CHEP hires CMO | 'I was assaulted at an industry event, and my employer did nothing' | Naked folds into BMF | MCN appoints former Adshel sales boss | Keith Weed invests in Tribe | 33 new jobs

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Mumbrella360 - The home of progressive agency thinking There are just three weeks until [Mumbrella360,]( the one industry event no agency executive can afford to miss. Hear from one of the world’s most entertaining and outspoken agency bosses Mat Baxter about pitch abuse; from one of India’s most awarded creative agencies FCB Ulka; and from Havas Media Group’s global strategy boss Greg James. Other agency speakers on the program include Big Red; The Monkeys; WPP; PHD; Speed; BMF; Thinkerbell and Spinach Advertising. [Book today.]( News [CHE Proximity snares Ben Shepherd as chief media officer]( The former director of PwC’s media practice, Ben Shepherd, is to join CHE Proximity as its chief media officer on 19 June. CHE Proximity is led by Chris Howatson, who himself was recently promoted to oversee all of Clemenger Group’s agencies following the success of his consultancy-style approach. He said Shepherd’s appointment deepened the agency’s consultancy capabilities. [READ MORE »]( News [Naked and BMF to merge]( The Naked agency as it stands is no more, with the team and its clients to be absorbed into creative agency BMF. As part of the merger, Naked MD Tim Kirby is to leave the business once the two agencies are combined. [READ MORE »]( News ['Prolific disruptor': Founders farewell Naked]( Naked – the strategy agency which burst onto the Australian scene in the early 2000s and became infamous for stunts such as the girl-with-the jacket and Steal Banksy – is no more, with the agency being folded into creative outfit BMF. Despite Naked’s disappearance from the Australian scene, founding partner and former CEO, Mat Baxter, told Mumbrella the agency leaves behind a unique and meaningful legacy. [READ MORE »]( Sponsored Post Drive Your Customer Engagement & ROI Through Digital & Data Driven Experiences With only 2 weeks to go, the Digital Marketing 2019 event is fast approaching on the 27th – 28th May, Sydney. We’ve had a great response with your colleagues from UTS, oOh! Media, Chubb, Sydney Opera House, The Co-op, Clayton Utz, CBRE, and more having already booked on. Seats are filling fast. Don’t miss your chance. Registrations close Friday – [Register Now]( News [Mumbrella's B2B Marketing Summit returns with IBM Watson marketing expert Loren McDonald as global keynote]( Mumbrella’s B2B Marketing Summit is returning for its second year with IBM Watson’s marketing research program director and evangelist, Loren McDonald, set to keynote the conference. McDonald will fly in from the US to deliver a presentation on how to leverage artificial intelligence, capture meaningful data and use it properly once it’s there. He will also explore some of the industry’s key trends and emerging challenges. [READ MORE »]( Opinion [I was sexually assaulted at an industry event, and my employer did nothing to support me]( With awards season upon us, Susie Riddell reveals the dark side of nights out in adland, and asks what you would do if confronted with a serious allegation about one of your colleagues. What would you do if your employee was involved in a sexual assault at work? [READ MORE »]( News [Tribe names Keith Weed, former Unilever CMO, as investor]( Tribe, the influencer platform founded by TV and radio host Jules Lund, has revealed Unilever’s recently retired global CMO, Keith Weed, has joined as an investor. Weed was named the World’s Most Influential CMO by Forbes in 2017 and 2018, served as CMO for Unilever for a decade, and was with the brand for more than 30 years. [READ MORE »]( SUPPORTED [Why CEOs should look to candid disruptors for inspiration]( The second edition of Isentia’s quarterly Leadership Index reveals a growing gap between the communications policy of modern tech company founders vs those running legacy businesses. The images and narratives in the news surrounding leadership over the past few months have been compelling, conflicting, compassionate and cruel – from Cardinal George Pell’s abuse of power to Jacinda Ardern’s empathy and the subsequent fall-out from the sustained media coverage of the banking royal commission. [READ MORE »]( News [Ex-Adshel sales director David Roddick joins MCN as chief sales officer]( MCN has announced David Roddick will be taking on the role as chief sales officer. Roddick joins after leaving Adshel at the end of 2018 as part of its transition into Ooh Media. Roddick replaces Nick Young who moved to Nine earlier this year to replace Pippa Leary as director of digital sales. [READ MORE »]( Opinion [The silence is deafening, and money even louder: which ministers are hiding from the media this election?]