ACCC wants to investigate media agencies | Ben Shepherd defends THAT PwC report | 'This ad is for white people only': Ad Standards targets racism | Digital platforms report finally released | New Thor film to be made in Sydney | Netflix nabs Ausfilm CEO

[View Newsletter Online]( [Mumbrella Newsletter]( Mumbrella's Automotive Marketing Summit returns to Sydney next week The race is on as [Mumbrella’s Automotive Marketing Summit]( returns to Sydney next Thursday. Putting great ideas, cut-through executions and significant challenges in front of delegates for a full day with a particular lean towards automation and technology. The program is packed with some of the world’s biggest brands such as Uber, Subaru, Volvo, GoGet Carshare, Facebook, NRMA and many more. You’ll never find all these big names in one place again. [Secure your seats today.]( Opinion [I wrote the Facebook My Screen report - this is the story behind it]( Last week, amid claims of incorrect data, breached terms of service, and everything in between, Facebook and PwC pulled their My Screen report – which had been commissioned to provide a “balanced and independent view of the video market”. Here, the report’s author Ben Shepherd comes out swinging in defence of the report, and says if the My Screen report is “dodgy”, then the entire industry is influenced by dodgy data. Ten months ago, I met with Facebook and posed to them a question. “Do you think marketers in Australia are clear on how video is consumed by Australian audiences – across all channels and modes of delivery?” [READ MORE »]( News [ACCC recommends mass reforms as a result of digital platform inquiry with Google and Facebook in the crosshairs]( The Australian Competition and Consumer Commission (ACCC) has made 23 recommendations for the federal government in an attempt to desperately curb the dominance of Facebook and Google in Australia. The final report from the consumer watchdog’s Digital Platforms Inquiry paints a bleak picture about the future of journalism and publishing if the recommendations are not followed. The wide-reaching 600+ page report covers everything from competition law, consumer protection, media regulation and privacy law, to a reflection on the intersection of issues arising from the growth of digital platforms. [READ MORE »]( News [Inquiry into 'opaque' media agency pricing recommended in ACCC Digital Platforms Report]( The Australian Competition and Consumer Commission (ACCC) has taken issue with the “opacity” of media agency pricing in its Digital Platforms Report, recommending an inquiry into the “black box” process of buying and selling ad space. The regulatory body zoomed in on holding groups and large agencies that negotiate discounts with publishers and may be incentivised “to act in ways that benefit their own interests, to the detriment of advertisers”. The inquiry would directly look into the share of ad spend media agencies retain, including “any potential excessive margins”. [READ MORE »]( News ['This ad is for white people only': Ad Standards campaign targets racism and sexism]( The advertising industry needs to lift its game and strive to exceed existing standards to deliver more socially progressive campaigns. That is the message from the industry’s self regulator Ad Standards as it targets sexism, racism and stereotypes in advertising. [READ MORE »]( SUPPORTED [Five hard truths for marketers driving digital experience]( On 28 August, Sitecore’s Digital Wisdom for Smarter Marketing summit comes to Sydney’s Hilton Hotel. This one-day conference will focus on emerging trends and challenges unique to your market. From experienced and thoughtful keynote speakers to informative breakout sessions, attendees will discover winning digital marketing strategies and tactics. But before the event, gain a preview of the insights your will learn with this Sitecore guide to the five hard truths marketers must learn to drive digital experience. [READ MORE »]( News [Marvel to film Thor: Love and Thunder in Sydney, creating 2,500 jobs]( Marvel is set to film the next instalment of its Thor film series, Thor: Love and Thunder, at Fox Studios in Sydney. The studio’s commitment comes after the Morrison government announced a $24.1m Location Incentive Grant for the local film industry, which is supported by the New South Wales government. [READ MORE »]( News [Marketforce named master media agency for WA Local Government Association]( Perth-based agency Marketforce has won the master