Sky News cleared of racism claims | VMLY&R names creative bosses | Are we in a media recession? | 21 new jobs | Lessons from Freddie Mercury | Fox Sports trials streaming service | ABC backs journo in scandal

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Get insights on the challenges and opportunities hitting Australia’s luxury market Snag your tickets to [Mumbrella’s Luxury Marketing Summit](on December 6 to hear from the likes of One&Only Resorts, Sotheby’s, Lamborghini’s PR agency Origin Agency, and more. Brands already booked include Hyundai, Genesis-Motors, Royale Limousines, Scentre Group, Westpac, Credit Suisse, Crown Group, Moet Hennessy and more. [Book for just $495.]( News [ACMA clears Sky News over Adam Giles' interview with Blair Cottrell]( Sky News’ Adam Giles did not breach the subscription TV broadcast guidelines in his interview with far-right nationalist Blair Cottrell, the Australian Communications and Media Authority has found. The ruling comes almost three months after the program went into recess and appointed two new directors to manage the station’s weekend programming. [READ MORE »]( Features [Mumbrellacast: Are we heading into a media recession?]( This week, the Nine-Fairfax merger hopped over one of its biggest hurdles – the ACCC’s approval. But in this week’s Mumbrellacast, we ask: do the ‘synergies’ to come point at a wider media recession? With so many mergers ahead, and possibly a declining ad spend, are there actually going to be any jobs left? And with so many resumes landing on your desk, how do you make sure you’re picking up the right ones? [READ MORE »]( News [Paul Nagy named as chief creative officer of VMLY&R Australia]( VMLY&R, the WPP company created by the merger of Y&R and VML, has announced its global line up of chief creative officers with Paul Nagy to take the role in Australia. Nagy joined Y&R in May 2017, just after the agency finally dropped its George Patterson branding. While at Y&R, Nagy was responsible for the Bankwest ‘Bank Less’ campaign. [READ MORE »]( News [ABC backs journo after sexual harassment claims rock NSW Parliament]( The ABC has backed former state political correspondent Ashleigh Raper following her making public details of sexual harassment allegations against NSW opposition leader, Luke Foley. Foley has been on the defensive since claims of his sexually harassing a female journalist were raised under parliamentary privilege earlier this month. [READ MORE »]( News [Fox Sports launches beta version of Kayo sports streaming service]( Fox Sports has launched the beta version of its new stand-alone sports steaming service, Kayo Sports. The service will provide fans with access to more than 50 sports both live and on demand, including cricket, AFL, NRL and the A-League as well as European soccer leagues, US basketball and surfing. [READ MORE »]( SUPPORTED [The BBC’s Science of Memory study changes how we think about storytelling]( Peter Pynta, the director of sales and marketing at Neuro-Insight, doesn’t hold back when talking about the importance of ensuring audiences remember branded content. Long-term memory, he argues, is a crucially important measure of success because it’s what’s actually resonating with consumers. “Make no mistake,” he warns, “if your piece doesn’t get into someone’s memory, it’s got no hope of influencing future purchase behaviour.” [READ MORE »]( Opinion [Lessons from Freddie Mercury: Why length isn’t always a turn-off for social video]( Denis Crushell, MD international of social video intelligence company Tubular Labs, explains why creators need to be brave and steadfast in their convictions – just like Freddie. Creativity is undoubtedly subjective. Creators and their process are open to perception and critics who will take a swipe no matter the scale of your success. [READ MORE »]( News [Thinkerbell adds Georgie Cavanagh to its PR team]( Georgie Cavanagh is Thinkerbell’s latest recruit, joining the part-PWC owned agency as a PR specialist and its sole full-time Sydney staffer. Before her three year stint with Tribe, where she was the influencer platform’s first employee, Cavanagh previously worked with agencies including as Haystac and Bella PR. [READ MORE »]( News [Facebook launches automotive marketplace in Australia]( Facebook has launched its Automotive marketplace in Australia, offering a service for dealers and the public to sell and buy used cars on the social media platform. The service, which has been running in the UK and US, is being rolled out in Australia and other markets over coming weeks and comes a week after the company launched its ‘today in’ local news