Newsletter Subject

Death knell for mag audits? | Agency bosses slam client plan | Publisher closes | Oz agency bosses still mainly white men | Seven boss apologises for affair

From

mumbrella.com.au

Email Address

donotreply@mumbrella.com.au

Sent On

Mon, Dec 19, 2016 01:39 AM

Email Preheader Text

News Corp has delivered a potential deathblow to Australia’s independent magazine circulation

[View this email in your browser] [Mumbrella Newsletter] [retail_600x120] Are you doing award-winning work in the travel market? Enter the inaugural Travel Marketing Awards before the end of January [travel_awards_enewsletter_header_v2] Earlybird tickets have been released for the 2017 [Mumbrella Travel Marketing Summit]. Among the confirmed companies are Hawaii Tourism Authority, Expedia, Nickelodeon, Tourism Australia, Think TV, Maxus Australia and Virtuoso. For the first time, Mumbrella will recognise the best of travel marketing with the inaugural Travel Marketing Awards. The awards feature nine categories across advertising, PR, strategy, social and content marketing, and entries are open now. For submission criteria, or to book your earlybird conference ticket and save $100, [click here]. News [Five of Australia's six media agency groups condemn plan to charge fees to facilitate client relationships] Five of Australia’s six major media buying groups have condemned the idea of asking media companies to pay for help building closer relationships with advertisers. The statements, condemning the proposed practice, were shared after Mumbrella reported the existence of the document, which was circulated to more than a dozen media companies.  It was sent to a suite of traditional and digital media players allegedly offering them the chance to get closer to clients in exchange for a fee. [READ MORE »] News [Magazine audits suffer another massive blow as publishers aim to turn narrative to readership] News Corp has delivered a potential deathblow to Australia’s independent magazine circulation audit system, becoming the second major publisher in less than a week to withdraw from the Audited Media Association of Australia (AMAA). The move by the company’s magazine arm NewsLifeMedia follows Thursday’s announcement from Bauer Media that it was withdrawing from the system. [READ MORE »] [m360_600x90_seb-1] News [Australia's agency bosses are male, white and mainly employ under-40s, survey confirms] A survey of some of Australia’s biggest creative agencies has revealed that only one-in-six of their leadership are women, only 20% of workers are older than 40 and that between them they employ just a single member of staff of Aboriginal background. The homogenous background of the organisations charged with tapping into the zeitgeist of everyday Australians is among the first data to be released by The Agency Circle, which features 15 creative agencies who came together earlier this year with the aim of promoting diversity. [READ MORE »] Features [Mumbrella360 video: The rise of 'womenomics' (and adland's wake-up call)] [mumbrella360-womenomics] In this Mumbrella360 presentation, two Australian experts in advertising discuss how targeting both sexes can pay off for everyone when it comes to ROI and engagement. Curated by Bec Brideson, marketing-to-women specialist, and presented by Anne Rayner, global head of communications and research at TNS, this seminar provides scientific evidence for why we need to market differently to women. [READ MORE »] [retail_speakers_600x90-1] Opinion [Social media: who's gonna make it and who's gonna break it in 2017?] Which social media sites are on the rise and which are on the decline? Katherine Chalhoub, head of social at digital marketing agency Web Profits, reveals her tips for most backable apps for 2017 in this guest post. From the realisation that Snapchat was the new Instagram to the re-realisation that Instagram became the new Snapchat, there’s no denying 2016 offered a few curve balls in social media. [READ MORE »] News [Property investment mag closes despite soaring property market] Australia’s highest-selling property investment print magazine has published its final ever issue after almost 20 years, but it remains unclear what will happen to the title’s digital assets. The Brisbane-based magazine, which claimed 130,000 monthly readers, first went to print in 1997 and was due for a relaunch in January 2017. [READ MORE »] [600x90-2] News [Seven boss Tim Worner's affair with staffer exposed as legal battle rages over payments] Seven West Media paid a six figure settlement to a former member of staff who had an affair with CEO Tim Worner, it has been claimed. The payment to former executive assistant Amber Harrison, which was accompanied with an apology, emerged after details were sent to media outlets including Mumbrella. [READ MORE »] News [Australia's cricket test gives Nine the win, Woolworths' Carols in the Domain slips] Despite the rain delay on day four of the Australia-Pakistan test, Nine’s offering dominated Sunday evening ahead of Seven’s Woolworths’ Carols in the Domain. According to the preliminary overnight metro ratings from OzTAM, Session 3 of the test, which aired at 7:00pm, had an audience of 931,000. [READ MORE »] [cc_600x90_v2] Features [24 Hours With... Raj Mendes of The Customer Experience Company] 24 Hours With… spotlights the working day of some of the most interesting people in Mumbrella’s world. Today we speak with Raj Mendes, managing director at The Customer Experience Company. 