Gambling advertising has 'crossed a line' | Will the consultancies' marketing push succeed? | Bauer Media CEO departs | 'My $18,000 degree was a waste of time' | Daily Mail breached code in article on alleged criminal

[View Newsletter Online]( [Mumbrella Newsletter]( Mobile is the biggest growth area in digital - have you defined your strategy? If you’re like a lot of agencies, publishers or marketers, mobile might not be at the top of your list of clearly defined marketing strategies. But as the biggest growth area in digital, mobile presents a huge opportunity for you to stay ahead of the curve. To help you Mumbrella is holding the [Mumbrella Mobile Marketing Masterclass](on July 26 in Sydney. It will give you four hours with eight industry experts for just $365. [Book your team in today.]( Opinion [It's not a given big consultancies will succeed in their marketing push]( KPMG’s recent acquisition of market research firm Acuity is the latest move in a major push by the big management consultancies to extend their services into the marketing and advertising industries. Mumbrella’s Paul Wallbank looks at what’s happened so far and what history tells us about their chances of success. How successful the consultancies’ ongoing push into marketing and advertising will be isn’t clear. While the big consulting firms have broad expertise and deep pockets, it’s not a given their efforts to incorporate advertising and marketing functions into their management service offerings will be successful or embraced by the market. [READ MORE »]( News [Nick Chan departs Bauer Media with Paul Dykzeul taking on CEO role]( Bauer Media Group’s CEO Nick Chan has departed the company after just over 12 months in the role. He will be replaced by Paul Dykzeul, Bauer Media’s New Zealand CEO, as CEO of Australia and NZ. [READ MORE »]( Opinion [My $18,000 journalism degree was a waste of time]( Paul Maland is about to graduate with a Bachelor of Journalism, but $18,000 in HECS fees later, he argues he could have learnt the important information from a one-hour YouTube video and saved himself a lot of time. Three years ago I sat in my dingy two-bedroom flat, romanticising the day of quitting my soul-crushing call-centre job to finally go to university and pursue my passions as a career. [READ MORE »]( News [The Daily Mail denounced by APC for article about alleged transgender criminal]( The Daily Mail has been lambasted for failing to take reasonable steps to avoid contributing to prejudice and offence throughout an article about a transgender woman. The article about the 24-year-old woman, Evie Amati, who is accused of stabbing two people with an axe at 7-Eleven, included superfluous images, personal Facebook comments and details of her partner, accompanied by images of her sister, mother and an unidentified man, according to the Australian Press Council. [READ MORE »]( News [Gambling advertising has 'crossed a line' for TV sports fans, new study reveals]( Gambling advertising has ‘crossed a line’ in recent years and betting firm representatives are being positioned as equal to sports experts, a new study by Clarity Strategic Research has suggested. Speaking at Mumbrella’s Sports Marketing Summit, Clarity Strategic Research directors Alasdair Johnston and Alex Sweeney told the audience the biggest bug-bear for TV sports viewers and fans was gambling advertising. [READ MORE »]( News [New agency rh7thm launches with CommBank, Transport NSW and Epson as foundation clients]( We Are Social founder Julian Ward, and Ross Dawson, chairman of The Insights Exchange, Future Exploration Network and Advanced Human Technologies Group have launched a new agency, rh7thm. The agency says it will offer innovation, strategy, digital, technology, social, content, amplification and research to clients, which aready include Commonwealth Bank, Transport NSW and Epson. [READ MORE »]( News [WPP's Greyhealth Group and Sudler & Hennessey merge]( WWP AUNZ is merging two of its groups, Greyheath Group (ghg) and Sudler & Hennessey to become Sudler Sydney. Sudler Sydney is set to operate under WPP’s Health and Wellness Australia and New Zealand division, which was launched earlier this year with Gary Pattison as CEO. [READ MORE »]( News [Sports moving to Pay TV willl disappear from the view of fans and marketers, researchers warn]( Australian sports which have moved from free-to-air TV to subscription TV are disappearing from the view of fans and sponsors, eroding their ability to grow in a world where they are competing for the attention of audiences against the likes of Netflix and Stan, the audience at Mumbrella’s Sports Marketing Summit has heard. Alex Sweeney, director of Clarity Strategic Research, said there were already examples of sports beginning to suffer after choosing the pay TV route, saying that such a move was excluding 70% of the potential audience. [READ MORE »]( Opinion [Alcohol brands are tactically retreating from sports sponsorship, and we should celebrate]( There has been a number of interesting moves from alcohol brands in recent months which indicate the tide could be turning on alcohol’s association with sports. Michael Thorn, chief executive for The Foundation for Alcohol Research and Education, explores if we are witnessing a tactical retreat by an alcohol industry that sees the writing on the wall, or if this is the start of something bigger and even more significant – a quiet and complete surrender. When it comes to in-your-face alcohol sponsorship in sport, there have been two stand-out and long-standing contenders. [READ MORE »]( SUPPORTED [Is Australia’s commercial creativity slipping behind the rest of the world?]