How The Monkeys dodged a bullet | Ten pivots on ratings | VMLY&R rejigs leadership | Ita and Carrie Bickmore win gongs | 50 new jobs | Hugh Marks backs Pedestrian.tv | ABC chair blasts Federal Police

[View Newsletter Online]( [Mumbrella Newsletter]( Final days to save $100 for Mumbrella’s Finance Marketing Summit Mumbrella’s timely [Finance Marketing Summit]( returns next month and you still have time to save yourself $100 off ticket prices. Take advantage of the wisdom from some of the leading financial brands around. Athena, Bankwest, Budget Direct, Metlife Australia, Bank Australia and Suncorp Group are all confirmed. [Book your ticket by midnight Thursday.]( Opinion [Why Ten's ditching overnight ratings]( From today, Network Ten will focus on seven day audience data, rather than overnight data, explains CEO Paul Anderson. Why? Overnight TV ratings have become “increasingly misleading and meaningless” and don’t reflect actual audience behaviours. And so what we need, argues Anderson, is a new way of thinking about, and reporting on, TV ratings. [READ MORE »]( News [Failure of Saatchis takeover bid preserved our culture, The Monkeys partner tells panel]( One of The Monkeys’ partners has spoken of his relief that Saatchi & Saatchi botched its bid to buy the creative agency in 2011. Speaking on a panel at Mumbrella360, The Monkeys group strategy director and partner Fabio Buresti told how the failed attempt by Saatchis unified the agency leadership and put them into a position to later be acquired by Accenture, which was a better cultural fit. [READ MORE »]( News [Jon Bird takes reins at VMLY&R as Aden Hepburn steps down]( WPP AUNZ has named Jon Bird as head of VMLY&R Australia and New Zealand after current CEO Aden Hepburn announced he would step down. Currently VMLY&R’s global chief retail and commerce officer, Bird moved to the US in 2014 to take the role of managing director, retail and shopper of Labstore, Y&R’s global retail and shopper marketing practice. [READ MORE »]( News [Seven Studios signs content deal with Facebook]( Seven Studios has signed the first major content deal with Facebook in Australia. Seven West Media’s content creation division will see it launch a whole slate of original digital series across Facebook. [READ MORE »]( Sponsored Post Walkley Award-winning journalists are the face of the Walkley Foundation’s “[What Price Would You Pay?](” campaign. Hugh Riminton, Louise Milligan, Michael Ware, Adele Ferguson, Hedley Thomas and Tracy Grimshaw speak to-camera about the personal costs journalists face. Created in partnership with Naked Communications, and with media placement donated by more than 15 media outlets, the campaign appeals to Australians to pay for quality journalism. Video and details at [walkleys.com/what-price](. News [Hugh Marks backs Pedestrian.tv, even when it's ‘slamming MAFS trailers’]( Despite the occasional clash in editorial focus, Nine boss Hugh Marks is keen to let Pedestrian.tv keep doing what made it popular, according to co-founder Chris Wirasinha. Speaking at Mumbrella360, Wirasinha said that during the 2015 sale to Nine, the company had promised the youth publisher it could stay independent with its editorial content and that there was no desire to change what had made it successful. [READ MORE »]( News [Ita Buttrose slams ‘unprecedented’ raid on ABC headquarters]( The Australian Federal Police (AFP) raid on the ABC’s Sydney headquarters has drawn the ire of ABC chair Ita Buttrose who spoke out about the public’s right to uncensored journalism. In a statement published by ABC, Buttrose confirmed she had registered her ‘grave concern’ over the raid with the Federal Government and discussed it with Minister for Communications Paul Fletcher. [READ MORE »]( Opinion [Media raids raise questions about AFP's power and weak protection for journalists and whistleblowers]( Australia’s web of national security laws give governments and police wide powers to conceal anything they wish to hide, writes Denis Muller, senior research fellow in the Centre for Advancing Journalism at the University of Melbourne in this cross-posting from The Conversation. In their raids on media organisations, journalists and whistleblowers, the Australian Federal Police have shown themselves to be the tool of a secretive, ruthless and vindictive executive government. [READ MORE »]( News [Freeview CEO Liz Ross ends eight year tenure]( CEO of Freeview, Liz Ross, is to step down after just short of eight years in the role, with Julie Flynn stepping in as interim boss while the group searches for a replacement. Ross joined the consortium of the free-to-air networks in 2011, replacing inaugural CEO Robin Parkes. Previously, she had served with Fairfax as trade marketing and insights director. [READ MORE »]( News [CNN managing editor blasts clickbaiting news outlets, says media trends are leaning towards niche audiences]( CNN Digital International vice president and managing editor Andrew Demaria has spoken out about the changing trends in digital media for quality content and niche, engaged audiences over clickbait news and hollow audience numbers. Speaking about Australian