Mumbrella Awards shortlist revealed | How publishers got in bed with the Devil | Masterchef finally gives Ten some good news | 81 new jobs | Axe attack news coverage cleared

[View Newsletter Online]( [Mumbrella Newsletter]( Save Tim from prison So this is embarrassing. Mumbrella’s founder Tim Burrowes is taking part in UnLtd’s Whitelion Bail Out this Friday night. Along with some far more respectable media types, he’ll be locked in for the night at a detention centre to raise awareness, and funds, for youth charity Whitelion, which is supported by industry charity UnLtd. Unlike most of the other respectable media types, Tim has been disorganised in his fundraising efforts and is yet to post bail. [You can save him from remaining locked up, by donating to Whitelion via this link](. Opinion [Quitting Facebook Instant Articles and Apple News: unravelling a Faustian pact]( Two years ago, publishers fell into Faustian pacts with Facebook and Apple, with the promises of better traffic and ad dollars through off-platform distribution such as Facebook Instant Articles and Apple News. Now as publishers are starting to retreat, Mumbrella’s Miranda Ward asks what have they learnt from jumping in with the tech giants? Social media was once thought to be the key to distributing online content, but the missing piece of the puzzle has always been how to actually monetise it. So when Facebook launched its Instant Articles and Apple provided Apple News, it looked like a solution. [READ MORE »]( News [Relief for Ten as Masterchef delivers 1m+ series debut]( The debut of the ninth series of Ten’s flagship show Masterchef has delivered an improved performance on last year with a metro audience of 1.06m viewers. The result will come as a huge relief for Ten which has faced a disastrously sliding share price over the last few days as financial concerns mount. [READ MORE »]( News [Mumbrella Awards 2017 shortlist revealed: The Monkeys and Clems lead the charge]( The Monkeys lead the way on the Mumbrella Awards 2017 shortlist with 14 nominations across 11 different categories. The independent Sydney agency will be locked in a fierce battle with Clemenger BBDO Melbourne which has 13 nominations across nine different categories, with the pair going head-to-head in the Creative Agency of the Year category. [READ MORE »]( Dr Mumbo [Dr Mumbo: How do you do, fellow larrikins?]( Dr Mumbo always enjoys a good introductory piece from a new editor trying to make themselves relatable to their new audience. And NYT Australia bureau chief Damien Cave’s introduction to Australian readers today, three months after his arrival in the country, really ticks all the boxes. [READ MORE »]( News [New York Times officially kicks of 'expanded' local coverage]( Three months after appointing Damien Cave as Australian bureau chief, The New York Times has officially kicked off its expanded coverage of Australia. As part of the official expansion, local readers have unlimited access to the NYT through to May 8. [READ MORE »]( News [News.com.au coverage of alleged axe attacker's transgender status in public interest, rules Press Council]( The Press Council has ruled news.com.au’s controversial coverage of a 7-Eleven axe attack early this year which referenced the accused’s transgender status did not breach any of its reporting principles. The article – published on January 10 with the headline ‘Woman accused of terrifying 7-Eleven axe attack is transgender unionist once known as Karl’ – reported on a transgender woman arrested and charged in relation to an axe attack in Sydney. [READ MORE »]( News [The Australian snatches syndication of The Economist from AFR]( News Corp’s broadsheet The Australian has signed a new syndication deal with international news and business publication The Economist. The new deal – which will see articles from The Economist republished in The Oz – ends the British publication’s previous arrangement with Fairfax Media’s The Australian Financial Review. [READ MORE »]( News [Redundancies expected as Fox Sports News team merges with Australian News Channel]( Australian News Channel (ANC) – the operators of Sky News – will take on producing responsibilities for the Fox Sports News channel, with the News Corp-owned entities flagging “a small number of redundancies” will result from the merging of the teams. Fox Sports News staff will have the opportunity to move across to ANC when the merge is completed within three months. [READ MORE »]( SUPPORTED [Creative agency Apparent named winners of Sydney Story Factory Teams Challenge]( Creative agency Apparent has taken out the prize in the Sydney Story Factory Teams Challenge in a hard fought competition. The competition featured teams from media, creative and experiential agencies as well as media house MCN, whose submission was awarded a Highly Commended by the jury. [READ MORE »]( News [M&C Saatchi's research company The Source opens first Australian office]( M&C Saatchi’s research company The Source has opened its doors in Melbourne. The company’s first Australian office will be led by former London managing director, Matt