BMF and Clems win Tasmania | Seven's African gangs broadcast ruled 'inaccurate' | Nine shakes up sales team | Bauer sells Money | First AFL clash draws crowds | 13 new jobs

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Mumbrella Awards entries close at midnight. Have you got what it takes? Entries are due by midnight for the [Mumbrella Awards.]( From campaigns built on insights to the ads that really cut through, marketing teams shining, agencies making new ground, production companies standing out and so much more, you won’t want to miss the chance to get recognised by Australia’s most respected media and marketing awards. [Make these final hours count and enter now.]( News [Seven’s African gangs broadcast was 'inaccurate', rules ACMA]( The Australian Communications and Media Authority has ruled that Seven’s current affair program Sunday Night breached guidelines in a broadcast on July 8 2018 about ‘African gangs’. The ACMA investigation found a claim broadcast in the program was inaccurate and in breach of the Commercial Television Industry Code of Practice. [READ MORE »]( News [BMF and Clemenger BBDO Sydney win Tasmania pitch]( Tourism Tasmania has appointed BMF and Clemenger BBDO Sydney to promote Tasmania as a premium destination. BMF has been appointed the lead creative agency, with Clemenger as the lead digital agency. [READ MORE »]( Features [Mumbrellacast: Speed's Ian Perrin on the importance of stuffing up]( On this week’s Mumbrellacast, Speed’s Ian Perrin chats to us about slow-moving media agencies, the history of Naked, and the importance of stuffing up. In this week’s news chat, we cover the broadcast of the Christchurch terrorist attack, which is currently being investigated by ACMA. Plus, we dig into Woolies’ new stand-alone media business fronted by former Adshel CEO Mike Tyquin, WPP boss Mark Read’s comments about his agency’s problems, and Ten’s Pointless replacement. [READ MORE »]( News [Pippa Leary to step down as MCN chief sales director Nick Young returns to Nine]( Nick Young, MCN’s chief sales director, has joined Nine as director of digital sales, replacing Pippa Leary who is stepping down from her role to focus on her board roles. The move is a return to Nine for Young, who was NineMSN’s group sales manager for two years before becoming MCN’s digital sales director in 2011. [READ MORE »]( News [Bauer Media announces sale of Money magazine to Rainmaker]( Bauer Media has announced the sale of Money magazine and its associated assets to financial services research house Rainmaker. The final edition produced by Bauer will be the April issue. Bauer Media ANZ CEO Paul Dykzeul said the sale was due to a desire to focus on ‘core consumer brands’. [READ MORE »]( News [Isobar CEO Konrad Spilva to step down]( Konrad Spilva, CEO of Isobar Australia and Dentsu Aegis Network’s local head of innovation, is to step down after 18 years with the business. Spilva began his career as a founder of digital creative agency, Visual Jazz, which merged with Isobar in 2012. The merger saw him appointed managing director ANZ for the Dentsu Aegis Network-owned company. [READ MORE »]( News [First AFL clash of the season brings 728,000 metro viewers to Seven]( Seven’s first AFL game of the season has secured 728,000 metro viewers, up 6% from 664,000 for the same match last year. The game also gave Seven a 39.2% share in Melbourne, a 14.4% increase year-on-year. It was the most watched non-news program and helped Seven knock Nine off the top spot in the daily share, something Nine has enjoyed almost exclusively since the beginning of Married At First Sight, which doesn’t air on Thursday nights. [READ MORE »]( News [Aldi's pasta sauce jab resulted in Leggo's marketing overhaul, says Simplot marketing boss]( The general manager of marketing for leading food manufacturer Simplot has spoken of the challenges faced by Leggo’s when an Aldi ad implied that all pasta sauces are the same. Speaking at Mumbrella’s Retail Marketing Summit, Suzanne Harman explained how the 100-year-old Italian sauce brand changed its game plan when Aldi told consumers ‘not to waste their life in the sauce aisle’ and that they should make their decisions based on price. [READ MORE »]( Sponsored Post Get your ticket now for the Walkley Fund for Journalism Dinner in Sydney on Friday April 5. The Walkley Foundation’s major fundraiser directs money raised through ticket sales, donations and auctions into the[ Walkley Public Fund]( (which supports public interest journalism through[grants](). Your[ $165 ticket]( includes dinner, drinks and entertainment. Hear from stellar Australian journalists including: Kerry O’Brien, Joanne McCarthy (Newcastle Herald), Caro Meldrum-Hanna (ABC), Helen Pitt (SMH), Mark Burrows (Nine), Hedley Thomas, (The Australian) and Peter Van Onselen (Ten). When: Friday April 5 Where: Ivy Ballroom, Sydney RSVP:[ Click here to buy your ticket by March 27]( Tables: Email barbara.blackman@walkleys.com News [Target was 'car crash waiting to happen' says retailer's head of CX]( Target’s head of brand communications and customer experience has said Target was like a “car crash waiting to happen” before it transformed how it thought about itself and its customer: mums. Speaking at Mumbrella’s Retail Marketing Summit, Nicole Gillard pointed to how the media had described the last few years in retail as ‘Aussie retail carnage’. [READ MORE »]( News [PepsiCo's Felecia White says retailers have a lot to learn from plastic bag ban]( Retailers should take note of Woolworths and Coles’ single use plastic bag ban, PepsiCo’s head of consumer insights and strategy, Felecia White, has told an audience of retail marketers. Speaking at Mumbrella’s Retail Marketing Summit, White was asked where she sees organisations being able to drive change. She pointed to the way Australia’s major supermarkets handled the plastic bag ban as an example other retailers should pay attention to. [READ MORE »]( News [Look beyond algorithms and learn from publishers' mistakes, retailers told]( Retailers risk repeating the mistakes of the media