Masterchef drops in wake of controversy | DAN hires Michael Bass to head up investment | Woolworths launches Cartology media business | New Group M global CEO | Seven makes huge promises ahead of Olympics | 21 new jobs

[View Newsletter Online]( [Mumbrella Newsletter]( Earlybird savings for Mumbrella's B2B Marketing Summit end at midnight [Mumbrella’s B2B Marketing Summit]( returns with more speakers, bigger challenges and there will be no shying away from the big topics either. The summit will go large with a special international keynote from one of IBM Watson’s global evangelists based in California. Other brands featuring include Xero, Shutterstock, News Corp Australia, LinkedIn, Big Red Group, HubSpot and more. Check out the program today and be sure to [book your ticket]( before midnight to save $150. Features [The tribe has spoken: Why Ten thinks there's still plenty of life in Survivor]( Ahead of tonight’s Australian Survivor premiere, Mumbrella’s Hannah Blackiston speaks with executive producer and Ten head of entertainment and factual programming, Stephen Tate, about the decision to use the Champions vs Contenders format for a second year and why viewers still love the game of Survivor. Before launching into this article, it’s important to note that I am a diehard Survivor fan. And it was my love for the show that informed my trepidation when Ten announced it was bringing the format back for 2016, after Nine took a run at it in 2002 and Seven in 2006. There’s a reason neither of those iterations made it past a single season. Somehow they didn’t manage to capture the magic of the American version, which has run for an insane 38 seasons with iconic host Jeff Probst at the helm. [READ MORE »]( News [DAN's Amplifi appoints Michael Bass as chief investment officer]( Despite reports of its demise, Dentsu Aegis Network’s investment unit Amplifi has hired a chief investment officer to replace Ashley Earnshaw. Michael Bass, who spent time as IPG Mediabrands’ general manager of investment before heading over to Ten as negotiation manager, will take up the role in September. [READ MORE »]( News [Overshadowed by controversy, Masterchef grand final drops 24% from last year]( Shortly after it was announced all three of its long-time hosts would be dropped amid pay disputes and controversy over George Calombaris’ wages scandal, Masterchef aired its grand final winner announcement on Ten to 992,000 metro viewers. This was a 24% drop on last year’s winner announcement, which had 1.309m. The episode itself was also down, drawing 831,000 metro viewers compared to 1.126m last year. [READ MORE »]( News [Ten drops Matt Preston, Gary Mehigan and George Calombaris as negotiations break down]( Despite being with the show since its inception, Gary Mehigan, George Calombaris and Matt Preston will not return to Ten for the 12th season of Masterchef next year. The announcement comes shortly after the network announced it would support the embattled Calombaris as he faced a mere $200,000 fine as the result of his business underpaying workers by $7.8m. Now, however, the broadcaster says it has been unable to reach an agreement with the trio. [READ MORE »]( News [CHE Proximity creative leader and Heart On My Sleeve Movement founder complete Mumbrella's Health Marketing Summit line-up]( CHE Proximity’s chief creative officer, Ant White, will speak at Mumbrella’s Health Marketing Summit on August 22nd to reveal the secrets, insights and strategies behind the health campaign that was two years in the making, Curing Homesickness. The pro bono campaign made by Mumbrella’s Creative Agency of the Year aims to cure the homesickness of 500,000 sick kids and raise $1m, with millions of dollars of donated media spots, seven corporate partners and 20 publishers on board. [READ MORE »]( News [Woolworths' media business Cartology officially launches with in-store digital screen network]( Woolworths’ standalone media business Cartology has officially launched, rolling out a national digital screen network across Woolworths supermarkets and introducing performance tracking modelling to assess campaign effectiveness. The screen network will see a new digital screen located at the front of every Woolworths in Australia by the end of this year, a move Cartology said will “ensure customers are better connected to the brands they love”. [READ MORE »]( Sponsored Post How are you trending in ad-land? Are you woke enough to decipher big data and strategy while simultaneously understanding why fruit is low hanging? In a few weeks, we’ll be sharing some results that will confirm what we already know – only a special type of someone can work in advertising. So, [take the test]( and find out if you’re worthy. And don’t miss hearing where you sit in the ad-land game – [the quiz]( closes Monday 28th July News [Facebook hires former Havas, Droga5 and With Collective