Newsletter Subject

Seven cans Temptation Island | Car ad banned | In defence of agency life | Mumbrellacast: 2Day FM's troubles continue | Wavemaker wins Aus Post | DDB appoints CCO | Nova's Cathy O'Connor 'most influential' person in radio | 24 new jobs

From

mumbrella.com.au

Email Address

donotreply@mumbrella.com.au

Sent On

Fri, Jul 12, 2019 01:03 AM

Email Preheader Text

Mumbrella’s B2B Marketing Summit program is growing by the week Stay ahead of your competitors

[View Newsletter Online]( [Mumbrella Newsletter]( Mumbrella’s B2B Marketing Summit program is growing by the week Stay ahead of your competitors and network with leading executives from a range of different brands at [Mumbrella’s B2B Marketing Summit.]( The big names already confirmed include HubSpot, IBM Watson Marketing, Shutterstock, theright.fit, Green Hat, LinkedIn, Xero and more. So to glean the many B2B insights on offer, and to save a massive $150, [grab your tickets before July 24.]( Features [Mumbrellacast: 2Day FM in trouble again, SCA rebrands, and Pac Mags CEO chats redundancies]( On this week’s Mumbrellacast the team talk radio after GFK’s fourth ratings survey for the year was released. The embattled Sydney 2Day FM breakfast team of Ed Kavalee, Grant Denyer and Ash London dropped to a 3.1% audience share. Senior media reporter Hannah Blackiston asks editor Vivienne Kelly a loaded question: Is Grant Denyer ratings poison? The revolving wheel of talent has not been kind to 2Day FM since the departure of Kyle Sandilands and Jackie O, but Kiis 101.1’s Melbourne breakfast team of Jase and PJ may be showing that sticking with talent and riding the ratings wave could just pay off. [READ MORE »]( News [Seven hits pause on Temptation Island as The Super Switch flops]( What was billed as a return to screens for Temptation Island after a 15-year hiatus has been postponed by Seven amid the failure of Seven Year Switch rebrand, The Super Switch. Seven announced in May this year it had commissioned a relaunch of Temptation Island, billing it as a ‘sizzling social experiment’. [READ MORE »]( News [Deloitte Digital's Suzuki ad banned for promoting dangerous driving]( Suzuki’s ad urging consumers to have fun with their cars before the onslaught of driverless vehicles has been banned by the ad watchdog. The campaign was created by Deloitte Digital. [READ MORE »]( SUPPORTED [Limited seats left for Great Debate: Creativity... Who Needs It?]( There’s limited places left to be part of Nine’s Big Idea Store Great Debate where the best of the industry will settle once and for all whether efficiency is killing creativity, and who really should have the louder voice at the CMO table – creativity or the machine? Moderated by Mumbrella’s Tim Burrowes, the Great Debate will unpick the tension between art and the machine with two teams of three pitching their best arguments. [READ MORE »]( News [7news.com.au debuts in fifth place on Nielsen June DCR]( 7news.com.au has made its debut on the Nielsen Digital Content Ratings for June 2019, landing in fifth place with 5.463m unique viewers for the month. In October 2018, Seven’s former chief digital officer, Clive Dickens, said the platform would be number one within six months of launch. The platform officially launched in April, and Dickens departed Seven for Optus earlier this year. [READ MORE »]( Opinion [In defence of working at agencies]( Susan Redden Makatoa grits her teeth when job seekers tell her they don’t want to work in agencies. Here, she reveals why – despite the sometimes absurd demands from clients – nothing compares to agency life. Before you @ me, I’ll freely admit I could be biased after spending around 15 years in agencies – I obviously drank the Kool-Aid early. But I wasn’t blind to the drawbacks. [READ MORE »]( News [Wavemaker wins Australia Post media account]( WPP’s Wavemaker has won Australia Post’s media account, previously held by Dentsu X. The appointment follows a competitive pitch process, after the account went up for review in May. [READ MORE »]( News [DDB promotes Damon Stapleton to chief creative officer for AUNZ]( DDB has promoted Damon Stapleton to AUNZ chief creative officer. Stapleton has been the chief creative officer of DBB New Zealand for five years. Previously, he was the executive creative director of Saatchi & Saatchi Sydney. [READ MORE »]( News [Nova CEO Cathy O’Connor tops 40 Most Influential People in Australian Radio list]( Nova Entertainment CEO Cathy O’Connor has taken the crown for most influential