New comms minister, WPP CEO, and media editor for The Oz | ABC breached broadcast code | MCN shortens ad breaks | Tom Gleeson's Logies stunt | 47 new jobs | Officeworks appoints marketing GM | Atomic wins new account

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Mumbrella360 - When the best global thinking comes to Sydney Next week’s [Mumbrella360]( conference offers more international speakers than any other media and marketing event in Australia. Hear from global thought leaders from organisations including Dollar Shave Club, Initiative Media, Times Of India, Microsoft, Twitter, Nugit, VidCon, WE Communications, Grace Blue, Vice Media and CNN, along with Australia’s most respected brand marketers and agency practitioners. The Mumbrella360 conference is in Sydney next Wednesday and Thursday. [Book now.]( News [Industry welcomes Paul Fletcher as new comms minister]( The nation’s media industry has overwhelmingly welcomed Paul Fletcher as the the new communications minister after incumbent Mitch Fifield was named as Australia’s next ambassador to the United Nations. Fletcher served as director of corporate and regulatory affairs at Optus between 2000 and 2007 after four years as a staffer with Howard-era minister of communications, Richard Alston. In the new cabinet line up he will also be minister for the arts. [READ MORE »]( News [WPP AUNZ hires Jens Monsees as CEO]( The Australian and New Zealand arm of the world’s largest advertising and communications holding group, WPP, has announced its new CEO following the departure of Mike Connaghan in October last year. Jens Monsees, most recently corporate vice president leading global digital strategy, corporate planning and product strategy at the BMW Group, will step into the high-profile role in October. [READ MORE »]( News [MCN launches six-second ad format to be trialled with Jaguar Land Rover and Rebel Sport]( Multi Channel Network (MCN) has announced the creation of a new advertising break structure that will house six-second ads, in a first for linear television. The new 12-second break structure allows brands to run two six-second ads during news content segments on Foxtel, and will be trialled on Fox Sports with Jaguar Land Rover and Rebel Sport. [READ MORE »]( News [MFA Awards return after 12-month break, accompanied by effectiveness expo to address criteria concerns]( Following the cancellation of last year’s Media Federation of Australia (MFA) Awards due to issues with criteria centred on recognising effectiveness, the MFA has announced the awards will return this year, with “increased emphasis on effectiveness and transparency in the judging process”. The awards will be complemented by new “effectiveness expo” MFA EX, which will aim to “highlight ground-breaking media thinking, innovation, people development and best practice in driving marketing effectiveness”, the organisation said. MFA-member media agencies boycotted domestic awards last year to show solidarity towards the MFA’s pause of its awards program, and are similarly supporting their return, and the addition of MFA EX. Sydney media agencies will shut down on 17 October to attend the daytime expo and awards ceremony that night. [READ MORE »]( News [ABC's Catalyst breached impartiality rules with beef report, rules watchdog]( An ACMA investigation has found the ABC’s Catalyst science program breached its own Code of Practice in the show ‘Feeding Australia: Foods of Tomorrow’. The program, which focused on sustainable food production, failed to present the production of beef with due impartiality, ACMA ruled. The ABC has said it disagrees with the decision. [READ MORE »]( News ['We used to whisper, now we roar': Suncorp issues rallying cry for young women]( Suncorp is attempting to capitalise on the momentum behind young women in sport, with a campaign which shows young girls building each other up, chanting about success and respect. The rallying cry from the young women as they surround an aspiring netballer builds as they declare, “We used to whisper, now we roar”. [READ MORE »]( Opinion [Newspoll probably wrong since Morrison became PM; polling has been less accurate at recent elections]( As the fallout from the pollsters’ failure in the 2019 federal election continues, the University of Melbourne’s Adrian Beaumont points out in this cross-posting from The Conversation that polls have been becoming less accurate in recent years. Since Scott Morrison became PM in August 2018, Newspoll has usually been the best pollster for Labor. This was particularly so in late 2018, but these strong polls for Labor should now be questioned. In November 2018, Labor had two 52-48 lead results from Essential and Ipsos, but two Newspoll results the week before and the week after those polls gave Labor a 55-45 lead. [READ MORE »]( News [ACCC head warns Facebook and Google over merger activities ahead of final Digital Platforms report]( Chair of the Australian Competition and Consumer Commission, Rod Sims, has flagged closer global scrutiny of mergers and acquisitions by digital platforms as one of the key recommendations of its digital platforms review due to be handed down next month. The ACCC head said Facebook’s US$1bn acquisition of Instagram in 2012 was an example of how global digital platforms shut down threats to their market dominance by buying disruptive competitors. [READ MORE »]( News [Google awarded £200,000 as Unlockd court case fizzles to an end]( The final round of Sydney tech company Unlockd’s fight with Google has petered to an end with the global giant winning £200,000 (AU$367,000) in costs from the Competition and Appeals Tribunal in London. Unlockd brought the case against Google to the English High Court last year after the Silicon Valley company moved to block the adtech startup’s access to the Android operating system. [READ MORE »]( News [Officeworks appoints Jess Richmond as marketing general manager]( Officeworks has appointed former 7 Eleven head of brand and communications, Jess Richmond, to the role of general manager marketing. The newly created role oversees Officeworks’ advertising, brand and customer relations after previous national marketing manager Karl Winther left to join Australia Post in October last year. [READ MORE »]( News [Atomic 212 wins tender to become Spirit of Tasmania's media agency]( Following a competitive tender process, Atomic 212 has been named as the media agency for Spirit of Tasmania, an account formerly held by Wavemaker. From 1 July, the agency will be responsible for media strategy, planning and booking across all channels for three years. [READ MORE »]( News [Tom Gleeson 'axes' himself from Hard Quiz in a bid for the Gold Logie]( Host of the ABC’s popular off-beat quiz show Hard Quiz, Tom Gleeson, announced on Friday he was stepping down from the program to focus on his comedy career. After the national broadcaster said the resignation was news to them, and revealed the program would indeed be continuing, Gleeson conceded it was all a stunt for the upcoming TV Week Logies. [READ MORE »]( News [The Australian appoints Leo Shanahan as media editor]( The Australian’s media section finally has a permanent editor following the departure of Darren Davidson in September last year. Leo Shanahan, who until recently was working on the now defunct Your Money news channel, will take up the role next month. [READ MORE »]( News [The Voice and 60 Minutes give Nine a Sunday night ratings win]( Nine took out Sunday night’s TV honours on the back of strong performances from The Voice and 60 Minutes, both of which beat out Seven’s House Rules and Ten’s Masterchef to be the most-watched non-news bulletin shows for the evening. The Voice had 1.09m metro viewers while 60 Minutes had 756,000 tune in. House Rules managed 740,000, while Masterchef attracted 664,000. The most-watched show in metro markets for the night was Seven News which had 1.123m viewers across the five capitals. [READ MORE »]( News [News Corp vows to ‘work with polling partners’ after election result backlash]( News Corp Australia has said it will stand by its polling partner, Newspoll, and look to fix the polling system, rather than following its major competitor’s move to downgrade its relationship with its survey partner. The comments come in response to The Sydney Morning Herald and The Age editor Tory Maguire announcing in a column that the titles had ‘pressed pause’ on their relationship with pollster Ipsos. [READ MORE »]( Your chance to see the finest sports marketing players around [Mumbrella’s Sports Marketing Summit]( is just around the corner on July 4 so if you want to hear the industry’s leading thinkers reveal their expert strategy insights, [lock in your tickets today.]( Uber Eats, Australian Institute of Sport, AFL, Nine, GroupM, Seven Network, Sydney Kings, Sports Geek, BT Financial Group and more are confirmed on the bill. News [Air Asia appoints Sarah Quinn to lead Australian PR and communications]( Air Asia has revamped its comms team with Sarah Quinn appointed as PR and communication manager for its Australian operations. Quinn joins the airline from Destination NSW and will replace Kris Taute who moves to a new global communications role at Air Asia’s Kuala Lumpur headquarters. [READ MORE »]( News [Shane Warne directs his own kids in Kayo cricket world cup ad]( Kayo’s latest ad campaign features Shane Warne’s kids in a spot directed by their dad as the sports streaming service gears up for the 2019 Cricket world cup. In its third major marketing campaign since launching six months ago, the ad stars his two eldest children, Brooke and Jackson Warne, appearing in their first television commercial while Warne himself guest directed the TVC. [READ MORE »]( News [AFL delivers Seven a Friday night TV ratings win]( The AFL clash between Sydney Swans and Collingwood along with The Chase Australia and Better Homes and Gardens delivered a solid win for Seven in the Friday night TV ratings. Across the five metro cities, the AFL topped the night’s non-news programs with 602,000 viewers, stablemates The Chase and Better Homes and Gardens recorded 551,000 and 519,000 respectively. [READ MORE »]( Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [47 new jobs]( F.Y.I • [Hoozu launches AI driven platform to help advertisers create short form ads]( • [OMA announces Q1 winners of creative collection competition]( MOST DISCUSSED [Dentsu Aegis Network takes axe to executive suite]( [VB to shout Australians a beer to celebrate the end of the election]( [Barrie Cassidy confirms Sky News’ David Speers as his Insiders replacement]( [Research industry body to review political polling following Federal election embarrassment]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](