Why the Dollar Shave's head creative ignores awards | Mat Baxter on a 'bland' media industry | Yahoo after the Seven divorce | Toys R Us returns to Australia | 23 new jobs | News and union unite to slam government

[View Newsletter Online]( [Mumbrella Newsletter]( Major brands confirmed on the Sports Marketing Summit program Just some of the big hitters confirmed for [Mumbrella’s Sports Marketing Summit]( include Port Adelaide FC, Sydney Kings, AFL, Hyland Media, Uber Eats, Nine, Sports Geek, Australian Institute of Sport, Melbourne Boomers, Seven Network, Sydney Kings, Thrive PR and many more. Bring the whole team and [score a group discounted pass.]( It all kicks off July 4. News [How paying less attention to awards and more to social led to Dollar Shave Club's viral campaigns]( Bath jerky. Pornhub. Dad bods. An ad made for US$11 in one afternoon. These campaigns were only possible because Dollar Shave Club’s VP creative, Matt Knapp, is motivated not by awards, but by comments on social media. [READ MORE »]( News [Media agencies are 'bland' vanilla ice cream, says Initiative’s Mat Baxter]( “There aren’t many disruptors in the media agency space anymore. Everybody is pretty boring and bland,” global CEO of media agency Initiative Mat Baxter told the out of home industry at a fireside discussion yesterday. And his chief strategy officer Sam Geer took it one step further. “This is how we see the media agency market,” Geer said, pointing to an image of a dessert. “That’s vanilla ice cream. Homogenised, standardised product… It’s the same shit.” [READ MORE »]( News [Microsoft News Labs' boss joins Mumbrella Publish as international keynote]( The US-based managing director of Microsoft News Labs, Ben Rudolph, is set to speak at Mumbrella Publish in Sydney on September 19. Rudolph will fly in from Washington state to explain how journalists and newsrooms can use AI and other innovative technologies to foster collaboration, unlock insights, dramatically scale human creativity, and drive transparency, trust, and loyalty with audiences. [READ MORE »]( Features [Yahoo looks to a future of video, sport and finance after the Seven divorce]( It’s been almost two months since the official dissolution of the Yahoo7 joint venture, but the plans were already in place for Yahoo next steps under the umbrella of Verizon. Mumbrella’s Hannah Blackiston spoke with Verizon director of content Simon Wheeler to find out what those plans were and what the key focuses are for the next phase of Yahoo. It’s hard to visit the Yahoo Australian HQ without thinking about the history of the company. The team are still located in Sydney’s Eveleigh, in the same building as Seven West Media, and the signage outside the lifts and on the reception desk still reads Oath, despite that branding now being redundant. [READ MORE »]( Sponsored Post Violence against women is a serious and widespread problem in Australia and to prevent it, we need to understand its gendered drivers. The media has a unique opportunity to address this important social issue by helping shape the public’s understanding of violence against women. You can access the Our Watch guidelines, titled [How to report on violence against women and their children]( for FREE [here]( News [Ogilvy Sydney appoints Gavin MacLeod as Executive Creative Director]( Ogilvy Sydney has appointed Gavin MacLeod as its executive creative director. MacLeod is returning to Australia after two-and-a-half years as the ECD for AKQA San Francisco. Prior to that, he was one of the founding members of R/GA Sydney and spent four years its ECD. [READ MORE »]( News [Toys 'R' Us returns to Australia following licensing deal by Hobby Warehouse]( American retail brands Toys ‘R’ Us and Babies ‘R’ Us will be returning to Australia in June. The return comes about after Australian company Hobby Warehouse licensed the Toys ‘R’ Us brand from American owner, Tru Kids. [READ MORE »]( News [News Corp and MEAA condemn Federal Police raid on Sunday Telegraph journalist]( News Corp has condemned this morning’s Australian Federal Police raid on the home of Sunday Telegraph political editor, Annika Smethurst, branding it “a dangerous act of intimidation” while expressing serious concerns about the undermining of the public’s right to know about government policies. The media group’s fierce criticism was joined by the Media, Entertainment and Arts Alliance which called the Federal government’s move “an outrageous attack on press freedom.” [READ MORE »]( SUPPORTED [Courting controversy outdoors – how to stand out without getting in the way]( In October 2018, hundreds of protesters gathered around the Sydney Opera House to oppose a controversial piece of advertising for the Everest horse race. The ad’s approval had been a subject of national and international debate for days, with the ultimate decision falling to Sydney premier Gladys Berejiklian. After various on-air rants, including