What next for Sky News? | PayPal marketing head departs | Sunrise faces court-enforced review | UM retains Coke | How to say 'no' to clients | Jesse Cox Fellowship launches | 29 new jobs

[View Newsletter Online]( [Mumbrella Newsletter]( Full program confirmed for Mumbrella’s Sports Marketing Summit You only have two weeks until [Mumbrella’s Sports Marketing Summit]( kicks off in Sydney. The entire line-up has been locked in with some of the biggest brands and agencies set to feature. From Uber Eats, Australian Institute of Sport, Edelman, MediaCom Sydney, Melbourne Boomers, Nine, Sydney Kings, Seven Network and the AFL, this conference is the number one destination for all sports marketers looking to enhance their strategies and vision. Check out the full program online today. [Final tickets are on sale now.]( News [PayPal on the hunt for a new marketing director as Elaine Herlihy moves on to OFX]( PayPal’s marketing director Elaine Herlihy has taken up the CMO role at foreign exchange and payments company OFX. While PayPal hunts for a replacement, the company’s head of business marketing, Vanessa Lennon, will take on the leading marketing position. [READ MORE »]( Features [What next for Sky News? Commercial director Cathryn Adams on Sleeping Giants, talent changes and growing audiences]( Whether it’s drawing ire for Sky News After Dark or topping the subscription TV ratings with Paul Murray, Sky News is almost always in the headlines. Mumbrella’s Hannah Blackiston speaks with commercial director Cathryn Adams about the Sleeping Giants’ campaign against the channel, its newest talent acquisitions and whether Sky News Business will return. There have been plenty of big announcements out of Sky News over the past few weeks. Some of them good, like the addition of Peter Stefanovic to the lineup, an assortment of new programs and some big commercial partners – and some of them bad, like the loss of political editor David Speers to the ABC and the closure of its joint venture with Nine, Your Money. [READ MORE »]( Sponsored Post No matter the season or reason, Westfield is the first-choice destination for our customers. Our living centres are extraordinary places curated for their communities, servicing a range of needs all year round. Only BrandSpace can provide certainty by connecting brands and retailers with the consistent and valuable Westfield customer. Secure your moment with Westfield, [contact your BrandSpace representative today.]( News [Grey Group's president of global health and wellness Jason Kahner to present keynote at Mumbrella Health Marketing Summit]( The president of global health and wellness for Grey Group, Jason Kahner, is set to fly in from New York to keynote at Mumbrella’s Health Marketing Summit. Globally, Grey Group has created both controversial and accoladed advertising campaigns for Gillette – including its First Shave and The Best Men Can Be – as well as critically acclaimed creative for Walgreens. [READ MORE »]( News [Seven agrees to court-enforced independent review of Sunrise]( As part of the ongoing saga surrounding a panel on the adoption of Indigenous children, Seven has agreed to a court-enforceable independent review of the Sunrise production process. Earlier this year ACMA found that the panel segment, broadcast in March 2018, breached the Commercial TV Code of Practice. Seven sought a judicial review of the findings, but discontinued court proceedings in April. [READ MORE »]( News [UM retains Coca-Cola media account after agency review]( IPG Mediabrands’ media agency UM has retained Coca-Cola South Pacific’s account after an agency review. The account, estimated to be worth around $20m, covers Coca-Cola’s operations across Australia, New Zealand and Oceania. [READ MORE »]( Opinion [How to say no to emotionally draining clients]( Client relationships are intimate. And so getting stuck with a client that isn’t the right fit is, as Odette Barry puts it, horrific. Here, she explains why and how she’s learnt how to say ‘no’. We can make anything look good. That’s how we roll, right? Here in the depths of PR and digital marketing agency land, we can polish products, sharpen services and master messaging so that mediocre services become high-end, and questionable thought leaders emerge as supreme experts in their field. [READ MORE »]( News [Endota Spa marketing GM, Amanda Connors, departs]( Endota Spa’s general manager of marketing, Amanda Connors, has departed the wellness brand after five years. Connors hasn’t announced her next move, but Endota Spa said it will reveal its new marketing general manager in the coming weeks, following a handover from Connors. [READ MORE »]( News [Media Merchants named as Total Tools' media agency]( Media Merchants has become the media agency of record for Total Tools, Australia’s largest independent tool retailer, following a competitive tender process. The agency will be responsible for media strategy, planning, buying and implementation across the Australian market from 1 July. [READ MORE »]( News [The Voice dominates Sunday night with overall audience and demographic wins]( The eighth season of Nine’s The Voice is going from strength to strength, with another big performance on Sunday night seeing it listed as