Facebook video views plummet | Bohemia faces another client pitch | Who stole Mia's bananas? | How not to break the new influencer rules | 72 jobs | Why sport needs to stay on free TV

[View this email in your browser]( [Mumbrella Newsletter]( [nova-mum-600x120px]( Stay in touch at Australia's premier PR, social media and communications forum [commscon_enewsletter_header]( [Mumbrella CommsCon]( explores the major issues affecting the PR and communications business. CommsCon helps industry professionals navigate the ever-changing landscape. Book before February 16 to [save $100 off your ticket](. 2017 will focus on how the public relations industry can better harness technology; the importance of community management; the future of influencer marketing; the importance of a crisis plan; targeting multicultural audiences; the power of social media; and redefining your internal communications. News [Facebook streaming numbers plummet 94% after Nielsen recalibration]( Video streaming numbers reported by Nielsen on Facebook have been devastated after a change in the way they are measured in the wake of the misreporting scandal last year, with streams plummeting 94%, Nielsen NetRating figures obtained by Mumbrella reveal. Last year the digital industry was rocked by the admission by Facebook that it had vastly overestimated its video views based on people watching as little as three seconds of a stream. [READ MORE »]( News [Music streaming platform Pandora pitches media account]( Music streaming platform Pandora is reviewing its media account, putting incumbent agency Bohemia on notice, Mumbrella can reveal. A Pandora spokesperson told Mumbrella: “Following substantial growth in the Australian market and the transition to new, exciting business models such as on-demand, Pandora will review its supplier partnerships to ensure successful in-market activity and implementation. The review is well underway and an announcement is due shortly.” [READ MORE »]( [swm_trade_mumbrellaedm_600x120_update-02-02-17]( Opinion [How to stay out of trouble with the new influencer transparency rules]( Next month the Australian Association of National Advertisers will amend its Advertiser Code of Ethics and require social influencers to be more transparent about sponsored posts and commercial connections. Here, adland lawyer Stephen von Muenster explains how agencies can ensure their brands and influencers aren’t penalised. It is evident from a casual gaze through social pages or comms industry commentary that brands are increasingly turning to ‘social influencers’ to promote their products through online social channels, with the intent of influencing consumer purchasing decisions in favour of their products. [READ MORE »]( Dr Mumbo [Dr. Mumbo: Stealing Mia's bananas]( [dr-mumbo-stealing-mias-bananas]( Media entrepreneur Mia Freedman has done many things. And now, Dr Mumbo is delighted to report, the founder of Mamamia has added another skill to her list. [READ MORE »]( News [WPP appoints Gary Pattison as CEO of Health & Wellness as group unites health offering]( WPP has appointed Gary Pattison to the newly-created position of CEO of WPP Health & Wellness AU/NZ, as part of the holding group’s plans to consolidate its health and wellness offerings. Pattison has spent 20 years in the healthcare communications sector across Australia and the United Kingdom, most recently as group managing director at Ogilvy CommonHealth. [READ MORE »]( News [Mitch Fifield: Don't count out attempts to change the media laws ownership just yet]( Communications Minister, Mitch Fifield, has signalled that the Government wants to make it easier for Australia’s major media players to go through mergers. Fifield used a round of interviews to reiterate that the Coalition remains keen to change the laws around media ownership despite fading hopes of getting changes through Parliament. [READ MORE »]( [bf-mumbrella-leaderboard-600x90px]( Opinion [Declining sport viewership shows why we should keep it on free TV]( In this cross-posting from The Conversation, sports and marketing specialists Heath McDonald and Daniel Lock discuss consumer drift and how changing viewer preferences is affecting free-to-air and subscriber sports broadcasting. Declining television viewership for sporting events might suggest that those of us who heralded sport as a potential saviour of traditional broadcast media had it all wrong. [READ MORE »]( News [Text100 launches consumer division, Hypertext Australia, secures new clients]( Public relations agency, Text100, has launched its new consumer division, Hypertext Australia, after securing three new clients, including Sydney Festival. Hypertext Australia will be led by Terry Whitaker and aims to provide content, strategy, PR and social services for brands across the entertainment, lifestyle, food, sports and travel sector. [READ MORE »]( [retail_speakers_600x90_pb]( Features [Super Bowl 2017 - advertising's hits and misses]( The Super Bowl has become one of the biggest events on the global marketing calendar, with one-off ads guaranteed to draw not only a huge televised audience in the US, but global coverage, too. Simon Canning rounds up this year’s crop, and discusses the best and worst with Andrew Cameron, creative director at Emotive. The build up for the 2017 Super Bowl has been underway for weeks, with advertisers releasing teasers and even full campaigns ahead of the big game between the Falcons and the Patriots. [READ MORE »]( News [MKR pulls largest audience of the season as Seven secures a win]( My