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BREAKING: Spark Foundry absorbs Blue 449 | Facebook slams ACCC report | Junkee hires ex-Buzzfeed producer | SCA gives national roles to Fordham and Fitzpatrick | 18 new jobs

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Mumbrella360’s industry-led program announcements have kicked off The first industry-submitted

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Mumbrella360’s industry-led program announcements have kicked off The first industry-submitted sessions have been announced for [Mumbrella360,]( set to cover great brands, best-in-class optimisation, maximising your use of KPIs, digital tips and tricks, and much more. The program is already bursting with international speakers and local leaders, so stay tuned for weekly announcements of more groundbreaking sessions. [Check out the program so far online now.]( News [Spark Foundry absorbs Blue 499 brand as agencies merge]( Two of Publicis Media’s buying and planning agencies – Spark Foundry and Blue 499 – have merged, with Blue 499 being absorbed into the Spark Foundry brand. The merger will see all Blue 499 talent and clients operate within the Spark Foundry name and brand. [READ MORE »]( News [Facebook slams ACCC in digital platforms response]( Facebook has slammed the ACCC’s digital platforms inquiry, claiming the regulator’s recommendations will protect a few news publishers at the expense of Australian consumers and advertisers. The social media giant criticised the ACCC for conflating Facebook with Google and misunderstanding how advertising is supplied and delivered on Facebook. [READ MORE »]( News [Month in a Minute: February's biggest agency stories]( Mumbrella wraps up the biggest news of the month across media, creative and PR. In February, Big Red announced its new CEO, 72andSunny and Optus parted ways, David Nobay announced his exit, Red Agency hired a CEO, IPG Mediabrands’ Danny Bass resigned announced the SA Government announced its roster of agencies. [READ MORE »]( News [Southern Cross Austereo appoints Gemma Fordham and Mike Fitzpatrick to national content roles]( Southern Cross Austereo has restructured the content teams of its Triple M and Hit radio networks. The changes will see Gemma Fordham’s role at Hit and Mike Fitzpatrick’s Triple M remit extend across the two networks’ metro and regional stations. [READ MORE »]( Opinion [You are your own greatest asset, so protect yourself]( Work is critically important to your life, but it should be complementary and not be to the detriment of it, writes Wavemaker’s Tim Grady. One of my good friends told me to put myself first. So, after spending a week away on a coastal holiday, it would be remiss of me to not to reflect on the past year and what I’ve learnt. I spent a week away with nothing but my own thoughts (and a set of golf clubs) and it was the best thing I’ve ever done – I wish I had it done it earlier. [READ MORE »]( News [Koala's 'NÖFNIDEÄ' billboard targeting IKEA cleared by Ad Standards]( Sleep mattress company Koala has had its ‘NÖFNIDEÄ?’ billboard, which was place metres down the road from rival furniture company IKEA, cleared of inappropriate language by ad standards. The billboard, which was located in Tempe and created by Koala’s in-house team, targeted IKEA with the tagline “no tools, no worries”. [READ MORE »]( News [Junkee Media appoints Buzzfeed's Nick Arnold as video news director]( Junkee Media has appointed ex-Buzzfeed video producer Nick Arnold to the newly-created role of video news director. Arnold was one of the many journalists who lost their jobs as part of Buzzfeed’s major round of redundancies in February. [READ MORE »]( Opinion [It’s time to change political advertising rules]( Free TV CEO Bridget Fair argues that now’s the time to reconsider Australia’s political TV advertising rules. Last year, commercial free-to-air television broadcasters were approached by an exciting new client to run a major campaign to reset its reputation. It was a great vote of confidence in the power of free-to-air television to reach a broad audience and deliver a clear message. [READ MORE »]( Opinion [Flexibility is everyone’s responsibility]( Policies are rightly being set by management to create more flexible working environments, but the real focus must now turn to the staff themselves to support it, argues DDB Melbourne managing director Kate Sterling. I’m incredibly proud how businesses are adopting stronger policies around diversity and more flexible working environments but it’s adoption (and success) goes far beyond just setting a policy. [READ MORE »]( News [Caspar Schlickum joins Accenture Interactive Operations as regional MD for APAC]( Caspar Schlickum has joined Accenture marketing services arm, Accenture Interactive Operations as its Asia-Pacific regional managing director. Schlickum, who served with Fairfax and Deutsche Bank’s Sydney office before joining WPP’s Kantar in 2005, was Wunderman’s APAC leader prior to the reshuffle that followed the agency’s merger with WPP stablemate J Walter Thompson. [READ MORE »]( News [VMLY&R Brisbane has hired Mignon van Weeren as director of broadcast and content]( VMLY&R Brisbane has appointed Mignon van Weeren as its director of broadcast and content. Van Weeren joins the agency in the newly-created role after spending two years as a content lead at KISKA. [READ MORE »]( News [Paper Stone Scissors opens its doors in Sydney]( Creative agency Paper Stone Scissors (PPS) has opened its doors in Sydney, adding the city to its existing Melbourne and Shanghai locations. PPS’ art director, Dylan McDonough, is leading the agency from Sydney with the aim of “bridging the gap between Sydney-based clients and PSS”. [READ MORE »]( News [Polkadot Communications wins Athena Home Loans' PR account]( Polkadot Communications has won the PR account for Athena Home Loans and seven other accounts. The other account wins include fitness event, The Fitness Show; online travel site, Klook; fashion brand, Freddy; NZ beauty brand, Ethique; furniture brand, Tasman Eco; architectural design company, Stack Panel and spatial technology conference, Locate Conference. [READ MORE »]( News [Post production company Heckler hires Luca Ionescu as ECD]( Post production and video company Heckler has hired Luca Ionescu as its executive creative director. For the past 21 years Ionescu has been working with Like Minded Studio, joining in 1998 as a curator and becoming an owner in 2015. [READ MORE »]( It’s time to book for Mumbrella’s Travel Marketing Summit Are you a travel marketer looking to make your strategy soar? If you want to keep up with the latest industry trends, be sure to grab your tickets to [Mumbrella’s Travel Marketing Summit.]( Kicking off next month, the entire travel industry will gather to glean the insights from some of the biggest brands worldwide. Will you be there? [Book today.]( Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [18 new jobs]( FYI • [Ooh Media opens full-time Perth office and appoints WA manager]( • [Andrea Dixon becomes Docusign’s APAC marketing boss]( • [First Base appoints The Wired Agency to digital account]( MOST DISCUSSED [Government announces Ita Buttrose as ABC chair]( [Mamamia will no longer use Nielsen's 'materially incomplete' Digital Content Ratings]( [Daily Mail tops list of Australia’s most ‘prolific’ metro journalists]( [Ten's Sunday Night Takeaway second episode sheds 93,000 viewers]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](

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