Fairfax events chief exits | Worst recruitment ad ever | Nearly no ad fraud in Oz claims IAB report | Airline calls creative pitch | YouTube TV launches

[View Newsletter Online]( [Mumbrella Newsletter]( Less than a month before CommsCon kicks off, have you got your ticket? [commscon_enewsletter_header]( [Mumbrella CommsCon]( explores the major issues affecting the PR and communications business. CommsCon helps industry professionals navigate the ever-changing landscape. World’s leading communications technology thinker Faris Yakob is set to open the conference. Yakob will share his strategies for how PR and communications practitioners can gain consumers’ attention in a cluttered social media landscape and why digital is the perfect space for brands to understand their consumers. [Book your ticket now](. News [Guardian boss: Facebook Instant Articles give us 'woeful' returns but our local finances are on target]( In an interview with Mumbrella’s Miranda Ward, Guardian Media Group CEO David Pemsel and Guardian Australia managing director Ian McClelland discuss Facebook and its Instant Articles platform, rebate issues between media agencies and publishers, branded content, The Guardian’s membership scheme and the question of a Guardian profit. The commercial returns for The Guardian of participating in Facebook Instant Articles have been “woeful”, the boss of the Guardian Media Group has said. [READ MORE »]( Dr Mumbo [Dr Mumbo: Worst West Wing episode ever: Make accounting great again]( If the world remembers this week for anything, it will be – Dr Mumbo predicts – remembered as the week the world finally recognised accountants as fun-loving party animals. To kick off the week, we had the Oscars blunder, in which it emerged that the auditor was so distracted by Tweeting backstage that he gave poor old Warren Beatty the wrong envelope to read out. But that’s nothing compared to a recruitment ad shot for the Australian government’s Department of Finance. [READ MORE »]( News [Fairfax Media events boss Andrew McEvoy resigns]( Fairfax Media’s managing director of life media and events Andrew McEvoy has resigned, ending his three years with the publishing company,  Mumbrella can reveal. McEvoy joined the publisher of The Sydney Morning Herald and The Age in October 2013 after a four year stint as the managing director of Tourism Australia. [READ MORE »]( News [Virgin Australia to pitch creative account]( Australia’s second largest airline, Virgin Australia is pitching its creative account, Mumbrella can reveal. The news comes three months after former Telstra marketer Inese Kingsmill was brought into the Virgin Australia Group as head of marketing and customer engagement. [READ MORE »]( News [Mumbrella Sports Marketing Summit to return in June with new awards program]( Mumbrella’s Sports Marketing Summit is returning for a third time this June, with a new awards program launching alongside it to recognise the cream of the crop in sports marketing and media. This year’s summit will include a range of sessions featuring top local and international speakers, with exclusive research, the future of female sports, and storytelling with sponsorship among the many topics being discussed. [READ MORE »]( News [Less than 4% of digital ads in Australia are fraudulent, claims IAB]( The industry body representing Australia’s digital publishers has claimed in a new report that digital advertising fraud is almost non-existent in Australia. In a finding which appears to conflict with data from other parts of the world, the Interactive Advertising Bureau of Australia’s first report on the local market claims that more than 96% of ads served to desktops and mobiles are served to real users. [READ MORE »]( News [Music streaming platform Pandora appoints Carat as media agency]( Music streaming platform Pandora has appointed Carat as its new media agency after a competitive five way pitch, Mumbrella can reveal. The appointment comes after the music company put its account to pitch in early February, with incumbent Bohemia involved in the pitch process. [READ MORE »]( News [Saturday Paper publisher to launch email newsletter]( The publisher of The Saturday Paper and The Monthly is set to launch a free daily email newsletter aimed at providing subscribers with an at-a-glance understanding of the day’s news. The new Schwartz Media offering will launch next Monday and will be produced by morning editor Alex McKinnon. It will aim to match the editorial standards set by the Monthly and The Saturday Paper. [READ MORE »]( News [Google announces YouTube TV, offering live television and unlimited recording space for $35/month]( YouTube has today launched its biggest challenge yet for the broadcast and streaming TV audience with the launch of YouTube TV. The service, launching initially in the US, sees viewers able to watch linear TV including sport as it is broadcast by several of the main networks, record shows for later viewing and view premium programming from the YouTube TV library. [READ MORE »]( News [Vegemite aims to inspire new breakfast meals in latest campaign]( Vegemite is suggesting new breakfast options to consumers in a new campaign, to remind Australians vegemite is a ‘happy’ and ‘nutritious’ start to the day. Created by JWT Melbourne, the new campaign shows the different foods that can be combined with Vegemite on toast. [READ MORE »]( News [Woolworths pitches public relations account]( Woolworths is on the hunt for a new public relations agency, with the supermarket giant currently