Job losses at News Corp and Nine's JV | Virgin appoints media | Beware the Insta apocalypse | MCN's Fitzy's new gig | 44 new jobs | Guardian's expansion plans

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Mumbrella’s Health Marketing Summit returns on August 22 Whether you work in pharmaceuticals, fitness and leisure, healthcare, wellness, insurance or any other part of the diverse healthcare industry, be sure to come along to [Mumbrella’s Health Marketing Summit.]( With senior industry leaders and health experts kicking off the line-up, don’t miss your chance to get your head around the industry in one, packed day. [Book your ticket now.]( News [Nine and News Corp's joint venture Your Money to close digital platform]( The joint venture between News Corp and Nine – Your Money – is closing down its stand-alone digital operations, and integrating the content into News Corp platforms. The operation’s head of digital, David Ash, left a number of weeks ago, and Mumbrella can confirm a small number of staff whose roles are specifically related to the Your Money website will be leaving the business. [READ MORE »]( News [PHD wins Virgin Australia media account]( Virgin Australia has concluded the review of its media agency arrangements, and appointed Omnicom Media Group’s PHD. The account was previously held by Dentsu Aegis Network’s Carat. [READ MORE »]( Opinion [Beware the Insta apocalypse]( Showpo’s chief marketing officer Mark Baartse foresees a major change in the way businesses interact with Instagram – going so far as to predict the current expectation of free influencer reach may come to an end. Who remembers back to the halcyon days pre-2013 when Facebook brand pages had organic reach comparable to people? Those days are long gone, with organic reach for business plummeting to a single digit %. Facebook is an almost entirely paid channel. This simple algorithm change made Facebook billions of dollars. Those who built their house on rented ground found themselves in hot water. [READ MORE »]( SUPPORTED [‘Good travel writing shares a humanity and a storytelling style you can’t get from an algorithm’]( Aussies have a voracious appetite for seeing the world and they are willing to prioritise their spending on a good holiday. As a result, Australian travellers have become more sophisticated in their choices. They are still interested in that bucket-list holiday, but they won’t put a dream trip off just because they can also afford a weekend break. [READ MORE »]( Sponsored Post Creative Marketing Video Offer Is your brand being seen? Are you creating enough content to keep up? Get 3 professional, creative marketing videos for only $5K from Australia’s largest video production company. Animation, Case Studies, Testimonial Videos, Social Clips, Product Videos and more. With over 100 staff, we do every aspect of video in-house so you can enjoy strategic, creative and affordable video with a turnaround as fast as 48-hours! [Get in quick as this offer is strictly limited to the first 10 customers!]( News [Tonic Health Media appoints Anthony Fitzgerald to its board]( Health and wellbeing network Tonic Health Media has appointed Anthony Fitzgerald to its board as it continues its planned expansion. Fitzgerald was most recently Multi-Channel Network’s (MCN) chief executive, a role he left in July 2018 shortly before Ten announced its separation from the business. [READ MORE »]( Opinion [Don’t follow Lush, get off your ‘organic’ high horse, and start selling on social]( As yet another brand gives up on its social media accounts, King Kong’s Sabri Suby argues a shift in mindset is required to truly win at social. When Lush UK announced it was quitting its social media accounts last week, claiming it was “tired of fighting with algorithms” and didn’t want to “pay to appear” in feeds, the response from the marketing industry was mixed. [READ MORE »]( News [Guardian Australia announces plans for newsroom expansion]( Guardian Australia has released plans for a newsroom expansion based off the success of its mixed revenue model. Editor Lenore Taylor made the announcement on Twitter earlier this week, revealing that the newsroom was hiring for eight new roles. [READ MORE »]( News [Maurice Blackburn appoints Half Dome to manage all paid digital media]( Maurice Blackburn Lawyers has appointed independent digital agency Half Dome to manage its SEM (search engine marketing) account following a competitive four-way pitch. Half Dome partnered with Consumedia to win the wider account in April 2018, and will now handle all planning and buying of the law firm’s paid media. [READ MORE »]( SUPPORTED [Register your interest for the unveiling of landmark OOH research in Sydney, Melbourne and Brisbane]( QMS and Neuro-Insight will unveil a landmark neuroscience investigation next month that demonstrates how the attributes of digital large format billboards drive their own unique personalities and influence the brands that advertise on them. Some of Australia’s most senior marketing and agency leaders from the likes of Suncorp, Domain, Renault, Flight Centre Travel Group and Ladbrokes will be on hand to discuss the research findings at exclusive breakfast events in Sydney, Melbourne