and community information aggregator across ten regional cities. [READ MORE »]( News [Small business lender Prospa appoints Mediahub to media account]( 303 MullenLowe’s media agency, Mediahub has won small business lender, Prospa’s, media account. With the appointment, Mediahub will be responsible for all of Prospa’s Australian and New Zealand media as well as providing tech and analytics support for the brand’s performance marketing. [READ MORE »]( Opinion [Cut the complexity: marketing in a post-Royal Commission world]( What can financial services marketers learn from their sector’s annus horribilis? Copywriter Sara Howard believes choosing better words will help, for a start. The Hayne Royal Commission has led to a year of hand-wringing and heartfelt apologies, of horror customer stories and broken reputations. But while poor governance, misguided culture and gaps in basic operational processes all share the blame, the very last thing marketers should do is retreat into vanilla, risk-averse language. [READ MORE »]( News [Perth's The Brand Agency boosts its creative team]( The Brand Agency added to its creative and design team, signing-up art director Paulina Hobbs and copywriter Anneliese Sullivan. Previously with Clemenger BBDO in Melbourne and Sydney, Hobbs specialises in digital while Sullivan has been a junior copywriter with Longtail and Meerkats. [READ MORE »]( SUPPORTED [Yes, TV is your friend]( Kim Portrate, CEO of ThinkTV Australia, argues television can work in tandem with online-only channels to deliver the best results for marketers.About a million years ago, while proudly wearing the blue and white check uniform of my primary school, I learned some big life lessons. The first was that checks are definitely not my best fashion choice. The second, more important lesson was that when somebody asks if they can be your friend, the answer should always be “yes” – because nothing truly important is achieved without others. It’s not just that they need your support, you need theirs to get a job done well. [READ MORE »]( News [Seven and Ten unveil new comedies, but ABC's Q&A proves more popular on Thursday night's TV]( The premiere of Ten’s How to Stay Married and Seven’s Orange is the New Brown both pulled more than 400,000 viewers, but no non-news program was more popular than ABC’s Q&A. From 9pm, Ten’s new show with Peter Helliar and Lisa McCune, How to Stay Married, premiered with 508,000 metro viewers. It had a higher audience than Seven’s new comedy sketch, Orange is the New Brown, which premiered with 422,000 metro viewers at 8:30pm. [READ MORE »]( News [Tourism operator Journey Beyond appoints OMD Adelaide as media agency]( OMD Adelaide has been appointed the media agency for he experiential tourism group Journey Beyond after a competitive pitch. The agency is an independently owned and operated associate of the OMD Worldwide network. [READ MORE »]( News [Energy Safe Victoria urges locals to 'know the drill' before they 'grill']( Energy Safe Victoria wants to teach Victorians about the dangers of bad gas leaks associated with summer barbeques. In a new 30-second-campaign, a number of burnt gas bottles appear along on a gloomy road, before a voiceover instructs the viewer on how to check for an unsafe gas bottle connection. [READ MORE »]( Congratulations to the fresh talent shortlisted for Mumbrella’s neXt Awards The shortlist for [Mumbrella neXt Awards](has been confirmed, [online here](. Not only will the awards night recognise the brightest emerging talent in the industry, we’ll also be celebrating Mumbrella’s 10th birthday as well. Bring your team and rub shoulders with our VIP guests and the esteemed jury members who’ll be attending. Tickets are on sale now, [book here.]( Say goodbye to hours of research. Say hello to endless business leads with your new best friend – [Mumbrella The Source](. In one place, you can have hundreds of agencies, brands and industry bodies at your fingertips. It is also your tool to stay abreast of the constantly changing communications industry landscape. And best of all, you can try Mumbrella’s leading media and marketing data source for FREE for seven days. [Start your trial now.]( F.Y.I • [Media Stable launches two new offerings]( Jobs [21 new jobs]( MOST DISCUSSED [Outsiders loses another host as Sky News dumps Ross Cameron after racist comments]( [Judgment in Ikon court victory says TV ads' effectiveness is 'subjective opinion']( [OMD appoints Penny Shell as national head of planning and Melbourne head of product]( [Ten tweaks 10 Boss logo after Fairfax complaint]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](