Foxtel's profits take a dive | Guardian reveals Australian revenue | Vegemite's Ashes revenge | Think TV's corrected numbers | New Essence global CEO | 34 new jobs | IAG's Brent Smart on making insurance sexy

[View Newsletter Online]( [Mumbrella Newsletter]( Have you booked your ticket for Mumbrella's B2B Marketing Summit yet? [Mumbrella’s B2B Marketing Summit]( is just around the corner. With a jam-packed program, including two international speakers, you’ll hear the latest tips and insights from some of the industry’s most prominent B2B marketers. They’ll go big on the key trends, challenges and new technologies that have impacted the evolving world of B2B marketing. [Lock in your tickets today.]( Features [Mumbrellacast: Nick Garrett departs Clems, Seachange returns to screens and IAG's Brent Smart]( Easily the biggest news this week was the departure of Clemenger BBDO Melbourne and Sydney CEO Nick Garrett from the business after nine years with the BBDO network. Tim Burrowes shares his thoughts on the impact of the news on the future of the two agencies, and what might be next for the adland giant. Seachange made a triumphant and nostalgic return on Nine, becoming the highest rated drama of 2019. The team asks what other iconic Australian dramas could be revived to fight back against the dominance of reality TV. Adding in the launch of the 15th season of The Block has Nine sitting pretty moving into the second half of the TV year. [READ MORE »]( News [Guardian Media Group reports $16.6m in Australian revenue after backing mixed-revenue model]( Guardian Media Group has posted its Australian revenue figures for the first time, reporting a £9.3m income (AUD$16.6m), after expanding its Australian newsroom earlier this year thanks to what it called the ‘success of its mixed revenue model’. The reporting is the first since the global group reached its goal of breaking even, with the company reporting a 3% rise in overall revenue. [READ MORE »]( News [News Corp reporting shows Foxtel profits dropped 19% in FY18/19]( Embattled subscription television provider Foxtel dropped 19% in earnings for financial year 2018/19, with a rise in broadcast subscriber churn, but also an increase in both Kayo and Foxtel Now subscribers. However, parent company News Corp itself reported a 12% increase in revenue, with US$10.07bn compared to US$9.02bn the year prior, driven again by strength in the real estate division. [READ MORE »]( Dr Mumbo [Dr Mumbo: Vegemite - tastes like revenge?]( What does Australia taste like? Is it an ice cold VB? A lukewarm meat pie bought from a 7/11 on the way home from an AFL game? Or is it a pub schnitty, drowning in gravy? According to iconic Aussie spread Vegemite, one thing is for sure – Australia doesn’t taste soft, gentle or polite. [READ MORE »]( SUPPORTED [Profit over volume: the new reality of a disrupted auto market]( Automotive marketing has changed forever, and the traditional measures of success no longer apply. Facebook’s product marketing manager global automotive, Brandon Herring, examines the issues facing the sector. The automotive industry has hit a global inflection point. The next two decades for the sector are going to look nothing like what we’ve seen before. [READ MORE »]( Opinion [$127m or $1b? The billion dollar BVOD ambition question]( Ben Shepherd argues that BVOD is currently undersold, with networks leaving $473m on the table in unrealised revenue. $1bn per annum is achievable in the next two years, he says, and that needs to be the goal. Free TV Australia released their revenue numbers yesterday for the 2019 financial year. The figure that grabbed my attention was the broadcast video on demand revenue figure for the same period. [READ MORE »]( News [Essence promotes APAC CEO Kyoko Matsushita to lead agency globally]( WPP’s Group M has made its first global leadership appointments since Christian Juhl was announced as the next global CEO last month, naming Kyoko Matsushita as Essence’s global CEO and Jennifer Remling as Group M’s global chief people officer. Matsushita steps up from her current role as Essence’s APAC CEO and global chief client officer to replace Juhl, who was global CEO for the agency before being promoted to the global Group M role. [READ MORE »]( News [Deliveroo names Eventbrite's Laura Huddle as Australia's head of commercial]( Food delivery app Deliveroo has appointed Laura Huddle as Australia’s head of commercial. Huddle joins Deliveroo after nine years with Eventbrite, where she was the company’s 20th employee, and held a number of roles including head of sales and business development for Asia Pacific, and ANZ’s head of marketing. [READ MORE »]( News [Media recession takes TV ad spend below $4bn for first time]( The Australian TV industry has seen its revenues fall below $4bn for the first time in modern media history, new numbers from industry body Think TV have revealed. The value of the total commercial TV advertising market including Seven, Nine, Ten, Foxtel and the regional networks (but not SBS) fell to $3,985,067,736 between July 2018 and June 2019. [READ MORE »]( News [Grant Titmus departs Red Havas after 13 years to launch consultancy]( Executive director at Red Havas, Grant Titmus, has left the business after 13 years to launch his own consultancy, Sumit Media. Titmus joined Red Agency in October 2005, and after it was sold to Euro RSCG – now Havas – that December, he spent five years bringing up the business with founder Neil Travers. In May, Red Agency rebranded to Red Havas. [READ MORE »]( News [Nunn Media boosts exec team with commercial director and head of strategy and innovation]( Independent media agency Nunn Media