Coopers axes Bible Society cartons | What the BBC blooper says about real life | Biggest Loser's dismal return | SCA plots Em Rusciano marketing blitz | Lou Barrett takes News Corp hot seat | m360 masterclasses revealed

[View Newsletter Online]( [Mumbrella Newsletter]( Virgin Australia and Luxury Escapes completes the full Travel Marketing Summit program [travel_awards_enewsletter_header_v2]( Final keynotes have been announced for the [Mumbrella Travel Marketing Summit](. Virgin Australia’s Inese Kingsmill will discuss her transition from telcos to aviation, how she is approaching the marketing challenges of the airline sector and where she sees the future of marketing. Luxury Escapes’ Blake Hutchison will discuss the expansive marketing strategy that has seen the upmarket retailer become one of Australia’s fastest growing travel brands and the sector’s highest-spending advertiser. So [book your ticket now]( for April 5 and get inspired, educated and informed. Opinion [Embrace the chaos - success doesn't mean being a eunuch in a suit]( In this guest post, marketer Cathie McGinn argues that the professional world has more to learn from the happy toddler in the BBC blooper than her stressed dad in his suit. Last week a man had a bad day at work. Trying his hardest to interpret a complex political situation on international television, he is interrupted by his adorable children. A momentary embarrassment. But it’s caught the attention and the imagination of the connected world. [READ MORE »]( News [Coopers cancels Bible Society cans after marriage equality controversy]( Coopers Brewery has cancelled its new range of commemorative cans to celebrate the 200th anniversary of the Bible Society after three days of controversy around a video produced by the society featuring a discussion about marriage equality. The video, produced for the Bible Society, features Liberal MPs Andrew Hastie and Tim Wilson debating marriage equality. It was intended by the Bible Society to be the first in a “Keeping It Light” series featuring “light discussions on the heaviest topics”. [READ MORE »]( News [SCA to back Em Rusciano breakfast show with Sydney marketing push]( Southern Cross Austereo’s Hit Network head of content Gemma Fordham has said the network is set to put marketing dollars behind its Sydney’s 2DayFM new breakfast show The Em Rusciano Radio Show with Harley Breen. The network ditched Sam Front and Rove McManus at the start of the year, shifting the duo to a later 7pm timeslot, and opting for a new show fronted by comedian Rusciano. [READ MORE »]( News [Mumbrella360 masterclasses unveiled with podcasting, AI, analytics, PR, design, outsourcing and B2B among topics]( Topics and presenters for the masterclass stream of this June’s Mumbrella360 conference have today been revealed. Topics being covered in the Masterclass program, which runs as part of Mumbrella360 in Sydney on June 7 and 8, include podcasting; how to create great B2B content; mobile customer acquisition; social intelligence tools; using PR for public good; music licensing; how to successfully outsource overseas; artificial intelligence; how to apply human-centred design; content marketing strategies; analytics for marketers; how to write agency contracts; and how to have impact at face-to-face events. [READ MORE »]( News [Biggest Loser's return to air rates below afternoon gameshows and fourth in timeslot]( Ten’s premiere of The Biggest Loser Transformed averaged just 450,000 metro viewers on Tuesday night, making it the 17th most-watched program of the day. The show was Ten’s attempt to reboot the franchise with a new cast of presenters after the decision to ditch trainers Commando and Michelle Bridges [READ MORE »]( Dr Mumbo [Dr Mumbo: When not to link your brand with gay hate crime]( PR takes a special sort of person. Sometimes, that sort of person is the sort of person who thinks it’s a good idea to promote their client’s app by associating it with hate crimes. [READ MORE »]( News [News Corp reshuffles publishing leadership team, appoints Lou Barrett to EGM, network sales]( News Corp has announced a number of staffing changes to its leadership team across the metro, regional and community publishing arms of its business after revealing [falling revenues and “continued headwinds in print advertising”](. The reshuffle will see Lou Barrett appointed to the role of executive general manager, network sales as the company attempts to streamline its sales operations, bring “national consistency” to its operating model and provide a “more aligned leadership structure” across its publishing assets, an email to staff explained. [READ MORE »]( News [Nationwide Super rebrand with focus on small businesses]( Nationwide Super had undertaken a major re-brand, renewing its focus on delivering its services specifically to small business owners