Nine punts Footy Show | News gets Foxtel boost | Clems' Dry July wins gong | Darrell Lea brand returns | 31 new jobs | CHEP picks up Cricket World Cup

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Mumbrella360 is just four weeks away There’s just four weeks to go until [Mumbrella360]( kicks off in Sydney. With the full program locked in and networking appointments open for business, now is the perfect time to purchase your pass to the biggest media and marketing conference of the year. From London to Los Angeles, New Delhi to New York, grab your ticket and truly challenge your thinking with global perspectives. [Book now.]( News [Nine drops AFL Footy Show after eight rounds of 2019 season]( Nine has announced it has ceased production on The Footy Show. The news comes just eight episodes into the show’s 2019 season and twenty five years after its debut on Nine. [READ MORE »]( News [News Corp global revenues increase thanks to Foxtel consolidation]( News Corp has reported revenues of US$2.46bn in the third quarter of financial year 2019, a 17% increase on the year prior. The company is reporting the growth is partially thanks to the consolidation of Foxtel and Fox Sports. In 2018 it was announced that Foxtel and Fox Sports would be merged. Prior to that, News Corp owned 100% of Fox Sports and had a 50% in Foxtel as a joint venture with Telstra. [READ MORE »]( Sponsored Post Drive Your Customer Engagement & ROI Through Digital & Data Driven Experiences Hosted on the 27th and 28th May in Sydney, Digital Marketing 2019 will bring together trail blazers from ANZ, NRMA, VicRoads, RACQ, UTS, Australian Broadcasting Corporation, NBN, Suncorp and more who will share their thoughts on the state of Digital Marketing. At only $150 for two days (Limited tickets), don’t miss out and network with your peers – [Register Now]( Features [Mumbrellacast: Bill Shorten takes on News Corp, Rugby AU's brand post Folau, and Spinach's Ben Willee]( This week on the Mumbrellacast, Bill Shorten has taken aim at The Daily Telegraph, and the team discusses whether this is bold, brave or just plain silly. Also on the topic of News Corp, its joint venture with Nine, Your Money, has officially come to a complete end three weeks after Mumbrellacast discussed the closure of its online platform. The team also ponders if Rugby Australia’s brand will recover from the Israel Folau saga, and where sporting leagues should draw the line with players’ behaviour to protect their brands. [READ MORE »]( News [Clemenger BBDO Sydney’s Dry July campaign takes top honour at 2019 Siren Awards]( Clemenger BBDO Sydney and creatives Ben Clare and Celia Mortlock have taken both the Gold and Silver Awards at the 2019 Siren Awards for their radio campaign urging people to go alcohol-free for Dry July. The ‘Ducking Autocorrect’ campaign used the idea of avoiding embarrassing autocorrect fails when drunk texting people to humorously encourage people to take part in Dry July. [READ MORE »]( News [Akkomplice wins creative account for Darrell Lea]( Independent creative agency Akkomplice has won the creative account for Australian confectionary brand Darrell Lea, taking on the role of lead agency. Darrell Lea fell into administration in 2012 and was bought by Queensland based company VIP Petfoods. In January 2018, the confectionery brand was bought by Quadrant Private Equity. [READ MORE »]( News [Cricket World Cup names CHE Proximity as media agency]( The ICC T20 World Cup 2020, an international cricket tournament next held in Melbourne next year, has appointed CHE Proximity as its media agency, following a competitive pitch. CHE Proximity will handle the media planning and buying services for the global cricket event. [READ MORE »]( News [REA Group reports revenue growth despite tightening market conditions]( REA Group have announced a revenue growth of 13% for the third quarter of the 2019 financial year, despite a drop in listings and an overall tightening in the Australian housing market. The company, which is owned by News Corp, also reported a 7% growth in revenue over the first three months of 2019, compared to a 6% slump reported by direct competitor Domain. [READ MORE »]( News [OMD named as Super Retail Group's media agency]( OMD has announced its appointment as media agency of record for Super Retail Group, home to Supercheap Auto, BCF, Rebel Sport and Macpac. OMD’s Brisbane office will handle media strategy, planning and buying across the group, with further teams in Sydney and Christchurch servicing Rebel Sport and Macpac respectively. [READ MORE »]( News [Telstra to launch its loyalty program with blimps, fortune cookies and Michael Bublé]( Telstra has taken a creative approach for the launch of its new rewards program, Telstra Plus. To prevent its latest announcement being swept away amongst the hundreds of texts customers receive from their service provider, Telstra is promising to deliver the text message to via blimp, fortune cookie and a banner on Goulburn’s Big Merino. [READ MORE »]( News [KWP acquires branding and design agency Boab, expanding NT operations]( Creative agency KWP has acquired Northern Territory branding and design