Five biggest mistakes of agency boss | Media chiefs unite against govt | Pippa Leary nabs CEO role | Defamation on Facebook: What it means | Alice Almeida stars in LinkedIn promo after going viral | Walkley mid-year winners

[View Newsletter Online]( [Mumbrella Newsletter]( The case for influencers in B2B [Mumbrella’s B2B Marketing Summit]( returns in September. Join a panel of expert practitioners for one of B2B’s fiercest current debates – is there a place for using influencers in your B2B strategy? Hear from Varun Bhandarkar about what works for HubSpot’s customers; from influencer platform founders Taryn Williams of The Right Fit and Jules Lund of Tribe about how to get the most out of influencer relationships, and from B2B marketing strategist Shawn Low about how to involve a social media agency in influencer strategy. Earlybird discounts are available for the next four weeks via [this link.]( Opinion [The five biggest mistakes I've made in 21 years of owning an agency]( Michael Abdel has guided his agency Sphere through years of successes and mistakes, to its 21st birthday. Here, he reveals the five biggest mistakes he’s made in that time. I started Sphere over 21 years ago. Somehow, we’ve survived the terrible twos, the growing pains of our teenage years and made it to adulthood. Despite the great feeling of accomplishment, I’d be lying if I said I hadn’t made any blunders along the way. Let me share five of the biggest errors I’ve made, so you can learn from my mistakes. [READ MORE »]( Opinion [Media chiefs unite on press freedom, but will it result in any action?]( The heads of News Corp, Nine and ABC talked tough on the need for stronger legal protections for journalists. But unity is meaningless unless it brings meaningful action from the government, argues Swinburne University of Technology’s Colleen Murrell in this crossposting from The Conversation. In a rare show of unity, the heads of Australia’s biggest news organisations – the ABC, Nine and News Corp – have called for stronger legal protections for press freedom in the wake of this month’s police raids on journalists. [READ MORE »]( News [‘Press freedom is a proxy for public freedom’: Media bosses call for law reform at Press Club event]( Presenting an unprecedented united front, News Corp’s Michael Miller, Nine’s Hugh Marks and the ABC’s David Anderson spoke at the National Press Club yesterday to call for six key areas of reform in relation to press freedom off the back of the recent Australian Federal Police (AFP) raids. The trio gave speeches and answered questions from attending journalists relating to national security and defamation laws which they believe are hindering the media’s ability to present the public with important reporting on a variety of topics. [READ MORE »]( Opinion [Explainer: What are the media companies' challenges to the AFP raids about?]( The ABC and News Corp are both going to court over this month’s AFP raids on its offices and the home of Annika Smethurst, respectively. Rebecca Ananian-Welsh explains the law behind these challenges, in this crossposting from The Conversation. In the first week of June, the AFP raided the home of News Corp journalist Annika Smethurst and the ABC’s Sydney headquarters. The raids concerned stories published over a year earlier, based on documents leaked from the Department of Defence. This week, the ABC and News Corp launched separate legal challenges to those raids. As David Anderson explained, the ABC is challenging the warrant “on several technical grounds that underline the fundamental importance of investigative journalism and protection of confidential sources”. [READ MORE »]( News [Pippa Leary joins Swift Media as CEO]( Nine’s commercial director of digital sales Pippa Leary will become CEO of out-of-home tech company Swift Media. Leary announced in March she was stepping down from Nine to focus on her board roles – which include the IAB and Rugby League Players Association – however she now commences her role with Swift Media at the beginning of August. [READ MORE »]( News [Alice Almeida stars in LinkedIn campaign promoting the platform's community]( Former News Corp head of strategy and innovation Alice Almeida – who caused a stir and received resounding support when she told her story about trying to return to the workforce after maternity leave – now features in a LinkedIn ad promoting the platform’s benefits. Almeida posted to LinkedIn back in April about her attempts to find a role which suited her career and experience, after taking 12 months of maternity leave. In the post, Almeida called out recruiters who had assumed she was looking for ‘less demanding’ work after having her child, and offered her positions far below her previous pay grade. [READ MORE »]( SUPPORTED [Drop the pity – women over 50 are wealthy, savvy and happier than ever]( Too often, marketers patronise older shoppers and mark them as past