Kitchen Rules topped the Monday night ratings to take its highest average audience of the season, attracting 1.340m and taking Seven to another win. The reality cooking TV show attracted a larger audience than its debut last week which saw 1.309m tune in, according to OzTAM’s overnight preliminary metro ratings. [READ MORE »]( [travel_conference_last_week_eb_600x90]( News [Patriots Day debuts at number three, Lion retains weekend box office top spot]( Patriots Day, starring Mark Wahlberg, took third place at the weekend box office while Australian film, Lion, held on to the number one spot for the third consecutive week. According to the Motion Picture Distributors Association of Australia report, Patriots Day, directed by Peter Berg (Lone Survivor, Deepwater Horizon), which tells the story of the 2013 Boston Marathon bombing, collected $1.189m over the weekend. [READ MORE »]( News [Flourish PR appoints Phil Ceberano as creative director]( Melbourne PR agency Flourish has appointed showbiz veteran Phil Ceberano as its first full-time creative director. Ceberano, who was previously a band leader and karate instructor, joins the agency after working on a project basis for the last two years. The agency is owned and run by his wife Angela Ceberano. [READ MORE »]( [digital_school_600x90-2]( News [Enero appoints Anouk Darling to board, replacing Russel Howcroft]( Just days after the resignation of Russel Howcroft from the board of Enero, the communications and marketing group has filled the vacancy naming former Moon Communications CEO, Anouk Darling, as his replacement. Enero chairman, John Porter, said the appointment of Darling to the role further added to the board’s experience in the areas of marketing and brand strategy. [READ MORE »]( News [ABC launches Q&A radio spin-off hosted by Tracey Holmes]( ABC’s Q&A is adding an additional segment to the television panel discussion program, rolling out radio segment Q&A Extra as a debrief to follow the show. Q&A Extra will be hosted by journalist Tracey Holmes, based in Melbourne, and is set to appear on ABC NewsRadio and Facebook, with Facebook’s live streaming including comments and questions answered by Holmes on-air. [READ MORE »]( [360_earlybird_600x90]( News [Press agency AFP appoints David Millikin to lead Sydney bureau]( International news agency Agence France-Presse has appointed David Millikin to head its Sydney bureau. Millikin originally joined AFP in 1983 as an editor in Hong Kong before he moved to the English desk in Paris one year later, and then to Washington for four years. [READ MORE »]( Opinion [Three ways to develop effective retail shopper marketing]( Good point-of-sale marketing changes minds and wins wallets at the check-out. In this guest post, Asher Hunter reveals his three tips to developing effective in-store communications. The store is our most important media channel. The media landscape continues to be more fragmented, but the reach of the retail environment remains constant. Over 12 million people in Australia have shopped at a supermarket in the last 7 days. That’s significant reach and all in close proximity to making a buying decision. [READ MORE »]( News ['Location Matters' in new Domain outdoor display campaign]( Real estate website Domain has launched its autumn campaign which celebrates the best Australian locations to live. The outdoor-focused ‘Location Matters’ campaign is the biggest to date for the property website. The images, captured by aerial photographers Salty Wings as well as Domain’s internal creative team, feature the diverse locations consumers can research to rent and buy properties at across Australia. [READ MORE »]( News [Red Balloon offers Valentine's Day ideas with Seven's Sam Mac]( Channel Seven’s weather presenter, Sam Mac, has teamed up with Red Balloon for a second year to promote the dating experiences on offer from the online gift company this Valentine’s Day. Filmed and produced by Scott Ehler, the ad features the Sunrise star offering love lessons to consumers, such as how to make a good first impression on first dates, make a partner feel special or reignite love. [READ MORE »]( Sponsored Post Treat yourself - book by Valentine's Day to save $100 on your Travel Marketing Summit ticket [travel_awards_enewsletter_header_v2]( Technology, as we all know, is at the forefront of a marketer’s thinking. From artificial intelligence, to virtual reality, to crunching enormous amounts of customer data, opportunities abound through technological development. The 2017 [Mumbrella Travel Marketing Summit]( will reflect some of those advancements with a number of sessions designed to further the knowledge of the travel marketer. Join speakers from Hawaii Tourism, Expedia and Qantas at the summit in April. [Book]( your earlybird ticket by Valentine’s Day to save $100. Jobs [70 New Jobs]( FYI: • [Data Scouts acquires specialist recruitment firm Careers in the Cloud]( • [Rubicon Project and Integral Ad Science partner to create video viewability scores]( • [VMO acquires Fit N Fast as part of expansion in health club space]( • [ABC TV appoints new head of non-scripted production]( MOST DISCUSSED [ADMA faces calls for boycott for Trump “support”]( [Don Smallgoods wants to feature Aussie 'Dons' in latest campaign]( [Foxtel threatens to sue as Facebook pirates plunder Mundine vs Green fight]( [Cummins & Partners closes Adelaide office with staff moving across to rebranded local agency]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe or manage subscriptions here.]( [unsubscribe](