Newsletter Subject

Publicis acquires Herd | Fairfax to float Domain | The Voice dominates | Walkleys Revamped | Rove & Sam exit | Businesses leave social media

From

mumbrella.com.au

Email Address

donotreply@mumbrella.com.au

Sent On

Mon, Jul 3, 2017 01:18 AM

Email Preheader Text

Don’t miss out on earlybird tickets for the Mumbrella Finance Marketing Summit Earlybird ticket

[View Newsletter Online]( [Mumbrella Newsletter]( Don’t miss out on earlybird tickets for the Mumbrella Finance Marketing Summit Earlybird tickets close tomorrow, July 4, and this will be the last chance to grab your tickets to [Mumbrella’s Finance Marketing Summit]( for just $495. During the one day summit you will hear from marketing leaders at Facebook, Westpac, Google, American Express and more as they offer key insights from across the banking, finance, insurance and superannuation sectors. [Book now to save $100.]( News [Publicis acquires the Herd Agency including N2N, Fuel and Touch Creative]( One of Australia’s biggest PR agencies,  N2N Communications, has been acquired by Publicis. Publicis has taken over Herd, the umbrella group of N2N, Fuel Communications and Touch Creative. The three agencies were combined in October last year. [READ MORE »]( News [Fairfax to proceed with Domain float as TPG Capital and Hellman & Friedman pull out]( Fairfax Media will spin off Domain as a separate entity on the Australian Securities Exchange, confirming it had not received a binding offer from equity houses TPG Capital and Hellman & Friedman. The news comes after TPG Capital – which kicked off the bidding for the media company at almost $2.5bn – had decided not to proceed after looking at the state of Fairfax’s books. [READ MORE »]( News [The Voice finale attracts 1.306m up 24,000 viewers on last year]( Nine’s finale of The Voice, which saw Judah King take the winning title, attracted 1.306m metro viewers, making it the most watched program of the night. According to OzTAM’s overnight preliminary ratings, the result was up 24,000 from last year’s 1.282m metro viewers. [READ MORE »]( Opinion ['Digital' will eventually become an obsolete term, but for now it's here to stay]( Mark Ritson’s call for the death of the ‘dreaded D word’ within the marketing lexicon is premature, writes Vijay Solanki. At this year’s Mumbrella360, one of the many things that Mark Ritson opined was that it was time to banish the word ‘digital’ from the marketing lexicon. [READ MORE »]( News [Rove & Sam exit, with McManus telling listeners 'Don't come looking for us Monday. We won't be here']( 2Day FM’s failed experiment of pairing veteran presenter Rove McManus with former The Bachelor contestant Sam Frost finally came to an end on Friday night. In a low key ending to their final show together in which there were no farewells until the final 90 seconds, McManus told listeners: “That brings us to the end of Rove and Sam. Don’t come looking for us Monday. We won’t be here. We’re going to the farm.” [READ MORE »]( News [ASB's top 10 most complained about ads of 2017, so far]( The ad watchdog has released its ten most complained about ads of the last six months, with Ultra Tune’s infamous ‘Unexpected Situations’ topping the list. Over the past six months the Advertising Standards Bureau has processed over 2,700 complaints with discriminatory and exploitative ads being the most common concern. [READ MORE »]( News [Seven wins TV ratings week with help of House Rules]( House Rules has won the week as the most watched non-news program helping Seven to win the ratings week. Attracting a metro audience of 1.118m metro viewers on Sunday night, House Rules helped Seven to an overall weekly audience share of 19.1%. [READ MORE »]( News [Triple M Classic Rock returns from the dead]( Just nine months after axing its digital radio offering Classic Rock, Southern Cross Austereo has had a change of heart and is to revive the brand. The move comes as part of a wide rebrand of its digital offering which sees SCA rebrand all of its stations as part of either its Hit network or Triple M offerings. [READ MORE »]( News [Final day for 70 News Corp photographers]( News Corp today farewelled more than 70 staff photographers from across its mastheads. The company marked the last day of the financial year with the biggest cull of photography talent in the company’s history. Staff were given sendoffs in newsrooms across the country. [READ MORE »]( News [The Walkley Foundation reviews award categories to focus on expanding journalism skillsets]( Walkley Awards categories are to be revamped with the interview, international journalism, artwork and journalism leadership to be cut and others added to recognise journalists’ expanding skillsets, the organisation announced on Friday. The changes comes as Kate McClymont finishes her three year term as chair of the Walkley Advisory Board, with Angelos Frangopoulos, CEO and managing editor of the Australian News Channel, to take her place. [READ MORE »]( Sponsored Post We're hiring: National Partnerships Manager We are looking for a driven, results orientated sales professional to join our team. This is a unique opportunity to join a fast growing company in a dynamic and fast paced industry and work with market leading brands to drive commercial growth. This role is dynamic, challenging and rewarding and it is a fantastic role for someone looking to accelerate their career. Our business is growing fast and we are looking for a dynamic individual to help us take it to the next level and share in its success. [Click here for more information.