Aussie audio market stats revealed | How digital is shaping the election | WPP agency gets new local MD | Meerkat for PM campaign launches | ARN renews iHeartRadio deal | 24 new jobs

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( You can book your Mumbrella360 networking meetings starting tomorrow It’s time to lock in your tickets and get your profiles ready for the [Mumbrella360]( networking afternoon. Appointments open for booking tomorrow at 3pm, and with meetings filling up on a first come, first served basis, you’ll want to have your ticket purchased and profile ready to secure the one-on-one meetings of your choosing. [Bring your team and take advantage of group discounts.]( Opinion [Facebook videos, targeted texts and Clive Palmer memes: how digital advertising is shaping this election campaign]( Does flinging money at election ads, like Clive Palmer has done, actually work? Why does the level of youth engagement in this election matter? And what does it mean for this to be the first digitally-driven election campaign in Australia’s history? These are the questions Andrew Hughes tackles in this crossposting from The Conversation. This year’s election will be the first in Australia where the parties will be advertising more on social and digital platforms than traditional media (TV, radio, newspapers and magazines). [READ MORE »]( News [Infinite Dial study shows radio remains the most used audio platform, despite the pressure from podcasting]( While both the awareness and listenership of podcasts has risen in Australia over the last 12 months, radio has retained the crown as the most used audio platform, according to the third Infinite Dial Australia study, commissioned by Commercial Radio Australia, Southern Cross Austereo subsidiary PodcastOne, and Triton Digital. The study of audio and digital media behaviour, released by Edison Research and presented at Mumbrella Audioland by president Larry Rosin, found that 83% of Australians are now aware of podcasts. That’s a 5% increase from 2018 when 78% were. [READ MORE »]( News [JET Charge director to zap EV clichés at the Mumbrella Automotive Marketing Summit]( Tim Washington, director of Australian electric vehicle fuelling business, JET Charge, and Tim Rich, head of marketing at Toyota Financial Services, have been confirmed to speak at the Mumbrella Automotive Marketing Summit in Sydney on August 8. Washington will discuss the latest trends in EV fuelling on multiple levels – the dealership, in public, at the workplace and at home. He will also discuss how vehicle OEMs can build a true ongoing relationship with their customers through EV charging and explain what to expect from the industry and its players, particularly JET Charge, over the coming year. [READ MORE »]( News [Aleksandr the meerkat is running for PM thanks to Compare the Market]( In the latest development from Compare the Market, Aleksandr the Orlov has thrown his hat in the ring for Prime ‘Meernister’. He will be running on the platform of education, health insurance and concern for Australians’ personal budgets. [READ MORE »]( News [ARN extends iHeartRadio licence to 2036 following iHeartMedia's emergence from bankruptcy]( ARN today announced the extension of its iHeartRadio licence in Australia until 2036. The extension follows US-based iHeartMedia’s emergence from bankruptcy thanks to a significant restructure which allowed it to reduce its debt from US$16.1bn to $5.75bn. iHeartMedia filed for Chapter 11 bankruptcy in the US last year, but earlier this month filed for an IPO before announcing the completion of the restructure. [READ MORE »]( News [WPP's Prism hires Shannan Quinn as Australian MD, and Brodie Watson as group services director]( WPP’s sports entertainment and sponsorship agency Prism has appointed Shannan Quinn as its Australian managing director. He is joining Prism from QMS where he spent seven months as sports sales director. Previously, he spent two years as the head of sport partnerships and talent at 20 Four, and almost five years at Mindshare leaving as the head of sports partnerships. [READ MORE »]( SUPPORTED [Beyond the final whistle – sport is about more than just the game]( There was once a time when fans’ access to sport was limited to a televised match, a few back pages of the newspaper and an in-depth, post-match discussion at the pub with a few mates. While these methods are still as important as ever, the extent to which fans can now interact with their favourite sporting codes is mind-boggling. “Sport is about more than just the game itself,” says Michael Wilkins, managing director, sport, gaming and wagering at News Corp Australia. “The deeper engagement often comes before and after the game, when you’re building up to it or reading the post-match analysis.” [READ MORE »]( News [Carnival appoints Initiative as media agency of record]( Initiative Sydney has been awarded the agency of record media planning and buying account for Carnival Cruise Line. The portfolio covers cruise lines such as P&O Cruises Australia, Princess Cruises, Carnival Cruise