CCO Steve Coll to lead its Creative Shop]( The man who has been ECD of Havas and Droga5 , as well as creative partner at With Collective – Steve Coll – is moving away from traditional agency roles and joining Facebook. Coll joins the social media giant to head up its Creative Shop offering which is tasked with helping marketers and agencies use its platforms and tools “in efficient, innovative, and increasingly more creative ways”. [READ MORE »]( News [Christian Juhl becomes Group M's global CEO following Kelly Clark's departure]( Christian Juhl will become Group M’s new global CEO from 1 October 2019, following Kelly Clark’s departure after almost three years in the role. Juhl will move across from his current role as global CEO of WPP stablemate Essence, which he joined in 2013. In his role leading WPP’s media investment group, Juhl will now oversee 35,000 people and US$48bn in annual media billings. [READ MORE »]( News [Seven promises to deliver 40 live streams, eight channels and 25m viewers for Tokyo 2020]( Seven launched its Tokyo 2020 Olympic coverage last night, promising coverage on both Seven and 7Two as well as six additional channels for 7Plus users, up 40 live streams of every sport, and the most viewers for any Olympic and Paralympic Games in history. The coverage starts with the launch of the Olympic Channel on 7Plus which will run 365 days a year and showcase some of the best Olympic moments and sporting events from around the world. [READ MORE »]( News [TBWA Sydney launches design and branding agency Fabric]( TBWA Sydney is launching design and branding agency Fabric, which will specialise in fashion and lifestyle brands. The agency will be spearheaded by TBWA group account director Gemma Rees as managing partner, and former creative director of September Design Studio Keenan Motto in the role of creative partner. [READ MORE »]( News [Publicis Sport and Entertainment launches in Australia with Dare Iced Coffee partnership]( Publicis Groupe has launched its Publicis Sport and Entertainment (PSE) offering in Australia, with Dare Iced Coffee engaging PSE to drive its e-sports strategy. PSE will work alongside Publicis media agency Starcom – which already works with Lion Dairy and Drinks, the owner of Dare – to develop Dare Iced Coffee’s approach to reaching e-sports and gaming fans. [READ MORE »]( News [CX agency GHO appoints CHE Proximity's Hamish Stewart as experience strategy director]( Customer experience agency GHO has appointed Hamish Stewart as experience strategy director. Stewart joins from CHE Proximity Sydney where he spent a year as group creative director. Previously, Stewart was the executive creative director at R/GA Sydney and creative director at M&C Saatchi. [READ MORE »]( News [SEN announces Bob Murphy and Andy Maher for new drive show]( After disagreements between Kevin Bartlett and management caused the ex-AFL star to walk away from SEN earlier this month, the Victorian radio station has announced its replacement drive show lineup. Western Bulldogs champion Bob Murphy and Seven’s The Front Bar’s Andy Maher will be taking the spot which was previously held by Bartlett and John Rothfield. [READ MORE »]( News [Pacific adds another eight titles to podcast suite, partners with Acast]( Pacific is continuing to build its growing podcast suite, adding another eight titles to the current lineup for a total of 17. The publisher has also announced a partnership with podcast company Acast, which will now be the business’ exclusive hosting and distribution partner. [READ MORE »]( News [Sheridan announces sustainability initiatives with campaign that creates landscapes out of bed linen]( Sheridan has launched a campaign to announce its new sustainability initiatives. The campaign film, created by TBWA Sydney, utilises the textures of Sheridan linens to imitate different landscapes from sand dunes and mountains, to rivers. [READ MORE »]( Mumbrella's Finance Marketing Summit returns tomorrow In a time rife with brand uncertainty, consumer discontent, questionable ethics and low trust, one thing’s for sure – you can bank on [Mumbrella’s Finance Marketing Summit]( for leading insights. The program is the strongest the summit has ever seen and tickets are almost sold out. Make sure you don’t miss the boat. To find out how financial marketing is moving on [book your ticket]( for tomorrow. Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [21 new jobs]( F.Y.I • [Optus offers customers a 12-month subscription to Apple Music]( MOST DISCUSSED [Jules Lund hits out at 'lazy journalists' and says influencers have 'more integrity' than mass media]( [Ten drops Matt Preston, Gary Mehigan and George Calombaris as negotiations break down]( [DAN's Amplifi appoints Michael Bass as chief investment officer]( [Kayo's chief marketing officer Carly Loder departs]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](