Tajer dumps Amazon for DAN | MLA campaign urges Aussie-Kiwi marriage | Kiis, Kyle and Jackie O celebrate five years | IAB appoints new chair | Why being needy damages brands | 24 new jobs

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Next week your chance to save $1000 on Mumbrella360 tickets will be over Don’t miss the boat – snag $1000 off those [Mumbrella360]( tickets while you still can. With the landscape in a constant state of seismic change and showing no signs of slowing down, there’s one thing for certain: you won’t regret making the most of this ticket offer. Join us in June for the biggest media and marketing conference for the year. [Lock in your $1000 savings now.]( News [Henry Tajer named Dentsu Aegis Network's CEO]( The managing director of Amazon Media Group Australia, Henry Tajer, has been named the CEO of Denstu Aegis Network. In his new role as CEO, Tajer replaces Simon Ryan, who departed the agency in November to join Car Sales as its managing director of commercial. [READ MORE »]( News ['Can't even hang on to a Prime Minister': MLA calls for a united New Zealand and Australia in summer campaign]( Meat and Livestock Australia has launched its annual campaign, this time arguing that Australia would be a much better country if it united with New Zealand. The ad, directed by Tim Bullock and created by Accenture’s The Monkeys, begins with Australia’s first prime minister, Edmund Barton, as he finalises the constitution act which includes New Zealand becoming part of the Commonwealth. [READ MORE »]( News [Mumbrella Awards 2019 entries now open]( Entries for Australia and New Zealand’s biggest media and marketing awards, the Mumbrella Awards, are now open. There are 30 categories in total for the 2019 awards spanning people, campaigns, agencies, marketing teams and ideas with one of the most rigorous judging processes to decide the eventual winners. [READ MORE »]( Opinion [Here's some brand advice - stop asking people to post their love]( If we can learn anything from fails like #McDStories and #YourTaxis, it’s that asking customers to share how much they love your brand is more likely to be a PR disaster than a social media win, writes Tony Jaques. Why would a high-profile company think it was a smart idea to launch a hashtag asking customers and the public to share photos and messages about how much they love the brand? Recent history is littered with the corpses of such epic social media fails, yet it seems to be so easy to ignore what has gone before. [READ MORE »]( News [Kiis FM celebrates five years with out-of-home push]( Kiis-FM’s has celebrated its fifth anniversary with the launch of a new advertising campaign in the fiercely competitive Sydney FM radio market. The 2013 revamp, which saw the ARN-owned station renamed from Mix 106.5 and top-rating breakfast duo Kyle and Jackie O enticed from SCA rivals 2Day, was relaunched with the aim to ‘truly dominate’ the Sydney radio market’s 25 to 54 demographic. [READ MORE »]( News [Nine's Matt Rowley becomes chair of IAB Australia Board]( IAB Australia has announced Nine’s director of sales for publishing, Matt Rowley, as its new chairman. Rowley’s appointment comes one month after Cameron King resigned as the chair of the IAB Australia board and departed News Corp as its managing director for digital revenue. [READ MORE »]( News [Sky News shuffles line up with new Outsiders and expanded role for Chris Kenny]( The 2019 line up for Sky News has been announced with Chris Kenny taking on more duties while the controversial Outsiders program gains two new hosts. Sun-Herald columnist Rita Panahi and Daily Telegraph opinion editor James Morrow will be joining Outsiders’ Rowan Dean who became the show’s only host after his two colleagues, Ross Cameron and Mark Latham, were fired by Sky following various on-air outrages. [READ MORE »]( News [OMD joins list of businesses to waiver NDAs in wake of sexual harassment in Australian workplaces]( Omnicom-owned media agency OMD Australia has joined the list of businesses who have agreed to partially waive non-disclosure agreements (NDAs), which will allow people affected by sexual harassment in the Australian workplace to make confidential submission