IPG boss goes | CommsCon shortlist announced | Former Carat boss resurfaces | Daily Mail has big month | Commbank launches trust rebuild | Crikey gives journos some good news | 29 new jobs

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( F1, Ford, Renault, Lamborghini and more, all for just $495 for a limited time [Mumbrella’s Automotive Marketing Summit]( will make its Melbourne debut on March 19 with an impressive line-up of marketers on the starting block. You’ll hear from Formula 1, Renault, Lamborghini, Repco, Ford, Facebook, TEKNO Autosports and more, fuelling your best strategies and ideas in automotive marketing. [Book by midnight tomorrow to secure $100 saving.]( News [Danny Bass resigns as CEO of IPG Mediabrands]( The CEO of IPG Mediabrands, Danny Bass, has resigned from the role after three years. “At the end of last year I spoke to Leigh Terry (CEO, IPG Mediabrands APAC) about my plans for the future. Leigh was totally understanding and we both agreed that I’d leave Mediabrands in the coming months,” Bass said in a statement. [READ MORE »]( News [Mumbrella CommsCon Awards shortlist is announced - Red Agency stars again]( For the fourth year in a row, Red Agency has come away with the most shortlisted entries at the Mumbrella CommsCon Awards. Hitting double digits, the agency was shortlisted 10 times including for Best B2C Campaign, Launch or Relaunch Campaign of the Year, PR Leader of the Year, two in Best New PR Talent and Large PR Agency of the Year. [READ MORE »]( News [Crikey to go on journalist hiring spree thanks to funding infusion from Fairfax and O'Reilly]( Private Media is creating a new team of journalists backed by shareholders John B Fairfax and Cameron O’Reilly, as part of a major investment in ‘inquiry journalism’. The new team, which will include approximately a dozen reporters and an editor, will sit within Private Media’s subscription digital newsletter and website, Crikey. [READ MORE »]( SUPPORTED [‘We’re viciously protective of our journalists’ – how independent editorial is finding new business models]( In 2014, a team of researchers from some of Australia’s top universities created the New Beats project to track journalist redundancies. In the last two years alone, the study recorded, the Sydney Morning Herald ousted 25% of its newsroom, Perth lost five community newspapers, Seven fired 150 people from its Melbourne Broadcast Centre, Pacific hit delete on its sub-editors and Fairfax axed six local mastheads. In total, 3,000 journos have lost their jobs since 2012. [READ MORE »]( News [Ex-Carat CEO Paul Brooks to join Nine as Sydney sales lead]( The former CEO of Dentsu Aegis Network’s Carat, Paul Brooks, will join Nine as director of sales – Sydney. Brooks, who left Carat last September after two years, replaces Liana Dubois, who was promoted to director of Nine’s client solutions team, Powered, last week. [READ MORE »]( Opinion [How digital outdoor is threatening online media]( SMI’s Jane Ractliffe considers how digital had a big part to play in last year’s outdoor advertising expenditure renaissance. One of the most significant trends to emerge from SMI’s 2018 advertising expenditure figures has been the slowdown in growth of online media revenues while at the same time ad spend onto the outdoor media has soared. [READ MORE »]( News [Daily Mail audience hits 6m for first time while news.com.au retains top spot on Nielsen ratings]( Daily Mail Australia climbed to a unique audience of 6.322m in January, the highest result for the publisher since Nielsen launched monthly Digital Content Ratings. The publisher grew its audience by 18% month on month, putting the publisher well ahead of Yahoo, which returned to DCR after tagging issues, with a unique audience of 4.681m. [READ MORE »]( Opinion [Are you busy?]( A successful business is ultimately not about being busy, but productive and profitable, writes Square Holes’ Jason Dunstone. Today we are reflecting on a question often asked in friendly conversation: “are you busy?” Typically the answer is an emphatic “yes,” as a warm buzz of satisfaction at a life well spent washes within. Or, is that just a sense of anxiety and panic that there is just way too much to do and too little time! [READ MORE »]( Sponsored Post CQUniversity’s MBA (Leadership) – The MBA for the Rest of Us Good marketers know the value of investing in their product. If you’re an innovator, entrepreneur, business leader or owner, CQUniversity’s MBA (Leadership) is