Airline pitches PR | Steve Back departs | Ad fraud: 4% or 80%? | Pay adspend to fall predicts survey | Snapchat floats on NY Stock Exchange | 106 new jobs

[View Newsletter Online]( [Mumbrella Newsletter]( Australia's original and best sports marketing forum returns in June [Mumbrella’s Sports Marketing Summit]([returns in June, bringing the best global and local thinking together. Topics which will be discussed this year include what’s next for women’s sport, storytelling with sponsorship, exclusive research on fans’ attitudes to broadcast, Cricket Australia’s expansion as a global sports brand and whether alcohol advertising has a future in live sport. Top marketers, media execs, athletes and club and code representatives will be sharing their secrets.]( The summit will be held June 21 at the Sydney Cricket Ground. [Book your earlybird ticket]( by April 27 and save $100.[Â]( Dr Mumbo [Dr Mumbo: Thought that Department of Finance grad recruitment video was awkward? Now see the Aus Post effort]( Dr Mumbo brings joyous news. Remember Together Creative’s amazing recruitment video on behalf of the Department of Finance? The one featuring stilted conversations between junior accountants – playing themselves – buying paleo banana bread and participating in other high stakes activities? Dr Mumbo is delighted to report that lightning has struck twice. Together Creative has hit upon a formula for graduate recruitment videos. [READ MORE »]( News [Low-cost airline pitches its public relations account]( Jetstar is on the hunt for a new public relations agency with its PR account up for pitch, Mumbrella understands. Incumbent agency One Green Bean was signed the account in April 2015 and worked across Jetstar’s brand marketing and PR. [READ MORE »]( News [After IAB claims ad fraud rate of just 4%, marketer speaking at their conference puts figure at 80%]( Minutes after industry body the Interactive Advertising Bureau published a report claiming that only 4% of traffic delivered to ads in Australia was fraudulent, a panel at a conference curated by the organisation was told that the number could be 80%. This morning, the IAB, which represents publishers carrying and delivering ads such as Google, Yahoo7, Facebook and Nine, released its first report into ad fraud, and claimed more than 96% of ads served to desktop and mobiles are served to real users. [READ MORE »]( News [Joy's creative partner Steve Back departs after two years]( Steve Back, creative partner at creative agency Joy is set to depart after two years. Back joined Joy in February 2015, helping the agency win it’s first Yellow pencil at the D&AD awards in 2016. [READ MORE »]( News [Software developer lodges court claim against A Current Affair]( A Queensland software developer who was the subject of an investigation by A Current Affair has lodged documents with the Supreme Court of Queensland, seeking damages from Nine over allegations made in the show. Kyle Hodgetts claims his products and reputation have been hurt by the actions of A Current Affair and two other defendants named in the lawsuit. In the documents filed, he is claiming $2.4 billion in damages. [READ MORE »]( News [Ten wins the night with reality line-up as Cronulla Sharks defeated in NRL debut]( Nine’s season opener of the NRL which saw defending premiers Cronulla Sharks defeated by the Brisbane Broncos pulled in 506,000 viewers across NSW and Queensland last night from 7.30pm, however it wasn’t enough for Nine to win the night. Last year’s opening match pulled 674,000 according to Nine’s consolidated figures. [READ MORE »]( News [ARN promotes Deborah Clay to national news director]( Australian Radio Network has made  its news director position in Melbourne and Adelaide redundant, promoting Sydney/Brisbane news director Deborah Clay to a national role. Clay will be responsible for Sydney, Melbourne, Brisbane, Adelaide and Perth with news director – Melbourne and Adelaide Emily Hoskins leaving the business after her role was made redundant. [READ MORE »]( News [Pay TV adspend will fall for first time, predicts survey of marketers]( Australia’s advertisers expect to cut their spending on subscription TV for the first time in the industry’s history according to predictions in Starcom’s 2017 Media Futures report, while free to air television could return to growth. The annual survey of advertisers said spending on subscription TV was predicted to drop by 1.6%, down from last year’s prediction of 2.6% growth. [READ MORE »]( News [Bundy celebrates Australia in ad fronted by Gyton Grantley]( Bundaberg Rum has refreshed its branding, shifting from the “Men Like Us” position of the past two years to celebrate Australian life and the home-grown rum in a $20m push for increased market share. Under the banner of “Unmistakably Ours” the campaign by Leo Burnett focuses on unique elements of Australia