eBay appoints media | Ten sticking with Calombaris a 'cop-out' | Seven to launch new channel | Google closes loophole, putting publishers on notice | Former Telstra CMO reveals next move | Bianca Dye speaks out on media's sensationalism | 18 new jobs

[View Newsletter Online]( [Mumbrella Newsletter]( Last chance to book for Mumbrella's Digital Sales Essentials Mumbrella’s career-boosting [Digital Sales Essentials]( workshop returns to Sydney on Wednesday. For two intensive days, learn from specialist digital marketing trainer, Russell Easther, on all of the essential components to succeed in digital sales. Topics include the changing trends defining Australia’s digital media landscape, how digital media is sold, how to sell content marketing, the role of programmatic advertising and the wider tech landscape, plus how to showcase success and report ROI to clients. [Grab your ticket today.]( Opinion [Ten's support of George Calombaris is a cop out, and undermines the very show it's seeking to promote]( Firing George Calombaris ahead of the Masterchef finale was never a serious option, suggests Reputation Edge’s Patrick Southam. But by standing by him after (another) wage theft scandal, Ten is turning a blind eye to the exploitation of workers in the very industry Masterchef promotes. Tomorrow night, the 2019 Masterchef Australia winner will be crowned. It should also be judge George Calombaris’ finale. [READ MORE »]( News [Ten stands by embattled Masterchef judge George Calombaris]( Celebrity chef and restauranteur George Calombaris may be generating headlines for all the wrong reasons, but he still has the support of Network Ten, where he features as a judge on its Masterchef program. Calombaris is in the midst of a scandal after it was found his business underpaid his workers by $7.8m, and was fined just $200,000. There have subsequently been called for him to be ousted from Masterchef, however Ten has indicated this is not on the cards. [READ MORE »]( News [eBay appoints Mediacom to global media account]( eBay has consolidated its global media account with WPP’s Mediacom. Globally, the online retailing giant had been working with both Mediacom and Publicis Media, however at the time of the review, a spokesperson told Mumbrella that consolidating its media agency partners would allow the brand to streamline its marketing approach around the world. [READ MORE »]( News [Google to close 'incognito' loophole, leaving some publisher paywall strategies in strife]( Consumers desperate to avoid publishers’ paywalls may have been thrown a lifeline, with Google strengthening the privacy of its ‘incognito’ browsing mode. At the moment, even if a consumer is in incognito mode – ostensibly protecting their privacy – sites have been able to detect them. This has, until now, allowed publishers to stop people from avoiding metered paywalls, and forced them to log in. [READ MORE »]( Sponsored Post Equip yourself to lead digital transformation in your organisation. The world of digital is changing dramatically. Are you ready? If you’re looking to get more value out of your organisations digital marketing and analytics, [Delivering Value Through Digital]( is a four-day short course to equip you with the skills and knowledge to make an immediate impact. Applications now open for September 2019. [Learn more]( News [Former Telstra CMO Joe Pollard becomes temporary advisor for Minderoo Foundation]( Joe Pollard, who left the role of CMO at Telstra a year ago as part of a management shake up, has become a temporary senior advisor in Minderoo’s marketing and corporate communications team. The short-term nature of the role sees Pollard fill in until Hourigan International fills the gap for Minderoo’s full-time communications leadership position. [READ MORE »]( News [Seven signs broadcast deal with Australian Shopping Network for new channel]( A broadcast deal between Seven and the Australian Shopping Network means a new channel, Openshop, will launch on August 1. Broadcasting to channel 75, Openshop will focus on beauty, jewellery, fashion, technology, home and health, offering viewers 24/7 shopping with free express delivery. [READ MORE »]( News [The Project's 10th birthday draws 437,000 metro viewers]( Ten’s panel news and entertainment program The Project – which promotes itself as ‘News delivered differently’ – celebrated 10 years on air on Friday night. The show ran for an hour and a half, but was split into three segments in OzTAM’s preliminary overnight metro ratings. The 6:30pm segment had 253,000 metro viewers, which climbed to 378,000 at 7:00pm. The final segment had 437,000 metro viewers. [READ MORE »]( News [97.3 FM’s Bianca Dye admits it’s been a ‘confronting day’ following sensational headlines]( Bianca Dye, part of the trio who make up the Bianca, Mike and Bob breakfast program on 97.3 FM in Brisbane, has found herself on the front page of The Sunday Mail, admitting the “sensationalistic” and “clickbait” headline has been difficult to deal with. Dye has a well-documented battle to conceive a biological child in recent years, and this week was due to appear in the News Corp-owned The Sunday Mail in its U On Sunday lift out. [READ MORE »]( Opinion [What's not to like? Instagram's trial to hide the number of 'likes' could save users' self-esteem]( Instagram’s experiment to remove likes might be a PR stunt, but it’s worth it if it improves the mental health of its users, argues Western Sydney University’s Joanne Orlando in this crossposting from The Conversation. Instagram is running a social media experiment in Australia and elsewhere to see what happens when it hides the number of likes on photos and other posts. If you have an Instagram account, you’ll get to see the numbers but your followers won’t – at least, not automatically. They will be able to click and see who liked your post, but will have to count the list of names themselves. [READ MORE »]( News [Google suspends ticketing marketplace Viagogo from advertising on search engine]( Google has