Howatson takes over Clemenger | 'Just because I'm a mum, am I worth 90k less?' | McCann recruits Spiller and Klonhammer | Game of Thrones premiere ratings | 26 new jobs | NYT CEO slams publishers for cutting newsrooms | New Kiis content director

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Mumbrella360 program continues to expand with more cutting-edge content What’s it really like to produce ground-breaking TV? How can CMOs realistically take a spot on boards? Is style the new currency when it comes to creativity? Are there methods that can guarantee pitch success? These are the kinds of questions [Mumbrella360]( will be answering, and more. New speakers and sessions are continuing to pack the program, [so check out how it’s growing online now.]( Opinion [Just because I’m now a mum, am I really worth $90,000 less?]( Alice Almeida has been working with data for 12 years. She took time off to have a baby, and now has recruiters offering her entry-level jobs for $90,000 less than her previous role, and repeated comments suggesting she’s slowing down her career to focus on her baby. Here, she reveals the grim reality of women trying to return to work in adland, and offers some solutions to the current state of play. In May last year, I stepped away from my leadership position at News Corp as I prepared to become a mother for the first time. [READ MORE »]( News [Chris Howatson to head all of Clemenger Group's Australian agencies]( Clemenger Group is to undergo a major management restructure which will see all of its Australian agencies headed by Chris Howatson, Mumbrella can reveal. The move acknowledges the success of CHE Proximity in the seven years since, at the age of just 27, Howatson took the helm of the merged Clemenger Harvie Edge and Proximity agencies. [READ MORE »]( News [McCann recruits Darren Spiller as CCO, and replaces Adam Lee with Hazelle Klønhammer]( McCann Sydney has appointed Darren Spiller as chief creative officer, and Hazelle Klønhammer as its managing director. Klønhammer takes over from Adam Lee, who departed McCann Sydney as its managing director in September 2018 after three years in the role. [READ MORE »]( SUPPORTED [Robo-journalism is coming – but how will it affect your brand?]( Last month, Mumbrella and Hotwire hosted an exclusive roundtable discussion on the challenges and opportunities of AI-generated reporting. Here, we recap the panel’s findings. Mylan Vu, the managing director of global communications agency, Hotwire, has a theory about how customers have changed in 2019. [READ MORE »]( News [Over 1m tune into Foxtel for Game of Thrones season eight premiere]( The first episode of season eight of Game of Thrones dominated the subscription television ratings, taking the top three spots. Episode one of the final season had 293,680 viewers at 3.20pm, 263,643 at 8.30pm and 193,364 when it premiered at 11am, according to OzTAM’s preliminary overnight figures. 288,000 viewers watched on demand on Foxtel Go, MCN said. [READ MORE »]( News [Industry bodies label government funding for streaming services ‘inexplicable’ and ‘outrageous’]( The federal government’s choice to expand rebates for locally-produced content to include streaming platforms has been slammed by industry bodies Free TV and members of the Make It Australian campaign. The announcement was released last week from communications minister Mitch Fifield, declaring that the policy would be changed to allow streaming platforms to access the tax breaks. The rebates can be applied to location, post production, digital and VFX costs for locally-produced content. [READ MORE »]( News [Publishers who think they can build a business on cutting newsrooms are ‘deluding themselves’: NYT CEO]( New York Times CEO Mark Thompson has slammed publishers which believe they can create a profitable business by slashing numbers in newsrooms. Speaking to Google Australia managing director Mel Silva, Thompson said he doesn’t understand how that can lead to a viable business model. His comments come as several publishers have slashed newsrooms in recent months, including Buzzfeed and Vice. [READ MORE »]( News [Kiis 101.1 Melbourne gets new content director, Tony Aldridge]( ARN has announced Tony Aldridge as content director for Kiis 101.1 in Melbourne where he will work to shape the content strategy for the station. Aldridge has been with ARN since 2018 when he joined as the content director for Mix 102.3 and Cruise 1323 in Adelaide. [READ MORE »]( News ['Nobody puts Granny in the corner': over 50s get naked to protest adland ageism]( Six over 50s have stripped naked to protest advertising’s ageism in Lumen’s latest campaign. Lumen, an over 50s dating app, launched the billboard campaign after almost nine in 10 UK residents aged 50+ said that advertising targeted at them needs to change. [READ MORE »]( SUPPORTED [Register your interest for the unveiling of landmark OOH research in Sydney, Melbourne and Brisbane]( QMS and Neuro-Insight will unveil a landmark