their sale-by-date. But as Bauer Media’s Jane Waterhouse points out, today’s defiant generation are not growing older, they are simply growing. The car being advertised was aimed squarely at 50 to 65-year-old women. The marketing plan was all-but approved. The creative “loved” by the client. [READ MORE »]( Opinion [Can you be liable for defamation for what other people write on your Facebook page? Australian court says: maybe]( The decision in Dylan Voller’s defamation case against a number of publications earlier this week has significant consequences. Notably, it means publications will have to dedicate more resources to moderating comments on Facebook. But is it landmark, or just old law applied in a new way, asks law lecturer Michael Douglas. When you go online and write something nasty about a person, or even a small business, you risk being sued for defamation. But if someone else goes online and writes something nasty about a person on your social media page, can you be held liable even though you didn’t write it? Depending on who you are: maybe. [READ MORE »]( Features [Looking local: How News Corp is targeting regional areas with digital-only mastheads]( Over the past few months, News Local has launched five digital-only mastheads, four of which are in regions the publisher previously wasn’t present in. Mumbrella’s Hannah Blackiston sat down with News Local publisher John McGourty to discuss the strategy and find out which regions are next. Earlier this year Eliza Barr achieved what many journalists try to avoid. Through no fault of her own, she became the headline. Barr was attending a press conference given by then-senator, Fraser Anning. During the event, Barr’s line of questioning was opposed by Anning, and his followers who were watching. One of those followers took it upon themselves to attack Barr. [READ MORE »]( News [Nick Bauer becomes strategy director of Starcom Melbourne, while David Campbell takes on client services]( Starcom Melbourne has appointed Nick Bauer and David Campbell as strategy director and client services director, respectively. Bauer steps into the newly-created role from his position as strategy director at OMD Melbourne and begins in July, whilst Campbell replaces Sam Harris. [READ MORE »]( SUPPORTED [Not all video is equal: visibility and screen coverage drive sales impact]( When it comes to building campaign reach, it may seem as if all video platforms are equal but treating them as such could compromising campaign effectiveness. To understand why, first, we need to look at how video advertising works. [READ MORE »]( Opinion [One year on, the GDPR has had a small legal impact, but a huge consumer impact]( It’s been just over a year since the GDPR was introduced, affecting any Australian businesses that have a presence in the EU or target EU consumers. Emarsys’ Sebastian Kummel explains why the legal impact has been small, but the consumer impact big. Since the General Data Protection Regulation (GDPR) was introduced in May 2018, marketers’ worries about its impact have slowly faded. [READ MORE »]( News [Walkley Foundation announces mid-year winners, led by Young Journalist of the Year Oliver Gordon]( The mid-year Walkley winners have been announced, led by the ABC’s Oliver Gordon, who was named Young Australian Journalist of the Year for his Background Briefing story ‘The Black & White Hotel: Inside Australia’s Segregated Hotel Rooms’, which investigated racial profiling at an Alice Springs hotel. Gordon also won in the long-form category for the story, and will now travel to the USA for two weeks’ work experience at Buzzfeed, The New York Times, Columbia Journalism Review, Twitter, and Quartz. [READ MORE »]( News [IVE Group expands into e-commerce with Nexus]( After a successful pilot, IVE Group has announced the launch of a new e-commerce platform, Nexus, which is now fully operational in the Australian market. Nexus transforms traditionally printed materials such as catalogues and brochures and makes them interactive and accessible through web, mobile, email and social channels. [READ MORE »]( News [Masterchef delivers highest ratings for 2019, tops all key advertising demographics]( Last night saw Ten’s Masterchef deliver its biggest night of ratings for 2019 as 752,000 metro viewers tuned in to the show. It premiered in April to 715,000 and has regularly sat between 550,000 and 650,000 metro viewers. The show also proved popular in all three of the key advertising demographics, topping the 16-39s, 18-49s and 25-54s. [READ MORE »]( News [Predictive media platform Blackwood Seven launches in Australia]( Blackwood Seven, a media analytics platform, has launched in Australia, thanks to a partnership with Melbourne-based creative agency One Small Step Collective. The media buying and planning solution uses AI and big data to predict, execute and evaluate the outcomes of media investments across all channels, the