Line, Holland America Line and Cunard across both Australia and New Zealand. [READ MORE »]( News [BWM Dentsu appointed to Citipower and Powercor account]( BWM Dentsu Group has been appointed to consolidate all marketing and communication activity for major Victorian electricity distribution networks, Citipower and Powercor. Citipower and Powercor are responsible for distributing electricity to 1.1 million residential and commercial customers across 60% of Victoria. The account will involve all internal and external marketing communications and media planning. [READ MORE »]( News [Nova Entertainment announces Jess Roach as Sydney agency sales director]( Nova Entertainment has appointed group sales manager Jess Roach to the position of Sydney agency sales director. Roach replaces Rob Sloan who is leaving the business after 13 years across both the Sydney and Melbourne offices. It isn’t yet known what the next role for Sloan will be. [READ MORE »]( News [Talkin’ ‘Bout Your Generation premieres to 632,000 metro viewers while Masterchef takes prime time win]( Nine’s revamp of Talkin’ ‘Bout Your Generation returned for its second season on the network last night with 632,000 metro viewers, falling short of Ten’s Masterchef. The third episode of the 11th season of Ten’s cooking show saw 721,000 metro viewers tune in, a jump from 678,000 last night and 715,000 for the premiere on Monday when it was up against Nine’s Lego Masters. [READ MORE »]( News [Seven reveals judging panel for 2019 season of Australia’s Got Talent including Nicole Scherzinger and Manu Feildel]( Australia’s Got Talent will return to Seven in 2019 with an all new judging panel: My Kitchen Rules’ Manu Feildel, actor and Full Monty host Shane Jacobson, US singer Nicole Scherzinger, and actor Lucy Durack Seven revealed in late 2018 the show had been commissioned after a three-year hiatus since being cancelled by Nine. [READ MORE »]( News [Corey Clayton takes ARN commercial and audio partnerships role]( ARN has appointed Whooshka content and marketing director Corey Layton to the newly created role of commercial product and audio partnerships director. This appointment marks a return to ARN for Layton, who started his career on-air at ARN’s Melbourne station TT FM, which rebranded to Mix in 2001. [READ MORE »]( News [Former Amazon Web Services PR manager Peter Witts joins Navigate Communication]( Former PR manager for Amazon Web Services in Australia, Peter Witts, has joined Navigate Communication as its first director of technology in Sydney. Witts left Amazon four months ago after almost four years in the role. [READ MORE »]( News [Financial services communications firm Pritchitt Partners appoints Judith Buchan as account director and head of content]( Financial services communications specialists Pritchitt Partners has appointed Judith Buchan to the role of account director and head of content. Buchan has been working as an independent consultant since 2014, providing media and communications advice to businesses. Previously, she spent six months as the head of corporate affairs at Wilson asset management, and was a senior account manager at Honner. [READ MORE »]( News [Kodak Moments and Disney launch customisable product range at Kmart]( Kodak Moments has partnered with The Walt Disney Company Australia and New Zealand to bring a range of personalised Disney, Pixar, Star Wars and Marvel products to Kmart photo centres. The range will launch with 2,800 designs available on educational charts, party invitations, greeting cards, border prints, posters, magnets and mugs. Consumers will also be able to customise the designs by adding their own photos and text. [READ MORE »]( News [There is an i30 for everyone in Hyundai's latest campaign]( Hyundai’s latest campaign seeks to tell consumers that there is an i30 for everyone from the base model, to the sports and hatch back. The campaign moves away from the motor industry jargon traditionally used in advertising, instead highlighting how the individual model characteristics and features can reflect personal style. [READ MORE »]( Hear from leading thinkers at Mumbrella’s Finance Marketing Summit [Mumbrella Finance Marketing Summit]( will feature some of the leading thinkers and doers when it comes to marketing in the finance sector. On July 25 they’ll reveal key trends, insights and ideas, at a time when the industry has just been shaken up. In the wake of the Royal Commission, what better time to completely refresh your strategy? [Lock in your earlybird tickets now.]( Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [24 new jobs]( F.Y.I. • [ARN launches $10m WSFM Win What You Want competition]( • [Baz Luhrmann’s next film to be produced and filmed in Queensland, injecting $105m into the economy]( MOST DISCUSSED [Chiquita King resigns as CEO of The 6AM Agency after two weeks in the role]( [Antony Catalano buys Nine's regional newspapers]( [Domain 2.0 isn’t my plan, claims Antony Catalano]( [Ride-sharing service Ola asks customers 'Which ride is better?']( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](