5:58AM My alarm goes off and I quickly roll over and hit the silence button. I set my alarm for 5:58AM every morning allowing precisely two minutes to get up and let out my cats Sassi and Zoe from their indoor overnight prison and set them free into the rest of the house, before grabbing the remote from my bedside table and turning on the television to Channel 9 to watch the start of the Today Show. [READ MORE »] News [Nine wins TV ratings week thanks to weekend cricket boost] Nine won Saturday’s ratings and with them the ratings week, preliminary overnight metro ratings from OzTam reveal. Thanks to the cricket, the network took a 24.6% share of Saturday night’s audience, well ahead of Seven’s 19.6%. [READ MORE »] [600x90-1] News [IAB forms taskforce to address crackdown on pop-ups, big ads and autoplay] The Interactive Advertising Bureau has formed a taskforce to look at possible limitations to autoplay and pop-ups after its US counterpart launched a crackdown on advertising standards. The IAB in the US revealed the crackdown on pop-ups, big ads and video autoplay in September and the head of the IAB in Australia immediately committed to a local consultation on the issue of a new standard ad unit portfolio. [READ MORE »] News [Court triples Nurofen fine to $6m over misleading packaging claims] In a bid to deter other “would-be wrongdoers”, the Federal Court has more than tripled a fine for FMCG giant Reckitt Benckiser after it was found guilty of claiming Nurofen could target specific areas of pain. The victory by the consumer watchdog, which launched the action almost two years ago, sees the fine increased from $1.7 to the $6m, the amount originally called for by the ACCC. The larger sum was necessary to deter other companies from similar actions, the watchdog argued. [READ MORE »] [600x90] Sponsored Post News [Priceline launches Girls, Girls, Girls campaign based on female-focused stats] [priceline-girls-screen-shot] Priceline Pharmacy has put the 1970s song Girls, Girls, Girls at the heart of its new campaign highlighting statistics about Australian women. Created by ad agency Ogilvy Melbourne, the ‘100% Woman’ campaign features TV presenter and former magazine editor Ita Buttrose, who has been a face of the brand for the last four years, and model Samantha Harris. [READ MORE »] News [Spotify moves into programmatic audio with Rubicon Project] Spotify has started offering programmatic audio to Australian users for the first time, as part of a new partnership with the Rubicon Project. The move comes as the Asia Pacific area is tipped to become the fastest growing region for music streaming with a compound annual growth rate of 21% by 2020. [READ MORE »] News [Morning Update: marketing's winners & sinners of 2016; Omnicom and Publicis subpoenaed] Digiday: Digiday’s definitive guide to the year’s best (and worst) in media and marketing It was the worst of years, it was the worst of years. For as superlative as 2016 was, we could think of no better tribute than to come up with our own list of media and marketing’s bests, worsts and mosts. Here, in no particular order, is a look back at the highs and mostly lows of the year that was. Don’t let the door hit you on the way out, 2016… [READ MORE »] News [Fox Sports closes on A League extension as free-to-air negotiations take longer] Free-to-air broadcast rights to Australia’s A League soccer look set to be a consolation prize for a losing bidder in the battle for the Big Bash cricket. Meanwhile, Fox Sports looks set to have locked down the pay TV rights to the A League at a price of $50m per year, according to reports in News Corp newspapers today. News Corp also owns Fox Sports. [READ MORE »] Time is running out to get your entries in for the CommsCon Awards, don't wait until the January 13 deadline [commscon_enewsletter] [Mumbrella’s CommsCon Awards] are for the communications, public relations and social media industries to celebrate outstanding local work. Check out the 27 awards that span across campaign, people and business categories. The 2016 awards saw more than 320 entries submitted, which were judged by a senior jury of over 70 people with nearly 400 guests attending the glittering awards ceremony. [Click here] to download the full entry criteria and to [enter now]. Entries close January 13, 2017. FYI: • [AMAA announces 2017 board] • [Romanca Jasinski joins BWM DentsuÂ] • [Spiral Media rebrands as Showdown] • [REA Group expands Media and Marketing Business] Jobs [27 New Jobs] MOST DISCUSSED [Exiting R/GA boss Holloway claims agency was 'floundering' and 'all over the place'] [Fairfax: 'News Corp dress up their bile as news'] [Bauer Media pulls out of audit body AMAA, leaving market without circulation data] [Radio ratings: Syd - 2GB posts lowest share; Melb - FoxFM takes crown from ARN; Bris - 97.3FM regains breakfast lead] mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe or manage subscriptions here.] [unsubscribe]

Marketing emails from mumbrella.com.au

View More
Sent On

28/09/2019

Sent On

26/09/2019

Sent On

26/09/2019

Sent On

25/09/2019

Sent On

25/09/2019

Sent On

23/09/2019

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.