Sorrell gains Aussie foothold | Jesus ad banned | Aus Post loses Twitter crown | Redundant journalists speak | 6AM appoints CEO | West Australian Newspapers names editor | 22 new jobs

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Discover the mantra to building successful brands at Mumbrella360 Be sure to grab tickets for [Mumbrella360](, returning to Sydney in June, where you’ll hear from speakers like Kraft Heinz Australia’s CMO. He’ll discuss the balancing act of logic – being ‘relevant’ and understanding consumer needs – and the magic of tapping into human emotion. More leading brands already announced so check out the first sessions online, and [book now to save.]( News [Sorrell's S4 Capital gains first Australian foothold with MightyHive purchase]( Sir Martin Sorrell’s S4 Capital will get its first Australian outpost with the acquisition of programmatic platform MightyHive which was confirmed overnight. The impending announcement was leaked on the service’s website ahead of the formal announcement and put to end a month of media speculation which resulted in S4 Capital confirming that it was in talks to acquire MightyHive. [READ MORE »]( News [Provocative organ donation ad banned for insensitivity and 'making light' of Jesus' crucifixion]( A provocative ad campaign which features Jesus dying on the cross to promote organ donation has been overruled by the advertising watchdog. The controversial social advertisement, which featured scenes where soldiers take “selfies” with Jesus nailed to the cross, was ultimately banned for its “demeaning take” on Christianity, inappropriate humour and “inadequate consideration” given to “how seriously some Australians take their religion”. [READ MORE »]( News [Banks and tech top Australia's most tweeted brands in year dominated by #auspol]( Politics and entertainment have dominated Twitter’s Australian traffic in 2018, with #auspol topping the Australian list of most tweeted hashtags, while #qanda and #libspill took the third and fourth spots. The social media service’s annual round up saw last year’s most tweeted business, Australia Post, drop out of the top ten after the criteria was changed to put more emphasis on engagement. The change saw banks and tech companies dominate the list. [READ MORE »]( Opinion [New research reveals how Australian journalists are faring four years after redundancy]( As many as 3,000 journalism jobs are estimated to have been lost in Australia this decade, the vast majority of which have come from newspaper newsrooms. The consequences for the information needs of the public are profound. But what of the lives and careers of those who left what were typically very stable careers? The New Beats research team explains in this crossposting from The Conversation. [READ MORE »]( News [DDB Sydney's managing partner Chiquita King set to join 6AM Agency as CEO]( The 6AM Agency has hired DDB Sydney’s managing partner, Chiquita King, as its CEO and partner. King is replacing Adam Washington, who left the agency as CEO in June after just seven months in the role. [READ MORE »]( News [Anthony De Ceglie named senior editor of West Australian Newspapers]( The Daily Telegraph’s deputy editor, Anthony De Ceglie, has been appointed senior editor of West Australian Newspapers. His appointment to the newly created role comes days after the departure of Brett McCarthy, who had been editor of The West for nine years. McCarthy’s role will no longer exist. [READ MORE »]( News [Medical emergency shows prove the top entertainment TV shows on quiet Tuesday night]( Ten’s Ambulance Australia and Seven’s The Good Doctor were the top entertainment shows on a quiet Tuesday night that saw news and current dominate the evening, according to Oztam’s preliminary overnight ratings. Ambulance Australia also topped all the key demographic groups across the five city metro markets, with Nine News and A Current Affair being the second and third in each of the 16-39, 18-49 and 25-54 groups. [READ MORE »]( News [Shaun Menegola appointed Seven Melbourne's news director]( Seven Melbourne has announced former Nine Perth news director Shaun Menegola will take over the role at the station, replacing Simon Pristel who is leaving Seven at the end of the year. Menegola stepped down as news director of Nine Perth last week, having served for five years in the role. [READ MORE »]( News [Pacific Magazines appoints Andrew Brain as director of digital sales]( Former ARN digital commercial director, Andrew Brain, has been appointed Pacific Magazine’s director of digital sales. Before taking the role, Brain had been with ARN for a year and ten months. He had been responsible for the commercialisation of ARN’s digital and mobile assets including IHeartRadio’s music streaming and podcast platform. [READ MORE »]( News [Eyewear company Luxottica hands global media account to Zenith]( Eyewear company Luxottica has handed its global media planning and buying business to Zenith. According to Campaign UK, incumbent agency Omnicom Media didn’t re-pitch for the business. [READ MORE »]( News [Taubmans stands the test of weather in 'forces of nature' ad]( Taubmans has launched a new campaign to prove its weather resistance and life-time warranty. The ad, created by Naked, features a family going on a road trip with a portable house as it manages to stand the test of ice, heat, rain and snow. [READ MORE »]( News [Gareth Allsopp joins Mahlab as head of creative]( Content and PR agency Mahlab has hired Gareth Allsopp as its head of creative. For the past three years Allsopp has been freelancing as an art director and working with brands and agencies including Coles Flybuys, CommBank and Mahlab. [READ MORE »]( News [Dairy products company Lactalis appoints Zenith to global media account]( Dairy products company Lactalis has appointed Zenith to its global media account. Zenith will be responsible for leading the company’s media communications with the global coordination being run from London. [READ MORE »]( Don’t leave your CommsCon Awards entries until the New Year, get started today As the silly season fast approaches and work is (maybe) winding down, it’s a great time for reflecting on a big year for the comms and PR industry. And [Mumbrella’s CommsCon Awards]( will recognise and celebrate those in the industry who have been moving the needle and pushing boundaries, across 28 categories. The first entry deadline is December 21, [so get started today.]( Is business growth on your agenda? 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Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [22 new jobs]( FYI • [Small business AI marketing startup Brandollo launches after successful fundraising]( • [Pinstripe media launches branded small business e-commerce program, Bricks and Clicks]( MOST DISCUSSED [Blake Miseries for Seven as Craig McLachlan fans stay away]( [Melina Cruickshank switches to top marketing job at REA Group from rival Domain]( [10 officially launches All Access video on demand service]( ['Offensive' and 'explicit' Wicked Campers van banned]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](