JWT loses 75-year-old account | Agencies weigh in on Opera House ads | Entertainment Awards shortlist revealed | Why banks should drop lofty promises | Google+ killed after privacy breach | 31 new jobs | Are celebrity endorsements a waste of time?

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Are you looking for a digital marketing crash course? [Mumbrella’s Digital Essentials]( is a two-day workshop, with upcoming dates for Melbourne and Brisbane. You’ll get an intensive dive into the latest digital marketing strategies across multiple channels. If you want to get up to speed in this fast paced area, this course will give you the need-to-know strategies and tactics to build your confidence. Limited seats available, [book now](. Features ['Some things shouldn’t be for sale': Agencies stand against Sydney Opera House ads]( Is the Opera House Australia’s biggest untapped billboard, or is it an iconic landmark which should remain unattainable for brands? Senior industry executives have their say on whether or not brands should be able to advertise on one of the world’s most famous landmarks. [READ MORE »]( News [Emotive and 3rdspace lead the Mumbrella Entertainment Awards shortlist]( Creative agency Emotive and specialist content agency 3rdspace have scored the highest number of shortlisted entries at the Mumbrella Entertainment Marketing Awards, which this year incorporates the BEFEST Awards. Emotive, led by Simon Joyce, scored nominations in seven categories including Best Content Strategy, Best Use of Music, Advertising Campaign of the Year and Best Branded Entertainment (Fiction). [READ MORE »]( News [WPP loses Ford's creative account to BBDO after 75 years]( In a huge loss for WPP, BBDO has won the global creative account for car manufacturer Ford. WPP initially won the Ford account 75 years ago and subsequently created dedicated Ford Motors agencies which rebranded from Team Detroit, Blue Hive and Retail First to Global Team Blue (GTB), in 2016. [READ MORE »]( SUPPORTED [Register to attend BBC storytelling summit in Sydney]( Four of the BBC’s branded content experts from New York, London and Australia will present a storytelling summit in Sydney. The event will include the launch of the BBC’s latest global research, the Science of Memory – a major study into the relationship between emotion and long-term memory in delivering outcomes for brands in branded content. [READ MORE »]( News [Seven's director of program partnerships Lisa Squillace exits]( Lisa Squillace, Seven’s director of program partnerships, has left the network after more than nine years. Squillace has not yet revealed where she is headed, but Mumbrella understands it is to join Ten’s new sales team. [READ MORE »]( News [Head to Head: Are brands wasting time using celebrity endorsements?]( In this series, Mumbrella invites the industry’s senior PR professionals to share their opposing views on the industry’s biggest issues. This week, Aaron Brookes, co-founder at Vamp, goes head to head with opr’s head of brand advocacy, Erin Murphy, on whether or not brands are wasting time using celebrity endorsements. [READ MORE »]( Opinion [Change is coming for the big banks - and their advertising]( In the wake of the Royal Commission, how do the banks re-stage their communications and advertising messages to begin to re-build confidence and trust? According to 303 MullenLowe’s Nick Cleaver, giving up lofty promises is the first step. The major banks are reeling from the revelations of the Hayne Royal Commission, which has ravaged their reputations by exposing illegal and unethical practises. From the Commonwealth Bank charging fees to dead people; Westpac admitting it paid bonuses to financial advisers it knew were churning clients into high-fee investments and NAB charging for advice it never provided. And so it’s gone on and on. [READ MORE »]( News [MCN re-structures business ahead of Ten breakup]( Multi-Channel Network is re-positioning as a customer-focused business as part of its disengagement with CBS’ Network Ten. Over the next few months, MCN will roll out a new structure in Sydney, Melbourne and Brisbane, which includes the launch of an advanced advertising team that will create new ad models and platforms with Foxtel and agency partners. [READ MORE »]( News [Google+ social media platform to be killed following privacy flaw revelations]( Google knew about a privacy flaw in its Google+ social media platform that exposed users’ personal information for over six months before finally reporting the problem in a blog post this morning. In the post, Google announced it was closing down the service after the Wall Street Journal revealed the company had known about the bug, which affected all Google+ users, since March this year. [READ MORE »]( Features [Why Ten believes it can achieve its highest ever Australian Survivor finale]( Today marks the end of Ten’s 2018 Australian Survivor season, and it’s been the biggest season for Ten yet. Zoe Samios chats to head of entertainment and factual programming, Stephen Tate, about casting, strategy and audiences for the grand finale. Two years ago, on the eve of Ten’s first Australian Survivor finale, Mumbrella founder and content director Tim Burrowes professed his love for the show. [READ MORE »]( News [Ten's Australian Survivor achieves highest audience of season ahead of finale]( Australian Survivor pulled in a metro audience of 793,000 last night, the highest audience of the season for Ten. The first part of the grand finale appeared in the top three shows across all key advertising