MCN's Frain on life after GoT | Nine dumps pollsters | Rush wins record payout | Spotify gets new MD | IAB steps up ad fraud battle | Kogan blasted by ACCC | 18 new jobs

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( The biggest event in the marketing calendar is nearly here With just 12 days to go, the final program is now locked in for Australia’s premier media and marketing conference. Check out the amazing [Mumbrella360]( program today. The things you learn and the people you meet will help you do your job better and enhance your career prospects. [Book your ticket now.]( News [Geoffrey Rush wins $2.87m in record-breaking defamation payout]( Nationwide News, The Daily Telegraph’s publisher, has been ordered to pay Geoffrey Rush a record-breaking $2.87m in damages. It becomes Australia’s highest defamation payout to a single person, and a far cry from the $50,000 Rush’s barrister told the court he offered to settle for. In a hearing yesterday, the Federal Court awarded Rush an additional $1.98m, on top of the $850,000 he was awarded at the time he won his defamation case, to account for the story’s impact on his income. This includes $1,060,773 for previous economic loss, $919,678 for future economic loss, and $42,302 in interest. [READ MORE »]( Features [Mumbrellacast: MCN boss Mark Frain discusses subscription TV after Game of Thrones and MCN’s plans for growth]( This week, the team is talking everything television on the Mumbrellacast, and not just because they haven’t recovered from the Game of Thrones finale. MCN boss Mark Frain joins them in the studio to talk about the how the business is overcoming a challenging advertising landscape, the reputational issues facing Sky News and the potential of a News Corp partnership. [READ MORE »]( News [Nine ends relationship with polling company Ipsos after election blindside]( Publisher Nine has ended its relationship with polling company Ipsos after the election delivered a radically different result to that anticipated by the pre-election polling. Ipsos was consistently polling a Labor win prior to last weekend’s result, with the final poll published on Friday showing a national two party vote of 51-49 for Labor. [READ MORE »]( News [Spotify appoints Karen Lawson as MD for Australia and New Zealand]( Karen Lawson has been appointed Spotify’s managing director for Australia and New Zealand, filling the role left vacant since February following Jane Huxley’s London move to take a global role with the streaming service. Lawson joins the company having previously been the CEO of the Slingshot Accelerator, a role she left in July last year. [READ MORE »]( News [Spark Foundry wins NSW Cancer Council media account]( The Cancer Council of NSW has awarded its media account to Spark Foundry, displacing incumbent Initiative in a three way pitch which included Kaimera. With the appointment, Spark Foundry will be responsible for CCNSW’s full media strategy, planning and buying, as well as leading and supporting the charity’s digital transformation. [READ MORE »]( Opinion [YouTube apologies and reality TV revelations - the rise of the public confession]( The public apology – from Steve Smith to James Charles – is only becoming more common, and more formulaic. But where did it come from, and how effective is it in rebuilding a personal brand? Kate Douglas investigates in this crossposting from The Conversation. A little over a year ago, former Australian cricket captain Steve Smith made a tearful confession and apology to the public, having been banned from cricket for 12 months for ball tampering. Smith’s confession was expected. As Australian captain, he would take responsibility for the indiscretions of the whole team. [READ MORE »]( News [Kogan under fire from the ACCC for a misleading discount promotion]( The ACCC has begun proceedings against Kogan in the Federal Court on the basis that the online retailer made false or misleading claims about a 10% discount promotion. The Commission alleges that an online promotion run by Kogan between 27 and 30 June 2018 was false or misleading as the retailer raised the price of more than 600 products immediately before the promotion, by at least 10% for the majority. [READ MORE »]( News [IAB extends ads.txt standard to apps in continued attempt to fight online ad fraud]( IAB Australia has released its apps-ads.txt as part of the fight against online ad fraud, advising media buyers they should actively look for app-ads.txt files along with ads.txt files when reviewing advertising inventory. The IAB has also recommended local publishers quickly adopt the solution to help limit the spread of counterfeit programmatic advertising inventory, estimated by consultancy Emarketer to cost the ad industry up to US$19bn a year