Nine and Fairfax to cut sales teams | WPP loses another account | Gai Le Roy appointed IAB CEO | Royal wedding draws 1m | Group M launches addressable TV agency | 54 new jobs

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( If you’re marketing TV, radio, live music and more, secure your tickets by Wednesday You’ve only got a few more days to save $100 on [Mumbrella Entertainment Marketing Summit]( tickets. Join marketers from Walt Disney, NAB, Paramount Pictures, NBCUniversal, the Canberra Theatre Centre and more who’ve already locked in their seats. Whether you’re hearing from leading radio execs, Australia’s biggest festival marketers or those behind some of TV’s long-loved shows there’s plenty to take away. [Book now.]( News [Fairfax and Nine to cut sales teams and offer improved advertising products following merger]( Nine and Fairfax have flagged cuts to their sales teams, technology costs and back-office support to provide the cost savings promised in the companies’ proposed merger. In an information pack detailing their proposed merger released late on Friday, the two companies also flagged the prospects of improved data and advertising products from their combined operations. [READ MORE »]( News [WPP loses third global account in one week as United Airlines switches to DAN]( In another big blow for global advertising and communications holding group WPP, United Airlines has moved its media account from Wunderman to Dentsu Aegis Network (DAN). According to AdWeek, Dentsu Aegis Network’s Carat will handle the global media planning and buying account while Merkle will be responsible for its social media and targeted marketing. [READ MORE »]( News [IAB Australia confirms Gai Le Roy as CEO]( Gai Le Roy has been appointed IAB Australia’s CEO after four months acting in the role, the organisation announced this morning. Le Roy was appointed interim CEO in June, when previous boss Vijay Solanki stepped down after less than two years in the position. She was previously the organisation’s research director. [READ MORE »]( News [Princess Eugenie's Royal wedding attracts 1.060m viewers]( The Royal wedding of Princess Eugenie and Jack Brooksbank saw one of the biggest Friday night TV ratings for Seven, with 1.060m metro viewers and 1.459m national viewers tuning in to watch the ceremony. Airing as a Seven News Special, Princess Eugenie’s wedding ceremony was the most watched program of the evening with the pre-wedding coverage, which aired at 7pm, attracting 370,000 metro viewers and 593,000 nationally. [READ MORE »]( News [GroupM launches addressable TV agency Finecast in Australia]( WPP’s media investment group, GroupM, has launched its addressable TV agency Finecast in Australia, naming GroupM’s VP of media and activation at [m]PLATFORM Brett Poole as its managing director. Australia is now the agency’s second market globally, after initially launching in the UK one year ago. There, it works with advertisers across industries including automotive, retails, banking and FMCG. [READ MORE »]( Opinion [The Everest horse race: All PR is good PR... or is it?]( WE Buchan’s Gemma Hudson considers if the old adage ‘all PR is good PR’ applies to the recent Everest horse race ad controversy. Ten years ago I worked on the PR launch of a new drug. A few days ahead of the planned launch, news outlets in the US reported that the drug in question caused people using it to have suicidal thoughts. This story, of course, travelled the globe and was plastered all over our local news. In response, my team kicked into issues management mode, and we planned how we were going to handle this unexpected and difficult turn of events and put in a call to our client. His response to this worldwide negative media attention has stayed with me ever since: “All PR is good PR…” [READ MORE »]( News [Ten's Sunday night struggles continue as it secures just 9.1% of the audience]( Ten has once again been beaten by the ABC on Sunday night, getting just a 9.1% audience share behind the national broadcaster’s 15.6%. Its highly publicised Game of Games had 416,000 metro viewers, down from its premiere of 536,000 last week, while The Project – which was banking on yet another chat with The Bachelor’s Nick ‘Honey Badger’ Cummins – had 355,000, which climbed to 592,000 in the second half hour. [READ MORE »]( News [Seven edges out competitors achieving weekly ratings win with help from Royal wedding]( Seven has managed to win the weekly TV ratings battle with a 20.1% overall audience share, beating out its free-to-air rivals with the help of Saturday night’s Seven News Special for the Royal wedding of Princess Eugenie. The second Royal wedding of the year saw Princess Eugenie marry Jack Brooksbank as 1.060m metro viewers tuned in to watch the ceremony, according to OzTAM’s overnight preliminary metro ratings. [READ MORE »]( Opinion [Local film and TV content makes up just 1.6% of Netflix’s Australian catalogue]( Digital access to local content, particularly on services like Netflix, has become a big issue for policymakers around the world. Here, Ramon Lobato and Alexa Scarlata assess how Australian content stacks up on services such as Neflix and Stan in this crossposting from The Conversation. Over the last few years we have been studying the catalogues of Netflix and Stan to see how much local screen content each service carries and how this compares to international benchmarks. [READ MORE »]( News [Nine to beef up 9Now content and advertiser products over summer]( The 9Now platform is to get a boost over summer, with Nine confirming it will be buying new content and extending its advertising and data products on the service ahead of