to the national inquiry. OMD Australia joins other businesses who have also agreed to waive their NDAs, including KPMG, Commonwealth Bank, Telstra, Medibank, BHP and Telstra. [READ MORE »]( Opinion [The unspoken art of receiving feedback]( Love it or hate it, feedback is an inevitable part of any career. PHD’s people and development director Manon Pietra explains the right way to take it. Have you ever been in a conversation where you are receiving developmental feedback and despite knowing fully well that it is important you pay attention, your internal voice gets involved? [READ MORE »]( News [Australian Open coverage secures clear weekly ratings win for Nine]( Nine’s coverage of the Australian Open has helped the channel secure a clear weekly ratings win with a 23% overall audience share. Beating out its rival free-to-air networks, Nine’s overall audience share for the week was well in front of Seven’s 15.8% share, Ten’s 13.2% share, ABC’s 10.4% and SBS’ 4.6% share. [READ MORE »]( News [Rafael Nadal and Alex de Minaur's match helps Australian Open secure 791,000 viewers]( Nine’s Friday night airing of the Australian Open managed to draw in 791,000 metro viewers with help from Rafael Nadal and Alex de Minaur as they went head to head at the Rod Laver Arena. According to OzTAM’s overnight preliminary metro ratings, 830,000 metro viewers tuned in to watch Rafael Nadal and Alex de Minaur’s match alone. [READ MORE »]( News [Kia recruits Rafael Nadal to recreate car noises in 'Get ready to Get Mean' campaign]( Car manufacturer Kia has recruited Rafael Nadal and other people to recreate the noises a car makes in its ‘Get ready to Get Mean’ campaign. The ad consists of close ups of peoples faces as they make the sounds of a car. The noises are then edited to sound like a racing car. [READ MORE »]( News [FIVEaa's co-host Will Goodings joins Ten Adelaide as weekday sport presenter]( Commercial breakfast radio co-host Will Goodings is joining Ten News First Adelaide as a weekday sport presenter. Goodings replaces Nick Butler, who is returning to Melbourne after five years in Adelaide. [READ MORE »]( News [Experiential content agency Spinifex makes three hires]( Experiential content agency Spinifex has made three new hires, including a lead real-time artist, a unity developer and a senior producer. Pepin Portingale has returned to the agency after taking a year off to launch Litmus VR. Portingale returns to Spinifex as a lead real-time artist. [READ MORE »]( News [Ten's Five Bedrooms reveals lineup of actors]( Ten’s new local drama series Five Bedrooms has announced the key members of its cast including Home and Away actor Stephen Peacocke. Jooining Peacocke on Five Bedrooms is Kat Stewart, Doris Younane, Katie Robertson, Roy Joseph, Kate Jenkinson and Hugh Sheridan. [READ MORE »]( Look ahead at the biggest travel trends at Mumbrella’s Travel Marketing Summit At [Mumbrella’s Travel Marketing Summit]( you will get the latest industry trends and insights from CEO and Co-Founder of MyTravelResearch.com, Carolyn Childs. From destinations to spending patterns, she’ll reveal the travel trends you should really be paying attention to. If you work in marketing for travel and tourism brands, be sure to [lock in your tickets now and save $150.]( Finding it a little hard to get back into the swing of things after the break? Well, we can at least help you out with some new industry contacts and save some dreaded hours of cold-calling. And even better, it’s free for seven days. It’s called [Mumbrella The Source,](  and it’s an industry data source full of hundreds of agencies, brands and industry bodies all at your fingertips. [Try it today.]( FYI • [Financial PR firm Madden & Assoc makes new appointments]( • [Creative agency engineroom celebrates its tenth anniversary]( • [James Dickinson confirmed as Screenrights chief executive]( Jobs [24 new jobs]( MOST DISCUSSED [VMLY&R wins Defence Force creative account]( [Ikon Communications rebrands with new logo and positioning]( [Charlie Sheen saves the day as Ultra Tune's 'Rubber Girls' plunge into ocean in summer campaign]( [JC Decaux withdraws from City of Sydney outdoor tender]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](