has appointed Sergio Brodsky as head of strategy and innovation and Jennifer Carroll as commercial director, boosting its team of executives. Brodksy has previously worked at Initiative as head of strategy and Starcom as group strategy director, joining from his own consultancy Surge, while Carroll steps into the role from Mindshare, where she was investment director. [READ MORE »]( News [Optus announces 2019 programming slate for Premier League]( Optus has launched its fourth year of broadcasting for the Premier League, after signing a three-season contract for 2019-2022, making the Optus Sport platform the exclusive home of every live match for the first time. The action, which will kick off August 10, will all be available live on Optus Sport, and on-demand, with 380 games available to watch, including the mini-matches. [READ MORE »]( SUPPORTED [Clicketyboom! How TV is driving short- and long-term results for hipages]( To overcome an awareness issue, online tradie marketplace hipages turned to TV. In addition to driving a significant uplift in brand metrics, TV also delivered the short-term business results that hipages had previously relied on search for. Online tradesperson marketplace hipages had an awareness problem. Despite having been in business for 15 years and experiencing consistent growth, only 27% of Australians were familiar with the brand. [READ MORE »]( News [Audible boosts membership perks, adds Tom Ballard to podcast lineup]( Audible subscribers will now have access to a bonus audiobook every month, the Editors’ Extra, as well as their monthly audiobook credit. In addition, users will have access to hundreds of hours of Audible’s exclusive podcasts, including series like Marc Fennell’s It Burns, Stephen Fry’s Victorian Secrets and Esther Perel’s Where Should We Begin? [READ MORE »]( News [The Bachelor delivers Ten a demographic win, but Seven takes Thursday night]( Despite a strong performance from The Bachelor in the key advertising demographics, Thursday night’s crown was held by Seven thanks to Seven News and the network’s multi-channels. The Bachelor, currently in its seventh season with astrophysicist Matt Agnew on the hunt for his happily ever after, topped the 16-39, 18-49 and 25-54 key advertising demographics, and made Ten the most-watched channel in metro audiences aged 25-54 with an 18.9% audience share and 16-39 with a 23% share. [READ MORE »]( SUPPORTED [Mobile location tracking will boost in-store customer experience]( Today, it’s possible for brands to watch a consumer’s journey from viewing an advert online to visiting in-store. Tom Gregory, ANZ Country Manager at offline attribution company Lifesight, talks through how the technology has evolved – and argues it will eventually lead to a better experience for businesses and shoppers. Sourced properly, mobile data gives us a representative sample of the Australian population. In Lifesight’s case, it’s opt-in, declared and permission-based SDK data from thousands of apps, all collected and processed in a privacy-compliant manner. [READ MORE »]( News [Food Works appoints Ottico Lab to its advertising and content production]( Independent Australian supermarket chain Food Works has appointed production company Ottico Lab to drive its advertising. The company will be responsible for the production of video, content, internal video communications and mass media advertising. [READ MORE »]( News [Walkley Foundation gets $1m bequest from founder's sister-in-law]( The Walkley Foundation has received a $1m bequest from June Andrews, the sister-in-law of Sir William Gaston Walkley, who set up the Walkley Awards and left a bequest to maintain them following his death in 1976. Andrews died in 2017, leaving the Foundation its second ever bequest. [READ MORE »]( SUPPORTED [Christmas is coming... but the stocking is going up much earlier this year]( In just a few years the way Australians shop over the festive season has fundamentally changed. Facebook’s Industry Head of e-commerce Henry Kelly looks at the surprising factors which have driven these shifts and explains how marketers can use them to win Christmas this year. At Christmas last year a five-year-old asked me where my presents came from. I told him Santa made them in his workshop at the North Pole. He looked at me quizzically and asked: “Why doesn’t Santa just buy them online?” [READ MORE »]( News [Triple M Melbourne appoints new mornings announcer]( Triple M Melbourne has announced that Sarah Maree Cameron is the station’s new mornings announcer. She will join in September from K-Rock Geelong, where she co-hosted the breakfast show, and prior to that was on-air at Fox and Nova. [READ MORE »]( Mumbrella's Health Marketing Summit is only two weeks away Do you have the cure for problematic consumer inertia, innovation fatigue, boring healthcare advertising or confusing health reforms? At [Mumbrella’s Health Marketing Summit]( you’ll take home the tools to implement meaningful marketing, create simplicity in a complex market, navigate regulation and understand the incredibly heavy and multifaceted topic of mental health. [Check out the full program – available online.]( Jobs [34 new jobs]( F.Y.I • [OMA partners with Brisbane Council on Amber Alert campaign]( MOST DISCUSSED [Woman elbowing snoring husband was domestic violence, says Ad Standards Board]( [Facebook re-releases My Screen report to 'challenge your understanding of Australia’s video consumption habits']( [Bohemia promotes Mark Echo to national planning director]( [Uni Super features throwback photos of its customers, celebrating the growth of their super funds]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](