Tourism Aus ad wins Logie | Watchdog rules against Miranda Devine | Australian Survivor cast revealed | Facebook signs AFL and NRL deals | Spinach takes on Jalna media | 36 new jobs

[View Newsletter Online]( [Mumbrella Newsletter]( The hours are fading to save $100. Finance Marketing Summit earlybird tickets end midnight You only have until midnight today to take advantage of earlybird prices for [Mumbrella’s Finance Marketing Summit]( tickets. In light of the royal commission, this one day conference is your chance to hit the reset button on your marketing strategy and hear from the very finest marketers from across ANZ. The program is nearing completion, so now is the best time to lock in your tickets to save $100. [Book by midnight.]( News [Tourism Australia's Dundee campaign wins Logie for being Australia's favourite ad]( Tourism Australia’s Crocodile Dundee ad featuring Chris Hemsworth has won the inaugural Most Popular Television Commercial Logie Award. Introduced this year for the first time in the Logies’ 61-year history, the prize’s shortlist saw the UM and Droga5 created spot pitted against Aldi’s Santa Crashes Christmas and Meat and Livestock Australia’s ‘Lamb side story’. [READ MORE »]( Opinion [I'd take a croc over a four-hour commute any day]( Tailah Warr moved to Darwin this year, but stayed with her Melbourne-based agency. It turned out that saltwater crocs were less scary than her four-hour daily commute. And while she didn’t expect such a remote set up to be possible, she now thinks all employees should have the opportunity to make a move without handing in their resignation. I put my agency’s open-mindedness to the test earlier this year. [READ MORE »]( News [Press Council rules against Miranda Devine's 'mutilating our children' transgender column]( Miranda Devine’s campaign against the “social fad” of “transgenderism in children” has been dealt a blow, with the watchdog ruling her article and podcast were inaccurate and misleading. In 2017, Devine penned an article titled ‘What madness can justify mutilating our children?‘ [READ MORE »]( News [Shutterstock's global CMO Lou Weiss to speak at Mumbrella's B2B Marketing Summit]( Lou Weiss, the global chief marketing officer of American stock photography, footage, music, and editing provider, Shutterstock, will take the stage at Mumbrella’s B2B Marketing Summit in Sydney on September 5. Weiss, who was behind the brand’s viral Fyre Festival promo spoof, will reveal how brands can use culturally relevant moments and news to create a viral marketing campaign that will work for B2B. [READ MORE »]( News [Ten reveals lineup for 2019 season of Australian Survivor]( After much online speculation, Ten has released some of the lineup for the 2019 season of Australian Survivor. The new season will bring back 2018’s format of Champions vs Contenders, seeing everyday Australians taking on sporting legends and business leaders. [READ MORE »]( News [Facebook adds NRL and AFL content deals to its Watch streaming video platform]( Social media giant Facebook has announced global partnerships with the National Rugby League and Australian Football League to showcase the two codes on its video platform, Facebook Watch. The deals come two days after Facebook signed a content agreement with Seven Studios and as the social media service looks to extend its relationship with Cricket Australia which last season saw 36 of the Women’s Big Bash League live-streamed on the platform. [READ MORE »]( News [Ad agency Banjo wins Sydney Olympic Park's creative account]( Banjo has won the creative account for Sydney Olympic Park. The agency will immediately begin work on the account, repositioning the Sydney Olympic Park brand. [READ MORE »]( News [Jalna Dairy Foods expands its relationship with Spinach to include media]( Jalna Dairy Foods has expanded its relationship with Spinach from creative services to a full-service partnership. The addition of media, digital and social services to Spinach’s remit came without a pitch process. [READ MORE »]( News [Australian ad agency founder Elizabeth Buchanan joins board of Sorrell's S4 Capital]( Australian expat ad veteran, Elizabeth Buchanan, is to join the board of Sir Martin Sorrell’s S4 Capital as a non-executive director. New York-based Buchanan, who founded The White Agency in 2003 before selling it onto STW four years later, is currently a non-executive director at Vital Voices Global Partnership and until recently sat on the board of The Luke Batty Foundation. [READ MORE »]( News [Hearts & Science appoints Anna March as Sydney business director]( Omnicom Media Group’s Hearts & Science has appointed Anna March as business director in its Sydney office. March joins from the Hearts & Science London having previously worked in the UK for Carat, Aegis, OMD and MEC. [READ MORE »]( News [Renewable energy company Evergen appoints Juliette Macauley as CMO]( Australian renewable energy firm Evergen has appointed Juliette Macauley to the role of chief marketing and analytics officer. Macauley has over 15 years experience in data and decision science, business analysis, business intelligence, and management accounting. She comes from the banking and financial services industry, having worked in various senior data analytics and insights roles at Commonwealth Bank and Macquarie Bank. [READ MORE »]( News [Seven's The Super Switch secures just 1,000 more viewers than Cricket World Cup]( On its second night out, Seven’s The Super Switch has barely beaten the ICC Cricket World Cup coverage of Australia v Pakistan on 9Gem, with 381,000 metro viewers compared to 380,000 for the cricket. It follows Tuesday night’s premiere which saw a disappointing 308,000 metro viewers tune in to the revamped reality dating format. [READ MORE »]( News [Ten to air Adam Goodes documentary, The Final Quarter]( Ten has announced it will air the much-lauded Adam Goodes documentary, The Final Quarter. The film, which premiered at the Sydney Film Festival in June, will air on both Ten and the WIN Network. [READ MORE »]( News [Enero's The Leading Edge appoints Erin Beggs as director of brand and innovation]( The Leading Edge, Enero Group’s insight and strategy consultancy, has appointed Erin Beggs as its director of brand and innovation. In her new role, Beggs will be working with clients to develop brand experiences and improve the consultancy’s positioning to new and exisiting customers. [READ MORE »]( News [Australian series Bluey to stream on Disney+ thanks to BBC and Disney partnership]( BBC Studios has announced a partnership with Disney which will see Australian created and produced children’s show, Bluey, air globally on Disney Junior and Disney+. The first two series of the show will stream on Disney’s platform in all territories outside Australia, New Zealand and Greater China and premiere internationally on Disney Junior from late 2019. [READ MORE »]( News [Report finds Australians consume less news, from fewer sources than 38 other countries]( Australians are the lightest consumers of news out of 38 countries, and consume news from less sources, according to a new digital news report. The University of Canberra Digital News Report: Australia 2019 shows that out of the 38 countries surveyed, Australia has the highest number of ‘light’ news consumers who access news once a day or less. [READ MORE »]( News [Hospital patients arm wrestle and tug of war for their lives in new campaign for The Hospital Research Foundation]( Hospital patients are shown fighting for their lives through arm wrestles and tug of war in the new ‘Together. Fight.’ campaign from The Hospital Research Foundation. The two 60-second campaign films show stroke, cancer, heart disease and dementia patients come up against a stronger and unrelenting opponent. As more hands join to support each patient they become stronger and overpower ‘The Beast’. [READ MORE »]( From a plucky startup, hear how Uber is taking the lead at the Automotive Marketing Summit Uber Australia will take to the stage at [Mumbrella’s Automotive Marketing Summit]( in Sydney. Ride-sharing business Uber took Australia by storm when it launched into the market in 2012. Hear how Uber was able to move beyond a plucky start up. Andy Morley will explain the role technology is playing in pushing the automotive industry forward, as well as taking a deep dive into their recent ‘See you soon’ campaign, promoting rapid speed pick up times. Take a look at this session and the growing program today. [Earlybird tickets on sale now.]( Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [36 new jobs]( F.Y.I [Herd MSL launches technology platforms Roar and Fluency]( [M&C Saatchi broadcast a message into space for the release of ‘Men In Black: International’]( [Screen Australia partners with VidCon Australia on pitching competition]( [Specialist comms agency, NMD PR launches consultancy arm]( MOST DISCUSSED [Jon Bird takes reins at VMLY&R as Aden Hepburn steps down]( [Heart Foundation CMO: Last week was the most challenging of my career]( ['We get into the lift with my motley crew': Russel Howcroft reveals his worst pitch]( [Nicole Taylor returns to DDB with European based global role]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](