Swinson, who has worked with clients including the BBC, Ebay and Tesco. [READ MORE »]( News [Nissan appoints Edelman as global agency]( Automotive company Nissan has appointed public relations agency Edelman as its global agency. Edelman’s appointment to the account in Australia follows the previous local practice of Nissan using agencies on a project by project basis. [READ MORE »]( News [Nunn Media picks up media account for Radio Rentals SA]( Nunn Media has won the media account for electronic retailer Radio Rentals South Australia. The independent media agency has picked up the account – which includes three brands: Radio Rentals South Australia, Queensland’s RT Edwards and the new brand gedd!t in New South Wales – from MEC Adelaide. [READ MORE »]( News [Guardians of the Galaxy Vol. 2 knocks The Fate of the Furious from top weekend box office spot]( Disney’s Guardians of the Galaxy Vol. 2 has topped the weekend box office knocking The Fate of the Furious from first place, earning $8.616m across 705 screens over the weekend. Premiering on Thursday the action science fiction film has totalled $15.684m, according to weekend box office figures from the Motion Picture Distributors Association of Australia. [READ MORE »]( News [The Chaser returns to Triple M 'to take the piss out of everything']( Satirical comedy group The Chaser has returned to commercial radio after 10 years “to take the piss out of everything,” the group’s Charles Firth has told Mumbrella. “It’s the same as it was 16 years ago, we just want to take the piss out of everything, that’s the honest reason,” he said of the group’s return to Triple M. [READ MORE »]( News [Peter Alexander celebrates Mother's Day with Wonder Woman Lynda Carter]( Sleepwear brand Peter Alexander has launched its Mother’s Day campaign featuring on screen Wonder Woman Lynda Carter and her daughter Jessica Altman. The new campaign aims to highlight mothers as the true super-heroes of the world, sharing their super human powers including dispelling negativity, crushing unhappiness and hug healing. [READ MORE »]( News [The Liberal Party of Australia seeking creative agency for 2018 Victorian election campaign]( The Liberal Party of Australia is seeking a creative agency for the 2018 state election campaign in Victoria. The party has called for expressions of interest from creative agencies and said it is looking for “a new, innovative approach” to communicate the party’s vision, in the hopes of making Matthew Guy the new premier of Victoria. [READ MORE »]( News [NRL promotes community program to combat domestic violence in 'Power for Change' content series]( The NRL and former Canberra Raiders captain Alan Tongue have teamed up to raise awareness of the ‘Voice against Violence’ program, which uses Rugby League drills to educate and raise awareness around domestic violence. In a five-minute content piece, Tongue talks about his family, his early days with the Canberra Raiders, and why he got involved as an NRL ambassador and supporter of the ‘Voice against Violence’ program. [READ MORE »]( News [Full Stop Foundation shines spotlight on all forms of domestic abuse in new ad]( The Full Stop Foundation is highlighting the many and varied ways domestic abuse can manifest beyond just physical violence with a re-enacted phone call from a victim in its latest campaign. Created by BMF, the ‘#MakeItStop’ campaign aims to challenge the perception physical abuse is the ‘only’ or ‘worst’ type of domestic violence, with financial and emotional abuse the more common – but less recognised – forms of domestic abuse. [READ MORE »]( News [Adcorp launches action against Dentsu Mitchell over government master media account]( Listed agency Adcorp Australia has launched action in the Supreme Court of NSW over Dentsu Mitchell’s decision to dump it from the Australian government’s master media account which the agencies won together in 2014. Adcorp lodged a statement of claim against Dentsu Mitchell in the court last week seeking damages. [READ MORE »]( Sponsored Post Network with key industry players at Mumbrella360 [m360_enewsletter_header_v3]( [Mumbrella360]( networking joins you with more than 300 delegates and speakers keen to build new relationships, talk about their own and your capabilities; and strengthen personal networks. The new business opportunities from meeting with senior industry players will help justify your ticket price on its own. Around 100 marketers will be attending as guests of our networking sponsor VertaMedia. [Book your ticket]( and start planning your schedule now. FYI • [Bauer Media revamps Bravest Kids Awards for 2017]( • [Seven Congratulates Beat Bugs on Emmy Award]( Jobs [81 New Jobs]( MOST DISCUSSED [TV sets are not the desired device to watch sport, says Accenture study]( [DT managing director John Du Vernet departs business ahead of AKQA switch]( [Melbourne radio ratings: Fox FM falls to sixth place as Triple M wins FM breakfast battle]( [Ten admits 'material uncertainty' over its future unless new finance facility and license relief found]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](