Facebook rejects IAB video qualifiers | Kruger 'vilified' Muslims on Today Show | Ten pins hopes on Dancing With The Stars | News Corp targets serial killer | 42 new jobs

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( You won’t want to miss this year’s Mumbrella SAGE conference on Thursday Be sure to grab your [Mumbrella SAGE]( tickets before it’s too late. This year’s conference will focus on business growth strategies, opportunities and how indy agencies can do what they do better, and longer term. Plus, for the first time ever you can attend hands-on workshops of no more than 20 attendees, giving you a chance to roll your sleeves up. Don’t miss out, [book now for Thursday.]( News [Facebook not implementing Nielsen's new video viewing qualifiers]( Facebook will not be implementing Nielsen’s new video qualifiers, which help to measure audiences, for any video content on its platform. The new video qualifiers, which will sit within Digital Content Ratings and are endorsed by the Interactive Advertising Bureau (IAB), recognise a video view as content watched for two seconds or more. Facebook’s decision has ramifications for Nielsen, as it cannot give IAB-endorsed information about off-platform views to market. [READ MORE »]( News [NSW tribunal finds Sonia Kruger vilified Muslims on Today Show segment]( A tribunal has found Sonia Kruger’s comments during a Today Show segment about Muslim migration were “vilifying remarks in their own right,” and “amounted to a stereotypical attack on all Muslims in Australia”. The NSW Civil and Administrative Tribunal’s decision also found the remarks were likely to “encourage hatred towards, or serious contempt for, Australian Muslims.” [READ MORE »]( Features [Ten pins its Dancing With The Stars hopes on a bigger, more exciting format]( Ahead of the launch of Dancing With The Stars tonight, Ten’s head of entertainment and factual programming, Stephen Tate, speaks to Mumbrella’s Paul Wallbank about how the updated show will differ from Seven’s earlier incarnation. Ten’s relaunch of Dancing With The Stars, pitted against Nine’s Married At First Sight juggernaut and Seven’s My Kitchen Rules, is critical for the CBS-owned network as it recovers from the failure of Changing Rooms last week. [READ MORE »]( News [CHE Proximity hires three ECDs including Marcel's Wes Hawes]( Clemenger Group’s CHE Proximity has bolstered its creative team by hiring three executive creative directors, including Marcel Sydney’s Wes Hawes. Hawes joins the agency after spending two years at Marcel Sydney. In April last year he was promoted to ECD from his deputy executive creative director role. [READ MORE »]( News [Sydney Kings CEO and UFC star confirmed to speak as Mumbrella Sports Marketing Summit and Awards launch]( Sydney Kings and TSE CEO, Paul Kind, will take the stage at the Mumbrella Sports Marketing Summit to discuss the shifting sports marketing landscape and how it’s changing the game for the players involved. Kind also has significant experience at an industry association as a senior executive after spending 13 years at the NRL. In his presentation, he’ll outline what he sees as the key opportunities and challenges ahead for sports marketers across the board, and provide examples through the work going on at TSE and the Kings. [READ MORE »]( News [Seven's BBL Grand Final and Ten's I'm A Celebrity finale can't beat Nine offering]( Seven’s Big Bash League Grand Final and the finale of I’m A Celebrity Get Me Out of Here on Ten were not enough to stop Nine from attracting the largest TV audience share on Sunday. The Big Bash League match between the Melbourne Renegades and the Melbourne Stars commenced at 2:30pm, and was watched by 475,000 metro viewers for session one and 600,000 metro viewers for session two on Seven, according to preliminary figures. [READ MORE »]( Sponsored Post The [Cooperate]( platform transforms how marketing teams visualise their customer journey, deliver content at each stage of the journey, and see how it performs – from one place. Australian enterprises like [Monash University](, [SFI Health](, The Heart Foundation, UNSW and TicToc Home Loans can finally manage content across the customer journey, empowering their teams to visualise the entire journey from start to finish, and manage all of the marketing work in-between. Opinion [Freelancing: The good, the bad, and the ugly]( Freelance creative strategist Zac Martin details his experience freelancing in Australia’s advertising industry, covering everything from sleeping in on a Friday to why working from home sucks. 18 months ago I took the leap and started freelancing in advertising. This is the good, the bad, and the ugly. [READ MORE »]( News [Free TV calls on ACCC to provide tax offsets for journalism production]( Free TV Australia has welcomed the Australian Competition and Consumer Commission (ACCC)’s plans to introduce tax offsets for newsrooms in Australia, to ensure media businesses can invest in premium content. The submission, sent to the ACCC following its Digital Platforms Inquiry Preliminary Report, welcomes a call for tax breaks in newsrooms, similar to those implemented by the Canadian Government. [READ MORE »]( Sponsored Post CQUniversity’s MBA (Leadership) – The MBA for the Rest of Us Good marketers know the value of investing in their product. If you’re an innovator, entrepreneur, business leader or owner, CQUniversity’s MBA (Leadership) is an investment in you that will make a world of difference – without costing the earth. It’s high quality, self-paced and ultra-flexible with no deadlines from just $7K. It’s an MBA for the Rest of Us, and it’s available entirely online, right now. [Apply now and start straight away](. News [CX Lavender launches tech company CXTX to help improve in-house marketing]( Independent creative agency CX Lavender has launched a technology company, CXTX, with the aim of improving in-house marketing. CXTX, which operates as a stand alone business seperate to CX Lavender, has already released its first product no_code, a software tool which enables marketers and brands to produce digital marketing content in-house. [READ MORE »]( News [Domain's digital revenues soar despite slowing property market]( Domain Holdings has seen digital revenues jump 96% but a $178m write off in goodwill sent the business into loss for the first half of the 2018-19 financial year. While the majority Nine-owned real estate media group reported a $156.4m net loss after tax, investors greeted the news enthusiastically and pushed the company’s shares up 18% in the hours following the announcement. [READ MORE »]( News [The Heart Foundation and News Corp target 'Australia's worst serial killer']( The Heart Foundation and News Corp have leveraged Australia’s fascination with true crime to launch an editorial advocacy campaign targeting “Australia’s biggest serial killer”, heart disease. Titled ‘Serial Killer’, the campaign aims to highlight the “criminal” behind 51 deaths per day and includes a four week campaign spread across print, digital and TV. [READ MORE »]( News [NAB trust slumps following banking royal commission findings]( The National Australia Bank was the biggest loser from the banking royal commission, Roy Morgan research has claimed. In its latest Net Trust Score Survey, the research house claimed all the banks had seen a slump in their net trust score, but the NAB, which received the greatest criticism in the royal commission’s report, was the greatest casualty. [READ MORE »]( News [Pacific Magazines launches in-house content agency]( Pacific Magazines has launched an in-house branded content and marketing agency, led by former Saatchi & Saatchi Sydney boss, Simone Bartley. Known as Eve, the new agency is part of Pacific Magazines’ wider plans to provide a full service offering to clients. It will be available to the wider client base of Seven West Media, should it be required. [READ MORE »]( News [Patrick Darcy becomes head of Cadreon after Darren Stein departs as CEO]( Darren Stein has departed IPG Mediabrands’ advertising technology division, Cadreon, as its CEO. Replacing Stein is Cadreon’s managing director Patrick Darcy. Darcy has been promoted to the role of head of Cadreon. [READ MORE »]( News [Seven launches travel comedy series Mates on a Mission]( Seven is launching a new travel comedy series Mates on a Mission. Mates on a Mission stars TV host Shane Jacobson, entertainer Todd McKenney, model Kris Smith and commentator Brian ‘BT’ Taylor. [READ MORE »]( News [Married at First Sight helps Nine win ratings week while Ten struggles with 9.8% share]( Married at First Sight has helped Nine to a weekly ratings win as the reality TV program took out the top four spots on the ratings ladder. Nine won the ratings week with a 22.8% overall audience share, followed closely by Seven’s 21.4% share. [READ MORE »]( News [New technology platform Q-83 launches to authenticate Instagram influencers]( Q-83, a new technology platform which helps Instagram influencers authenticate their commercial value, has launched. Influencers are able to link Q-83 to their Instagram account which enables brands and agencies to pull account metrics and data on demand. [READ MORE »]( News [Taurus wins four new PR accounts]( Public relations agency Taurus has won four new accounts. Taurus is now working with manufacturing company Avery Dennison, gut health business Microba Insight, accounting and finance company The Outperformer and technology company Androgogic. [READ MORE »]( News [Marketing trade sites see steady growth in latest AMAA figures]( Industry websites saw large jumps in the latest Audited Media Association of Australia figures, with Mumbrella maintaining its lead in the media and marketing sector. Over January, the AMAA reported Mumbrella had 710,000 page impressions and 11,187 average daily unique browsers, up 13.7% on the previous month. [READ MORE »]( News [ARN hires Anna Crotti as senior producer for WSFM’s Jonesy & Amanda]( Australian Radio Network (ARN) has appointed Anna Crotti as a senior producer for WSFM’s Jonesy & Amanda. Crotti is replacing Millie Michael who was promoted to executive producer of WSFM’s Jonesy & Amanda. [READ MORE »]( News [Gardening Australia's 30th anniversary episode attracts 579,000 viewers]( ABC’s Gardening Australia aired its 30th episode on Friday night which attracted 579,000 metro viewers, according to OzTAM’s overnight preliminary metro ratings. The program was the most watched non-news program for the evening and managed to beat the second session of Seven’s Big Bash League Semi Final 2, which saw 548,000 viewers tune in. [READ MORE »]( Features [What does a head of creative solutions actually do?]( In this feature, we take a look inside the working lives of people whose job titles often warrant the question: ‘but what do you actually do?’ This week, we speak to Manmeet Bindra, Sizmek’s head of creative solutions APAC. Essentially, I bring together creative agencies and our media partners to help brands deliver (fabulously creative) ads. [READ MORE »]( News [National Hockey League now streaming on Fox Sports’ Kayo]( Fox Sports’ stand-alone sports steaming service, Kayo, is set to stream National Hockey League (NHL) ice hockey matches through its partnership with ESPN. The Australian service will show a minimum of three live games each week. Once the league reaches the playoffs, there will be extensive coverage of rounds one and two, the conference finals and the Stanley Cup. [READ MORE »]( Former speech writer for the UK Labour Party confirmed to speak at Mumbrella360 We’re seeing an increasing sense of disempowerment across politics, media and business as usual, but what can we do about it? Professor Marc Stears, from The University of Sydney, will tackle this question drawing on his experiences within the UK Labour Party and other high profile institutions. The [Mumbrella360]( program keeps on growing with a raft of international perspectives on the bill, see who’s been [locked in online.]( Jobs [42 new jobs]( MOST DISCUSSED [Fujitsu General appoints Initiative to media account]( [Ex-Carat CEO Paul Brooks to join Nine as Sydney sales lead]( [Ten's Changing Rooms premieres with 204,000 metro viewers]( [Clarins appoints new PR and digital agencies]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](