GroupM legal stoush over | 'CMOs just make sh*t up' | 2GB gets Jones back | Daily Tele climbs into top 10 news sites | AFL returns to TV

[View Newsletter Online]( [Mumbrella Newsletter]( Mumbrella360 serves up more international speakers than ever before [m360_enewsletter_header_v3]( You don’t need to leave Australia to hear from the world’s best media and marketing practitioners. The 2017 [Mumbrella360]( program features more overseas speakers than ever before. With more than 20 international speakers and over 100 of Australia’s best marketing minds, Mumbrella360 is the place to immerse yourself in the latest thinking from around the world. Time is running out to grab your [Mumbrella360]( earlybird ticket. Book by April 12 and save $700. Opinion [Marketing gurus and CMOs are hiding in ‘the future’ because the present is ‘a dangerous place to be’]( The great thing about talking about the future is that you don’t have to know anything, writes Bob Hoffman. You just make shit up and nobody can refute it. And when the future comes, who’s going to remember the baloney you predicted 10 years ago? When I’m shooting my mouth off at some conference, the question I get most frequently is this: “What’s the future of advertising?” I have no f**king idea what’s going to happen 10 minutes from now. How the hell am I supposed to know what’s going to happen ‘in the future’, whenever the hell that is? For all I know, someday someone might click on a banner ad. Who knows? [READ MORE »]( News [GroupM and media auditor legal dispute over ‘misuse’ of confidential documents concludes]( Media agency holding group GroupM and media auditing company FirmDecisions have concluded their dispute after GroupM accused the media auditor of misusing confidential documents it was accidentally sent by, among others, Mediacom Australia. GroupM launched legal action against FirmDecisions in May last year with Mediacom Australia one of a number of GroupM agencies listed in the action filed in the UK’s High Court. [READ MORE »]( News [9Honey officially launches mums content play as Helen McCabe eyes off video and finance expansion]( Nine’s lifestyle offering 9Honey has firmly planted its stake in the mum’s content space officially launching 9Mums, complete with a native advertising offer 9Mums Love, as head of lifestyle Helen McCabe eyes off further video content and a potential expansion in finance. The TV network brought together a number of its verticals to launch women’s network 9Honey at the end of last year. [READ MORE »]( News [Alan Jones set to return to 2GB on Monday]( Alan Jones, Radio presenter for Sydney’s 2GB, is set to return to air next Monday having been on indefinite leave due to ill health. In his absence Ray Hadley has been filling in for the breakfast show, announcing Jones’ return on air on March 27 in today’s show. [READ MORE »]( News [Daily Telegraph grabs eighth place in Nielsen news rankings as News.com.au builds on lead position]( News Corp’s The Daily Telegraph has climbed into the top ten news sites according to the Nielsen Digital Ratings (Monthly) for February, after growing its unique audience month-on-month by 15%. For February, the tabloid reported an audience of 2.353m, up from January’s audience of 1.722m, to claim 9th spot on the rankings. [READ MORE »]( News [Family trades in pet dragon for 'instantly better' natural gas in new Jemena campaign]( Jemena has released its new ‘Instantly Better’ Natural Gas campaign, featuring a family in the midst of switching their energy and heat provider from being their pet dragon, to natural gas. The campaign by BWM Dentsu consists of a 60-second content piece, a 30-second TVC and three 15-second advertisements. [READ MORE »]( News [AFL returns to television with 591,000 viewers, but is beaten by Gogglebox]( Seven’s AFL returned to television last night as Carlton took on the Richmond Tigers pulling 591,000 metro viewers, helping Seven to a Thursday night win. The Richmond Tigers put the 43-point win under their belt in the opening game of AFL for the season. The game was the second most-watched non-news program, according to OzTAM’s overnight preliminary metro ratings. [READ MORE »]( News [IAB links with Coalition for Better Ads in a bid to improve online ad experience]( The Interactive Advertising Bureau of Australia (IAB) will support the launch of a research project in Australia by the Coalition for Better Ads (CBA) aimed at setting guidelines for local marketers, brands and publishers to deliver more consumer-friendly online ads. IAB Australia’s announcement it is joining the group, which has already released its Better Ads Standards guidelines in North America and Europe, comes as the organisation continues to work on major industry issues such as transparency, ad fraud and viewability. [READ MORE »]( News [Australia takes home five golds at Festival of Media APAC]( Australia claimed second place at the Festival of Media APAC yesterday, with Australian and NZ agencies claiming five golds while Mindshare retained its title of Agency Network of the Year for the region. OMD Australia picked up a silver in the Best Branded Content Creation Awards for its Qantas work ‘Qantas Airlines Creates a New TV Show’. [READ MORE »]( News [Peters Ice Cream unveils bespoke Maxibon app]( Peters Ice Cream has developed a bespoke app to promote its Maxibon brand, allowing customers to find Maxibon deals in their local area and chat with people who also love the ice-cream. Created by digital agency Deepend, the ‘Snakr’ app encourages consumers to ‘Maxibond’ over the ice-cream. [READ MORE »]( News [New Australian drama series launches exclusively on Instagram]( An Australian-made scripted content series is set to launch exclusively on Instagram. Created and produced by Hannah Lehmann, content designer at History Will Be Kind, ‘The Out There’ is a 13-episode series short exclusively for Instagram’s platform. [READ MORE »]( News [Talking Aldi foods arrive home, meet new foods in latest work]( Aldi’s mushroom, bread and laundry detergent are making new friends on the kitchen bench, in the latest instalment of ‘Stop and Smell the Savings.’ [READ MORE »]( News [Powerade launches 'Powerscore' competition featuring Billy Slater]( Powerade has released its new Powerscore live campaign featuring Powerade ambassadors Billy Slater and Aaron Woods. Coca-Cola South Pacific launched the event at North Sydney Oval this week with sporting names showcasing their athletic talents. [READ MORE »]( Sponsored Post There is still time to grab a ticket to Mumbrella's Travel Marketing Summit [travel_awards_enewsletter_header_v2]( Don’t miss the stellar line-up of speakers at the [Mumbrella Travel Marketing Summit](. Top marketers and business leaders from Virgin Australia, Luxury Escapes, Expedia, Hawaii Tourism, Qantas, Flight Centre, ThinkTV, Rail Plus, Tourism Australia, Contiki, Hamilton Island, Mindshare, Facebook, Microsoft, Guardian Labs and Intrepid Travel are all on the program. Where else can you hear from these industry leaders in just one day? So [book your ticket now]( as April 5 is just around the corner. We sold out for the past two years, so don’t leave it until the last minute. FYI • [MTV partners with The Hit Network bring RnB Fridays to TV]( • [QMS launches two new digital billboards in Melbourne]( • [Terri Scheer appoints Edge to content account]( • [AACTA expands jury with a new feature length documentary process]( Jobs [110 New Jobs]( MOST DISCUSSED [Programmatic ‘simply not working’ for brands or publishers]( [‘I can’t find any men to hire’: chief marketing officer]( [Chris Hemsworth pitches Bulldogs' fairytale victory as a Hollywood movie in new AFL promo]( [Advertiser backlash over poor performance of The Biggest Loser]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](