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Will we see you at Thursdayâs Entertainment Marketing Summit?
Whether youâre marketing TV shows, radio programs, blockbuster films, live events, the arts, ticketing platforms, gaming or festivals, [Mumbrella’s Entertainment Marketing Summit]( will equip you with practical tools and tips on building audience engagement and connecting with new fans. You still have time, [snag your seatÂ](in the audience now for Thursday in Sydney.
News
[Fairfax Media shareholders approve Nine merger](
Fairfax shareholders have voted in favour of the proposed merger with Nine this morning, despite an eleventh-hour bid by former Domain CEO Antony Catalano.
At the Domain offices in Sydney, the majority of Fairfax Media shareholders showed support for the merger, which will see Nine acquire a 51.1% stake in the business. 81.49% were in favour of the merger, while 18.51% were against the deal.
[READ MORE »](
News
[Former Domain CEO Antony Catalano makes play for Fairfax Media](
Former Domain CEO Antony Catalano has launched an attempt to block Fairfax Mediaâs merger with Nine, the Australian Financial Review has reported.
Catalano, who abruptly left his role at Domain earlier this year, wrote to Fairfax chairman Nick Falloon last night proposing to buy a 19.9% share of the publisher, which owns The Sydney Morning Herald, The Age and The Australian Financial Review.
[READ MORE »](
News
[ASIC launches action against ex-Tennis Australia directors Harold Mitchell and Steve Healy over 2013 tennis rights](
The Australian Securities and Investments Commission (ASIC) has launched federal court action against the former directors of Tennis Australia, Harold Mitchell and Steve Healy, for allegedly withholding information from the Tennis Australia board when it was deciding on the sportâs broadcasting rights in 2013.
ASICâs case against Mitchell and Healy relates to the decision made in 2013, which saw the Seven Network retain the broadcasting rights to the tennis for a further five years.
[READ MORE »](
News
[White Magazine shuts as advertisers withdraw due to same-sex marriage dispute](
Bridal publication White Magazine has announced it will be closing its operations after the company failed to feature same-sex couples and weddings.
As a result, the magazineâs advertisers and sponsors withdrew from the publication, leaving the company âno longer economically viableâ.
[READ MORE »](
News
[Leading global banking exec, 86 400's Anthony Thomson, to speak at Mumbrella360 plus Samsung and Kraft Heinz confirmed](
One of the leading disruptors of banking globally, Anthony Thomson, will speak at Mumbrella360 in Sydney next year.
Thomson, who founded both Metro Bank and Atom Bank in the UK, has now turned his attention to Australia and is chairman of neobank 86 400. He will be joined by 86 400âs chief product and marketing officer, Travis Tyler, on stage.
[READ MORE »](
News
[High Court rejects Rebel Wilson's defamation case appeal](
Hollywood actress Rebel Wilsonâs bid for her case to be heard in the High Court of Australia has not been granted. The decision effectively brings Wilsonâs legal battle against Bauer Media to an end.
Wilson launched action against Bauer Media in May 2016, alleging she was defamed in several articles published in 2015. The actress argued the publisherâs âserial liarâ allegations had ruined her reputation and cost her lucrative movie roles.
[READ MORE »](
News
[Facebook's top executives under siege after NY Times alleges PR dirty tricks](
Facebookâs horror year has continued with the New York Times alleging the social media giant engaged in a series of dirty tricks campaigns against critics under the supervision of COO Sheryl Sandberg.
The New York Times story accuses Facebook of hiring consultants to discredit the serviceâs critics.
[READ MORE »](
Features
[Facebook has âlearnt to be transparent', claims global marketing VP Carolyn Everson](
Facebook has just been hit by another scandal, this time relating to attempts by a public relations firm to discredit its critics.
But Facebookâs vice-president of global marketing solutions, Carolyn Everson, insists the culture within the social network is changing for the better.
[READ MORE »](
News
[Culture consultancy Ministry of Culture launches in Sydney](
New York-based culture consultancy Ministry of Culture is set to open its doors in Sydney later this month, Mumbrella can reveal.
Sydney is Ministry of Cultureâs first international office and is launching in Australia to service a range of independent clients.
[READ MORE »](
News
[ABC beats Ten in weekly ratings share despite finale of The Bachelorette](
ABC has beaten Ten in the weekly ratings battle yet again despite Ten airing its finale of The Bachelorette.
The final moments of Ali Oetjenâs season of The Bachelorette had 926,000 metro viewers, while the rest of the episode managed 766,000 metro viewers, according to OzTAMâs preliminary overnight metro ratings.