company said. [READ MORE »]( SUPPORTED [No place like home – local news reaches broad audience segments]( Local news has one massive advantage over wide-reaching national publications: it truly knows who it’s talking to. Here, News Corp Australia’s Neil Robinson and Heidi Sayers explain how local – and the targeted advertising it provides – is here to stay. Despite what some headlines would have you believe, local publications remain the glue that holds the nation’s communities together. [READ MORE »]( News [Versa wins $2.8m contract to transform City of Port Phillip's digital presence]( Digital design and voice experience agency Versa has been awarded a $2.8m contract to transform Port Phillip Council’s digital presence. The appointment comes after an extended procurement process, and will see Versa start to bring the local government’s web services “up to date” from August. [READ MORE »]( News [JC Decaux and Tourism North East bring ski season to Melbourne CBD with live-streaming activation]( JC Decaux, in partnership with Tourism North East in Victoria, has launched a live-streaming campaign activation which brings all the action from Mount Buller ski resort to Melbourne’s CBD. The idea, from Cole Media, is aimed at driving midweek visitation to Victoria’s alpine resorts and features a live stream from a mountain lodge cabin in Mount Buller. [READ MORE »]( News [Wellgrove shows it protects against public transport health woes in launch campaign]( Wellgrove has launched in Australia with a campaign promoting the benefits of olive leaf extract. The campaign shows the Wellgrove antioxidants taking effect on a bus, the source of most winter health problems, and boosting a woman’s immune system. [READ MORE »]( News [NAC Media Group wins PR accounts for fashion labels Sandro, Maje and Claudie Pierlot]( NAC Media Group has added to its list of clients, winning the PR accounts for fashion labels Sandro, Maje and Claudie Pierlot. For each of the brands NAC Media group will be responsible for its communications strategy, media relations, showroom services and influencer partnerships in Australia and New Zealand. [READ MORE »]( News [Body+Soul moves under WHIMN umbrella in strategic realignment]( News Corp Australia has announced that its Body+Soul brand will now operate under the umbrella of the WHIMN network in a strategic alignment that allows for a better commercial offering to brands and more connection between content for consumers. The move will not affect the teams of either Body+Soul or WHIMN, News Corp said. News Corp has also announced Georgi Pell, current marketing director for WHIMN and news.com.au, has been appointed to the role of general manager of WHIMN. [READ MORE »]( News [Mango hires Chelsey Raysbrook as senior production manager]( Mango has hired Chelsey Raysbrook as senior production manager, in an effort to grow its experiential offering. Raysbrook joins from Flash Entertainment in Abu Dhabi where she spent four months as senior production manager. Prior to that, she spent a month with Far and Beyond Events in Saudi Arabia and a month with Corporate Angel Promotions. [READ MORE »]( News [Furst Media reveals new editorial team for Fashion Journal]( Following the departure of editor Leah White after more than a decade at the helm, Melbourne-based fashion and lifestyle publication Fashion Journal has appointed a new senior editorial team. Giulia Brugliera has taken up the role of managing editor and Sasha Gattermayr will be digital editor for the title. [READ MORE »]( The business of publishing from the execs making the moves [Mumbrella Publish]( is Australia’s only independent conference covering the business of publishing. Newly announced sessions for September 19 include pricing strategist Christoph Petzoldt with vital advice for any publisher with a paywall, and Marie-Claire UK’s Emily Ferguson on how to make e-commerce work within a media brand. Hear about what’s actually working from senior executives at all of Australia’s leading publishers including Pacific Magazines, News Corp, Bauer, Junkee Media, Schwartz Media, Nine, Crikey, The Guardian, NewsMediaWorks, Universal Magazines, Edge and Vice. Save $150 on [tickets booked before August 8.]( Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [11 new jobs]( F.Y.I [Mark Ronson set to play Nova’s Red Room in July]( [Kayo announces its Wimbledon streaming and post-match content]( [Benjamin Law to present two-part documentary on the Chinese-Australian relationship for ABC]( [Round one finalists of the Australian Effie Awards announced]( MOST DISCUSSED [OMD nabs Atomic 212's Ian Czencz and promotes Gavin Gibson]( [Government senator urges sale of ABC city properties]( [DAN's Merkle names Rebecca Tos as ANZ MD]( [Media outlets found liable for readers' Facebook comments in first round of landmark Dylan Voller defamation case]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](