Ferrari and Sotheby's join Luxury Marketing Summit

Earlybird tickets available for $395 [View web version]( [View the latest sessions]( Understanding the complexities of the luxury consumer The Australian luxury consumer will be put under a powerful microscope at the Mumbrella Luxury Marketing Summit, with a range of new sessions confirmed to reveal insights around the psychology behind this buyer. The latest speakers include The One Centre's John Ford leading a panel including Ferrari Australasia's CEO, Herbert Appleroth, Peninsula Sotheby’s International Real Estate's managing director Robert Curtain, and Advance CEO Emma Rugge-Price, while The Works and IBISWorld are also confirmed. This summit will challenge your perception of the luxury space and get you really thinking about how well your brand or agency understands the high-end consumer. The program is nearly complete, so check it out online now and secure an earlybird ticket for $395 before October 24. [Book earlybird tickets]( [Check out the program]( The Psychology of Selling to Ultra High-Net-Worth Individuals Ultra high-net-worth individuals constitute only 0.003% of the world’s population, yet hold 13% of the world's total wealth. When targeting such a rare, mysterious and elite market segment, the normal rules of marketing no longer apply. John Ford, CEO and Founder of The One Centre and an expert in luxury branding, will join panellists from Ferrari, Sotheby's and Advance to lead a conversation about marketing to the world’s wealthiest people. [Read more...]( JOHN FORD CEO (Panel Moderator) HERBERT APPLEROTH Australasia CEO ROBERT CURTAIN Managing Director EMMA RUGGE-PRICE CEO Are Luxury Brands on the Money? The Australian Industry Report KIM DO Senior Analyst Despite the fact that Australia is a country of just 25 million people, it has seen significant investment from a number of brands bringing their products and services to the nation. A recent report by IBISWorld - Luxury Retailing in Australia unveiled major insights on this investment. This session will highlight the findings and dive deeper into the statistics surrounding the Australian luxury market, particularly as it pertains to marketers. [Read more...]( Luxury 2.0: Understanding the New Consumer DOUGLAS NICOL Partner The luxury market is changing from both a brand and a consumer perspective. Expectations around brand experience are becoming higher every day and sometimes luxury brands disappoint when they deliver a vanilla digital experience. In this session you'll learn some surprising truths about today’s consumer and how, in many cases, the consumer is outpacing luxury brands with their needs and behaviours. [Read more...]( Earlybird tickets $395 until Oct 24 EARLYBIRD INDIVIDUAL TICKET $495 $395+GST Save $100 off the price of a standard ticket if purchased by October 24. [BUY NOW]( EARLYBIRD 5 FOR 4 TICKET $495 $316+GST P​​ay just $316 per ticket​ when​ purchasing​ five earlybird tickets ​together ​by October 24. [BUY NOW]( NEED TO KNOW Thursday, December 6 Four Seasons Hotel Sydney Earlybird ends October 24 [BOOK NOW]( SUPPORTERS Mumbrella | 46-48 Balfour Street Chippendale NSW 2008 Australia This email was sent to {EMAIL}. You are receiving this email because you are subscribed to the Mumbrella Daily newsletter. If you do not​ wish to receive any communication about Mumbrella Events, please [unsubscribe]( here ​to update your preferences​. Facebook LinkedIn Twitter