demographics – 16-39, 18-49s and 25-54s – but lost out to Nine’s The Block, which averaged 1.035m and led the ad demographics. [READ MORE »]( News [Volkswagen creates ad 'too powerful for TV']( In a bid to not break any advertising codes of conduct, Volkswagen has created an ad deemed “too powerful for TV”. The ad, which was created by DDB Sydney, seeks to tell the story of “the most epic ute ad” for the Amarok V6 while addressing the struggles Australian car manufacturers face when trying to portray the power behind vehicles without the ad getting banned. [READ MORE »]( Opinion [The uncivil Mr Jones]( With Sydney consumed by debates about whether the Opera House is a vehicle for advertising, there is a far more important issue at play, argues Michelle Grattan in this crossposting from The Conversation. The row over shock jock Alan Jones and what will be displayed on the Sydney Opera House sails about The Everest horse race involves two sets of issues. One is around whether it is appropriate to use this Sydney icon as an advertising hoarding. [READ MORE »]( News [Brisbane MPs call on APN Outdoor to remove anti-vaccination billboard]( Brisbane state MPs, Bart Mellish and Stirling Hinchliffe, have asked APN Outdoor, Ad Standards and the federal minister for communications to remove a billboard which warns people against child vaccination. The billboard features a young child standing next to the words “vaccinated or unvaccinated, who is healthier?” with the Australian Vaccination-risks Network website directly below. [READ MORE »]( Opinion [From the ABC to Dreamworld, corporate culture is in crisis]( Corporations are in crisis across Australia. Here, issues management expert Peter Wilkinson evaluates the importance of perfecting culture in preparation for times of strife. With a third royal commission pending, and ABC chaos, plus a series of company crises (Dreamworld, Big Un, Get Swift, CPA) media and public tolerance for rotten corporate culture has all but vanished. [READ MORE »]( News [Treasury warns government about challenges of taxing digital advertising]( Digital advertising through global platforms is going to present problems for the federal government as it looks to tax the online economy, Treasury bureaucrats have warned in a discussion paper. The Treasury paper, examining the Federal government’s idea to tax digital platforms in May, outlines how governments around the world are taxing digital advertising platforms and the options available in Australia. [READ MORE »]( Opinion [The Everest ad is not a gateway drug to a full-time Opera House billboard]( Not all public space is created equal, especially when it comes to advertising. But where do we draw the line when it comes to corporate involvement? Here, Thinkerbell’s Adam Ferrier mulls over the much-touted slippery slope argument. In new news, the Sydney Opera House is set to offer the sails available programmatically. They will be available for corporate sponsorship 24/7, each minute going to the highest bidder. [READ MORE »]( Opinion [The four roads of customer service: be clear about which one you're on]( Marketing expert Seth Godin details the four roads of customer experience, from ‘I can learn from you’ to simply ‘go away’. Road one: I can learn from you and make things better. Road two: You’re an important customer and I can bring empathy and care to this moment to strengthen our relationship. Road three: I can teach you something and make things better. Road four: Go away [READ MORE »]( News [Venom cracks $9m on opening weekend at box office]( New Marvel Comics film Venom entered the weekend box office with $9.336m in earnings. The film is based on the story of journalist Eddie Brock, who tries to take down the founder of the Life Foundation, Carlton Drake, and stars Tom Hardy, Michelle Williams and Riz Ahmed. It ran across 519 screens. [READ MORE »]( News [LiveRamp launches data store in Australia after IPG sale]( Identity platform LiveRamp has launched its IdentityLink Data Store in the Asia Pacific region after rebranding from Acxiom. The rebrand follows Interpublic Group acquiring the company’s marketing solutions arm of data, analytics and identity management service Acxiom in a US$2.3bn cash transaction completed last week. [READ MORE »]( Sponsored Post Discover the growing world of marketing science at Mumbrella MSIX Marketing sciences is continuing to have an increasing influence in boardroom decision making around the world. Secure your place at [Mumbrella MSIX]( to hear from leading, international marketing science minds as they share their key findings and experiences driving real world results. From neuromarketing to consumer psychology and more, check out the program [online now.]( F.Y.I • [The One Centre launches branding for new luxury furniture brand, Edition for Living edge]( • [Valtech appoints Leanne Khor as business partner]( • [OzTAM appoints Nielsen’s Adrian Bogdan Vasile as projects director]( • [The Brand Agency wins media and creative account for The Perth Mint]( • [Indago Digital wins three SEO accounts including Travelex, Real Insurance and Australian Institute of Management]( • [Screen Australia and Google open applications for Skip Ahead]( Jobs [31 new jobs]( MOST DISCUSSED [APN Outdoor runs anti-vaccination ad in Brisbane]( [Sharri Markson gets Sky News political program and Outsiders goes nightly in lineup reshuffle]( [Wicked Campers slammed by Ad Standards for referencing a 'massive cock']( [Nine axes The Footy Show after 25 years]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](