a call from Alan Jones to have Opera House chief executive Louise Herron sacked, the promotion was eventually given the go-ahead. [READ MORE »]( News [Mediacom appoints Carl Colman as Melbourne MD]( WPP’s Mediacom has hired Publicis Media’s chief client officer Carl Colman as managing director of its Melbourne operation. Last month, Mumbrella revealed Mediacom Melbourne’s general manager Rob Moore had departed as part of a wider restructure. [READ MORE »]( Opinion [The Voice and Masterchef battle in the advertising demographics, but Nine scoops the night]( The Voice has dropped below the 1m viewers it was pulling for the last few nights, still delivering a respectful 977,000 metro viewers on Tuesday evening and taking the win in two of the three key advertising demographics. Nine’s singing competition was the most-watched in the 18-49s and the 25-54s, but was knocked off the top spot by Ten’s Masterchef in the 16-39s. [READ MORE »]( News [ABC names Libbie Doherty head of children’s production]( ABC has announced the appointment of Libbie Doherty as head of children’s production. The role will see Doherty oversee Australian children’s content across ABC Kids, ABC Me, ABC Kids Listen and on digital and third-party platforms. [READ MORE »]( Opinion [Facebook is now cleaner, faster and group-focused, but still all about your data]( Facebook is built on harvesting platform data about its users, crunching that to predict behaviours and allegiances and then selling this package to advertisers. That hasn’t changed yet, argues Belinda Barnet in this crossposting from The Conversation. Have you noticed your Facebook feed looks different lately? It’s a bit more “zen”, uncluttered and faster. Instagram-like story posts are displayed first, and a separate feed allows you to keep up with the latest activity in your groups. [READ MORE »]( News [Lion, Carlton United Breweries and Diageo donate State of Origin ad time to Drinkwise]( Lion, Carlton & United Breweries and Diageo are donating a portion of their advertising time to Drinkwise to air its new campaign during the NRL’s State of Origin series, which starts tomorrow night. The campaign stars Wally Lewis, James Tedesco and Tepai Moeroa reminding a hungover NRL fan of the events that happened the night before. [READ MORE »]( News [OMGs Resolution Australia appoints Paul Roberts as Melbourne director]( Omnicom Media Group’s digital agency, Resolution, has announced Paul Roberts as its Melbourne director. Roberts joins Resolution having served with Telstra over a 17 year career which has included digital, web development, strategy and marketing. [READ MORE »]( News [Nielsen and IAB launch updated video view-time metric]( After a complicated start to Nielsen’s foray into video measurement, the company has launched another version, this time with the endorsement of the IAB. In August 2018 the IAB refused to endorse Nielsen’s video measurement metrics until a two-second qualifier was brought in. Nielsen responded by saying two-second qualifiers would be available in February 2019, but has only just rolled out measurement filters for viewers at both two-second and 30-second viewing thresholds. [READ MORE »]( News [Former Foxtel boss Richard Freudenstein joins Cricket Australia board]( Richard Freudenstein, the former CEO of Foxtel, has been appointed to Cricket Australia’s board. Freudenstein stepped down as Foxtel CEO in March 2016 having previously been chief executive of News Digital Media and The Australian newspaper as well as serving as the COO of British Sky Broadcasting during his two-decade tenure with News Corporation. [READ MORE »]( News [Fast absorption of Nurofen's new painkiller features in its latest campaign]( Nurofen has launched a new campaign to promote its new pain relief product Nurofen Quickzorb. The campaign sees a swimmer quickly recover from a headache after taking the pain killers and get back to swimming laps. [READ MORE »]( It’s time to book your annual marketing check up Whether you work in pharmaceuticals, fitness and leisure, healthcare, wellness, insurance or any other part of the diverse healthcare industry, be sure to come along to [Mumbrella’s Health Marketing Summit.]( With senior industry leaders and health experts stacking the line-up, don’t miss your chance to get your head around a diverse industry in one day. [Book your earlybird ticket]( by July 10 and pay only $495. Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [23 new jobs]( F.Y.I [Former Path51 MD, Simon Larcey, launches Viztrade programmatic advertising startup]( MOST DISCUSSED [Sensis moves to block 'Not Happy Jan' remake, accusing Darrell Lea of 'cheapening' an icon]( [Darrell Lea cancels 'No Worries Jan' ad after Yellow Pages' legal threats]( [Heart Foundation pulls 'Heartless Words' campaign]( [Sydney radio ratings: Alan Jones climbs to 17.6% audience share in breakfast]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](