neuroscience investigation next month that demonstrates how the attributes of digital large format billboards drive their own unique personalities and influence the brands that advertise on them. Some of Australia’s most senior marketing and agency leaders from the likes of Suncorp, Domain, Renault, Flight Centre Travel Group and Ladbrokes will be on hand to discuss the research findings at exclusive breakfast events in Sydney, Melbourne and Brisbane on May 8, 9 and 14 (respectively). [READ MORE »]( News [‘98% of PR fails’: Australian Traveller Media managing director]( Australian Traveller Media managing director Quentin Long has said that editorial inboxes are proof that 98% of PR fails. Speaking to travel marketers, Long said that a lack of resources and availability means editors don’t get to run the stories they would like to the majority of the time, which is why native content is more successful. [READ MORE »]( News [Nine pushes mastheads ahead of election, reminding consumers 'You Deserve to Know']( The Sydney Morning Herald and The Age have released an election version of their brand and subscriber marketing campaign ‘You Deserve to Know’, which launched in February this year. The election instalment of the campaign intends to highlight the roles both papers play in explaining policies, spin and soundbites to the public. [READ MORE »]( News [Ten releases first podcast offering from 10 Speaks, 'The Professor and The Hack']( Ten has revealed the first podcast offering from 10 Speaks, the audio business announced at the CBS-owned business’ upfronts in October 2018. The Professor and The Hack will feature Ten’s network political editor Peter Van Onselen and national affairs editor Hugh Riminton, and will unpack Australian politics for the average Australian. [READ MORE »]( News ['31% of all visitors to the Maldives were Luxury Escapes customers', according to head of digital content]( Luxury Escapes’ head of digital content and merchandising, Emily Rayner, told Mumbrella’s Travel Marketing Summit that in the past year “31% of all visitors to the Maldives were Luxury Escapes customers”, according to figures provided by the Maldives Tourism Board. Rayner said Luxury Escapes’ diverse range of content and platforms had enabled it to “crack open a destination like that and uncover it and make it accessible to people”. [READ MORE »]( News [Lara Worthington stars in Sheridan's Tonight Makes Tomorrow campaign]( Sheridan has revealed the latest instalment of its ‘Tonight Makes Tomorrow’ campaign, fronted by model Lara Worthington and actor Chris Pang. Lara Worthington – then Lara Bingle – shot to fame in 2006 as the face of Tourism Australia’s ‘Where the bloody hell are you?’ campaign by M&C Saatchi. At the time, Tourism Australia was helmed by now Prime Minister Scott Morrison. He subsequently lost his job at the government body. [READ MORE »]( News [PR agency Theory Crew wins three new accounts]( PR agency Theory Crew has won three new clients: Tilda Rice, Indian curry brand Patak’s and Eloments tea. The new accounts extend Theory Crew’s client list following the additions of Crumpler, Master & Dynamic, Pure and Lifewealth Group in October 2018. [READ MORE »]( News [GSK appoints Weber Shandwick to its social media account]( Weber Shandwick has been appointed as the social media agency of record for GSK Consumer Healthcare. The agency will be responsible for providing social media strategy and management across the GSK Consumer Healthcare portfolio including Voltaren, Panadol, Children’s Panadol, Sensodyne, Polident and Nicabate. [READ MORE »]( News [Nerio Communications appoints Emma Kirkaldy as head of strategic development]( Strategic marketing agency Nerio Communications has appointed Emma Kirkaldy as head of strategic development. Kirkaldy joins Nerio after spending five years as the general manager of Polkadot Communications. Prior to that, she spent five months as an account director at WE Buchan. [READ MORE »]( What’s next for finance marketers after the Royal Commission? The [Mumbrella Finance Marketing Summit]( will feature some of the leading thinkers when it comes to marketing in the finance sector, revealing key trends and insights in an industry that has just been shaken up. The first speakers confirmed come from Bankwest, Yell Creative, the 6am Agency and VMLY&R. Stay tuned, there’s new sessions dropping very soon. [Grab a ticket early to save.]( Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [26 new jobs]( F.Y.I. • [AFL and Kennedy enter partnership for annual China game]( MOST DISCUSSED [ACCC takes Iselect to court for allegedly misleading consumers into paying more for electricity]( [Animated character 'Bluey' features the uses of Blu-Tack in latest Bostik campaign]( [Bachelor in Paradise pulls 539,000 viewers for Alex and Richie reunion episode]( ['The iceberg hit the Titanic even if you were partying': the travel industry needs to act now on climate change]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](