( As the advertising industry gathers in the south of France for the annual Cannes Lions celebrating the best creative in the world, the Outdoor Media Association hosted a debate asking one simple but tough question: Is Australia’s commercial creativity slipping behind the rest of the world? For many years Australia has been considered a global leader in terms of creativity, punching well above its weight at the big global awards shows across categories and sitting in the top five in awards rankings. [READ MORE »]( News [Ten wins the night with help from Shark Tank and Masterchef]( Season three of Shark Tank premiered last night on Ten managing 749,000 metro viewers, taking Ten to an overall win. The program was the eighth-most-watched show of the evening, according to OzTAM’s overnight preliminary metro ratings. [READ MORE »]( News [Paul Kenny joins Enero's Precinct as CEO]( Precinct, one of Enero Group’s communications agencies, has appointed Paul Kenny to the newly created role of CEO. Kenny previously worked for GPJ Australia as its executive director for two years. [READ MORE »]( News [Confusion reigns on best digital channels for retail, SMI data reveals]( Analysis of data collected by the Standard Media Index (SMI) on retailers using digital has revealed a market confused about which channels are delivering the biggest bang for the buck, even as retail spending in digital continues to grow. Data for the first quarter revealed more and more retailers are moving to programmatic solutions, with department stores leading the charge with growth of spending through programmatic quadrupling compared to the previous quarter. [READ MORE »]( News [Former Toyota CMO Brad Cramb joins Audi in head sales role]( Brad Cramb, who left the role of chief marketing officer at Toyota earlier this year, has joined Audi as its new sales director. Cramb joins the division of VW after more than 20 years rising through the ranks of Toyota from regional manager in Queensland to the CMO role. [READ MORE »]( News ["Out of home on steroids": Techfront's plans for tonight's State of Origin clash]( Fans and viewers at Sydney’s ANZ Stadium for tonight’s State of Origin will see the latest in digital signage as the NRL partners with provider Techfront to roll out LED displays around the ground. Along with displaying advertising to the broadcast audience, the signs will also update fans at the stadium with statistics, advertising and social media messages, Techfront’s Australian CEO Neil Maxwell told Mumbrella. [READ MORE »]( News [Havas creates Bottom 100 campaign raising awareness for poorest people in the world]( Havas and Fund For Peace have launched an international campaign, which plays off the many ‘Rich lists’ which feature in media and businesses across the world, to shed light on the world’s 100 poorest people and their stories. Each individual listed on the ‘Bottom 100’ has an image and bio which features their name, where they live and their story, giving people the option to share the stories across social and take action. [READ MORE »]( Sponsored Post PayPal’s Marketing Director gets emotional The [Mumbrella Finance Marketing Summit]( will see PayPal Australia’s Marketing Director, Elaine Herlihy, discuss the rapid transformation in payments technology and processes, and what opportunities there are for marketers to tap into the emotions behind a transaction. Learn how you can deliver the right messages to drive people right up to their moment of purchase. Save $100 on earlybird tickets before July 4 – [book today.]( FYI FYI • [Getty Images announces global virtual reality partnership with Jaunt]( • [The Sydney Morning and The Age win award for ‘Saving The Reef’ project]( • [A celebration of the life of Dr Paul Priday to be held on June 30]( • [Taboola expands its programmatic advertising footprint]( • [Regional TAM completes panel expansion]( • [Buzzfeed Australia appoints Amy McQuire as Indigenous affairs reporter]( • [ARN announces partnership with UnLtd and launch of The Goodness Project]( • [Freeview adds device streaming in its latest app]( • [Ooh Media wins South Australian Government tender]( • [Luscious adds director James Cooper to roster]( • [Brendon Harrington promoted to GM of M&C Saatchi’s LIDA]( • [Telstra offers free hotspot access and lists Australia’s most popular Instagram sites for World Wi-Fi Day]( Jobs [124 New Jobs]( MOST DISCUSSED [Ten goes into administration]( [Australia is lacking in commercial creativity because 'most marketers are crap': MLA's Andrew Howie]( [Mia Freedman 'mortified' by Roxane Gay podcast 'fat shaming' accusations]( ['Menacing and threatening' ad condemned by ad watchdog for using domestic violence against men to sell hearing aids]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](