Atomic 212 MD exits | DDB reveals new identity | New top marketer at 7-Eleven | Why the world needs more ad agencies | Alice Workman joins The Oz | WE Buchan restructures | 51 new jobs

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Tourism New Zealand confirmed for Mumbrella’s Travel Marketing Summit In late 2017 Tourism New Zealand launched a powerful and emotive campaign entitled #KiaOraNZ. At [Mumbrella’s Travel Marketing Summit]( you’ll get the chance to hear from the leading marketers behind the campaign as they share all. From video use to social media and how they generated authentic stories, you’ll get key lessons learned from the campaign. [Book today.]( News [Atomic 212 managing director Ian Czencz exits]( The managing director of Atomic 212, Ian Czencz, has resigned. Czencz joined the agency in 2018 from Blue 449, where he had been chief strategy officer. James Dixon, founding partner, will now be taking on management of Atomic 212’s Sydney office, alongside chairman Barry O’Brien, general manager Tom Sheppard and managing director of Melbourne, Claire Fenner. [READ MORE »]( Opinion [The copywriting for Grill’d's new vegan burgers is smart marketing]( Grill’d has made a smart decision in how it has marketed the new Beyond Burger patties, explains Josh Berg. Grill’d has announced the introduction of the Beyond Burger patty for four of its most popular burgers, a plant-based alternative to a regular meat patty. [READ MORE »]( News [Learn how to create a killer podcast from the ABC at Mumbrella360 Masterclasses]( Mumbrella360’s first Masterclass sessions have been announced, led by a detailed class on crafting great podcasts. ABC Audio Studios manager Kellie Riordan will be joined by group marketing manager Alice Hamilton to illustrate how human-centred design should play a major role in the creation, development and distribution of podcast content. [READ MORE »]( News [Former Buzzfeed political editor Alice Workman joins The Australian]( Former Buzzfeed political editor Alice Workman has joined The Australian, Mumbrella can reveal. Workman was one of the Australian journalists culled by Buzzfeed in its global round of redundancies earlier this year. [READ MORE »]( Opinion [Why the world needs more ad agencies]( The world needs more ad agencies, according to Nick Cummins, creative partner at The Royals. His presentation at Adfest Pattaya detailed the hows, whys, dos and don’ts of setting up an agency, Ravi Balakrishnan reports. [READ MORE »]( News [DDB unveils new 'timeless and timely' visual identity]( Creative agency DDB has a new logo, which it says captures the essence of the agency and its people. DDB said other agencies are commoditising their names, while also turning away from their founding principles and visions. To push back against this, DDB’s new logo includes the agency’s full name, Doyle Dane Bernbach. [READ MORE »]( News [WE Buchan announces leadership restructure, with new executive vice president and CEO]( Public relations firm WE Buchan has announced the promotions of Rebecca Wilson and Gemma Hudson, who will take on enhanced leadership roles. From April 1, CEO Rebecca Wilson will expand her remit to oversee Australia and Singapore as executive vice president. She will also join WE Communications’ newly-formed global leadership team. Current managing director Gemma Hudson will be elevated to CEO and oversee operations in Australia. [READ MORE »]( News [7-Eleven appoints Myer's Adam Jacka as head of marketing communications]( Myer’s senior marketing manager, Adam Jacka, has moved on to 7-Eleven, where he has taken on the role of head of marketing communications. He announced his departure from the retail giant last week, noting he was both proud and grateful for what he had achieved with the brand. [READ MORE »]( News [History Will Be Kind wins Etihad Airways Australia account]( Etihad Airways has appointed History Will Be Kind as its communications partner in Australia. History Will Be Kind will be responsible for helping to further build the airline’s profile in the market and growing its share of voice across both consumer and trade channels. [READ MORE »]( News [Medibank ad resembling news content breached code of ethics, says watchdog]( A Medibank TV ad, in which a Medibank ‘reporter’ performed a news-style report, breached the AANA code of ethics according to Ad Standards. A complaint about the ad claimed it was misleading due to the placement of the Seven logo, and therefore an attempt to “masquerade” as a Seven News report. [READ MORE »]( News [Starcom's Josh Alvarez crowned 'Media voice of Sydney' in karaoke battle]( The Sydney winner for Nine’s The Voice Ultimate Live Band Karaoke Battle has been crowned. Starcom’s Josh Alvarez beat out seven other media agency singers after taking on classics Superstition and Don’t Go Breaking My Heart. [READ MORE »]( News [Married At First Sight finds new series high with 1.685m metro viewers]( Nine’s reality juggernaut, Married At First Sight, is showing no signs of slowing down, hitting another series high with 1.68m metro viewers tuning in to last night’s episode. When combined with regional figures, this gave MAFS a total reach of 2.270m. [READ MORE »]( News [Our Watch releases new guidelines for reporting on violence against women]( Our Watch has released new guidelines to support Victorian journalists reporting on violence against women and their children. The guidelines, called ‘how to report on violence against women and their children’ provide practical tips for Victorian reporters, editors and news directors on how best to present information in stories where violence is gendered. [READ MORE »]( News [Ten partners with Screen Australia to launch 'Out Here' initiative for LGBTQI+ awareness]( Ten has partnered with Screen Australia to launch Out Here, an initiative which provides grants to produce documentaries focused on LGBTQI+ diversity in rural and regional communities. The initiative encourages storytellers to apply for one of three grants up to $80,000 to help develop projects around being LGBTQI+ in country towns. The successful documentaries will then be broadcast on Ten ’s digital streaming platform 10 Play. [READ MORE »]( News [Starts at 60 raises further $2.7m from investors and Seven West Media to expand travel business]( Publisher and e-commerce business Starts at 60 has announced it has raised $2.7m to support the expansion of its travel business, Travel at 60. Existing shareholder Seven West Media, as well as new investors Queensland Business Development Fund, Hollard Insurance, the QUT Bluebox and private investors contributed to the capital raising. [READ MORE »]( News [Digital marketing agency Impressive opens Texas office led by Russ Macumber]( Melbourne-based digital marketing agency Impressive has expanded its business to the USA, opening an office in Austin, Texas. The Texas office will be led by senior digital sales strategist Russ Macumber. [READ MORE »]( News [MAFS powerhouse helps Nine win another ratings week]( Episodes 29, 30, 31 and 32 of this season of Married At First Sight once again helped Nine to a ratings week win. The episodes were the most-watched programs of the week on free-to-air television, commanding metro audiences of 1.477m (Sunday), 1.463m (Wednesday), 1.351m (Monday), and 1.305m (Tuesday), taking the primary channel to a 23.5% audience share. [READ MORE »]( News [Think TV's head of communications and content, Dominic White, departs]( The role of head of communications and content within industry advocacy body Think TV has been made redundant, with Dominic White finishing up on Friday. White was CEO Kim Portrate’s first hire back in 2016, and was charged with managing media relations and creating exclusive content to further Think TV’s mission of promoting commercial television’s scale and effectiveness. [READ MORE »]( News [Former Seven Perth MD appointed to Australia Council]( The Morrison Government has appointed Tina Arena AM and Mario D’Orazio as members of the Australia Council Board for three year terms. D’Orazio recently retired from the position of managing director of Seven Perth following a long and distinguished career in the media as a journalist, broadcaster and executive. He was in the position for seven years. [READ MORE »]( News [Ten partners with customer engagement platform Braze]( Ten has announced a partnership with global customer engagement platform Braze. Through the partnership, Ten will be able to engage with its audience through digital marketing channels across email, web and mobile. This will include messaging through push notifications and targeted email newsletter communication. [READ MORE »]( News [Australian veterans featured in RSL Queensland's new campaign ahead of ANZAC Day]( RSL Queensland has revealed an emotional campaign ahead of ANZAC Day titled ‘Shoulder to shoulder, always’. Created by Rumble Creative, the 45-second cinema spot features the two Australian veterans travelling to a dawn service. [READ MORE »]( News [Direct-to-consumer contact lens subscription service Dimple launches with Spotify ads]( Australian direct-to-consumer contact lens subscription service Dimple has launched, and is raising brand awareness with audio spots to run across Spotify. Dimple claims to be Australia’s first online direct-to-consumer contact lens brand. [READ MORE »]( Only two weeks left to snag a discount on Mumbrella360 tickets Kicking off June 4 – 6, be sure to lock in your seat to join the entire media and marketing world at [Mumbrella360.]( Inspiring sessions will keep you on the edge of your seat, detailed masterclasses will take you deeper with practical tools, formal networking opportunities give you a chance to really connect, and so much more. Book by April 8 – just two weeks away – to save a huge $600. [Book today.]( Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [51 new jobs]( F.Y.I. • [Now Australia appoints three new directors to its board]( • [Daylight Agency launches Baristas for Baristas platform with client Almond Breeze]( MOST DISCUSSED [News Corp boss defiant as demonstrators plan to protest 'racist' media]( [Dancing With The Stars fails to give Ten the edge over the ABC]( [Australian Radio Network announces new appointments amid restructure of commercial team]( [Adland thrown government lifeline, with four-year visas to help cover skills shortage]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](