What’s holding back creative agencies? | Labor promises ABC funding revival | Rushed streaming law see industry backlash | Mumbrellacast: What the Droga5 deal means | 50 new jobs | New digital chief for ARN

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Time is nearly out - $600 savings on Mumbrella360 tickets ends Monday Before you head off for the weekend, have you snagged your ticket discount for [Mumbrella360]( yet? Returning on June 4 – 6, come and spend three days to truly challenge your thinking. Nothing comes close to this gathering in Australia of the brightest minds across the media and marketing industry. Get ready to be impressed, get inspired and perhaps be a little intimidated. [Book by Monday to save $600.]( It’s your last chance. Features [Industry360: What's holding Australian creative agencies back?]( Industry360 gives Mumbrella readers a top-line view on what’s really going on in the media, marketing and advertising industries. This week we pose some tough questions to Host/Havas CEO Laura Aldington, and WhiteGrey CEO Lee Simpson about why Australian creative agencies aren’t doing better work, and if media and creative are destined to come back together. [READ MORE »]( Features [Mumbrellacast: Accenture buys Droga5, adland’s pregnancy problem; Meet Mercer and Bell]( On this week’s Mumbrellacast, we cast our minds back to a time two decades ago, when Nick Mercer and David Bell were planning the launch of their shiny new customer experience agency. They named it Mercerbell. In the news chat, we discuss Accenture’s next creative acquisition in the form of Droga5, give our take on Ten’s next Bachelorette, and get to the bottom of adland’s pregnancy problem. [READ MORE »]( News [Industry groups attack government over internet streaming bill]( Industry groups have been united in their condemnation of the government’s ‘abhorrent content’ legislation, slamming the lack of consultation and its failure to address ‘hate speech’. The bill, supported by the opposition Labor Party, was necessary because of Facebook’s lack of action following the Christchurch terrorist attack, Attorney-General Christian Porter claimed. [READ MORE »]( Opinion [New livestreaming legislation fails to take into account how the internet actually works]( In response to the live streamed terror attack in New Zealand last month, new laws have just been passed by the Australian Parliament. These laws amend the Commonwealth Criminal Code, adding two substantive new criminal offences. [READ MORE »]( News [Labor promises more ABC funding if it wins election]( Labor leader Bill Shorten has promised a $13 million boost the ABC’s regional and emergency broadcasting service along with committing to restore the national broadcaster’s funding should the ALP win this year’s federal election. Shorten’s commitment, made in his budget reply speech, follows the government allocating $43.7m in funding for news and regional affairs announced earlier this week. [READ MORE »]( News [ARN appoints Rich Howells as national digital commercial director]( Australian Radio Network (ARN) has announced Amobee’s group operations director for APAC, Rich Howells, will take on the role of national digital commercial director from next week. Howells’ appointment is part of ARN’s wider commercial restructure, which comes in the wake of the departure of CEO Rob Atkinson, and Conversant Media being folded into the company. [READ MORE »]( News [Wavemaker appoints Victoria Brennan as head of technology platforms]( WPP AUNZ owned media agency Wavemaker Australia has promoted Victoria Brennan to the newly created role of head of technology platforms. A GroupM stalwart, Brennan joined the group in 2011 as a digital assistant with Mediacom Manchester before moving to Mediacom Australia as a digital manager two years later. [READ MORE »]( News [Corinne Moth departs Vizeum to become business director at OMD]( Vizeum’s national head of client solutions, Corinne Moth, has departed the media agency after seven years. Moth will be joining OMD as business director of the Qantas and Estée Lauder accounts, becoming a member of the Sydney leadership team. [READ MORE »]( News [Mitsubishi launches 'nothing can frighten a Triton' campaign]( Mitsubishi Motors Australia and Richards Rose have unveiled their latest campaign, ‘nothing can frighten a Triton’. The launch sees a friend take two-time Dakar Rally champion Toby Price for a ride in a Triton that’s reminiscent of a ghost train. [READ MORE »]( Dr Mumbo [Dr Mumbo: Australia's biggest tosser uses another lifeline]( Few things in life are