pitching the account, Mumbrella can reveal. The account is currently held by One Green Bean, which was appointed the account in March 2013. However Mumbrella understands One Green Bean is not participating in the pitch process. [READ MORE »]( News [My Kitchen Rules regains top spot for Wednesday night as Seven wins the night]( Seven has won Wednesday night in TV as its reality cooking show My Kitchen Rules regained the top spot on the ratings leader board with the absence of Nine’s rival reality TV show Married at First Sight. Mother and daughter from Queensland Valerie and Courtney took to the instant kitchen last night and managed an average audience of 1.105m, according to OzTAM’s overnight preliminary metro ratings. [READ MORE »]( News [Pedestrian.TV appoints The Collective's Natalie Dean-Weymark as advertising and partnerships director]( Youth-focused publisher Pedestrian.TV has appointed The Collective’s Natalie Dean-Weymark as advertising and partnerships director as the publisher primes itself for the launch of its Luxe vertical. Dean-Weymark joins from The Collective where she was head of partnerships for the past year. [READ MORE »]( News [Dame Edna raises a glass to family, food and fashion in latest Westfield ad]( Westfield is showcasing its fashion and lifestyle offering, with an ad featuring Dame Edna and ‘real’ families as they “toast” to family, food and fashion. Created by Westfield’s Sibling Agency, the campaign features Australians ranged from three years old to 82 with Dame Edna, as they share a meal in clothing labels found at Westfield shopping centres. [READ MORE »]( [360_earlybird_600x90]( News [Fitness brand F45 to launch ‘Australia’s largest-circulating’ fitness magazine]( F45, the fitness program with studio franchises across the country, it set to launch F45 Training magazine – a print product with an initial print run of 60,000 copies. The quarterly magazine, to be launched in July, will be custom published by The Tangello Group and led by ex ACP and Bauer executives Lucinda Mitchell and Darren Dawkins. [READ MORE »]( News [Australian Psychological Society unveils first national campaign]( The Australian Psychological Society, a representative body for psychologists in Australia, has launched its first national campaign to show Australians they never have to walk through life alone. Created by Cummins&Partners, the campaign, which launches today, is the first work by the agency since they won the account in October 2016. [READ MORE »]( News [Yahoo7 commercial director Paul Sigaloff gets title upgrade as director of product and audience Caroline Casey exits]( Yahoo7 has given commercial director Paul Sigaloff a title upgrade to chief revenue officer, with Sigaloff’s new title aimed at “reflecting the evolution and broadening” of his responsibilities at Yahoo7, as director of product and audience AU/NZ Caroline Casey exits the business. Sigaloff followed boss Ed Harrison to Yahoo7 in April 2014 after nearly three years as GM digital and national sales director at Fairfax Media. Prior to that he was the national sales director with Fairfax for two years. [READ MORE »]( News [Atomic212 promotes Sascha Bonomally to head of performance and attribution]( Atomic212 has promoted Sascha Bonomally into the newly created role of head of performance and attribution. Bonomally joined the agency in 2016 in the role of performance account director before moving to head of performance media one year later. [READ MORE »]( News [The Royals appoints new creative and planning directors as agency expands]( The Royals has appointed Andy Jones as the agency’s new creative director, and Matt Davies as planning director. Both roles are newly created, following the agency’s client wins over the last twelve months, including Ipoh, Mercedes-Benz Vans, Melbourne Racing Club and RCR Engineering. [READ MORE »]( News [Magnum Opus rebrands following creative expansion]( Strategic marketing and advertising agency Magnum Opus has re-branded as Magnum Opus Partners and added to its creative team, appointing Pat Langton as creative director. It follows on from the appointments of Stephen Yolland as director of creative strategy and Erin Lightfoot as managing director of the business. [READ MORE »]( Sponsored Post Congratulations to the shortlisted companies in the inaugural Travel Marketing Awards [travel_awards_enewsletter_header_v2]( The shortlist has been announced for the inaugural Mumbrella Travel Marketing Awards, after nearly 100 high quality entries were received from a cross section of travel brands, agencies and publications. Tourism Australia, Weber Shandwick, Qantas, Cummins & Partners, Maxus, Junkee Media and Air New Zealand are among the companies nominated. The awards will be presented at the end of the [Mumbrella Travel Marketing Summit]( on April 5 at Four Seasons Sydney. So [book your ticket now]( to the summit and enjoy the awards as well. FYI FYI • [Nate Byrne to join ABC News Breakfast]( • [Lavender appoints new business partner]( • [Outdoor Media Association NZ appoints new general manager]( • [Experian appoints Keep Left as PR agency]( • [Tailor Maid Communications expands with launch of new division]( Jobs [67 New Jobs]( MOST DISCUSSED [CommBank launches new visual identity]( [KIIS 101.1 hosts outdoor competition encouraging listeners to ‘kiss’ a car]( [NAB recruits ex NSW premier Mike Baird as chief customer officer]( [‘Stupidity breeds stupidity’ - but Ultra Tune ad complaints dismissed]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](