career. Our business is growing fast and we are looking for a dynamic individual to help us take it to the next level and share in its success. [Click here for more information.]( Opinion [Does your agency see you as a guinea pig?]( Innovation is all the rage in marketing land, but when agencies start using their clients as guinea pigs, things are bound to go wrong, argues James Sugrue. Imagine you’re about to get a filling, and the dentist casually tells you: “By the way, I’ve never done this before.” [READ MORE »]( News [JC Decaux promotes Essie Wake to new chief marketing officer role]( JC Decaux has appointed Essie Wake as its first Chief Marketing Officer for its Australian operations, after six years with the outdoor advertising company. Wake, who previously worked at Initiative, joined the company in 2011 as marketing director and takes the role after JC Decaux appointed Max Eburne as the first local Chief Operating Officer last year. [READ MORE »]( News [Seven to air live esports match on 7mate's screenPLAY]( Seven’s video game and esports platform, screenPLAY, will broadcast the esports Overwatch World Cup Group Stage: Sydney event live this weekend, as part of a new partnership between Blizzard Entertainment and Seven West Media. The news comes almost a month after ScreenPLAY was launched across 7mate and online, aiming to build on Seven’s ‘content everywhere’ strategy. [READ MORE »]( News [JWT releases first work for Vodafone Australia with new 'power to you' roaming campaign]( Vodafone has launched a new ‘Power to You’ campaign aimed at frugal travellers to promote its $5 international roaming. The campaign is the first piece of work from WPP’s J. Walter Thompson after the agency was appointed in March, making it Vodafone Hutchison Australia’s fifth creative partner in six years. [READ MORE »]( News [Omnicom second quarter revenue slips]( Omnicom Group has reported a second slide in revenue compered to the previous year as growth in the US slowed and exchange rates took their toll, but the Asia Pacific market lifted through organic growth and total revenue. The parent company of Clemenger BBDO, DDB, TBWA, Omnicom and PHD reported worldwide revenue for the second quarter down by 2.4% from $US3.884b to $US3.79b compared to the second quarter of 2016, with foreign exchange rates also having a negative impact on the business. [READ MORE »]( News [Okay Google comes to Australian TV screens]( Google has launched an ad campaign to publicise the Australian release of Google Home as the device appears on local electronic retailers’ shelves. The 30 second TV commercial shows people saying “Okay Google” turn on the lights, turn up the music, what’s the weather?, do baby’s dream?, what sound does a kookaburra make? and dim the lights. [READ MORE »]( Opinion [In defence of Mark Ritson: Digital metrics still have a long way to go]( Squabbling over digital metrics is not going to solve the problem, writes Nico Neumann. Instead, let’s focus our energy on improving standards. After watching the Mumbrella360 debate Are digital metrics bullshit? and observing various Linkedin rants afterwards, I spotted a behavioural trend which I think really does not help our industry. [READ MORE »]( News [Commonwealth Bank asks how much Aussies really know about cricket in new ad]( Commonwealth Bank challenges Australian cricket fans on how much they really know about cricket in a new campaign supporting the womens’ game. The 50 second commercial asks 10 different people which Australian cricketer took a wicket with their first ball in international cricket?, which Australian cricketer became the youngest ever to score an internal century?, which Australian cricketer holds the record for the fastest ODI century? and which team is ranked number one across all formats of the game? [READ MORE »]( News [Programmatic buying comes to takeover ads]( Singaporean-based creative technology platform Bonzai has launched a programmatic takeover ad format for the Australian market in partnership with The Trade Desk and OMG. Following a series of test campaigns in recent months, Bonzai’s TruSkin ‘takeover’ format can be delivered programmatically through different Australian publishers including News, Nine, MCN, Drive and the DailyMail. [READ MORE »]( News ['Luxury you won't have to sell the house for' promises Chinese car maker Haval in new ad]( Chinese car brand Haval has launched a campaign telling customers buying a good SUV doesn’t mean selling the family house. Created by 10 Feet Tall, the 30 second commercial shows a family living out of an expensive four wheel drive while their Haval driving neighbours wave and drive past before pulling into their suburban mansion. [READ MORE »]( Sponsored Post Don’t forget to submit your Publish Awards entries today Don’t forget to get your entries in for [Mumbrella’s Publish Awards]( today. Last year saw over 300 entries – don’t miss out on securing one of the industry’s most prestigious awards. The awards will recognise the best work in consumer, business-to-business and custom publishing, celebrating publishers of all sizes. Late entries will be accepted until next Friday July 28 for an additional charge, but why pay more? [Enter now.]( FYI • [QMS adds digital billboards to Eastlakes]( • [comScore grows Australian team]( • [The Chaser Team finishes 12 week stint on Triple M Sydney]( Jobs [66 New Jobs]( MOST DISCUSSED [Foxtel 'devastated' over Game of Thrones streaming meltdown]( [Delta Goodrem's 'bad behaviour' in Apple ad catches eye of watchdog]( [Amber Harrison loses battle against Seven West Media as court orders her to pay costs]( [Sam Frost joins cast of Home & Away on Seven]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](