Nobay departs | Buzzfeed redundancies hit MD | Pure Profile sells off Cohort | Ten's Changing Rooms flops | Campaign Review tackles the Super Bowl | How print killed print | 23 new jobs

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Love is in the air, and so are Mumbrella Travel Marketing Summit earlybird tickets Looking to spread a little love today? How about treating your team to a few [Mumbrella Travel Marketing Summit]( tickets? Not only will they hear from the biggest names in the travel space, including Tourism Australia, Luxury Escapes, Avalon Airport, SA Tourism Commission, Tourism New Zealand and more, but you’ll also save $150 with earlybird rates. [Lock them in today.]( News [Buzzfeed Australia GM Simon Crerar becomes first victim of local redundancies]( Buzzfeed Australia’s general manager, Simon Crerar, is one of the first casualties of the site’s global round of redundancies which is expected to see 11 of its 40 local staff lose their jobs. “Sadly my role at BuzzFeed has been made redundant. It has been the most exciting, fun and fulfilling job of my life,” Crerar told Mumbrella. [READ MORE »]( News [Pure Profile sells off troubled Cohort business]( ASX-listed Pure Profile is to sell its troubled Cohort performance marketing arm for $500,000 to call centre company Unit4 following what the company described as continuing challenging conditions in the wake of the banking Royal Commission. The deal, announced to the stock exchange yesterday, will see Pure Profile offload the lead-generation business it purchased in 2016 for $25m which subsequently triggered a shareholder revolt against the struggling company’s board. [READ MORE »]( News [Marcel Sydney's founder David Nobay to depart]( David Nobay, the founder of Publicis-owned creative agency Marcel Sydney, is set to depart after four years. Nobay, who was previously the creative chairman at Droga5 Australia, set up the Sydney branch of Publicis Groupe’s Marcel in 2015. At the time, Nobay brought over Droga5’s last remaining client, Tiger Beer, to set up the new shop. [READ MORE »]( Features [Campaign Review: The best and worst of 2019's Super Bowl ads]( Which Super Bowl ad was the best of the bunch, and which ad deserves a slap? In this special Super Bowl Campaign Review. Mumbrella invites two of the industry’s most senior creative and strategist to critique some of the world’s biggest ads and rate them out of 10. [READ MORE »]( News [Former UK Labour Party speechwriter and Expedia Group global leader to speak at Mumbrella360]( The former chief speechwriter for the UK Labour Party and now Sydney Policy Lab’s Director, Professor Marc Stears, will speak at Mumbrella360 in Sydney on June 4-6. Professor Stears will tackle the question of repairing trust in our democracy at a time where people are feeling more disempowered than ever. [READ MORE »]( News [Ten's Changing Rooms premieres with 204,000 metro viewers]( Ten’s Changing Rooms pulled just 204,000 metro viewers for its premiere episode. The program, which sees couples swap houses with family, friends and neighbours and decorate key rooms, climbed to just 304,000 when including national figures. It will not be returning to the 7:30pm time slot next week. [READ MORE »]( Sponsored Post CQUniversity’s MBA (Leadership) – The MBA for the Rest of Us Good marketers know the value of investing in their product. If you’re an innovator, entrepreneur, business leader or owner, CQUniversity’s MBA (Leadership) is an investment in you that will make a world of difference – without costing the earth. It’s high quality, self-paced and ultra-flexible with no deadlines from just $7K. It’s an MBA for the Rest of Us, and it’s available entirely online, right now. [Apply now and start straight away](. Features [How West Australian Newspapers plans to play on the national stage]( Two months ago, Anthony De Ceglie was appointed senior editor for West Australian Newspapers. On a call from Canberra, De Ceglie discusses his plans to launch a paywall, building out the regional proposition and tweaking a long-standing print product. Anthony De Ceglie always said he would return to Western Australia if the opportunity to edit the daily paper presented itself. [READ MORE »]( Opinion [At what point are influencers responsible for the products they promote?]