the most-watched program for the evening and top all three of the key advertising demographics – 16 to 39s, 18 to 49s and 25 to 54s. The show drew 1.093m metro viewers, just shy of its series high of 1.105m earlier this month. [READ MORE »]( News [Applications open for inaugural Jesse Cox Audio Fellowship, in partnership with Audible and ABC]( The inaugural Jesse Cox Audio Fellowship – in honour of the late Jesse Cox – has been launched in partnership with Audible.com.au and the ABC. The annual $20,000 grant will help a mid-career Australian storyteller create an innovative audio work. This includes, but is not limited to, audio producers, journalists, playwrights, visual artists, filmmakers and writers. [READ MORE »]( News [Seven narrowly wins ratings week, but 9Gem soars on Saturday night]( Seven has added another ratings win to its tally, taking the top spot in survey week 16 with a primary channel share of 20.0% to Nine’s 18.9%. Seven has won seven weeks to date inside the official ratings period, and both of the non-survey weeks in April. Seven also won the week on a network basis, taking out 29.8% of the overall audience, to Nine’s 29.6%. On Saturday night, however, Nine’s multi-channel 9Gem soared to a 12.1% audience share, well ahead of Ten’s primary channel share of 7.6%, and not far behind Nine’s own share of 13.7%. [READ MORE »]( Features [Mumbrellacast: On-stage with Hugh Marks, a Logie for Dundee, and ditching the pitch and overnight ratings]( This week, we bring you a special Mumbrellacast featuring the full-length Hugh Marks interview from Mumbrella360. If you couldn’t make it to the session with Nine’s CEO in person, consider this a second chance. Marks discusses the future of content on Stan, cuts from the newsroom floor, and what staff really think of him. Zooming forward from last week’s Mumbrella360 into this week’s news, the team talks Tourism Australia (read: Chris Hemsworth) winning a Logie with its Dundee campaign, and whether it’s a play to rejuvenate the Logies’ love-to-hate-it reputation. Then there’s the opinion piece Ten CEO Paul Anderson penned for Mumbrella this week, in which he called upon other networks to join Ten in shifting its focus away from overnight ratings, which he called “increasingly misleading and meaningless”. [READ MORE »]( News [IAB launches industry mentoring program]( IAB Australia has launched an industry mentorship program, which it says will “support and enable the next generation of digital advertising and technology industry talent”. The decision, made by the IAB’s executive technology council, follows Rohan Creasey’s appointment as co-chair of the council. Creasey is Rubicon Project’s country manager for Australia and New Zealand. [READ MORE »]( News [AFL and news help Seven to a Friday night win]( Seven has taken the audience share win on Friday night thanks to the channel’s reliably strong news programming and AFL. The network aired the game between Essendon and Hawthorn on its primary channel in Melbourne and Adelaide, and on 7Mate in Sydney, Brisbane and Perth to 557,000 metro viewers and 741,000 when combined with regional numbers. 355,000 of those viewers were in Melbourne and 87,000 in Adelaide. [READ MORE »]( News [ABC enters creative and commercial partnership with Canadian Broadcasting Corporation]( ABC has announced a creative and commercial collaboration with Canadian Broadcasting Corporation (CBC) which will enable both broadcasters to further the reach of their resources. The pair have signed a Memorandum of Understanding (MOU) to co-develop English-language drama, comedy, factual, children’s and podcast content for three years. [READ MORE »]( News [Data sharing platform Data Republic reveals its rebrand]( Data sharing platform Data Republic has rebranded to mark the next stage of the business’ growth. Data Republic facilitates inter-organisational data sharing for clients including banks, airlines, retailers and insurers in Australia, Singapore and the United States. [READ MORE »]( Earlybird prices for Mumbrella’s Automotive Marketing Summit end next week The [Mumbrella Automotive Marketing Summit]( will put great ideas, cut-through executions and significant challenges in front of delegates in a day that could play a significant part in the marketing strategy you implement for the next year. With a plethora of major brands such as Subaru, Uber Australia, Suzuki and GoGet Carshare already confirmed, be sure to [lock in your tickets]( before next Wednesday to save yourself $100. Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [29 new jobs]( F.Y.I [Crock-Pot announces Poh Ling Yeow as Australia and New Zealand ambassador]( [IHeartRadio named one of the first radio partners to be accessible via Siri]( [Bauer Media signs Ovato on three-year print and mailing deal]( [Havas Group forms partnership with Melbourne research company Glow]( MOST DISCUSSED [Seven drops The Super Switch to one night a week amid poor ratings]( [Press Council rules against Miranda Devine's 'mutilating our children' transgender column]( [Nicole Taylor returns to DDB with European based global role]( [Australian ad agency founder Elizabeth Buchanan joins board of Sorrell's S4 Capital]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](