person in Australian radio according to a list compiled by Radio Today, up from third place in 2018. O’Connor beat fellow CEOs, Australian Radio Network’s Ciaran Davis, Southern Cross Austereo’s Grant Blackley, and Macquarie Media’s Adam Lang for the top spot. [READ MORE »]( News [Toby Jenner becomes Wavemaker's global CEO]( Wavemaker has appointed a new global CEO in Toby Jenner, the former worldwide chief operations officer of Group M sister agency Mediacom. Jenner replaces Tim Castree, who became Group M’s North American CEO in December, and will lead Wavemaker’s 8,600 employees and US$13bn in billings. Jenner will start in the role in September following a transition out of Mediacom. [READ MORE »]( News [James Boyce returns to Ten as head of government and regulatory affairs]( James Boyce has returned to Ten after eight years in public affairs and advisory roles, taking on the role of head of government and regulatory affairs. Boyce spent time as senior press secretary to Tony Abbott, and will now be charged with lobbying regulators in Canberra, reporting to COO Annabelle Herd. [READ MORE »]( News [Nine takes another sporting win, tops demographics with cricket semi-final]( Sport has helped Nine take another night in TV ratings, with the ICC Cricket World Cup semi-final seeing 702,000 metro viewers tune in to watch England defeat Australia and nab a spot in the final. It comes the night after Nine’s coverage of game three of the 2019 State of Origin delivered over 2m viewers, giving the network an easy audience share win on Wednesday night. [READ MORE »]( News [PZ Cussons appoints Havas Melbourne to creative account]( Melbourne-based consumer goods business PZ Cussons has appointed Havas Melbourne to its creative account, effective immediately. Havas will be working across a number of core brands. PZ Cussons’ brands include Five AM yoghurt, Imperial Leather soap, and Morning Fresh dishwashing liquid. [READ MORE »]( News [Mamamia hires former News Corp group sales director Holly Yates]( Mamamia has appointed Holly Yates as head of sales for NSW. Yates was previously group sales director at News Corp Australia. She joins with over 15 years in media experience and will lead the sales, client service and implementation functions. [READ MORE »]( News [Judith Whelan takes helm as ABC's director of regional and local]( Judith Whelan will stay in the role of director of ABC Regional and Local, after stepping into the position in an acting capacity in November 2018. Whelan has been with the ABC for three years, joining originally as head of spoken content. [READ MORE »]( News [Natural gas consumer melts in first Jemena campaign via CHE Proximity]( Natural gas company Jemena has launched a campaign that shows the effect of fire on people’s social connections, culinary exploits and relaxation, via CHE Proximity. The first TVC shows a woman so relaxed by the warmth of her natural gas heater that she begins to melt into her couch. Her pet dog then begins to lick her melted remains. [READ MORE »]( It's time to drive your marketing at the Automotive Marketing Summit Major auto brands set for the stage at [Mumbrella’s Automotive Marketing Summit]( next month include Uber Australia; Suzuki; GoGet Carshare; Facebook; Subaru Australia; Volvo; KPMG; NRMA Insurance; One Plant; JET Charge; Australian Racing Group; Suncorp Group; Deloitte Digital; cummins&partners and more. What are you waiting for? You only have a matter of weeks left to book your ticket [– so lock yours in today.]( Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [24 new jobs]( F.Y.I • [Ten reveals Rugby World Cup 2019 commentary team]( • [Kidspot.com.au launches Kidspot Kitchen]( • [IHeartRadio partners up with CBAA for community radio initiative]( • [The Torch partners with Hedgehog Agency on awareness campaign to support Indigenous Australians]( • [Mesh Direct announces its green initiative to be carbon neutral by 2020Â]( MOST DISCUSSED [96 FM brings Fred Botica and Lisa Shaw back to radio to replace 'Paul & Lise’]( [Samsung makes fun of influencers in #SponsoredPost campaign]( [SCA reveals new logo and brand sound as it prepares for the future of audio]( [Steve Price to take over Chris Smith's afternoon 2GB slot]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](

Marketing emails from mumbrella.com.au

View More
Sent On

28/09/2019

Sent On

26/09/2019

Sent On

26/09/2019

Sent On

25/09/2019

Sent On

25/09/2019

Sent On

23/09/2019

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.