industry if they rely on algorithms and allow companies like Amazon to dominate their markets, Clean Thinking founder James Greet told a conference in Sydney. Rather than relying on algorithms and programmatic offerings, which allow the tech giants to dominate industries, Greet and co-founder James Skykes described how retailers need look beyond seeing customers from a transactional view and start build relationships with them. [READ MORE »]( News [OMD Melbourne's Alex Smith joins Carat as client lead]( Alex Smith – who was the client lead for Coles and Target at OMD Melbourne, where she was also managing partner – is switching agency groups, joining Dentsu Aegis Network’s Carat as client leader. Smith was previously general manager at UM Worldwide, and moved across to OMD when the Coles account switched hands back in 2016. [READ MORE »]( News [Sustainable retail leaders hit out at supermarkets wrapping veggies in plastic]( Sustainable retail leaders, including Nike’s former environmental consultant, have criticised supermarkets wrapping vegetables in plastic. Speaking on a panel about ethical retailing at Mumbrella’s Retail Marketing Summit, moderator Adam Donnelly, chief strategy officer at RXP, asked why supermarkets are still using plastic wrapping on vegetables when they know it isn’t environmentally friendly. [READ MORE »]( Opinion [In 2019, are viral publicity stunts fake news?]( Studies have shown that staged publicity stunts can be the quickest way to generate interest around a product or brand, but is it worth potentially sacrificing your reputation? David Sawicki looks at the pros and cons. Fake news is not a new concept and, contrary to popular belief, certainly not one that was coined around the most recent US Presidential election. [READ MORE »]( News [‘There are so many chances to let people down’ in-store, says The Warehouse Group CMO]( Jonathan Waecker, CMO of The Warehouse Group NZ, has told an audience of retail marketers that although there are “so many chances to let people down”, the group will never give up on its retail stores. Speaking at Mumbrella’s Retail Marketing Summit, Waecker said that the company made a choice to focus on physical stores because that’s where the majority of their sales come from, but in doing so realised they were facing more challenges in providing good customer experience. [READ MORE »]( News [Australian Radio Network announces new appointments amid restructure of commercial team]( Australian Radio Network has announced a series of new appointments and internal promotions as part of a restructure of its national commercial leadership team. Melbourne sales director Nick Flood has been promoted to national direct sales director. In this role, he will continue to lead the Melbourne team as well as working closely with ARN’s direct sales leaders in other markets. [READ MORE »]( Opinion [A blended model should be agencies' answer to the full time vs freelance debate]( To find a sweet spot, agencies need to take advantage of the stability and consistency of full time staff and support them with the best freelance talent, argues INVNT’s Stephen Horsley. What’s that age old saying? Ah yes, the grass is always greener on the other side. It’s certainly true for full timers and freelancers. Permanent employees have job security, paid leave, and they set and uphold an agency’s standards of work, which is ultimately very rewarding. Freelancers, on the other hand, are their own boss, privy to flexible work hours (although some agencies also have flexible conditions), and able to pick and choose projects and agencies. [READ MORE »]( News [Sweat-worthy moments feature in Maximus' new campaign]( Maximus aims to target Australians outside of the sporting arena with its new campaign, ‘Sweat Happens’, marking a shift in their brand positioning. The campaign highlights sweat-worthy moments including accidentally sending private text messages to your boss or watching a sex scene with your parents. [READ MORE »]( News [Nielsen launches location targeting platform]( Global measurement company Nielsen has announced the launch of a geospatial platform called GeoCMV Explorer. Nielsen says the platform, in partnership with RDA Research, will allow advertisers, agencies, publishers and sports bodies to make more accurate marketing decisions through access to a location-based planning tool and audience profiles. [READ MORE »]( News [Signature Media appoints Andrew Conway executive editor of Signature Luxury Travel & Style]( Signature Media has appointed Andrew Conway as executive editor of Signature Luxury Travel & Style, adding to its travel writing team. Conway is a former travel editor of The Sydney Morning Herald and The Sun-Herald, editor of America’s Ocean Home magazine and founding editor of Luxury Travel Magazine. [READ MORE »]( News [Shake It Up Australia launches emotive campaign to raise awareness for young onset Parkinson's]( Parkinson’s disease research organisation Shake It Up Australia has launched a new campaign, leading up the annual Pause 4 Parkinson’s fundraiser in April. The television spot features Parkinson’s suffers sharing their stories to raise awareness for young onset Parkinson’s disease. [READ MORE »]( Join Australia’s PR and communications industry on Thursday At [Mumbrella CommsCon,]( Australia’s PR and comms world is set to gather and tackle the biggest debates, taboos, issues and more in the industry. Join teams from ALDI, Bunnings, Eleven PR, Australia Post, FleishmanHillard, Disney, Commonwealth Bank, Sydney Trains, Tourism Australia, One Green Bean, Deloitte, BBC Studios and more on Thursday. [Grab your tickets today.]( Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [13 new jobs]( MOST DISCUSSED [Ten replaces Pointless with Celebrity Name Game, fronted by Grant Denyer]( [News Corp boss defiant as demonstrators plan to protest 'racist' media]( [Dancing With The Stars fails to give Ten the edge over the ABC]( [Lion banishes blokes and banter in Hahn Ultra Crisp beer campaign]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](