Â]( News [Australian businesses plan to spend less on social media claims Sensis]( Australian businesses are falling out of love with social media as they find it the return on investment too uncertain and the platforms too time consuming Sensis found in this year’s Social Media Report. Having surveyed 1,100 Australian companies, 900 of them small businesses, the survey found businesses are planning to spend less time and money on social media over the next twelve months. [READ MORE »]( News [George P Johnson Australia executive chairman Peter Rix steps down]( Peter Rix, executive chairman of events and experiential giant George P Johnson Australia, is to step down after 14 years, with managing director Caleb Bush taking over the role. The move comes as the agency continues its transition from an events-based business to become a full service “experiential” agency. [READ MORE »]( News [Coles admits 'That's annoying' in new ad for free range eggs]( Supermarket Coles once again pokes fun at the annoying nature of its “Down, Down” ads in a new spot to promote price cuts on its free range eggs The new spot features a woman dancing through her kitchen while Casey Donovan sings as a man enjoying his soft boiled egg observes: ‘That’s annoying”. [READ MORE »]( News [Online consumers still prefer desktops for internet purchases, says Adobe]( Online consumers are shifting to mobile but still prefer their desktop computers for making online purchases Adobe’s ‘Best of the Best’ report has found. The report analysed over a hundred billion data points collected during 2016 and found the best online marketers were widening their lead over the rest of the pack while consumers are changing their browsing habits as they shift to smartphones. [READ MORE »]( News [The Roar launches 2017 Club Roar Awards for club level sports videos]( Australian sports opinion website, The Roar, is set to launch its first Club Roar Awards, offering a $10,000 prize for the best videos of local sports competitions, to players, teams and clubs. The new initiative by parent company Conversant Media, aims to reward the clubs and fans who have supported Club Roar since its launch. [READ MORE »]( News [SCA's Chris Derrick to chair IAB's Audio Council]( Southern Cross Austereo’s head of digital strategy, Chris Derrick, has been appointed as the head of the IAB’s Audio Council. He will succeed Rick Gleave, director of business development and partnerships for Pandora who has chaired the IAB group since it began two years ago. [READ MORE »]( News [Out of home advertising comes to the powder room]( Interactive advertising is coming to rest rooms around Australia’s airports as Melbourne based Powder Room Interactive Media rolls out touchscreen interactive vending machines allowing consumers to “chat” with brands and buy or sample their products. The company is signing up major brands to advertise across its network of vending machines which it describes as reinventing the industry for today’s screen and social media obsessed culture. [READ MORE »]( News [Bastion Brands hires six new employees]( Creative health agency Bastion Brands has announced six new hires including a new strategic planner, senior art director and and creative services manager. Anthea Waters joins Bastion Brands from McCann where she was a creative services manager for one year and she will take on the same job title at Bastion. [READ MORE »]( Sponsored Post Learn how data will play a vital role for commercial vehicle marketers Bill Gillespie, GM, Brand & Franchise Development for Hino Motor Sales Australia, will present at the [Mumbrella Automotive Marketing Summit]( in August on how data will play a vital role in ensuring they remain competitive as Australia’s commercial vehicle market faces challenges ahead. Learn how you can get prepared to face these challenges and save $100 on tickets before July 19 – [book today.]( FYI • [Xero CEO named Global Marketer of the Year]( • [United Nations Association opens its Australia Media Awards 2017 for entries]( Jobs [66 New Jobs]( MOST DISCUSSED [Clemenger tops Mumbrella Awards as axed Pandora staff win Sales Team of the Year and crowd ovation]( [Australian marketer who hated her job bids to crowd fund new life in the US]( [New self service PR platform claims it will disrupt industry by helping businesses email journalists directly]( [The Australian apologises for claiming Ten chairman sold shares before calling in administrators]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](

Marketing emails from mumbrella.com.au

View More
Sent On

28/09/2019

Sent On

26/09/2019

Sent On

26/09/2019

Sent On

25/09/2019

Sent On

25/09/2019

Sent On

23/09/2019

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.