[READ MORE »](
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News
[REA Group's corporate affairs and comms boss Natalie Cerny exits](
Natalie Cerny, REA Groupâs group manager of corporate affairs and communications, is set to depart the company to take on a new role in New York.
Cerny is set to become the chief communications office for Dow Jones.
[READ MORE »](
News
[Kate Smither promoted to Publicis Communications' chief strategy integration officer](
Publicis Communications has promoted Saatchi & Saatchiâs Kate Smither to chief strategy integration officer of Publicis Communications.
Smither was previously the chief strategy officer at Saatchi & Saatchi for nearly three years.
[READ MORE »](
News
[Seven's All Together Now is most watched non-news program for Sunday night TV](
Sevenâs singing program All Together Now was the most watched non-news program for Sunday TV, attracting 698,000 metro viewers.
According to OzTAMâs overnight preliminary metro ratings, All Together Now was also the most watched program in key advertising demographic 16-39.
[READ MORE »](
News
[RAMS tells Australians to 'Walk Like a Ram' in latest campaign iteration](
RAMS has launched the latest iteration of its âWalk Like a Ramâ campaign, which features different Australians walking next to a Ram and mimicking his stride.
The ad, created by Richards Rose, was made with the intention of building on the âGreater Togetherâ brand platform and creating a stronger emotional relationship amongst the brand and first home buyers.
[READ MORE »](
SUPPORTED
[Donât assume audiences will love your brand story â BBC.comâs Jamie Chambers](
On Tuesday 23 October, four of the BBCâs content experts from New York, London and Australia presented a storytelling summit in Sydney.
Here, Jamie Chambers, regional director ANZ of BBC World News and BBC.com, talks through the power of storytelling.
[READ MORE »](
News
[Domino's uses Summer fail compilation as part of 'Official Pizza of Summer' ad](
Dominoâs Australia has debuted its âThe Official Pizza of Summerâ campaign which includes pizza toppings and a fail compilation.
The 35 second ad sees people get hit with a cricket ball while playing backyard cricket and splitting an inflatable pool after jumping into it.
[READ MORE »](
News
[Seven wins Friday TV with help from Better Homes and Gardens](
Seven has won the ratings battle for Friday TV with an overall audience share of 20.9%.
The highest rating program for the channel was Better Homes and Gardens, which saw 564,000 metro viewers tune in.
[READ MORE »](
News
[UNSW promotes global credentials in ad targeting postgraduate students](
UNSW has promoted its global credentials and its network of partners in a bid to target prospective postgraduate students.
The campaign, which was created by Connecting Plots, aims to promote UNSWâs international approach and âborderless educationâ in an ad which features UNSW alumni, Nicole Lawrence.
[READ MORE »](
News
[Chivas Regal and Blue 449 launch 'Success is a Blend' campaign in Australia](
Scotch brand Chivas Regal has brought its âSuccess is a Blendâ campaign to Australia with its media agency partner Blue 449.
Launching the campaign across social, YouTube and outdoor, Blue 499 has used whisky sales data and consumer demographics to target potential growth areas for Chivas Regal.
[READ MORE »](
News
[Ten inducted into UnLtd 'Hall of Good'](
Industry social purpose organisation UnLtd has selected Network Ten as the first inductee into its Hall of Good.
CEO of UnLtd Chris Freel said Ten won because it puts its Social Impact Program at the heart of its culture and has generated over $6.2m for 15 charity partners in just four years.
[READ MORE »](
News
[Canberra students win 2018 IAA Big Idea challenge](
University of Canberra students have won this yearâs Big Idea challenge, the annual competition for university undergrads to hone their communication skills with a real world client brief.
Held by the International Advertising Association, this yearâs competition saw more than 150 uni students from five states compete to deliver a high-impact campaign for Nestleâs Uncle Tobys Plus cereal brand.
[READ MORE »](
Major CMOs from Kraft Heinz & Samsung confirmed for Mumbrella360
More impressive speakers have been announced for [Mumbrella360](on June 4 – 6. Come and hear from the CMOs of Kraft Heinz and Samsung as they discuss how to deliver cutting-edge marketing that impacts the bottom-line, and how both logic and magic work together to enhance brand loyalty. [Check out the programÂ](so far for the other big names recently added.
Want to access information on hundreds of agencies, brands and industry bodies to stay abreast of the constantly changing communications industry landscape? Mumbrellaâs leading media and marketing data source, [Mumbrella The Source](, has a dedicated team of researchers working daily to provide you with the latest industry information. You can try out this subscription service [FREE for a full seven days here.](
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