and the 90 second launch ad features actor Gyton Grantley taking on overseas critics and making a call for Australians to stand proud. [READ MORE »]( Dr Mumbo [Dr Mumbo: When Karl didn't see it coming]( Dr Mumbo found himself somewhat surprised to find ABC star Tom Gleeson joining the Today Show team at the desk this morning. Clearly there was no risk involved in that. Just a chance to let him spruik his Hard Chat segment from The Weekly [READ MORE »]( News [Snapchat floats on NY Stock Exchange with shares closing 44% up on opening price]( The parent company of social media platform Snapchat floated on the New York Stock Exchange in the US overnight, with shares of Snap closing at $US24.53, 44% up on opening. The company – which bolstered its local operations with the appointment of Kathryn Carter as general manager in April last year – had a market capitalisation of $US28.4b after the float. [READ MORE »]( News [Magnum & Co bolsters influencer marketing offering with head of influencer marketing appointment]( Public relations agency Magnum & Co has bolstered its influencer marketing offering with the appointment of Switched On Media’s Simone Bevan as head of influencer marketing. Bevan was with Switched On Media for nearly three years, joining the agency in June 2014 as influencer marketing manager before being promoted in May 2015 to head of influencer marketing. [READ MORE »]( [360_earlybird_600x90]( News [BWS launches 'Pride' stores as Mardi Gras approaches]( Bottle shop chain BWS has created six ‘Pride’ stores across Sydney in celebration of the Sydney Gay and Lesbian Mardi Gras. BWS Darlinghurst and Paddington, found at the start and end of the parade route, are wrapped in rainbow paper. [READ MORE »]( Dr Mumbo [Dr Mumbo: Take a 14 hour flight to nowhere? That's the genius of loyalty marketing]( Dr Mumbo is a fan of the website Australian Business Traveller. He always takes its advice on which first class seat to select. (Tip: avoid 5F, go for 5A) But the best insights into the consumer psychology of the air warrior come in the site’s community forums. [READ MORE »]( News [Adland legal firms Digby Law and von Muenster merge]( Digby Law and von Muenster Solicitors have come together to create Digby von Muenster Law (DVM Law) – a practice which will offer services across advertising and PR agencies, film, the arts, communications, marketing and media law – Mumbrella can reveal The new business is a collaboration between Stephen Digby and Stephen von Muenster. [READ MORE »]( Sponsored Post News [Havas wins Kia media account in pitch run by the brand's creative agency]( Havas Media is to take on media duties for car brand Kia Motors, picking up the business from incumbent Initiative, which declined to take part in the pitch. Unusually, the process was run by Kia’s creative agency Innocean, which has common ownership with Kia’s part owner Hyundai. [READ MORE »]( News [Supercars launches app for fans]( The Virgin Australia Supercars Championship, which starts its 2017 season in Adelaide this weekend, is to launch an app. Developed with the help of Sydney agency Adrenalin, the app has been designed to offer a second screen experience. [READ MORE »]( News [Braintree tackles issues with online payments in latest campaign]( Paypal’s subsidiary web payment system Braintree has launched a new campaign trying to position the payment system as the solution to issues with online payments. Created by US agency And Repeat and led by Braintree’s Kasia Leyden, the campaign features different people from across Braintree’s global market explaining to consumers how the brand resolves issues such as speed, security, and conversion rates for customers and businesses. [READ MORE »]( Are you brave enough to face an elite jury? Think you're top of the field? The countdown is on to get your entries in. The [Mumbrella Awards]( are Australia’s hardest to win media and marketing awards. These awards celebrate the best, bravest and brightest work across the industry. Entries are now open for 2017 with 34 categories across advertising, marketing, campaign, innovation, content, social, collaboration and production, as well as individual achievement and leadership. View all the details you need to enter [here](. First entries close March 24, with the awards ceremony being held on June 29 at The Star Sydney. FYI FYI • [Aussie Farmers Direct and Gocatch offer tractor ride through Sydney CBD]( • [Wesley Mission Queensland creates awareness on service offerings]( • [The Sweet Shop NZ promotes Ben Dailey]( Jobs [106 New Jobs]( MOST DISCUSSED [CommBank launches new visual identity]( [KIIS 101.1 hosts outdoor competition encouraging listeners to ‘kiss’ a car]( [NAB recruits ex NSW premier Mike Baird as chief customer officer]( [Fairfax Media events boss Andrew McEvoy resigns]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](