suspended Viagogo – a secondary ticketing marketplace where people can resell their tickets for inflated prices – from advertising on the search engine through paid ads. The global suspension, which takes effect immediately, could severely impact Viagogo’s business given its reliance on paid ads for website traffic. The decision comes after Viagogo was accused of ‘profiteering’ from charity concerts, selling tickets which may not work upon entry, colluding with scalpers, who buy tickets in bulk to sell them at a huge markup, and found by the Federal Court to have engaged in misleading and deceptive conduct. [READ MORE »]( News [Bondi Sands victim of racist fake social media ad]( Australian company Bondi Sands, which makes and markets fake-tanning products, is one of the latest brands to fall victim to fake social media ads. The fake ad read: “Australia’s fake tan for girls who want to be black, but not black black.” [READ MORE »]( News [Seven wins ratings week as battle for yearly honours remains tight]( Despite difficulties with both The Super Switch and its plans for Temptation Island, Seven has clocked up another weekly win in the ratings battle. Seven won both the primary channel share contest, with a share of 20.4%, and on a network level it topped the ladder on 30.3%. [READ MORE »]( News [Seachange reboot will land on Nine August 6]( Nine’s much-hyped Seachange reboot will land on the channel on August 6 at 8:45pm. The show returns to screens for the first time since 2000 when it wrapped up after 39 episodes on ABC. [READ MORE »]( Opinion [It's time to stop talking about spin... please]( The term “spin doctor” is derogatory and the industry shouldn’t joke about its work being “spin”, argues Tony Jaques. Because, as assistant minister for homelessness Luke Howarth recently proved, words matter. Talking about positive PR as ‘spin’ is misleading and unhelpful, and it really is time we moved past this derogatory language. But a federal minister dragged us backwards recently when he publicly called for putting a “positive spin” on homelessness. [READ MORE »]( SUPPORTED [Facepaint, skate parks and Katy Perry – how Westfield turned malls into living centres]( Why go to a shopping centre when you can browse from your sofa? Putting customer experience at the heart of its business, the 60-year-old Westfield beats the odds to thrive. At Mumbrella360, Scentre Group’s director of customer experience, Phil McAveety, vowed: “We can’t just be in the shopping centre business anymore.” [READ MORE »]( News [Bohemia wins Berlitz Corporation's brand and comms strategy account]( Bohemia, a media agency within the M&C Saatchi group, has been named language educator Berlitz Corporation’s global brand and communications partner. The agency will develop a global campaign across video, print, digital and social channels in collaboration with Berlitz’s creative agency, Serve Creative. A playbook for the campaign is currently being developed for the Asian, European, South American and USA markets. [READ MORE »]( News [Australian Ninja Warrior delivers Nine a Sunday night win, topping all key demographics]( 998,000 metro viewers tuned in for Australian Ninja Warrior last night, making it the third most-watched program of the evening and helping Nine to a winning overall primary channel audience share of 23.1%. The show also topped all three of the key advertising demographics, 16-39s, 18-49s and 25-54s, helping Nine hold a 26.3% audience share in metro audiences 25-54, and 24.3% in 18-49s. [READ MORE »]( News [Essence hires Alan Jenner as director of publisher partnerships]( Former senior product director of Comscore, Alan Jenner, has come on board at Group M media agency Essence as director of publisher partnerships. Jenner has a background in ad ops, serving as an advertising operations manager for Optus, Ad2One and Bauer Media. [READ MORE »]( News [Gogglebox returns to Foxtel and Ten on 14 and 15 August]( Gogglebox is returning for its 10th season on Foxtel’s Lifestyle channel on Wednesday 14 August, followed by its free-to-air premiere on Ten a day later. At last month’s TV Week Logie Awards, Gogglebox Australia scooped up the prize for Most Popular Entertainment Program, adding a win to both Ten’s and Foxtel’s tallies. [READ MORE »]( News [Specsavers appoints AMPR to its 'style and quality' public relations account]( AMPR has won the ‘style and quality’ public relations account for Specsavers, following a competitive pitch process. Specsavers’ public relations account is split into two segments, eye health and style and quality, which encompasses new product and collection launches, as well as limited edition and designer collaborations. [READ MORE »]( Drive your marketing at Mumbrella's Automotive Marketing Summit in two weeks [Mumbrella’s Automotive Marketing Summit]( is set to be the biggest one yet. Returning to Sydney in just two weeks, hear new data about the latest advertising spending trends in automotive, gain insights from Facebook’s global automotive lead Brandon Herring on the rise of mobile-first car buyers; find out about Suzuki’s approach to self-driving cars; and get Uber’s take on the impact of ride-sharing. View the program and [good your tickets today.]( Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [18 new jobs]( F.Y.I • [Digital radio to get the official switch on in Canberra]( • [Hit Network launches Buddha Hits Digital in Canberra]( • [Ampersand Video Marketing launches its Melbourne office]( • [FiftyFive5 and Nine release new study showing marketers need to rethink gender]( • [Neil Bennett becomes AAP’s head of photography]( MOST DISCUSSED [Jules Lund hits out at 'lazy journalists' and says influencers have 'more integrity' than mass media]( [Former Clems Melbourne CEO Peter Biggs takes on chairman role of new agency Chin & Ching]( [Kayo's chief marketing officer Carly Loder departs]( [Half a million Aussies stayed up all night for cricket and tennis thrillers, TV ratings reveal]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](