more of a dead cert than the fact that Eddie McGuire will say something foolish, cause great offence, apologise a number of times with increasing effectiveness, and get away with it. The latest incident being McGuire’s AFL commentary howler over the coin toss at Friday night’s Sydney Swans – Adelaide Crows game. [READ MORE »]( News [Seven's AFL coverage delivers Thursday share win]( Seven’s AFL coverage and strong news ratings helped it secure both a channel and network share win for Thursday night. The AFL coverage of the Adelaide Crows and Geelong Cats game averaged 675,000 metro viewers, with that number rising to 876,000 when combined with regional viewers. [READ MORE »]( Opinion [The lessons we've learned on making videos go viral]( Michael Langdon, founder of eCommerce video agency Levity, breaks down the elements of successful viral videos and finds a few common factors in what gets traction online. Viral videos: It’s the jewel in the crown of any company’s marketing strategy, right? Wrong. Up until a couple of years ago, one of the most common requests from companies requiring video content was, “How can we make it go viral?” [READ MORE »]( News [OMA reports a 5.9% boost in out of home revenue for first quarter of 2019]( The out of home industry has reported an increase of 5.9% on net media revenue year-on-year for the first quarter of 2019, according to the Outdoor Media Association. The industry posted a net media revenue of $214.9 million for the first quarter of 2019, up from $203.1 million on 2018. [READ MORE »]( Opinion [I, marketer: what AI means for the industry]( Marketers need to take advantage of the data they collect and begin to use AI strategically, argues Alex Cleanthous. We’ve been hearing it for years: AI is going to change everything. [READ MORE »]( News [Regional media owners unite to attract more media agency dollars]( Media owners operating in regional Australia have pitched themselves to media agency big wigs and buyers, with a campaign and event to frame regional Australia as an affluent, influential and aspirational market they should be trying to reach. During the launch event in Sydney, the collective known as Boomtown – a collaboration between Southern Cross Austereo, Win, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters – said 36% of Australians live in the regions, but they only attracts 10% of media agency budgets. [READ MORE »]( Opinion [Four millennial trends brands need to know about]( After surveying more than 1,200 millennials, Tom McGillick and Mark MacSmith claim they’ve uncovered four trends that give brands an insight into Australians aged 18-36. What’s up with Australian millennials? You can’t live with them, but the economy can’t live without them. After completing Australia’s most comprehensive study into Australian millennials we discovered four new trends that are influencing Millennial attitudes and behaviour in Australia. [READ MORE »]( News [Cash back app Retail Rewards Club rebrands to Ker-ching]( Cash back app Retail Rewards Club has rebranded to Ker-ching, in a project led by Matterhorn Communications. The project comes after Matterhorn added Ker-ching’s marketing account to its client list in March. [READ MORE »]( News [News Corp reveals new website for Australia’s Best Recipes]( News Corp has unveiled its new website for Australia’s Best Recipes, the second biggest Australian food site behind taste.com.au. The website’s relaunch, previewed at News Corp’s recent Come Together roadshow, features a new look and feel, along with the content of convenient and affordable recipes. [READ MORE »]( Just hours left to enter the Sports Marketing Awards Does your marketing team, agency or campaign deserve an MVP nod this year? Be sure to get your entries in by midnight tonight for [Mumbrella’s Sports Marketing Awards.]( With a total of 12 categories for marketing teams, imaginative and for-cause campaigns, agencies ahead of the curve, great sponsorships and activations and more, [get it in now for a shot at industry-wide recognition.]( Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [50 new jobs]( F.Y.I. • [The Association of Market and Social Research Organisations launches Research Industry Leadership Awards]( • [BCM makes two appointments to creative team]( MOST DISCUSSED [Droga5 sells to Accenture Interactive]( [Ten picks Gogglebox star Angie Kent as next Bachelorette]( [Westpac and Mamamia launch podcast for women going through divorce]( [DDB hires managing director of Y&R Sasha Firth as managing partner]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](