Daily Tele 'recklessly irresponsible': judge | New ADMA boss, again | Kyle and Jackie O audio pulled | Mindshare wins Tourism NZ | Life after MAFS for Nine | 20 new jobs

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Get the inside scoop on Bankwest’s risky “anti-banking” campaign At [Mumbrella Finance Marketing Summit]( you’ll hear from the expert minds behind Bankwest’s risky campaign that paid dividends. While brands scramble to find ways they can get consumers to ‘love’ them, Bankwest decided that this could be achieved by seeing less of them – and so the Bank Less campaign was born. You’re not going to want to miss this session. [Book early to save big.]( News [Telegraph branded ‘recklessly irresponsible’ as judge awards aggravated damages to Geoffrey Rush]( Nationwide News, the publisher of the Daily Telegraph, has been ordered to pay aggravated damages to Geoffrey Rush as a judge branded stories alleging “inappropriate behaviour” by the actor as “recklessly irresponsible journalism of the very worst kind”. Justice Michael Wigney said the publisher had not proved that Rush had behaved inappropriately towards Eryn Jean Norvill, who performed alongside Rush in a Sydney Theatre Company production of King Lear. [READ MORE »]( Opinion [Geoffrey Rush’s victory in his defamation case could have a chilling effect on the #MeToo movement]( A side effect of Geoffrey Rush’s defamation victory is the likely silencing of sexual harassment discussions and reporting, writes Karen O’Connell, an associate professor at the University of Technology Sydney’s Faculty of Law, in this cross-posting from The Conversation. The decision in Geoffrey Rush v Nationwide News, handed down in Australia’s federal court, is the first – and so far, only – legal determination of a case associated with the #MeToo movement in Australia. [READ MORE »]( News [AADL CEO Stephen Porges steps down, replaced by ADMA's Andrea Martens]( The Australian Alliance for Data Leadership, the parent company of industry body ADMA, has seen another change at the top with CEO Stephen Porges replaced by ADMA boss Andrea Martens. Porges’ departure continues AADL’s turbulent period after long standing ADMA CEO Jodie Sangster stepped down in March 2018 and comes after Porges was ordered by the NSW Supreme Court to pay back $941,703 after being found to have acted in a “misleading and deceptive” manner in a share transaction. [READ MORE »]( News [Red Agency secures three Mumbrella Travel Marketing Awards]( Red Agency has backed up its success at the Mumbrella CommsCon Awards by taking home three Mumbrella Travel Marketing Awards at the Four Seasons in Sydney, two of which were won for work with Host/Havas. The agencies took home PR Idea of the Year and the Award for Innovation for their work on Palau Pledge, while Red Agency itself won Travel PR Agency of the Year. Tourism Australia’s Dundee: Son of a Legend Returns also took home two awards. The Tourism Australia marketing team responsible for it won Marketing Team of the Year, while UM with Droga5 took home Best Media Strategy for its work with the campaign. [READ MORE »]( Features [Mumbrellacast: Life after MAFS, Pedestrian founders depart, plus IAB's Gai Le Roy]( What does the TV landscape look like now that Married at First Sight is finally over? Can Ten win back some audience share? Can Pedestrian maintain its voice with the founders exiting? Will WPP be able to reach gender parity by 2021? What’s going on at Domain? All these questions and more are discussed and debated in this week’s Mumbrellacast, which also includes the IAB’s Gai Le Roy joining us in studio to argue that, when it comes to measurement, “panels are sexy again”. [READ MORE »]( Features [What life looks like for Nine after Married At First Sight]( The dinner party is finally over, so what’s next for Nine now that it can no longer rely on Married At First Sight to pull in viewers? Mumbrella’s Hannah Blackiston speaks to Nine’s Michael Stephenson to find out how the network plans to see out the rest of the year. It’s been called a monster, a behemoth and a juggernaut, but Nine’s reality ratings topper Married At First Sight has ended. Alongside the Australian Open, the show delivered Nine its biggest start to the year in OzTAM history and now the question on everyone’s lips is whether the momentum can be carried throughout the rest of the year. [READ MORE »]( News [Mindshare wins $35m Tourism New Zealand account as global media partner]( Tourism New Zealand has appointed Mindshare as its global media agency partner, an account worth around $35m, to deliver campaign material to potential visitors worldwide. Media strategy and buying spend is the largest single investment Tourism New Zealand makes annually, with the Mindshare partnership to begin on 1 July. [READ MORE »]( Opinion [It’s the end of the word as we know it, and I feel fine]( Ian Perrin, chief accelerator at Speed, calls bullsh*t on the negative headlines about the advertising industry and agency landscape. If this is the end of the world, he says ‘bring it on’. They often say that countries can talk themselves into a recession, and the same can be said about the advertising business. Based on the commentary I have read over the past few months, we are doing just that. Never in my career have I read so many opinion pieces, statements, and commentary about the dire state of advertising, and, of course, agencies. [READ MORE »]( News [Kyle and Jackie O Show 'dumped' during Bachelor in Paradise abortion discussion]( A discussion about Alex Nation and Richie Strahan, two Bachelor in Paradise contestants, has led to the audio being dumped on the Kyle and Jackie O Show on ARN’s Kiis FM. In the