Pac Mags restructures | Mastermind host revealed | Vice and Buzzfeed 'believed their own hype' | Overseas visas approved for adland | The problem with tattoos | 37 new jobs

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Enter Mumbrella’s Sports Awards for less. Get it in by next Friday. Have you been reigning supreme in the sports marketing arena over the past year? Are you pushing boundaries? Hitting sixes? Rewriting the marketing rulebook? If so, go for gold and get your entries in for [Mumbrella’s Sports Marketing Awards.]( The first entry deadline is only a week away, so see where you qualify over the 12 categories and [get started on your entries.]( News [Pacific Magazines restructures commercial team, creates new insights division]( Pacific Magazines has announced a restructure of its commercial team, including several promotions and two redundancies. The restructure is aimed at helping the company drive deeper and more effective client and agency partnerships and better leverage insights and data into new revenue, it said. [READ MORE »]( News [Vice and Buzzfeed 'started believing their own hype', says Guardian boss]( Some of the commercial woes faced by companies like Vice and Buzzfeed may be because they started to believe their own hype, the boss of The Guardian has said, as he revealed his own company is now “out of danger”. Speaking at the Advertising Week Europe conference in London, Guardian Media Group CEO David Pemsel was asked about the 2,500 or so media jobs cut so far this year by digital publishers including Buzzfeed and Vice. The cuts included a large proportion of Buzzfeed’s Australian news team. [READ MORE »]( News [SBS reveals Jennifer Byrne as Australia’s Mastermind quizmaster]( Mastermind will be returning to Australian screens after a 34-year absence, with SBS selecting TV host and journalist Jennifer Byrne as quizmaster. The show will see Byrne take the iconic Mastermind chair and give contestants two minutes to answer as many questions as possible on their chosen specialist subject. [READ MORE »]( News [Adland thrown government lifeline, with four-year visas to help cover skills shortage]( The Media Federation of Australia (MFA) and Communications Council have welcomed the introduction of a five-year labour agreement for the advertising industry. Under the Advertising Industry Labour Agreement (AILA), approved businesses in the industry will be able to sponsor overseas workers for roles that cannot be filled by the local market. [READ MORE »]( Dr Mumbo [Dr Mumbo: What Richard E. Grant and Pureprofile CEO Nic Jones have in common]( And so to Advertising Week Europe, where Oscar-nominated actor Richard E. Grant sat down with Empire editor-in-chief Terri White to discuss, among other things, his fan worship of Barbara Streisand. Sharing his love for all things Babs prompted an audience question from Pureprofile CEO Nic Jones, who wondered aloud whether having a tattoo constituted the acceptable face of fandom. [READ MORE »]( Opinion [What we learned about programmatic from studying the ads.txt files of Australia's top domains]( Automatad’s Vamsi Krishna and Rasheed Ahamed had been wondering about the state of programatic selling in Australia – so they decided to take things into their own hands. Zenith’s latest programmatic marketing forecast predicts over two-thirds of Australian digital display ad spend will be bought through programmatic platforms by 2020. The report also expects that the total programmatic ad spend will rise to $2.92bn by next year. [READ MORE »]( News [Tourism Malaysia calls a global pitch to meet ambitious revenue goals for 2020]( Tourism Malaysia is on the hunt for creative agency partners from across the globe. It has also called for a media pitch covering Asia-Pacific, the United States and Europe, with the assignments locked in for a two year period. The pitch tender also includes a nine-month long digital marketing campaign for the European market. The briefing of the agencies was completed on March 19 and the tenders will be closed on April 8. The communication campaigns planned with the agencies will tie into the tourism department’s ‘Visit Malaysia 2020’ initiative, which was launched in early 2018. [READ MORE »]( News [Cummins & Partners grows media team, with Lisa Mier appointed to run Jenny Craig account]( Cummins & Partners has appointed Lisa Mier to lead the newly-acquired Jenny Craig media account. Most recently, Lisa Mier worked on the Myer account at Ikon and joins the agency after a 20-year career working with clients such as Austereo and Officeworks. [READ MORE »]( Sponsored Post Get your ticket now for the Walkley Fund for Journalism Dinner in Sydney on Friday April 5. The Walkley Foundation’s major fundraiser directs money raised through ticket sales, donations and auctions into the[ Walkley Public Fund]( (which supports public interest journalism through[grants](). Your[ $165 ticket]( includes dinner, drinks and entertainment. Hear from stellar Australian journalists including: Kerry O’Brien, Joanne McCarthy (Newcastle Herald), Caro Meldrum-Hanna (ABC), Helen Pitt (SMH), Mark Burrows (Nine), Hedley Thomas, (The Australian) and Peter Van Onselen (Ten). When: Friday April 5 Where: Ivy Ballroom, Sydney RSVP:[ Click here