media advertising contract for the Western Australian Local Government Association (WALGA) following a competitive tender process and will continue to be the master media agency responsible for WA local government advertising. The group advertising services contract is available to all WALGA members and associate members across all media platforms including TV, radio, out of home, print/newspapers, online, social and cinema. [READ MORE »]( News [Australia’s Got Talent launches to 814,000, but is unable to topple Australian Ninja Warrior]( Australia’s Got Talent returned to Seven on Sunday night with a new lineup of hosts including My Kitchen Rules’ Manu Feildel, actor and Full Monty host Shane Jacobson, US singer Nicole Scherzinger, and performer Lucy Durack. The show drew 814,000 metro viewers for its premiere, meaning it was the second most-watched entertainment show of the evening. The top spot, both in the entertainment category and overall, went to Australian Ninja Warrior on Nine. It brought in 1.15m metro viewers, higher than its premiere of 1.01m at the beginning of July and the biggest episode for the show so far this season. [READ MORE »]( News [Finance marketers told 'get your head out of your arse' as extent of perception gap with consumers is revealed]( In the wake of the Royal Commission, 6.54m Australians are open to switching banks, according to a study conducted by Yell Creative in partnership with Ipsos. But that’s at odds with the industry’s perception of itself, with 70% of financial services marketers trusting the industry they work in, compared to just over 20% of customers, and more than half of marketers believing customer trust has increased since the Royal Commission, when in fact the opposite is true. [READ MORE »]( News [Ausfilm CEO Debra Richards leaves for Netflix]( After nine years as CEO, Debra Richards is leaving content attraction organisation Ausfilm for Netflix’s newly created Sydney office to cover production policy in the Asia Pacific. In her new role, Richards will be partly responsible for encouraging more Netflix commissions in Australia. [READ MORE »]( News ['You don't need to be a prick to make a profit': Wisr's James Goodwin]( “There’s this view in financial services, or what’s come out of the Royal Commission, is that you’ve got to be a prick to profit. But you actually don’t need to be a prick.” Wisr is a fintech company focused to responsible lending, and that was its CMO James Goodwin’s message to marketers in the finance industry. [READ MORE »]( News [Strength in the second half of the week helps Seven to a ratings week win]( Topping every night from Wednesday onwards for the last week has given Seven another ratings week win, with a 29.4% network audience share over Nine’s 27.1%. The two networks are neck and neck for the YTD – Seven holds a 29.8% share while Nine currently sits on 29.5%. [READ MORE »]( News [AFL helps Seven to an easy win on Friday night]( Friday night’s AFL match between the Collingwood Magpies and the Richmond Tigers which saw the Tigers take the win 98 to 66, helped Seven to an easy Friday night win. The primary channel held 24.7% of the audience share with 570,000 metro viewers tuning in to watch the match which aired on Seven in Melbourne and Adelaide, and 7mate in all other markets. Combined with regional viewers, the overall viewership was 786,000. [READ MORE »]( Earlybird discount for the Mumbrella Publish Conference ends next week At [Mumbrella Publish]( you’ll hear from some of the leading minds and game-changing figures in the industry. Major players already announced on the bill include Microsoft News Labs, Marie Claire UK, Facebook, News Corp Australia, Nine, The Australian, Guardian Australia, VIRTUE, Pacific Magazines, LADbible Group Australia, Thinkerbell, Junkee Media, Crikey, Bauer Media Group and many more. [Earlybird prices end next week – secure your $150 saving today.]( Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [7 new jobs]( F.Y.I • [NRL partners with Mark Hughes Foundation for the Beanie for Brain Cancer Round]( MOST DISCUSSED [Ten drops Matt Preston, Gary Mehigan and George Calombaris as negotiations break down]( [Foxtel to ‘revolutionise’ TV with Netflix integration, increased on-demand offering and simplified interface]( [Facebook and PwC pull video streaming report after questions over methodology]( [DAN's Amplifi appoints Michael Bass as chief investment officer]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](