JWT is no more | Latham pays damages | CJZ co-founder slams Screen Australia | Holden doesn't pass Bechdel test | Papers censured for domestic violence 'joke' | 18 new jobs

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Mumbrella360’s program already packs a punch (and we’re just getting started) [Mumbrella360](, returning to Sydney June 4-6, promises to pack a major punch. Leading CMOs and senior industry figures are already locked in: you’ll hear from the likes of Samsung, Kraft Heinz, Dollar Shave Club, banking disruptor 86 400 and much more to be announced. With this line-up, it pays to be a Timely Trendsetter (really, you’ll save $1000), [so book today.]( News [JWT and Wunderman merge to form Wunderman Thompson]( WPP has announced the merger of two of its advertising agencies, J. Walter Thompson and Wunderman, to create Wunderman Thompson. The merger will see the newly-created Wunderman Thompson position itself as a creative, data, commerce, consulting and technology agency. [READ MORE »]( News [Mark Latham to pay costs and damages to journalist Osman Faruqi in defamation settlement]( Former Junkee news and political editor Osman Faruqi has settled his defamation case against exiled Outsiders host and retired Labor politician Mark Latham. The case began last October after Latham took to his Outsiders YouTube Channel to accuse the journalist of ‘anti-white racism’ and of promoting terrorism. In August, Justice Wigney struck out Latham’s defence in the federal court, describing it as “on just about any view, an extraordinary document”. [READ MORE »]( News [CJZ co-founder hits out at Screen Australia board, the government and Austrade]( The Screen Australia board ‘knows nothing about’ the industry, Austrade is ‘a waste of time’ and the government is no friend of the local screen industry. These were amongst the explosive claims by CJZ co-founder and managing director Nick Murray on stage at the Screen Forever conference last week. At one point during the takedown of the Australian government and Austrade, Matthew Deaner, the CEO of Screen Producers Australia – the industry body which organises the conference – tried to rein Murray in, however the producer responded with: “No, mate, don’t shut me up”. [READ MORE »]( Opinion [Holden's latest Acadia ad doesn’t pass the Bechdel test]( While Holden’s latest ad is undeniably fun, we shouldn’t ignore that it fails to appeal to half of the population, writes Sarah Vincenzini. Holden’s new spot for the Acadia (car namers, please try harder) is a little bit of fun, which, if you’ve ever worked on auto campaigns, you’ll know is a fair feat. [READ MORE »]( News [Regional Victorian papers censured over domestic violence 'joke']( Victorian regional papers Portland Observer and Casterton News have been censured by the Australian Press Council for an off-colour joke about domestic violence. The two papers, part of the Western Victoria-based Spectator-Observer Group, ran a reader contributed joke in their July TV sections involving a man killing his wife. [READ MORE »]( News [ARN's Anthony Xydis: 'Not keeping pace' is the biggest risk to radio, not podcasts]( Failing to keep pace with the changing audio landscape is the biggest risk to the radio sector, according to ARN’s chief marketing officer, Anthony Xydis. Xydis, who sat on a panel at Mumbrella’s Entertainment Market Summit last week, disputed the notion radio was a “traditional” medium and that podcasting was a threat. Instead, he said podcasting was “complementary” to radio. [READ MORE »]( News [Opening weekends for The Nutcracker, Widows and Robin Hood can't beat Fantastic Beasts]( Fantastic Beasts: The Crimes of Grindelwald extended its lead at the weekend box office, adding another $4m to earnings despite three new films coming to screens over the weekend. The latest from the Harry Potter franchise made more money than Studiocanal’s Robin Hood, which made $1.288m on opening weekend. The film stars Taron Egerton and Jamie Foxx, and is centred around a revolt against the corrupt English crown. [READ MORE »]( Opinion [Output or outcome – what’s the best benchmark for PRs?]