studio Boab, creating a full service marketing communication agency. KWP was founded in South Australia, and opened its Darwin office in 2017. The new combined agency will be servicing clients in the north of Australia and Asia from its Darwin office. [READ MORE »]( News [Strong performances from The Front Bar and Home and Away give Seven a Thursday night win]( The biggest ever audience for The Front Bar and another strong night for Home and Away has given Seven the edge for Thursday evening, propelling it to a 21.5% audience share. Home and Away landed 617,000 viewers, making it the second most watched entertainment show behind Ten’s Masterchef which pulled 640,000. [READ MORE »]( SUPPORTED [You are what you eat – how marketers can use recipes to target consumers]( For the first time, advertisers are now able to leverage millions of recipe data points to reach the perfect customer. News Corp Australia’s Fiona Nilsson explains why the breakthrough is such an advantage. On the surface, the recipe pages of News Corp Australia’s food brands – Taste, delicious, Best Recipes and Kidspot Kitchen – are a simple collection of ingredients and instructions. But in 2019, they’re now also data-driven powerhouses, with millions of unique data points for marketers to tap into. Everything from meal occasion to difficulty level and micro-nutrient data has been analysed, as well as all that food and drink. [READ MORE »]( News [Greg Segal named president of brand and marketing partnerships for Live Nation Australasia]( Live Nation has announced Greg Segal will take up the newly-created role of president of brand and marketing partnerships for Australia and New Zealand. Segal recently served as managing director of Sydney agency Mixitup which he founded in 2006. Live Nation acquired a major share in the agency in 2013. [READ MORE »]( News [Padded swimmers 'hold men's, um, nuts in perfect position' in Junkee and PHD's Nobby's Nuts campaign]( One hundred pairs of limited edition, precision-engineered swimmers that “hold men’s, um, nuts in perfect position”. That’s what Junkee Media and PHD have created for a Nobby’s Nuts campaign promoting its new Loaded Snack Mix. Married At First Sight’s Ryan Gallagher, former Big Brother star Michael Beveridge and comedy group Roundabout Crew feature as models in the tongue-in-cheek campaign. [READ MORE »]( News [One Small Step Collective wins creative account for Australian Natural Care vitamins]( Independent creative agency, One Small Step Collective, have won the account for vitamin brand Australian Natural Care. The agency will be fulfilling creative work for the brand as it prepares to grow its share in the Australian retail vitamin market. [READ MORE »]( News [Ikon Melbourne adds Skinner Advertising Services to its client list]( Ikon Melbourne has added Skinner Advertising Services to its client roster. SAS is a virtual agency which outsources creative and media work. Its clients currently include Carpet Call and Feld Entertainment, which promotes Disney on Ice. Ikon will be taking on all social media and content management for both brands. [READ MORE »]( Entries are now open for the publishing industry’s biggest awards night [Mumbrella Publish Awards]( is back. With 31 categories up for grabs, this is your chance to join the ranks of the industry’s brightest and best. So if you or your team have been pushing boundaries over the last 12 months, see where you qualify across publications, branded content and more. So why not throw your name in the hat early? [View the category list online now.]( News [Movember Foundation reveals graffiti mural of Hamish and Andy for May Eight campaign]( The Movember Foundation has commissioned a graffiti mural of Hamish Blake and Andy Lee for its fourth annual May Eight campaign. The campaign addresses men’s mental health, encouraging them to take the time out and catch up with a mate in three simple steps: “Step up. Catch Up. Speak Up.” [READ MORE »]( News [Experiential agency Dijgtal appoints James David and Tania Di Stefano to its creative and strategy teams]( Experiential agency Dijgtal has announced two new hires, including James David as director of innovation and brand experience. In his new role David will be responsible for expanding the agency’s offering to a full-service. In doing so, David will oversee Dijgtal’s creative output. [READ MORE »]( News ['Did somebody say Menulog?' asks new McCann campaign]( ‘Did somebody say Menulog?’ is the tagline for the online food ordering marketplace’s latest campaign developed by McCann. The campaign will run across TV, radio, out of home and social, and signals a shift to creating assets that will work locally, nationally and globally. [READ MORE »]( Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [31 new jobs]( F.Y.I. [Crocmedia reveals two additional radio channels for State of Origin 2019]( MOST DISCUSSED [Bill Shorten hits out at 'new low' from The Daily Telegraph]( ['100% beer. 0% alcohol': Carlton Zero takes on soft drinks]( [Nine and News Corp close Your Money joint venture]( [Pete Bosilkovski quits as joint CEO of WPP's VMLY&R]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](