Domino's fined for marketing pool spending failures | How The Monkeys will work with Accenture | Sports Marketing Awards finalists | Aussie 'Dons' revealed | HCF CMO departs | MLA's autumn lamb push

[View Newsletter Online]( [Mumbrella Newsletter]( Finance Marketing Summit earlybird tickets now on sale [Mumbrella’s Finance Marketing Summit]( returns for its second year with the best insights from across the banking, finance, insurance and superannuation sectors. Google’s Colin Barnard is one of the first key speakers announced. He has been with Google for more than a decade and is responsible for rolling out Android Pay in the Australian market. [Book your earlybird ticke]([t]( and save $100. Features ['Today is the beginning of a new model': How The Monkeys and Accenture plan to offer 'the best' customer experience]( Following years of speculation about when they would sell – and who to – The Monkeys yesterday announced it had been bought by Accenture. Mumbrella’s Zoe Samios talks with The Monkeys and Accenture about their new business model, and how The Monkeys will operate under new ownership. The announcement Accenture has bought multi-award winning creative agency The Monkeys and its design agency Maud could be considered the acquisition of the decade, but for the head of Accenture Interactive Australia New Zealand Michael Buckley, it’s the beginning of a “new model.” [READ MORE »]( News [Domino's fined for failing to inform franchisees about marketing pool spend]( Pizza giant Domino’s has become the first company in Australia to be fined for not complying with the Franchising Code of Conduct after failing to detail how $40m in marketing pool funding was being spent. The action, launched by the Australian Competition and Consumer Commission, saw the fast food company fined a total of $18,000 for the breach, but the company has described the failure as “an honest mistake”. [READ MORE »]( News [Media law reforms gift more than a quarter of a billion dollars in value to broadcast businesses]( The federal government’s weekend decision to relax media ownership laws and slash television and radio broadcast licence fees has delivered a windfall worth more than a quarter of a billion dollars to the value of Australia’s media companies. Stocks in companies including the embattled Ten Network, Nine Entertainment Co, Seven West Media, Southern Cross and APN surged on the opening of the market, adding nearly $300m to their combined market capitalisation. [READ MORE »]( News [Shortlist revealed for Mumbrella's first Sports Marketing Awards]( Seven’s legendary sports presenter Bruce McAvaney is up against Fox Sports and TripleM broadcaster Matty Johns, Fox Footy’s Sarah Jones and Nine’s Tim Gilbert for the first Mumbrella Sports Marketing Awards. Samsung’s Rethink Role Models campaign, which heroes its partnership with Netball Australia, has been nominated in three categories including Sports Ad Campaign of the Year and Social Idea of the Year. [READ MORE »]( News [ACCC wins world first case against e-cigarette marketing claims]( In what is believed to be a world first, the consumer watchdog has won a federal court case against three e-cigarette online retailers for making misleading claims about the safety of its products. The Australian Competition and Consumer Commission launched the action against The Joystick Company Pty Ltd, Social-Lites Pty Ltd and Elusion Australia Limited (in liquidation) alleging they had made false and misleading claims about the presence of carcinogens in e-cigarettes. [READ MORE »]( News [Don Smallgoods shares stories of three Aussie 'Dons' following recruitment push]( Don Smallgoods’ hunt for Australians named Don has come to a close, with the stories of Strathmore Bowls Club’s Don Bennett, vintage-loving Donna Mizzi, and bacon-obsessed Don Nicolson making up the second phase of the campaign. Created by DDB Melbourne, the 30-second ads tell the stories of the three Australian ‘Dons’ and how Don Smallgoods is a part of their ‘everyday’ lives. [READ MORE »]( News [m2m Sydney hires Bohemia's strategy director Sean Richards]( Media agency m2m has appointed Sean Richards as Sydney’s head of strategy. Richards joins m2m from Bohemia Group where he was strategy director for just over one year. He is replacing Graeme Wood, who left m2m in February to join Starcom as national strategy director. [READ MORE »]( News [Opposition Leader Bill Shorten admits new Labor Party ad was not diverse enough]( The Australian Labor Party’s Bill Shorten has admitted its latest campaign, which aimed to position the party as putting ‘Australians first’, should have been more diverse but has rejected the idea the ad featured too many white people. Nine News Australia unveiled a sneak peak of the ad, with reporter Charles Croucher describing it as “mixing patriotism with protectionism”. [READ MORE »]( News [HCF CMO Jenny Williams resigns 'to explore new options']( Little more than two years after joining HCF and leading the health insurer through a major rebranding exercise, chief marketing office Jenny Williams has resigned from the role. HCF confirmed Williams handed in her resignation on Friday. [READ MORE »]( News [MLA kicks off autumn lamb campaign with 'The Currency Kitchen' experience]( Meat & Livestock Australia is building on its ‘You Never Lamb Alone‘ platform and the idea that lamb is the meat that brings people together, by launching a five-day event with top chefs which will “welcome everybody”. Created by The Monkeys, The Currency Kitchen will offer guests a lamb-based dinner which they can pay any amount for, in a currency of their choice – with all proceeds going to charity. [READ MORE »]( Sponsored Post Answer this quick question and contribute to an Australian-first industry study. A few weeks ago, you had the opportunity to complete a survey that aimed to test if a gap exists between media and marketing professionals and the wider population. Following an unprecedented level of responses, one last bonus question has been added. Answering this bonus question will place you in the running to win of three $1,000 Westfield vouchers. For now, we are withholding the name of the partner to avoid prejudicing your answer. The results will be revealed in an unexpected way soon. [Click here to take the survey.]