PacMags axes its subs | Awards ovation for redundant Pandora staff | New service claims to cut need for PR agencies | Women's Weekly editor departs | 56 new jobs

[View Newsletter Online]( [Mumbrella Newsletter]( Experts from Facebook and Amex join the Mumbrella Finance Marketing Summit In a newly announced session at [Mumbrella’s Finance Marketing Summit]( in August, experts from Facebook and American Express will reveal how they are addressing the challenges of mobile and finding new pathways to customers. They will join speakers from Google, Westpac, IAG, PayPal and more on the program. Earlybird tickets are available until Tuesday, July 4 – [book now and save $100.]( News [Clemenger tops Mumbrella Awards as axed Pandora staff win Sales Team of the Year and crowd ovation]( The commercial team at streaming music service Pandora was named sales team of the year at last night’s Mumbrella Awards, just days after receiving the devastating news that the company would be closing its Australian operations. The Pandora team accepted their award to a standing ovation from the audience of nearly 1000 people at the Star Event Centre in Sydney, with commercial director Chris Freel reminding the room that his entire team is “really employable at the moment.” [READ MORE »]( Dr Mumbo [Dr Mumbo: Merrick's missing $20m]( Merrick Watts would appear to have a slight regret when it comes to former radio partner Jules Lund. Hosting the Mumbrella Awards in Sydney, Watts whipped out what he dubbed the “Wanker Torch” which he promised to use to highlight audience members who chatted too much in the ceremony. [READ MORE »]( News [Pacific Magazines to axe all but three of its 22 subbing roles]( Pacific Magazines is to axe all but three of its 22 subbing roles and outsource most of its production to Pagemasters, the company has announced. The company will outsource 19 sub-editor roles across its mastheads to Pagemasters. Just three sub-editing staff members will remain as part of a new content management team. [READ MORE »]( News [Recognition for Mumbrella in global B2B publishing awards The Tabbies]( Mumbrella was the only Australian publication recognised in the B2B industry’s global publishing awards, the Tabbies Awards, which were announced in Cleveland, Ohio, overnight. Organised by TABPI – Trade, Association and Business Publications International – Mumbrella’s daily email was one of five business newsletters from around the world to be recognised in the E-newsletter category. [READ MORE »]( News [New self service PR platform claims it will disrupt industry by helping businesses email journalists directly]( A new self service platform is claiming it is set to disrupt the PR industry by giving small businesses templates to write press releases and pay-as-you go access to journalist contacts. Handle Your Own PR founder Jules Brooke told Mumbrella the idea for HYOPR came out of a meeting in early 2009 where she realised many smaller businesses couldn’t afford a full service agency. [READ MORE »]( News [Women's Weekly editor in chief Kim Doherty departs]( Bauer Media’s Women’s Weekly editor in chief, Kim Doherty has stepped down after just over a year in the role. Doherty joined Women’s Weekly in April last year, after Helen McCabe announced her departure after six years. [READ MORE »]( Opinion [They’re here: Before it's even launched, Amazon is already at the front of Australian shoppers' minds]( They haven’t even started a full local service yet, but the brand values of e-commerce giant Amazon are already deeply entrenched in the Australian market, argues strategist Wayde Bull. Australian businesses need to stop obsessing about the pending arrival of Amazon. That’s not to say the fear is unwarranted, however it is somewhat misguided. [READ MORE »]( News [Worksafe Victoria consolidates roster to McCann, dropping whiteGrey and The Shannon Group]( The Victorian Government has appointed McCann as its main advertising agency on its Worksafe account, for the next three years. McCann joined Grey Melbourne and The Shannon Group, on the account in May 2014. [READ MORE »]( Opinion ['Agencies are failing to solve actual business problems?' No kidding!]( In order to fully benefit their clients, agencies need to start solving actual business problems rather than simply doing some “fancy photoshopping”, writes agency director Tyson Carr. At the recent Mumbrella360 conference, a panel of former big brand marketers warned agencies that they might be nailing briefs but they are failing to solve actual business problems. To that, I say: no kidding. [READ MORE »]( News [News Corp and Fairfax real estate arms expand into mortgage broking both claiming 'Australian firsts']( Within days of each other both Fairfax’s Domain Group and REA Group’s realestate.com.au – which is majority owned by News Corp Australia –  have diversified their offering and made big moves into the mortgage broking market. The expansions are part of both companies’ attempts to become end-to-end solutions for consumers, who can now come to the platforms to consume real estate news, search for properties, connect with professionals and begin the home loan process. [READ MORE »]( News [Masterchef climbs 109,000 viewers but Nine wins Thursday night]( Ten’s Masterchef was the most watched entertainment program for Thursday night, gaining 109,000 metro viewers compared to last week and topping the key advertising demographics of 16-39, 18-49, and 25-54. According to OzTAM’s overnight preliminary ratings, the show attracted 899,000 metro viewers and nationally achieved 1.231m viewers. [READ MORE »]( News [Ad watchdog upholds complaint against Baywatch trailer for being 'inappropriate']( An ad for the Baywatch movie featuring Zac Efron and Dwayne Johnson has been found to be “inappropriate” by the Advertising Standards Board. The complaint noted the trailer, which aired at 5.12pm during a PG program, used the word “shit” three times throughout and showed an “inappropriate shower scene”. [READ MORE »]( News [Australian government launches campaign to bring attention to new tax laws]( The Australian government has launched a television commercial ‘Earned here, taxed here’ to educate Australians on its new tax laws. The two 30-second ads spruik the government’s efforts to close loopholes which allowed multinationals to avoid paying tax in Australia. [READ MORE »]( News [NAB Mini Legend series kicks off encouraging kids to enter the draft]( NAB has relaunched its Mini Legends series with the new NAB Mini Legends Draft. The campaign features children playing football looking like Max Gawn from the Melbourne Demons, Gary Ablett from the Gold Coat Suns and more. [READ MORE »]( News [Volkswagen Australia launches travel blog to promote the people behind the car]( Volkswagen Australia has created a travel blog to help people understand what it is really like to own a Volkswagen. The travel blog includes stories of different models which have been taken on adventures, written by Australian travel bloggers. [READ MORE »]( News [Insurance company QBE appoints its first ever chief customer officer, Bettina Pidcock]( QBE Australia and New Zealand has appointed Bettina Pidcock as its first ever chief customer officer. Pidcock has worked at the insurance firm as executive general manager, marketing since Februrary 2016. The role has been created for Pidcock as part of the company’s endeavours to be a more customer-focused organisation. Pidcock retains responsibility for overseeing QBE’s marketing, communications and digital. [READ MORE »]( Sponsored Post Automotive Industry Head at Google joins summit lineup In a recently added session to the [Mumbrella Automotive Marketing Summit](, Cathy Collins, Industry Head of Automotive at Google, will talk about how data can drive value and new services for the automotive industry. She will discuss how connectivity and digitisation will affect marketers, and what must be done to harness the power of data going forward. There is still time to get earlybird tickets – [book your team in today.]( FYI • [Village Roadshow engages MuleSoft for personalised entertainment services]( • [Hospitality group Solotel appoint Dan Lacaze as group marketing director]( • [Adobe adds voice services to analytics cloud]( • [TBWA Sydney re-appointed to Taronga Zoo’s creative account]( Jobs [56 New Jobs]( MOST DISCUSSED [Australian marketer who hated her job bids to crowd fund new life in the US]( [The Australian apologises for claiming Ten chairman sold shares before calling in administrators]( [Pandora to close Australian operations within the month]( [Clemenger tops Mumbrella Awards as axed Pandora staff win Sales Team of the Year and crowd ovation]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](