and their staff members. The rebrand, which has been created by The Proverbials and Sticky, coincides with the industry super fund’s 30th birthday. [READ MORE »]( News [Network Ten announces replacements for Russel Howcroft with Toni Skaife and Rod Prosser promoted]( Network Ten has promoted head of production and business affairs Toni Skaife to general manager Melbourne and content business affairs, and elevated head of trading and the GM for Brisbane Rod Prosser to executive general manager of revenue and client partnerships. The two roles are a replacement for Russel Howcroft, former Ten executive general manager for Melbourne, who finished up with the TV network at the end of last month to join PwC as chief creative officer. [READ MORE »]( News [Australia's most trusted brands are not Australian according to Havas Group]( Two of the most trusted brands in Australia are not Australian Havas Group’s Meaningful Brands 2017 Survey has revealed, with Google and Paypal outperforming the likes of the ABC, Coles and Qantas. The survey which spans 33 countries, 300,000 people and 1,500 brands found that on a global scale 40% of people believed that brands were making a contribution to people’s wellbeing and quality of life. [READ MORE »]( News [Rolld appoints The Sphere agency to PR, creative and media duties]( Vietnamese street food brand Rolld has appointed The Sphere Agency as it rolls out plans to add another 50 stores to its network across Australia this year. Last year, Rolld came in fourth place in the BRW Fast Starters list and currently has 59 stores across Australia. [READ MORE »]( News [With Collective promotes Adam Parsons to GM]( Dentsu Aegis’ With Collective has appointed Adam Parsons to the newly created role of general manager with Josh Sandford to replace Parsons in the role of client service director. Parsons joined the agency as account director in 2014, and was appointed to client services director a year later. [READ MORE »]( News [Pump unveils AFL-themed bottles in sponsorship deal]( Pump has released specialised AFL packaging for the season kick off, with Australian customers and supporters now able to purchase a bottle featuring their favourite AFL team. Created by Gemba, the new packaging and ‘Pump up your team’ campaign from the Coca-Cola-owned brand is part of an official sponsorship of the 2017 Toyota AFL Premiership season, and aims to get supporters drinking water while cheering on their favourite team. Pump’s specialised bottles feature all 18 AFL team names [READ MORE »]( News [Cummins & Partners New York picks up three new accounts]( Cummins & Partners has picked up three new agency of record wins for its New York office. Global CEO of Cummins & Partners, Sean Cummins, opened up the agency’s New York office in 2014 and since then has worked with clients including Ghurka and VDKA 6100. [READ MORE »]( News [Sheepskin Rug family features in latest work for new Ikea brand platform]( Ikea is continuing its celebration of everyday objects with a new ad showing a day in the life of a sheepskin rug couple and their pet stool. Created by The Monkeys, the latest work is an extension of Ikea’s ‘Celebrate the Everyday’ brand platform, which aims to connect with consumers in a more memorable way by giving household objects personality. [READ MORE »]( News [Heineken recruits ex-Bachelor contestant Olena Khamula for Formula 1 activation]( Heineken is gearing up for the Formula One with a live video stream activation featuring ex-Bachelor contest Olena Khamula which gives passers-by the chance to win a VIP experience. The ‘More than a race’ activations, which are appearing in locations with heavy pedestrian activity across Perth, Brisbane, Melbourne and Sydney, aim to connect with customers ahead of the Formula One Rolex Australian Grand Prix. [READ MORE »]( Sponsored Post Entries close at the end of the month for the Sports Marketing Awards [Mumbrella’s Sports Marketing Summit]([ launches, for the first time, the Sports Marketing Awards. Featuring 10 categories recognising the best marketing, PR, activations, media properties and presenters in the sports business, these awards will be judged by some of the best in the business](. Check out the categories and entry criteria [here](. Entries close March 31. FYI • [Havas moves into New Zealand market]( • [303 MullenLowe appoints Steve Lorimer as senior art director]( • [Havas acquires Mr Smith, rebrands as Havas New Zealand]( • [Heckler appoints Aborah Buick as head of production]( Jobs [75 New Jobs]( MOST DISCUSSED [Adam Ferrier, Jim Ingram and Ben Couzens depart Cummins & Partners]( [Publicis to create bespoke agency for Suncorp]( [Revealed: Three times more men than women present breakfast radio in Australia]( [Vodafone returns to WPP as J. Walter Thompson wins telco]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](