Mumbrella launches Australia's first automotive marketing summit

Bringing together experts from across the automotive industry [View web version]( [Earlybird tickets on sale]( Australia's first automotive marketing summit The Mumbrella Automotive Marketing Summit is a new conference for marketers and retailers working in the automotive industry. At a time when the automotive industry is facing major disruption and upheaval, this is one event you can't afford to miss. The summit will bring together leading local and international experts that will navigate through the complexities and disruption facing car brand marketers, retailers, media, creative and digital agencies, PR professionals and the complex ecosystem that supports it. Topics will include an overview of the latest media investment trends within the automotive sector, an analysis of the latest sales trends, the use of telematics in data-driven marketing, bringing your brand alive through content marketing, plus a panel discussion on marketing in the age of the driverless car. The summit will guide an audience of business executives, CMOs and marketing managers, digital experts, thought leaders, and marketing communications professionals through the challenges facing automotive marketing on a daily basis and provide valuable insight on how to navigate the future. If you have an idea for a session or panel, or perhaps have a brilliant speaker to put forward, please [email Paul Dovas](mailto:paul@dovasdigital.com.au). [VIEW EVENT DETAILS]( FIRST SPEAKERS ANNOUNCED The Data Download: Media Spend and Consumer Trends In this information-rich session, find out from SMI how automotive marketers are spending their budgets, whilst Potentiate will share some of the key insights it has garnered into the buying habits of the Australian car owner. JANE SCHULZE Managing Director ANZ, Standard Media Index BEN SULLIVAN Group Director Insights & Innovation, Potentiate FIORELLA DI SANTO Director of Sales, Bauer Media Accelerating Purchase Behaviour: Influencing The New Auto Decision Makers Women are a change agent. So how do you drive consideration for brands across a proliferation of new media platforms and influence this powerful group of consumers? Australia’s leading content creators for women will reveal key research findings into what influences them when it comes to making automotive purchases. Why Automotive is Increasing Investment in Brand Experience The current advertising climate, and the demand for more effectiveness and ROI, is putting brand experience in the spotlight like never before. Hear why two very different automotive companies view brand experience as a business solution, not just a marketing channel. TERRI GOLDER Head of Marketing Communications, Renault Australia DAVID SIMPSON Dealer Sales Manager, Asia Pacific, Bentley Motors TARYN ATKINSON Client Services Director, Neonormal MICHAEL MILFORD Associate Professor, QUT & Future Fellow, Australian Research Council Hands On With The Self-Driving Car The prospect of the widespread adoption of self-driving cars presents an unprecedented disruptive challenge for industry, government and society. Leading robotics researcher, Michael Milford, will provide an overview of leading approaches and the likely impact they will have on the industry, and on automotive marketing. EARLYBIRD TICKETS ON SALE EARLYBIRD INDIVIDUAL TICKET $595+GST $495+GST Save $100 off the price of a standard ticket if purchased by July 19, 2017. [BUY NOW]( EARLYBIRD 5 FOR 4 TICKET $2,475+GST $1,980+GST Save $495 off the price of five earlybird tickets if purchased by July 19, 2017. [BUY NOW]( ANNUAL MARKETING SUMMIT PASS $4,265+GST $2,999+GST Access to seven + Mumbrella Marketing summits across the year at a huge discount. [BUY NOW]( This is what you can expect... LOCATION Wednesday August 23, 2017 Amora Hotel Jamison Sydney 11 Jamison Street Sydney, NSW 2000 [BOOK NOW]( HEADLINE SPONSOR SPONSORS SUPPORTERS Mumbrella | 46-48 Balfour Street Chippendale NSW 2008 Australia This email was sent to {EMAIL}. If you would rather not receive emails from Mumbrella Automotive Marketing Summit, you can [unsubscribe]( or [manage subscriptions]( [Facebook]( [LinkedIn]( [Twitter](