media, he said outlets would soon face the question of whether their numbers were genuine figures advertisers will be interested in, or just hollow figures which provide no value. [READ MORE »]( Opinion [There's a reason US sports haven't had an Israel Folau-like scandal]( Australian sports are lagging behind North America when it comes to LGBTQI inclusion, argue Erik Denison and Sarah Kogod, who work with US sporting codes like the NBA and NFL. But stepping up isn’t just necessary to avoid future Israel Folau-like scandals. It’s good business. American sport has not been immune to professional athletes behaving badly. But no athlete has ever posted something anti-gay to social media, then refused to take it down. This is despite America’s deep evangelical roots, and fierce protection of freedom of speech. [READ MORE »]( News [State of Origin and The Voice help Nine to a ratings week win]( Wednesday night’s State of Origin and a good overall performance from The Voice has helped the Nine Network take an overall ratings win for survey week 15, holding 31% audience share and knocking Seven off a seven week winning streak. Seven Network delivered an overall share of 29.1%, followed by 16.4% for Ten, 15.8% for ABC and 7.7% for SBS. [READ MORE »]( News [Ongoing success for The Voice helps Nine take the Monday night win]( A Monday night high for The Voice has helped Nine to the overall audience share win last night on what was the Queen’s Birthday public holiday in NSW, NT, SA, Tasmania, Victoria and the ACT. The show pulled 1.019m metro viewers, more than the week prior’s 1.008m and just shy of the series high of 1.105m, giving Nine an audience share of 21.7% and also topping two of the three key advertising demographics. [READ MORE »]( News [Ita Buttrose, Carrie Bickmore and Leigh Sales among those recognised in Queen’s Birthday Honours List]( A number of Australian media professionals have been recognised in the Queen’s Birthday Honours List, including ABC chair Ita Buttrose, 7.30 host Leigh Sales and The Project’s Carrie Bickmore. The list recognises Australians who have made a significant contribution to the community in their respective fields. [READ MORE »]( News [Bauer launches new monthly print title, It’s Your Day]( Bauer Media is launching a new monthly glossy print title, It’s Your Day, leaning on Woman’s Day’s heritage. Speaking to Mumbrella ahead of the June 13 launch, Woman’s Day associate publisher and editor in chief, Fiona Connolly, said she travelled across the country to meet with the future readers of It’s Your Day and research the content that would be included in the title. [READ MORE »]( News [Agent 99 undertakes event work for a list of new clients including BBC Global News]( Public relations agency Agent 99 has been tasked with executing a number of events for its new clients BBC Global News, Online Retailer Conference and Expo and Nunanboy Productions. The agency will be carrying out a trade event in Sydney for BBC Global News in July, addressing the topic ‘is multiculturalism failing?’. [READ MORE »]( News [Jonathan Brown stars in Toyota's new campaign for its Good for Footy raffle]( AFL legend Jonathan Brown is the face of Toyota’s new ‘Time to Raise’ campaign, which builds upon the brand’s previous Good for Footy raffle. The launch video, created by specialist sport and entertainment agency Gemba, shows Brown introducing this year’s raffle to an animated local footy team. [READ MORE »]( Hear from the finest across Australian publishing this September At [Mumbrella Publish]( you’ll hear from some of the leading minds and game-changing figures in the industry. Major players already announced on the bill include Microsoft News Labs, The Australian NSW, Guardian Australia, VIRTUE, Pacific Magazines, LADbible, Group Australia, Junkee Media and Bauer Media Group. [Book yourself an earlybird ticket today and save $150.]( News [Accor Hotels awards a 'Wintervention' to the residents of one of Australia's coldest towns]( Accor Hotels and Thinkerbell have sent an entire Tasmanian town on an interstate holiday to the Gold Coast, launching a new campaign for the hotel brand. The campaign launched on Seven’s Sunrise, when weatherman Sam Mac visited one of Australia’s coldest towns, Waratah, and gave away the holiday to every member of the town when they were expecting only a few lucky winners. [READ MORE »]( Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [50 new jobs]( F.Y.I [Dave Williams to host Triple M’s My Generation]( [News Corp to launch editorial and ad campaign for Feed Appeal]( [Instagram announces the finalists of the IGTV Film Festival]( [Home Beautiful announces commercial partners for House to Home Beautiful project]( [Nova Entertainment appoints brand and promotions manager for Nova 100]( MOST DISCUSSED [Mat Baxter blasts the 'dog and pony show' pitch process, urges industry to ditch it and bad clients]( [Jon Bird takes reins at VMLY&R as Aden Hepburn steps down]( [Media agencies are 'bland' vanilla ice cream, says Initiative’s Mat Baxter]( [Heart Foundation CMO: Last week was the most challenging of my career]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](