Shock Bachelor finale wins for Ten | Behind The Teacher's Pet podcast | Radio bosses say 'no change' in 2019 | Outsiders gets Sky News boost | What true crime can teach brands | 34 new jobs | Initiative restructures strategy team

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Hear from the author of ‘Eat Your Greens’ - the new marketing sciences bible [Mumbrella MSIX]( will bring together the brightest minds from the world of marketing science to equip marketers with the skills to drive business results. Author and curator of the recently launched book ‘Eat Your Greens’ – a collection of articles by 35 of the world’s leading marketing sciences thinkers – will fly in from the Netherlands to speak. Check out his session and more [online now.]( News [The Bachelor finale attracts 1.241m viewers as Nick 'Honey Badger' Cummins doesn't pick a winner]( Ten’s finale of its flagship reality TV series, The Bachelor, managed to draw in 1.241m metro viewers as bachelor Nick ‘Honey Badger’ Cummins walked away without picking a winner. Airing on Ten at 7.30pm, Nick ‘Honey Badger’ Cummins’ finale of The Bachelor topped last season’s final episode which saw Matty J attract an overnight metro audience of 1.116m. [READ MORE »]( Features [‘You can’t keep changing it’: Why the radio bosses are hoping for fewer talent shifts in 2019]( The radio programmers are closing in on the end of the year, and yet there has been very few announcements of change. So what will the programmers be focusing on in 2019, Mumbrella’s Zoe Samios asks? To hear each radio programmer give the same response on a ratings day is rare, but more uncommon is to hear the same ‘no’ response to the question: can I expect changes to your lineup for 2019? [READ MORE »]( News [Sharri Markson gets Sky News political program and Outsiders goes nightly in lineup reshuffle]( Sky News has announced the The Daily Telegraph’s national political editor Sharri Markson will anchor her own weekly show while the controversial Outsiders program will take a daily weeknight slot. In a shakeup to the channel’s evening lineup, the 8pm weeknight slot will feature political programs with Markson hosting her own program on Mondays with Outsiders going to air at 11pm Monday to Thursdays on Sky News’ Foxtel channels and free-to-air with WIN TV. [READ MORE »]( Features [Mumbrellacast: The Teacher's Pet creator joins us, plus anti-vaxxer ads, radio ratings, Footy Show axed]( You’ve probably already heard about Hedley Thomas’ podcast, The Teacher’s Pet. His revelations about the disappearance and presumed murder of wife and mother Lynette Dawson in the 1980s has been downloaded tens of millions of times, and has been hovering around the top spot in the iTunes podcast chart for months. But what you might not know is exactly how Thomas came to report on the case, and how he navigates the complex legal challenges from so publicly accusing a man of murder. In this week’s Mumbrellacast, Thomas reveals how he created one of Australia’s biggest podcasting success stories. [READ MORE »]( Opinion [What true crime podcasts can teach brands about creating a better customer experience]( They’re a hugely popular newcomer in the media mix, but what can we earn from podcasts, and in particular, true crime podcasts? Edge’s Abbie Dubin-Rhodin investigates. While podcasts were ‘invented’ in 2004, they enjoyed 10 years as a niche market for dedicated radio show listeners until the launch of Serial in 2014. The first of its kind, the show ushered in something of a golden age of podcasts. The genre that’s experienced not only the most rapid, but sustained growth is the one that started it all – true crime. [READ MORE »]( News [Ten banks on 'decent, large' sampling for Game of Games]( Ten is hoping to attract a “decent, large” audience this Sunday, with the launch of its newest game show, Game of Games. The program, which is built off games previously run on the Ellen De Generes show, will be hosted by former Family Feud host Grant Denyer, in a move by Ten to provide viewers with something outside of ‘renovating, dating and cooking’. [READ MORE »]( News [Pure Profile sells Sparc Media unit back to original owners in $600,000 deal]( Research and digital advertising company Pure Profile has announced it has signed a binding agreement to sell its media trading business unit back to its original owners for $600,000. The media trading business was part of Sparc Media, the programmatic advertising platform acquired by Pure Profile in 2015 ahead of the company’s IPO. [READ MORE »]( News [Initiative Melbourne's Sérgio Brodsky leaves in strategy restructure]( Sérgio Brodsky has left Initiative Melbourne after as part of a restructure of its strategy lineup. Brodsky moved from Starcom to take the role as Intiative’s Melbourne head of strategy last year as part of the agency beefing up its presence in the city. [READ MORE »]( News [ABC board appoints independent expert to investigate interference allegations]( The ABC board has appointed an independent expert to investigate allegations of editorial interference by former chairman Justin Milne, the broadcaster has announced. Milne stood down from the board last week after emails to then managing director Michelle Guthrie urging