an investment in you that will make a world of difference – without costing the earth. It’s high quality, self-paced and ultra-flexible with no deadlines from just $7K. It’s an MBA for the Rest of Us, and it’s available entirely online, right now. [Apply now and start straight away](. News [Commbank becomes first big bank to release print ads since royal commission]( Commonwealth Bank is the first big bank to release a full-paged advertisement in Nine’s papers including the AFR, Herald Sun and Sun-Herald. The full-page ad uses Commonwealth Bank’s yellow and black branding, however, there is no obvious sign of the bank’s name. [READ MORE »]( News [Super funds push for law change on employers]( Australia’s not-for-profit super funds have launched a push aimed at capitalising on public outrage over the finding of the Hayne banking inquiry to tighten up laws around how employers pay super. Industry Super Australia has urged politicians to make legislative change and force employers to pay superannuation at the same time they pay wages. [READ MORE »]( News [KFC best at using cricket sponsorship to build awareness, suggests Roy Morgan Research]( The Big Bash League paid better dividends for sponsors than the other Cricket versions played in 2018, Roy Morgan research has claimed. During the 2017-18 cricket season, KFC was recognised as being a sponsor of the game by nearly 40% of the audience while long standing corporate supporter, the Commonwealth Bank recorded less than 25%. [READ MORE »]( News [Nine's Married at First Sight nears 1.3m metro viewers, highest episode to date]( Nine’s Married at First Sight achieved its highest 2019 audience to date on Monday, edging towards the 1.3m metro viewer mark. The program, which runs from 7:30pm, achieved a metro audience of 1.298m and a national audience of 1.741m, which were the highest numbers for the show in 2019. [READ MORE »]( News [Escape Room tops Australian box office with $1.32m weekend takings]( Sony Pictures’s drama Escape Room premiered over the weekend and earned $1.32m across 204 screens. Starring Taylor Russel and Logan Miller, Escape Room knocked The Mule off its top box office spot. [READ MORE »]( News [Thrive wins PR account for SailGP launch]( Thrive PR + Communications has bolstered its sports and entertainment portfolio by adding the new global racing league, SailGP. The agency will be responsible for managing the local media relations for the racing league across Australia. [READ MORE »]( News [Eleven PR promotes Kiefer Casamore to Eleven Melbourne GM]( Omnicom’s PR arm Eleven has made a raft of promotions, appointing Kiefer Casamore as its Melbourne GM. Casamore was previously a group account director for over a year while Milliken was Eleven Sydney’s general manager. [READ MORE »]( News [Clarins appoints new PR and digital agencies]( Cosmetic group Clarins and its subsidiary, Trimex, have appointed Tailormaid Communications to handle its Australian PR and Admatic as its digital media agency. The two agencies will work together to support the fragrance, skincare and cosmetic brand on PR, social and media strategies along with retailer activities run on behalf of the company. [READ MORE »]( News [Bonds opens annual Bonds Baby Search competition with 'share the love' campaign]( Bonds has opened its annual Bonds Baby Search competition with a ‘share the love’ campaign created by Emotive. The campaign aims to reposition the 15-year-old competition as a celebration of love and babies across Australia. [READ MORE »]( Fancy yourself as a comedian? Get yourself involved for a great cause We’re on the lookout for brave folks to perform stand-up comedy on stage at the Sydney Opera House for the very worthwhile mental health charity, Batyr. [Pitch2Punchline]( will see TV comedian Cam Knight mentor successful applicants over six weeks to compete in a stand-up talent show on June 3 in front of their colleagues, kicking off the week of Mumbrella360. [Find out more today.]( Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( FYI • [Coca-Cola launches limited edition peach flavour]( • [The Chainsmokers to perform at Nova’s Red Room]( Jobs [29 new jobs]( MOST DISCUSSED [ACCC launches initial investigation into rebates and discounts in outdoor advertising]( [Ten 'cancels' gameshow Pointless]( [Initiative Sydney's GM Nick Wokes made redundant]( [Cadbury owns up to shrinking Dairy Milk size in open letter to customers]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](