( Following the Fyre Festival fiasco, consumers are starting to wonder when influencers become responsible for the products they promote. Here Edge’s junior media coordinator, Isabella Ziino takes a look into one of the most sensational content marketing swandives of our times. [READ MORE »]( News [Enero reports profit and revenue jump on strong Australian and US results]( Local holding company Enero Group has announced another revenue and profit surge in its half year results. Enero, the holding company of BMF, Naked, Hotwire and The Leading Edge, reported net revenue in the last six months of 2018 was up 33% on the previous year to $63.7m while EBITDA rose 75% to $10.0m. [READ MORE »]( Opinion [Digital didn't kill print; print killed print]( Digital is often blamed for the demise of print, but Net Percent’s Scott Lewis sees things a little differently. It’s no secret that the print magazine industry is in decline. IBISWorld predicts the Australian industry contracting at a rate of 4.3% a year. With a GDP growth rate of 2.7%, that’s a 7.0% fall. Compounded over four years to 2022, the industry will have shrunk relatively by over 25%. [READ MORE »]( Opinion [If it’s good enough for Jeff Bezos…]( Access PR’s Andrea Kerekes argues Medium.com is the one important trick Australian marketers might be missing out on. Elon Musk has been all over it for a while now and Jeff Bezos exposed his Mr Pecker blackmail scandal there just last week. [READ MORE »]( News [Todd Liubinskas joins Men's Health as fitness director]( Men’s Health has announced Todd Liubinskas as its fitness director. As fitness director, Liubinskas will focus on driving the brand’s video-led content across an array of platforms and lead fitness content across video, print and digital. [READ MORE »]( News [Former Fairfax audience and innovation editor joins media intelligence firm Streem]( Media intelligence company Streem has appointed former senior Fairfax Media editor Conal Hanna to the newly created role of media and partnerships Lead. In his new role, Hanna will lead Streem’s efforts to strengthen and amplify publisher and customer relationships across Australia and New Zealand. [READ MORE »]( Features [What does a lead real time artist actually do?]( In this feature, we take a look inside the working lives of people whose job titles often warrant the question: ‘but what do you actually do?’ This week, we speak to Pepin Portingale, lead real-time artist at Spinifex. When the words “real-time artist” are mentioned, many different images may immediately jump to mind. Does it involve a kind of wizard who alters time and space and then throws it onto a canvas to make art? Or perhaps nothing comes to mind and instead there is the assumption that this title is merely a few industry buzzwords that mean very little. [READ MORE »]( News [Pladis Global hands This is Flow $3m media account]( FMCG company Pladis Global has appointed independent agency This is Flow as its media agency of record. This is Flow won the $3m media account from a competitive pitch against WPP’s Wavemaker. [READ MORE »]( News [Third Hemisphere wins PR account for SocietyOne]( Technology PR firm Third Hemisphere has won the public relations account for peer to peer lender company, SocietyOne. The win comes 10 months after the agency hired journalist Jonathan Porter as a senior media advisor. [READ MORE »]( News [Rugby Australia extends #PartofMore campaign with nine short films]( Rugby Australia has extended its #PartofMe campaign with nine short films set across nine towns and cities in Australia. The digital campaign shines a spotlight on those integrated with the Rugby community from towns including Adelaide, Albany, Hobart and Pilbara. [READ MORE »]( News [Autotrader positions itself as better than dad's advice in 'a smarter way to trade auto' campaign]( Digital car trading platform Autotrader has positioned itself as better than the advice you will get from your dad in its latest ‘a smarter way to trade auto’ brand campaign. Created by Saatchi & Saatchi the ad features a dad giving his son a long-winded explanation on how to trade his car. [READ MORE »]( The Mumbrella360 line-up is growing, with even more international speakers The [Mumbrella360]( lineup is already packed with huge names, and growing steadily with even more international speakers announced today. From the former speechwriter for the UK Labour Party, to the heads of massive global brands and agencies like Twitter and Initiative, to leading local CMOs, be sure to check out the program so far online now. [It’s all kicking off June 4 -6 in Sydney.]( Jobs [23 new jobs]( MOST DISCUSSED [Ten 'cancels' gameshow Pointless]( [Cadbury owns up to shrinking Dairy Milk size in open letter to customers]( [News Corp boss raises alarm about Google's voice plans for news]( [Seven's Operation: Live pulls in 544,000 viewers on first night of 2019 TV ratings year]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](