and Brisbane on May 8, 9 and 14 (respectively). [READ MORE »]( News [Kojo wins creative content account for Cricket Australia's Big Bash Leagues]( Creative services agency Kojo has won the creative content account for both Cricket Australia’s men’s and women’s Big Bash Leagues. Kojo Sport will be responsible for creating game day experiences at Adelaide Oval and Optus Stadium in Perth, and creative assets to be displayed across all Big Bash League venues. [READ MORE »]( News [Andrew Denton returns to Seven and Nova for a second season of Interview]( Andrew Denton is returning to Seven for the second season of his show Interview. The new season will begin airing on Tuesday 23 April. It follows off the back of season one which featured a number of guests including Magda Szubanski, Cher, Mick Fanning, Daniel Johns, and Guy Pearce. [READ MORE »]( News [Speed and Clemenger BBDO Sydney win accounts for ModelCo and MCoBeauty]( Clemenger BBDO Sydney has won the creative account for Innovative Brands Group, a holding company which owns cosmetics brands ModelCo and MCoBeauty. Meanwhile, the media buying and strategy account has been given to media agency Speed. [READ MORE »]( News ['The truth builds trust' says News Corp in election-based promotion]( News Corp Australia has launched its election-based marketing campaign, aiming to reinforce to readers its message that ‘The Truth Builds Trust’. The new advertisements also hope to remind advertisers of News Corp Australia’s trusted journalism and ability to deliver on issues that matter most to readers. [READ MORE »]( News [Seven wins Tuesday night with 21.3% audience share]( The ongoing success of Seven News, and My Kitchen Rules having space to breathe in the absence of Married at First Sight, has helped Seven to another Easter non-ratings period win, with the primary channel holding 21.3% of the market share last night. The first half of Seven News brought 1.007m metro viewers to the channel, while the latter half, which airs as Today Tonight in some states, brought in 1.003m. [READ MORE »]( News [Employsure hires Frank Digital to rebuild its digital platform]( Employment relations saleshouse Employsure has conducted a competitive pitch for the redesign and rebuild of its digital platform. Following the pitch process, the brand decided on Jaywing’s digital product agency, Frank Digital. [READ MORE »]( News [Thinkerbell launches 'Art in Micro' campaign for Art Series Hotels]( This weekend Art Series Hotels and Thinkerbell are launching ‘Art in Micro’, an exhibition of micro art available throughout the hotels. When guests check into any of Art Series Hotels’ eight venues, they will be provided with a magnifying glass and catalogue, prompting them to search for the micro art. [READ MORE »]( News [Life-Space Probiotics appoints Dig & Fish to creative account]( Life-Space Probiotics has concluded its competitive pitch process and appointed Dig & Fish as its lead creative agency across Australia and China. The brand’s head of marketing for ANZ, Nick Campion, said it was exciting to work with a smaller network. [READ MORE »]( News [Clemenger BBDO Melbourne promotes Freya Page to group business director for NAB]( Clemenger BBDO Melbourne has promoted Freya Page to group business director. In her new position, Page will be leading the NAB account following her success at leading the Mini Legends campaign and developing the More than Money brand platform. Page will also be responsible for the rollout of Tennis Australia’s brand strategy project. [READ MORE »]( News [Eyeota appoints Andrew Gilbert as ANZ commercial director]( Audience data analytics service Eyeota has appointed Andrew Gilbert as commercial director for Australia and New Zealand. Gilbert has previously worked at Integral Ad Science (IAS), Vodafone and Ikon Communications. [READ MORE »]( SUPPORTED [Robo-journalism is coming – but how will it affect your brand?]( Last month, Mumbrella and Hotwire hosted an exclusive roundtable discussion on the challenges and opportunities of AI-generated reporting. Here, we recap the panel’s findings. Mylan Vu, the managing director of global communications agency, Hotwire, has a theory about how customers have changed in 2019. [READ MORE »]( Major manufacturers already confirmed for Automotive Marketing Summit [Mumbrella’s Automotive Marketing Summit]( is racing back to Sydney on August 8. Take a day out of the office and hear from industry experts as they dive deep on trends, successful marketing campaigns, leading strategy insights and more. Huge brands already confirmed including Volvo, Subaru Australia and Suzuki. [Grab a ticket today and save yourself $100.]( Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [44 new jobs]( F.Y.I. • [Kinderling Kids Radio podcast nominated for Webby Award]( MOST DISCUSSED [Over 1m tune into Foxtel for Game of Thrones season eight premiere]( [ACCC takes Iselect to court for allegedly misleading consumers into paying more for electricity]( ['The iceberg hit the Titanic even if you were partying': the travel industry needs to act now on climate change]( [‘98% of PR fails’: Australian Traveller Media managing director]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](