globally. [READ MORE »]( News [Barrie Cassidy confirms Sky News’ David Speers as his Insiders replacement]( After an initial report in The Guardian broke the story, Barrie Cassidy has spoken out this morning on ABC News Breakfast, confirming Sky News political editor David Speers will be his Insiders replacement. Cassidy announced he would be retiring from the role earlier this year, although mentioned he would continue some involvement with the ABC after his departure. [READ MORE »]( SUPPORTED [The millennials shall inherit the earth (and marketers should pay attention)]( Millennials are set to become the world’s most powerful consumer cohort, but are financial institutions pivoting their marketing activity quickly enough to best reach and engage them? Facebook’s head of financial services, John Arnott, explains how they may be missing a trick. Financially illiterate. Self-interested. Smashed avocado. These are a few of the lazy stereotypes bandied about in society regarding millennials today. [READ MORE »]( News [The Front Bar continues to grow, delivering Seven a Thursday night win]( Seven’s AFL panel show The Front Bar has continued to gain audiences, growing to a new high of 512,000 metro viewers last night, up from 464,000 the week prior. The show’s building success comes as Nine cancelled the AFL Footy Show due to dwindling ratings. [READ MORE »]( News [NRL teams up with Drinkwise to urge players to drink sensibly in new campaign]( The NRL and Drinkwise have launched a campaign, created by The Monkeys, to urge fans and players alike to drink in moderation. Past and present rugby league stars including Wally Lewis, James Tedesco and Tepai Moeroa feature in the campaign, which launches after the NRL off season was riddled with players involved in drinking-related injuries and crimes. [READ MORE »]( News [Regional publisher launches website for telling Australian stories]( Regional Life Group, the independent publisher behind Orange City Life, has launched National Life, a website with the aim of telling Australian stories. Nationallife.com.au is inspired by ABC’s Australian Story and the work of the reporters on Orange City Life and will tell the tales of interesting and inspiring people around the country. [READ MORE »]( News [Pacific to become first publisher to offer in-email video with Playable partnership]( A partnership with video marketing platform Playable has allowed Pacific to become the first publisher in the Australian market to adopt in-email video. The move furthers Pacific’s data play, with the publisher announcing a partnership with TEG Analytics earlier this month, focused on bringing data and strategy to the forefront of all its commercial and content decisions. [READ MORE »]( News [Museums Victoria appoints Antonia Vann to head marketing and brand]( Museums Victoria has announced the appointment of Antonia Vann to the position of senior manager, marketing and brand. Melbourne-based Vann joins the organisation after four years in Brisbane where she worked with Clemenger BBDO, Y&R, and most recently as a marketing manager with AMP shopping centres. [READ MORE »]( News [Comms agency Stellar rebrands and launches new operating arms]( Communications agency Stellar has rebranded and reorganised its offering following its acquisition by co-owners and directors, Hayley Cole and Gabrielle Sigelski in March of last year. As part of the rebrand, Stellar has launched four complementary divisions to align with clients’ needs. [READ MORE »]( Mumbrella B2B Marketing Summit returns in September B2B marketers know they work in an under-appreciated sector. Which is why Mumbrella has created the [B2B Marketing Summit,]( one of the few events tailored just for business marketers. With a global keynote from IBM already announced, the Mumbrella B2B Marketing Summit in back in Sydney on September 5. [Book now to save $150 on the full ticket price.]( News [Lovatts Media launches magazine store]( Publisher Lovatts Media has launched an online magazine subscription store, allowing readers to shop its selection of mindful magazines. Lovatts’ portfolio includes Breathe Magazine Australia, Teen Breathe, Audrey Daybook, Nourish, and Lovatts Inklings. [READ MORE »]( Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [18 new jobs]( F.Y.I [Heckler brings Vivid to the famous Hollywood Hotel with global icons]( [Bluestar upgrades presses to boost personalised printing capacity]( MOST DISCUSSED [Dentsu Aegis Network takes axe to executive suite]( [Holden Heist ad taken off air because of dangerous turn]( [VB to shout Australians a beer to celebrate the end of the election]( [Research industry body to review political polling following Federal election embarrassment]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](