( Output or outcome? Both are valid metrics to measure our PR efforts and results, but we need to move on from thinking about either in the same way we did decades ago, writes PR consultant Katie Clift. Output vs outcome. As long as I’ve been working in the industry, I have observed a significant tension between the two when it comes to executing, measuring, analysing and evaluating public relations campaigns. [READ MORE »]( News [Grand finale of Seven's Bride and Prejudice pulls 699,000 metro viewers]( The grand finale of Seven’s Bride and Prejudice pulled in 699,000 metro viewers, up on its premiere audience of 633,000. Seven’s program, which ran from 7:30pm, was the most watched entertainment program of Tuesday night, beating Nine’s Family Food Fight, which had a metro audience of 418,000, and Ten’s The Secret Life of Four Year Olds, which pulled in 444,000 across the five metro cities. [READ MORE »]( Features [Australian radio is suffering from a lack of diverse ideas: Video]( During this video from 2018’s Radio Alive Conference, Kate Langbroek discusses the dearth of new ideas on Australian radio. Hit Network’s drive-time host Kate Langbroek argues Australian radio is failing to provide listeners with a diversity of ideas, and will soon be faced with a demand for more from its audience. [READ MORE »]( Features [Ditch the big shows and stars and focus on benefits, advises Fetch's marketing director]( How does a brand’s marketing cut through in a crowded marketplace when most of its customers come through resellers? Fetch’s marketing director, Sue Brenchley, explained the strategies and reasoning behind the subscription TV service rebranding at the recent Mumbrella Entertainment Marketing Summit. With 85% of its customers coming through internet providers, subscription TV service Fetch has to approach its marketing differently. Doing so includes ditching celebrities and big name shows in its advertising and focusing on the brand’s benefits. [READ MORE »]( News [Coca-Cola partners with Salvation Army for 'it feels good to give' Christmas campaign]( Coca-Cola Australia has partnered with the Salvation Army for its 2018 Christmas campaign to remind people to “give” this Christmas. Using the tagline ‘It Feels Good to Give’, Ogilvy and UM have created a television campaign which features a young boy buying a homeless man a Coca-Cola and helping his mother put a star on the Christmas tree. [READ MORE »]( Features ['It's not enough to have one TVC': How Visual Domain is tackling the demands of online video]( Visual Domain co-founders Daniel Goldstein and Renece Brewster explain what it takes to run a video production company in today’s content-hungry environment (and win a few awards along the way). Ten years ago, if a brand was thinking about video content, a TVC would be the main focus. Online video was an afterthought, embraced by a select few brands. [READ MORE »]( Opinion [Embrace the flexibility in a freelancer’s working week]( With no strict nine till five, adland should set its sights on the freelancer when the going gets tough, writes Cavalry CEO Dave Bentley. Unlike companies, freelancers aren’t always shackled by the constraints of a Monday to Friday working week. Instead, a large contingent of freelancers prefer to mix up when they work by swapping week days for evenings and weekends. [READ MORE »]( News [Publicis Media's Kasey Doran joins OMD Queensland as head of strategy and product]( Kasey Doran has joined OMD Queensland as its head of strategy and product. Doran joins the agency from Publicis Media where she was a strategy director for nearly two years. [READ MORE »]( Dealership insights revealed at the Automotive Marketing Summit in Melbourne Today many consumers already know which car brand they’ll purchase before stepping into a dealership. So where does the dealer sit in the decision-making process? [Automotive Marketing Summit]( will see Zagame Automotive Group, the exclusive Victorian dealer for Aston Martin, Ferrari, Maserati on the Melbourne stage March 19. [Book now to save $100.]( If your focus is media sales, new business growth for an agency or you just want a reliable little black book of industry players, then bolster your company arsenal with [Mumbrella The Source.Â](Thanks to our dedicated team of researchers you’ll gain instant access to hundreds of agencies, brands and industry figures. But that’s not all, we’re offering a FREE seven day trial. [Take yours today.]( Jobs [18 new jobs]( FYI • [VMO extends retail portfolio]( • [Fox Sports streaming service Kayo Sports formally launched]( MOST DISCUSSED ['I was fired': Naked's ECD Jon Burden exits]( [OMD Melbourne's MD Dianne Richardson steps down after less than a year]( [Bega appoints Thinkerbell to run media and creative accounts]( [Netflix and Stan need local content quotas: Senator Sarah Hanson-Young]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](