its upfronts later this week. Among the new programs to be featured on the service are US mystery drama series Manifest, medical drama New Amsterdam and Amy Poehler’s comedy, I Feel Bad. [READ MORE »]( News [Myer brings back 'My Store' campaign after four years to pay homage to its heritage]( Australian department store Myer has rebooted its ‘My Store’ campaign, four years after the brand first shifted away from the ‘Myer is My Store’ tagline. The retailer is bringing back the well known brand positioning after Myer and its creative agency of record, Clemenger BBDO, dropped its long-term ambassador Jennifer Hawkins and took a more aspirational approach, with an umbrella message of “find wonderful”. [READ MORE »]( News [Host/Havas wins Oroton's creative account]( Havas’ advertising agency Host/Havas has won the creative account for high-end fashion retailer Oroton. The creative agency has been tasked with helping the brand transform the business and grow its strategy and vision. [READ MORE »]( News [NewsMediaWorks reinforces trust in print campaign targeted at agencies and advertisers]( NewsMediaWorks is aiming to reinforce quality journalism and combat the issues of mistrust and fake news in media by targeting advertisers and agencies in a print campaign. Created by Thinkerbell, the print ads consist of a range of executions asserting why trusted journalism is important for advertisers and brands. [READ MORE »]( Opinion [Technology should help creatives - but don't put down the pen and paper just yet]( Copywriter Ben Yabsley argues that with so much technology at our disposal, it’s becoming harder and harder for creatives to find time for basic ideas to flourish.Advertising creatives have never had so many toys. Computers are more powerful than ever, software is cheaper, and any piece of new creative technology can be easily self-taught through an endless array of YouTube tutorials. [READ MORE »]( News [Visit Victoria creates tourism ad for dogs]( Visit Victoria and Clemenger BBDO Melbourne have created a tourism ad targeted at dogs. The digital campaign has been optimised for dogs’ vision and hearing and includes a video of dogs enjoying various locations across regional Victoria. [READ MORE »]( News [Cuba Gooding Jr gets unsuspecting actors to spruik imaginary iPhone in Optus campaign]( Optus has released its latest Cuba Gooding Jr iPhone ad, this time with the actor and comedian directing actors to work with an imaginary smartphone. The ad, created by Emotive, is Optus’ latest in a series of campaigns featuring Gooding including its previous iPhone X ad and the Excitement Just Right launch last year. [READ MORE »]( News [Allianz Australia's GM of communications Julie Delvecchio joins Ausgrid]( Allianz Australia’s general manager of communications, Julie Delvecchio, has departed the insurer to join Ausgrid as its head of corporate affairs. During her two year stint at Allianz, Delvecchio was responsible for the company’s media, public affairs, corporate communications and social media. [READ MORE »]( News [The University of Newcastle promotes its global impact in ad inspired by university project]( The University of Newcastle has promoted the impact its students and professors have on the world while creating an ad inspired by university projects. Created by Special Group, the ‘Power of New’ campaign aims to show the university’s new innovation strategies which are used to solve world problems. [READ MORE »]( News [Yasmina Pinto departs HCF as head of brand]( Yasmina Pinto has departed health insurer HCF as its head of brand after five years with the company. Pinto has since taken on a role as AGL Energy’s head of brand and will be relocating to Melbourne. [READ MORE »]( News [Beyondblue appoints Jilly Charlwood as head of marketing and digital]( Mental health organisation Beyondblue has appointed Jilly Charlwood as its head of marketing and digital. Charlwood joins the not-for-profit organisation from her previous role at Our Watch – a foundation which aims to end violence against women and their children – where she was its director of marketing and communications for over two years. [READ MORE »]( News [Starcom retains Snooze's media account]( Starcom has retained Snooze’s media account after a competitive pitch process. The media agency has handled Snooze’s media planning and buying for over 10 years and will continue to be its media agency of record. [READ MORE »]( News [Tailor Maid Communications wins PR account for lookfantastic]( Tailor Maid Communications has won the PR account for global online beauty retailer, lookfantastic. Lookfantastic launched in Australia last week and has engaged Tailor Maid Communications to help the retailer launch into the market. [READ MORE »]( Sponsored Post Ferrari, Sotheby’s and more announced for Luxury Marketing Summit a day with some of world’s leading luxury brands at [Mumbrella’s Luxury Marketing SummitÂ](on December 6. The latest speakers include Ferrari Australasia’s CEO, Peninsula Sotheby’s International Real Estate’s Managing Director, The One Centre’s CEO and more from Advance, IBISWorld and The Works. The [program is almost complete](, so check it out online now and [secure an earlybird ticket.]( F.Y.I • [AWARD Awards are open for entries]( • [Radio Awards reveals 2018 host and performer lineup]( Jobs [54 new jobs]( MOST DISCUSSED [Brisbane MPs call on APN Outdoor to remove anti-vaccination billboard]( [Matt Farrugia resigns as Y&R Melbourne's managing director]( [Thinkerbell wins Melbourne Racing Club's media account from Vizeum]( [Foxtel launches its biggest investment to date, Fox Cricket]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](