( SUPPORTED [What do publishers and agencies need to do to change the magazine audience conversation?]( In the second part of this Supported By series we ask how magazine publishers and agencies need to change to adapt to multiplatform audiences as the new measurement metric. While the move by Australia’s three major magazine publishers to cut ties with the circulation audit may have surprised people in some quarters, anyone watching the industry closely for the past few years will have seen them gearing up for the shift. [READ MORE »]( News [Ex-Mediacom Melbourne MD Anny Havercoft joins Yahoo7 as head of brand]( Former Mediacom Melbourne managing director Anny Havercroft has joined Yahoo7 as head of brand. Havercoft replaces Andrea Rule who last month joined Carat as chief marketing officer. [READ MORE »]( News [The Voice tops the ratings leaderboard, but Ten's Have You Been Paying Attention? wins in key advertising demographics]( Nine’s reality singing contest, The Voice, topped the ratings ladder last night pulling in 1.109m metro viewers. According to OzTAM’s overnight preliminary metro ratings, The Voice’s popularity helped Nine to win an overall audience share of 22%. [READ MORE »]( News [Samsung hunts for a new PR agency]( Samsung Electronics Australia is pitching its public relations account, Mumbrella understands. Incumbent agency Edelman was handed the account in 2010 from its previous agency Weber Shandwick. [READ MORE »]( News [Captain Risky moves into crowded caravan in latest Budget Direct ad]( Captain Risky has been forced to move into a caravan after his house was destroyed in Budget Direct’s latest campaign demonstrating the benefits of being covered by its insurance products. The latest ad, created by 303MullenLowe aims to promote Budget Direct’s temporary accommodation provision as part of its home insurance offering, with the spot seeing a family and its pets move into a temporary house before comparing that with Captain Risky’s new digs as a voice-over says “But not everyone is a Budget Direct customer”. [READ MORE »]( News [Mashable hunts for new editor for Australian operation]( Mashable is on the hunt for a new editor to run its Australian operation just 10 months after appointing Jerico Mandybur to the role. It is unclear if Mandybur, who joined as editor in July last year, is still with Mashable or if she has departed the tech-based publication. [READ MORE »]( News [Guardians of the Galaxy Vol 2 tops weekend box office for second week]( Walt Disney’s Guardians of the Galaxy has won the weekend box office for the second week in a row, earning $4.993m across 634 screens. The movie has earned a total of $23.064m across the two weeks since it was released, according to weekend box office figures from the Motion Picture Distributors Association of Australia. [READ MORE »]( News [Sling & Stone expands into New Zealand]( Public relations agency Sling & Stone is expanding into New Zealand, with Marija Bijelic heading up the New Zealand office, Mumbrella can reveal. Seven years after launching in Australia, Sling & Stone will open an office in Wellington, with Bijelic, former account director in Sydney and the first person hired at Sling & Stone, relocating to the city. [READ MORE »]( News [ANZ Bank group GM of marketing Louise Eyres exits]( ANZ Bank’s group GM of marketing Louise Eyres has departed the business after nearly 15 years. ANZ replaced the role with a general manager of group marketing for customer insights and analytics, which was taken up by fast-moving consumer goods specialist Sweta Mehra earlier this month. [READ MORE »]( News [Adshel reminds brands to 'Shine Brighter' in winter with new campaign]( Out-of-home media company Adshel has relaunched its ‘Shine Brighter with Adshel’ campaign which aims to remind brands to ‘stand out’ during the colder and darker months, where the hours of daylight are shortened. The 90 second video aims to demonstrate how its digital ad panels stand out even in the dark. [READ MORE »]( Sponsored Post Mumbrella360 kicks off in just four weeks - have you got your ticket? [m360_enewsletter_header_v3]( With more than 60 conference sessions and 17 masterclasses to choose from, your time at [Mumbrella360]( will be very busy. That’s not even factoring the one-on-one formal networking, exhibition hall, breakfast presentations and social events. If you’ve never attended before, check out the [highlights video]( from last year to see what all the buzz is about. It is only four weeks away. [Book your ticket now](. FYI • [SPA releases statement on Broadcasters’ Content Compliance]( • [Speedo announces partnership with 2018 Commonwealth Games Team]( Jobs [111 New Jobs]( MOST DISCUSSED [Accenture buys The Monkeys and Maud]( [Fairfax Media journalists walk off job for week in response to cuts]( [Fairfax Media to axe 125 editorial jobs as part of $30m restructure]( [Casey Donovan latest celeb to front Coles' Down Down campaign]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](