her to sack senior editorial staff were published by Fairfax and News Limited outlets. [READ MORE »]( Opinion [Want to build your brand? Stop worrying about filming yourself and just do good work]( While the rise of 24/7 video content might work wonders for some online marketers, the majority of us would probably be better off simply investing that time into our work, writes PR consultant Katie Clift. I’ve been in professional agony for a few months now. It’s not from lack of challenges or fulfilling campaigns – it’s been over something a little simple. Maybe even embarrassing. It’s the pressure of building a personal brand. [READ MORE »]( News [BetEasy puts Ricky Ponting in different games for Raise Your Game campaign]( Betting agency BetEasy has unveiled its Raise Your Game campaign, featuring brand ambassador and former Australian cricket player Ricky Ponting competing a range of games including NFL, soccer, ice hockey and chess. Created by The Monkeys and directed by Paul Middleditch of Plaza Films, the launch film is the second campaign since the online gaming service rebranded back to its original name from Crownbet in August. [READ MORE »]( News [Former Omnicom agency leaders launch retail creative agency, Watch This Space]( Former bosses of Omnicom’s creative retail agency TRO, Jonathan Klingender and Craig McKay, have launched their own retail ad agency, Watch This Space (WTS). Klingender was previously the chief operating officer APAC at TRO, while McKay was most recently the Omnicom retail agency’s global creative technology director. [READ MORE »]( News [Sarah Smith appointed as head of marketing for Bundanon Trust]( Former Sydney Opera House and Fairfax communications and PR head, Sarah Smith has been appointed head of marketing and communications for the Bundanon Trust. The trust was established by artists Arthur and Yvonne Boyd in 1993 to operate a creative arts centre in a homestead situated on the Shoalhaven River, south of Sydney. [READ MORE »]( News [Catch Group launches home styling eMagazine, thehome.com.au]( E-commerce group, Catch, operator of Catch of the Day and Scoopon, has announced the launch of a new online magazine, TheHome.com.au. The new site will feature home and lifestyle information and inspiration from contributors including chef Pete Evans, renovation specialist Cherie Barber, clean living expert Luke Hines and fashion designer Peter Morrissey. [READ MORE »]( News [Junkee Media launches real time digital out of home campaign]( Ooh Media owned Junkee Media has launched a national brand campaign to increase awareness of its flagship title, Junkee.com, displaying real-time content feeds of trending news topics on digital Out of Home signs nationally. The campaign sees Junkee’s most talked about online topics being displayed on oOh!media’s network of digital signs with the content displayed alongside contextual ads and editorial copy feeding from the publisher’s website. [READ MORE »]( News [CommBank shares support for womens cricket in '20 Not Out' ad]( Commonwealth Bank has launched a campaign which aims to share its support for women’s cricket. The ’20 Not Out’ campaign features women and girls of all ages playing cricket in different environments including in the street, on the field and on the beach. [READ MORE »]( News [Amart shows off proud customers and new brand positioning with first campaign from Y&R Brisbane]( Furniture retailer Amart has shown off its proud customers in its first campaign from Y&R Brisbane since winning the account from Next Thursday in July. The campaign also reveals Amart’s new brand positioning, ‘I got it at Amart’, which features customers proudly showing off their new furniture in unexpected ways. [READ MORE »]( News [Sustainability Victoria rewrites words to Heads, Shoulders, Knees and Toes to remind Victorians to bring reusable bags]( Sustainability Victoria has re-written the words to ‘Heads, Shoulders, Knees and Toes’ in a bid to help Victorians to remember to bring a reusable bag when shopping. The social campaign features Australian comedian Sam Simmons as he embarks on a mission to help Victorians remember their “bag, wallet, keys and phone” when heading to the supermarket. [READ MORE »]( Sponsored Post Give your career a boost and enter Mumbrella’s neXt Awards now �€™s awards hold high esteem across the media and marketing industry, and could help boost you to the next level. If you’ve been in the industry for under ten years, don’t miss out on [Mumbrella’s neXt Awards](. You’ll meet with some of the most senior executives in the country during judging, and have the chance to be recognised by your peers. [Enter by next Friday for just $149.]( F.Y.I • [Shake the Cage Cup asks creatives to create content on issues they care about]( • [Our Friends Electric launches Cultivate Folk workshop courses]( • [Fairfax Media’s Traveller reveals 72-page magazine-style edition]( Jobs [34 new jobs]( MOST DISCUSSED [APN Outdoor runs anti-vaccination ad in Brisbane]( [Nine axes The Footy Show after 25 years]( [Wicked Campers slammed by Ad Standards for referencing a 'massive cock']( [NRL Grand Final wins Sunday TV ratings but fails to beat Saturday's AFL final]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](