audio, which has been heard by Mumbrella, Kylie Sandilands references the discussion between Nation and Strahan on Bachelor in Paradise which Ten aired unedited on split-screen. Sandilands said “spoiler alert: abortion”, shortly after which the breakfast show was cut off. [READ MORE »]( News [Clemenger BBDO Sydney named Agency of the Year at AWARD Awards]( Clemenger BBDO Sydney has been named the Agency of the Year at the 40th annual Australasian Writers and Art Directors Association (AWARD) Awards, while BBDO took home Network of the Year. Clemenger BBDO Sydney also secured seven Gold Pencils, six of which were for its Ducking Autocorrect campaign. [READ MORE »]( News [Mediacom promotes Ben McCallum to Sydney managing director]( WPP AUNZ’s Mediacom has announced the promotion of Ben McCallum to managing director, Sydney, from his former position of general manager, Sydney. The new role is effective immediately and sees McCallum take on leadership responsibility for new business, strategic partnerships and product development. [READ MORE »]( News [Marketforce to launch new Darwin agency, led by Carly Rapley]( Marketforce has announced it will launch a new agency called Marketforce North, based in Darwin, in a joint venture with Coleman’s Printing. The new agency will be led by Carly Rapley and open in May. [READ MORE »]( News ['The iceberg hit the Titanic even if you were partying': the travel industry needs to act now on climate change]( Carolyn Childs, CEO of mytravelresearch.com, has warned the travel industry that it’s no longer innocent when it comes to climate change. “We have 10 years to save the planet,” Childs told Mumbrella’s Travel Marketing Summit. [READ MORE »]( News [Seven drops court proceedings against ACMA over Sunrise Indigenous adoption segment]( Seven has dropped court proceedings against the Australian Communications and Media Authority over Sunrise’s ‘Hot Topics’ segment on Indigenous adoption. Last year, ACMA ruled the segment, which aired on 13 March 2018, was in breach of the Commercial Television Industry Code of Practice as it was inaccurate and provoked racial contempt. [READ MORE »]( Have you checked out Mumbrella360’s masterclass sessions? The [Mumbrella360]( masterclass sessions are among the most popular sessions on the program, and the first topics have already been locked in. From making hit podcasts to finding out where genuinely creative ideas originate, come along and hear from ABC, The Ideas Business, Metric Labs and Blockchain Collective and more, who will leave you with practical tips and tools. [Check out the program now.]( News [The Guardian and Buzzfeed see substantial growth in March February Digital Content Ratings]( Both The Guardian and Buzzfeed saw significant growth over the month of March according to the latest Nielsen Digital Content Ratings. The Guardian had a 29% growth in unique audiences month on month to 5.38m, pushing it above Yahoo and placing it sixth on the list of top ten publishers. [READ MORE »]( News [Seven wins Thursday night with a strong news and AFL performance]( Seven has continued to win Thursday nights, holding 21% of the channel share and 32.6% network share last night, with both Seven News and Seven’s AFL delivering strong figures. Seven News was the most watched program for the evening, 966,000 metro viewers tuned in to the first half hour and 860,000 for the second half hour (which broadcasts as Today Tonight in some cities). [READ MORE »]( News [RACGP ad campaign urges government to fund healthcare this election]( The Royal Australian College of General Practitioners (RACGP) has launched an ad campaign for the upcoming federal election, calling for patients to have access to high quality healthcare. The RACGP represents over 40,000 doctors and is the peak body for general practice. [READ MORE »]( Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( News [Siteminder appoints Mark Renshaw as CMO]( Australian hospitality customer acquisition platform SiteMinder has appointed Edelman’s former global chair of brand practice, Mark Renshaw, as chief marketing officer. Prior to Edelman, Chicago based Renshaw spent 12 years with Leo Burnett in roles including chief digital and innovation officer. [READ MORE »]( News [Starcom partner with Visa and Seven West Media for Australian-first smart home study]( Publicis-owned media agency Starcom has announced plans to take over four Australian households and transform them into connected smart homes as part of a research project to reveal how smart technology will change consumer behaviour and the commercial opportunity that will uncover for brands. Starcom has partnered with Visa and Seven West Media on the project, with Samsung also involved, to guide the direction of the research and provide additional insight for the study. [READ MORE »]( News [Animated character 'Bluey' features the uses of Blu-Tack in latest Bostik campaign]( Bostik has launched a new campaign to remind Australians of the endless uses of Blu-Tack. The campaign asks ‘What kind of tacker are you?’ showing Blu-Tack can by used by people of all ages, including ‘Tidy Tackers’, ‘Party Tackers’ and ‘Little Tackers’. [READ MORE »]( Jobs [20 new jobs]( F.Y.I. • [Starts at 60 wins Australian final of Startup World Cup]( • [Sitchu partner with Belle Property to launch suburb search tool]( MOST DISCUSSED [Men who stare at women on public transport called out in Respect Victoria campaign]( [Fiorella Di Santo joins Medium Rare as chief operating officer]( [Jason Chuck to lead consumer marketing and publishing at Domain with new CCO role]( [Dataxu appoints GumGum sales boss Shane Hanby as country manager]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](