( Who are the ministers mentioned most in the media this election campaign? How about those quoted most frequently? The results say a lot about the issues we’re prioritising, and who’s spending the most money, according to Streem’s Conal Hanna. The exchange came 52 minutes into the third of three debates, and both leaders appeared tetchy. [READ MORE »]( News [Enero to merge Precinct comms agency into Hotwire as part of group reshuffle]( Comms agency Precinct is to be absorbed into sister company Hotwire as part of a restructure by parent group, Enero. The merger, which Enero claims will not result in any job losses, will see Precinct’s former managing director, Jaime Nelson, become Hotwire’s MD for strategy and marketing services while current MD, Mylan Vu, will retain responsibility for the merged companies’ communications team. [READ MORE »]( News [1.49m metro viewers tune in to see the winner of Lego Masters revealed]( 1.493m metro viewers tuned in last night to watch the winners announcement for the final episode of Nine’s Lego Masters in which Henry and Cade took the crown and $100,000. The first half of the show, prior to the winner announcement, brought in 1.249m viewers. Lego Masters premiered to 1.377m on April 28 and has been renewed for a second season. [READ MORE »]( SUPPORTED [Burgers, baubles and barbies – lessons from the new series of Face 2 Face]( As the top-ranking podcast returns for a second season, Facebook’s head of marketing, Alexandra Sloane, examines the key learnings from the marketing luminaries it features. What have a disparate band of companies such as Netflix, Volkswagen, Vinomofo, Myer, KFC and the MLA got in common? [READ MORE »]( News [The Haus appoints David Coupland as group strategy director]( Independent communications group, The Haus, has appointed David Coupland as group strategy director. Coupland joins from WE Buchan where he spent two years as creative and strategy director. Previously, Coupland spent eight months as the creative director at The PR Group. [READ MORE »]( News [Screen Australia announces Indigenous teams for James Cook right of reply project]( Screen Australia and the New Zealand Film Commission have announced the eight Indigenous teams who will take part in a joint anthology feature providing an Indigenous perspective on the 250th anniversary of James Cook’s maiden voyage in the Pacific. Each team will write a create a chapter for Cook 2020: Our Right of Reply, entitled Ng? Pouwhenua in New Zealand, and will attend a residential lab at Shark Island Institute in Kangaroo Valley to develop the film. [READ MORE »]( News [Hunter Communications announces slew of new wins, including Coles, Oporto and Keystart]( Western Australia-based agency Hunter Communications has secured a slew of wins in recent weeks, including the Coles consumer and community PR account, Oporto and home lender Keystart. The agency has also won project work from City of Perth, a stakeholder engagement project from the Environmental Protection Agency’s WA branch, Pan Pacific Hotel Perth, Perth Good Food and Wine Show and food group Miss Chow’s. [READ MORE »]( News [LGBTQI+ influencer marketplace Joocd unveiled]( Nigel Hickey and Mark Alexander have partnered to launch Sydney headquartered LGBTQI+ influencer marketplace, Joocd. Hickey is the former managing director of The Mark Edwards Agency. As of January he is also the group managing director of Bamboo Marketing, which Alexander founded in 2004. [READ MORE »]( News [P&O Cruises appoints Yoghurt Digital to its SEO account]( Yoghurt Digital has won the SEO account for P&O Cruises in Australia. The appointment comes after P&O Cruises opened a pitch following an account review. [READ MORE »]( News [McCain launches steamy campaign for its new frozen vegetable line]( McCain’s new frozen vegetable range is ‘the hottest thing in the freezer’, according to its latest campaign. The 30 second spot features a couple in counselling where the woman expresses her desire to try something more exotic with her partner after eating the same ‘peas’ for ten years. [READ MORE »]( News [BBC research shows 45% of Australians trust brands associated with platforms they respect]( Research commissioned by BBC StoryWorks claims 40% of Australians believe a brand is positively or negatively affected by the platforms it appears on. BBC’s branded content production arm has released the findings of a study into brand reputation which highlights the importance for marketers to find the right match between branded content and platform. [READ MORE »]( The brightest thinkers in health marketing - on stage [Mumbrella’s Health Marketing Summit]( returns to Sydney for a third time on August 22. Hear from brands including Bayer; Cochlear; Berlei; Heart Foundation; Compare The Market and ahm. Topics include how to navigate the coming health reforms; marketing in a complex market; and how to tackle taboos. Plus, Deloitte Australia will present authoritative research on the state of the industry. [Save $150 on tickets booked before July 10.]( Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [33 new jobs]( F.Y.I. [Pacific creates customer data platform in partnership with TEG Analytics]( [SCA announces addressable live radio offering]( [Schwartz Media launches daily news podcast]( [Torstar to launch the Melbourne issue of Nespresso’s magazine]( MOST DISCUSSED [Bill Shorten hits out at 'new low' from The Daily Telegraph]( ['Did somebody say Menulog?' asks new McCann campaign]( [Nine reverses Fairfax outsourcing to bring sub-editors back inhouse]( [MCN in the spotlight as Foxtel battles sliding revenues]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](