to buy your ticket by March 27]( Tables: Email barbara.blackman@walkleys.com News [World Vision targets meal delivery habits with Uber Eats-inspired campaign]( World Vision is putting Australians’ meal delivery habits in the spotlight with its latest campaign. A spin on the Uber Eats’ ‘Tonight, I’ll be eating…’ campaign, World Vision has taken the slogan and juxtaposed it with photographs of impoverished children in a bid to show that supporting a child in need can be as easy as ordering a meal. [READ MORE »]( News [10 Bold achieves biggest multi-channel share as it catches up to main channel]( Ten has secured a multi-channel win, with 10 Bold taking a 4% audience share on Wednesday. The figure puts Bold on course to compete with Ten’s main channel, which achieved a 7.5% share. The Project was Ten’s best offering for the night, at 431,000 metro viewers. [READ MORE »]( News ['Rich in happiness': Tourism Fiji promotes country's positivity in M&C Saatchi campaign]( M&C Saatchi’s This Film Studio has put together a campaign for Tourism Fiji promoting the idea the country may not be rolling in it financially, but is instead rich in happiness. The campaign from M&C Saatchi comes despite rival creative agency Saatchi & Saatchi winning the account last year. [READ MORE »]( News [Hulsbosch builds senior team with Benni Weller and Mikey Hart becoming creative directors]( Hulsbosch has made a number of leadership appointments to its senior team. Internally, Benni Weller has been promoted to creative director and Vivienne Buls to studio manager. [READ MORE »]( News [Social media platform Shareroot appoints Michelle Gallaher as CEO]( Managing director the The Social Science, Michelle Gallaher, has been appointed CEO of parent company Shareroot. Gallaher, co-founder of the media and STEM social media and content agency, sold her business to the ASX-listed Shareroot in late 2017 in a $500,000 deal. [READ MORE »]( News [Kaimera makes key appointments following Intrepid and Cointreau wins]( Independent full-service media agency, Kaimera, has made three key hires following a series of account wins. The appointments see Anna Magliano join Kaimera as client director, Gareth Kleinman take the role of data and analytics director, and Ashlee Casalini move from Blue 449 – which was recently absorbed into Spark Foundry. [READ MORE »]( News [World Expeditions appoints travel industry veteran Virginia Haddon as PR manager]( World Expeditions Travel Group has appointed Virginia Haddon as the PR manager for three of its adventure travel brands. Haddon has over 20 years of experience in the travel industry and joins WETG on a part-time basis whilst also running her own consultancy, Cascade Communications. [READ MORE »]( News [Hoyts seeks to expand its events business in new campaign with Brightworks]( Hoyts has released a new campaign to promote its corporate solutions events, in collaboration with Brightworks. The campaign seeks to expand Hoyts’ events business by demonstrating the range of options available to customers, from private screenings to birthday parties. [READ MORE »]( News [Motorbikes fitted with training wheels in WA road safety ad]( The Western Australian Road Safety Commission has released its new campaign to spark conversation amongst motorcyclists about their safety on roads. The campaign uses hidden cameras inside a reputable motorcycle shop to capture real motorcyclists’ reactions to fake safety products, such as an airbag fitted to the handle bars and adult training wheels. [READ MORE »]( News [Honner adds account manager to growing team]( Corporate and financial services communications consultancy Honner has appointed Malavika Santhebennur as account manager. Santhebennur has a background in financial services journalism with over five years experience on the topics of financial advice, superannuation, funds management and self-managed super funds across titles including Money Management, Super Review and Selfmanagedsuper. [READ MORE »]( News [EVH wins Technogym communications and marketing account]( EVH has added Technogym Australia to its wellness division, and will support the company with its marketing and communications, including strategy creation and implementation, owned and earned media, events, and strategic partnerships. “Technogym is a great addition to our growing wellness division,” said EVH managing director Emma van Haandel. [READ MORE »]( Last chance to enter for the Mumbrella Awards You have until midnight tomorrow to get your [Mumbrella Awards]( entries in. Every great journey begins with a single step, and in this case, a simple entry could be the start of something special. Whether your entries are half finished or you haven’t started yet, make these final hours count for a shot at the industry’s most respected awards titles. [Get your entries finalised right away.]( Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [37 new jobs]( MOST DISCUSSED [Ten replaces Pointless with Celebrity Name Game, fronted by Grant Denyer]( [News Corp boss defiant as demonstrators plan to protest 'racist' media]( [Dancing With The Stars fails to give Ten the edge over the ABC]( [Lion banishes blokes and banter in Hahn Ultra Crisp beer campaign]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](